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Flurry Presents at Digital Analytics Association Symposium - San Francisco, CA, 8/2012
 

Flurry Presents at Digital Analytics Association Symposium - San Francisco, CA, 8/2012

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This presentation covers key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile ...

This presentation covers key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile apps, comparison of consumer behavior on media platforms vs. ad spending and an outlook for what's next as the industry matures.

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  • Andreessen wrote that every sector is being disrupted by software (e.g., telecomm by Skype, Cannon + Nikon + YouTube by Viddy and SocialCam); find your own examplesRead and reference the WSJ article, “Why Software is Eating the World” by Marc Andreessen, August 11, 2011Apps are a great form of software delivers and disrupting everything faster than anything we’ve ever seen. “And its all built on delivering valuable experiences to the consumer.”“Let me ask you all: Do you have a favorite app you can’t without?For me… give examples of some apps you now use that substitute for, or augment what you do (e.g., Uber (private car hiring disrupts cabs), Shazam (music discovery), Exec (high end exec admin help; like taskrabbit but super high quality), etc.)We meet so many new companies, and we love their ambition
  • 487 in Feb519 in March529 in April
  • 487 in Feb519 in March529 in April
  • Jan 2012 – 36hrs online according to comscore. Europe: Feb 2012 – 28.2hrs online according to comscore.
  • Advertising dollars have not followed the consumer to mobile. While we estimate 23% of media consumption is mobile, mobile only receives 1% of advertiser budgets.

Flurry Presents at Digital Analytics Association Symposium - San Francisco, CA, 8/2012 Flurry Presents at Digital Analytics Association Symposium - San Francisco, CA, 8/2012 Presentation Transcript