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November 12, 2013

PoMo: The Post-Mobile World

www.flurry.com
Mobile adoption? Conversation Over...
Worldwide Analytics Events Tracked by Flurry (Trillions)
2
1.8

Retail

1.6
1.4

Log...
App Adoption? Conversation Over…
Time spent on mobile devices
100%
90%

80%

27%

19%

13%

70%
60%
50%
40%
30%

73%

81%
...
24/7/365 Usage? Conversation Over… Wearables Already Here
Average Times Spent on iOS Devices – US Only
1.8
1.6
1.4
1.2
1
0...
Global Adoption? Conversation Over… 100% Growth is the Norm
Growth in Active Connected Devices

300%+

200-299%

100-199%
...
Mobile Content Explosion? Conversation Over…
App starts on the Flurry platform
40,000

35,000
30,000
25,000
20,000

15,000...
Mobile Audience Explosion? Talk is Cheap … in Japan
Number of Subscribers in Millions
250
200
150
100
50
0
Line

NTT Docom...
Mobile Audience Explosion? Talk is Cheap … in South Korea
Number of Subscribers in Millions
120
100
80

60
40
20
0
KakaoTa...
Mobile Audience Explosion? Talk is Cheap … in the US
Number of Subscribers in Millions
250
200

150
100
50
0
Whatsapp

AT&...
Mobile Audience Explosion? Talk is Cheap … and Almost in China
Number of Subscribers in Millions
800
700
600
500
400
300

...
Global Mobile Developer Explosion? Conversation Over
Percentage of Active Apps by Developer Country
100
90

80
70
60

55%
...
The US Losing its Lead? Let’s Talk…
Total Time Spent in Apps by User Country and App Country of Origin
100%
18%

90%
Perce...
November 12, 2013

Thank you

www.flurry.com
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PoMo: The Post Mobile World (Business Insider Ignition, Nov. 2013)

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Simon Khalaf's Flurry presentation at Business Insider Ignition, November 12, 2013.

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  • So how does all this app consumption compare to mobile web? There’s no denying it; mobile means apps.Apps are the go to content experience for smart device owners. You can see here that the mobile web is not where the growth is coming from. In fact, over the last 2yrs, we have found that you’re average smart device users spends significantly more time in apps than the web period.
  • Transcript of "PoMo: The Post Mobile World (Business Insider Ignition, Nov. 2013)"

    1. 1. November 12, 2013 PoMo: The Post-Mobile World www.flurry.com
    2. 2. Mobile adoption? Conversation Over... Worldwide Analytics Events Tracked by Flurry (Trillions) 2 1.8 Retail 1.6 1.4 Logistics & Travel 1.2 1 Social Networking 0.8 0.6 0.4 M&E Music Gaming 0.2 0 Source: Flurry Analytics, January 2009 – January 2013 www.flurry.com 2
    3. 3. App Adoption? Conversation Over… Time spent on mobile devices 100% 90% 80% 27% 19% 13% 70% 60% 50% 40% 30% 73% 81% 87% 2012 Mobile Web Apps 2013 20% 10% 0% 2011 www.flurry.com 3
    4. 4. 24/7/365 Usage? Conversation Over… Wearables Already Here Average Times Spent on iOS Devices – US Only 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM AM AM AM AM AM Games Social &Photo Sharing News & Magazines Music, Media & Entertainment Utilities & Productivity Lifestyle & Shopping Sports, Health & Fitness Other www.flurry.com 4
    5. 5. Global Adoption? Conversation Over… 100% Growth is the Norm Growth in Active Connected Devices 300%+ 200-299% 100-199% 0-99% <0% www.flurry.com 5
    6. 6. Mobile Content Explosion? Conversation Over… App starts on the Flurry platform 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 www.flurry.com 6
    7. 7. Mobile Audience Explosion? Talk is Cheap … in Japan Number of Subscribers in Millions 250 200 150 100 50 0 Line NTT Docomo www.flurry.com 7
    8. 8. Mobile Audience Explosion? Talk is Cheap … in South Korea Number of Subscribers in Millions 120 100 80 60 40 20 0 KakaoTalk SK Telecom www.flurry.com 8
    9. 9. Mobile Audience Explosion? Talk is Cheap … in the US Number of Subscribers in Millions 250 200 150 100 50 0 Whatsapp AT&T www.flurry.com 9
    10. 10. Mobile Audience Explosion? Talk is Cheap … and Almost in China Number of Subscribers in Millions 800 700 600 500 400 300 200 100 0 WeChat China Mobile www.flurry.com 10
    11. 11. Global Mobile Developer Explosion? Conversation Over Percentage of Active Apps by Developer Country 100 90 80 70 60 55% 55% 64% 50 Other US 40 30 20 45% 45% 36% 10 0 2011 2012 1023 Source: Flurry Analytics, based on all apps in Flurry’s system at the start of June of the year indicated www.flurry.com 11
    12. 12. The US Losing its Lead? Let’s Talk… Total Time Spent in Apps by User Country and App Country of Origin 100% 18% 90% Percentage of total time in apps 80% 33% 44% 56% 70% 60% 5% Other 50% 7% 40% 13% 30% App country of origin 64% 8% 59% 20% 8% 35% 25% 10% Brazil China United Kingdom United States 16% 0% United States United Kingdom Brazil China User country Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013 www.flurry.com 12
    13. 13. November 12, 2013 Thank you www.flurry.com
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