The Mobile Consumer Age from SourceDigital13 (June 2013)

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Simon Khalaf's keynote presentation from SourceDigital13 on A Day in the Life of a Mobile Consumer. June 13, 2013.

Simon Khalaf's keynote presentation from SourceDigital13 on A Day in the Life of a Mobile Consumer. June 13, 2013.

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  • 1. Title case / Helvetica 24. One line only.!June 2013!The Mobile Consumer Age!Simon Khalaf, President & CEO!@FlurryMobile!@FlurryMobile!@SimonKhalaf!
  • 2. Title case / Helvetica 24. One line only.!Disruption: There’s an App for That!Worldwide in-application events measured by Flurry (Trillions)!!Source: Flurry Analytics, January 2009 – January 2013!-0.10.20.30.40.50.60.70.80.91.01.11.21.3Jan2009Mar2009May2009Jul2009Sep2009Nov2009Jan2010Mar2010May2010Jul2010Sep2010Nov2010Jan2011Mar2011May2011Jul2011Sep2011Nov2011Jan2012Mar2012May2012Jul2012Sep2012Nov2012Jan2013Trillions  MusicGamingM&ESocialNetworkingLogistics &TravelRetail
  • 3. Title case / Helvetica 24. One line only.!-20406080100120140160180Dec 2010 Dec 2011 Dec 2012Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics!7016266 721689470168127Mobile ApplicationsWeb Browsing TelevisionHow Mobile Stacks Up Against TV and The Web!U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day!
  • 4. Title case / Helvetica 24. One line only.!`BROWSER (20%)APP (80%)Games, 32%Facebook, 18%Safari, 12%Productivity, 2%Social Networking, 6%Utility, 8%News, 2%Entertainment, 8%Android Native, 4% Opera Mini, 2%Other, 6%Source: Flurry Analytics, comScore, NetMarketShare !It’s An App World. The Web Just Lives in It.!Time Spent on iOS & Android Connected Devices
  • 5. Title case / Helvetica 24. One line only.!In the US: Primetime Is Almost all The Time!00.20.40.60.811.21.41.61.85:00AM6:00AM7:00AM8:00AM9:00AM10:00AM11:00AM12:00PM1:00PM2:00PM3:00PM4:00PM5:00PM6:00PM7:00PM8:00PM9:00PM10:00PM11:00PM12:00AM1:00AM2:00AM3:00AM4:00AMGames Social &Photo Sharing News & Magazines Music, Media & EntertainmentUtilities & Productivity Lifestyle & Shopping Sports, Health & Fitness OtherSource: Flurry Analytics; random sample of 15,271 American (13+) iOS device owners, May 2013 data.  Average Time Spent on iOS Devices- US Only
  • 6. Title case / Helvetica 24. One line only.!Usage of The 25-34 Millennials!How Young Adults Index Against All Age Groups-40%-20%0%20%40%60%80%100%120%Sports, Health &FitnessMusic, Media &EntertainmentLifestyle &ShoppingSocial &PhotoSharingUtlities &ProductivityGames News&MagazinesSource: Flurry Analytics; random sample of 15,271 American (13+) iOS device owners, May 2013 data.  
  • 7. Title case / Helvetica 24. One line only.!Usage of The 25-34 Millennials- Males VS Females!-­‐100%  -­‐50%  0%  50%  100%  150%  200%  250%  Sports, Health &FitnessMusic, Media &EntertainmentLifestyle & Shopping Social &PhotoSharingUtlities & Productivity News &Magazines GamesFEMALESMALESHow Young Adults Index Against All Age Groups- Gender CutSource: Flurry Analytics; random sample of 15,271 American (13+) iOS device owners, May 2013 data.  
  • 8. Title case / Helvetica 24. One line only.!024681012141618202008 2009 2010 2011 2012App Revenue Is Scaling!Mobile Revenue per YearBillions($)Source: eMarketer, Mary Meeker (KPCB)!Virtual Goods Advertising
  • 9. Title case / Helvetica 24. One line only.!U.S. display advertising and digital goods revenueFaster Revenue Ramp than The Web!02468101214161996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Billions($)Source: eMarketer, Flurry, Comscore!MOBILE APPSWEB (BROWSERS)
  • 10. Title case / Helvetica 24. One line only.!Retail Revenue Growth!Growth in Sales within Commerce App, 2011 to 2012!Retailers with Apps Online Marketplaces257%Source: eMarketer, Company Filings!($4.2 Billion in 2012)147%($22 Billion in 2012)
  • 11. Title case / Helvetica 24. One line only.!Disruption Across Multiple Industries!387%268%247% 237%206% 198%107%Social Media &EntertainmentShopping Productivity Utilities Travel Gaming132%Source: Flurry Analytics Dec 2011- Dec 2012!WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)!
  • 12. Title case / Helvetica 24. One line only.!Distribution of time spent in media appsA Closer Look at Media & Entertainment Apps!Networks22%Studios20%2ndScreenApps11%Emerging Media37%Others10%Source: Flurry Analytics!
  • 13. Title case / Helvetica 24. One line only.!Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry!0%10%20%30%40%50%60%70%5:00AM6:00AM7:00AM8:00AM9:00AM10:00AM11:00AM12:00PM1:00PM2:00PM3:00PM4:00PM5:00PM6:00PM7:00PM8:00PM9:00PM10:00PM11:00PM12:00AM1:00AM2:00AM3:00AM4:00AM%ofAudienceShareTELEVISIONMEDIAAPPSMedia & Entertainment Apps Behave Like TV!Daypart comparison, people 15+ using medium, U.S.
  • 14. Title case / Helvetica 24. One line only.!Distribution of time spent in commerce appsThe Rise of the App & Mortar Economy!Source: comScore, Flurry Analytics Dec 2012!Retailers27%OnlineMarketplaces20%PurchaseAssistance17%PriceComparison14%Daily Deals13%Others9%
  • 15. Title case / Helvetica 24. One line only.!Shopping App Usage: Daypart and Gender!FEMALESMALESHourly Usage by Gender (Worldwide All Age Groups)Source: Flurry Analytics Sample Size n = 1724, May 2013!0%2%4%6%8%10%12%5:00AM6:00AM7:00AM8:00AM9:00AM10:00AM11:00AM12:00PM1:00PM2:00PM3:00PM4:00PM5:00PM6:00PM7:00PM8:00PM9:00PM10:00PM11:00PM12:00AM1:00AM2:00AM3:00AM4:00AM
  • 16. Title case / Helvetica 24. One line only.!Shopping App Usage: Daypart and Gender!Source: Flurry Analytics Sample Size n = 1724, May 2013!Hourly Usage by Gender (Worldwide, 25-34 Age Group)FEMALESMALES0%2%4%6%8%10%12%14%16%18%5:00AM6:00AM7:00AM8:00AM9:00AM10:00AM11:00AM12:00PM1:00PM2:00PM3:00PM4:00PM5:00PM6:00PM7:00PM8:00PM9:00PM10:00PM11:00PM12:00AM1:00AM2:00AM3:00AM4:00AM
  • 17. Title case / Helvetica 24. One line only.!up to 5 min 5 min to 20 min over 20 min24%62%14%Shopping App Usage: Time Before Purchase!Time spent in apps prior to making purchaseSource: Flurry Analytics!
  • 18. Title case / Helvetica 24. One line only.!May 2013!Thank you!!@FlurryMobile!@FlurryMobile!@SimonKhalaf!