Flumotion 360 WebTV: Maximum Content Monetization

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  • Buenos días a todosybienvenidos a este webinar. Soy Olivier Quero DirectorComercialparaEspañay Portugal yestaréacompañadoduranteestasesiónpor mi compañeroy director de producto Xavier Laballos. Tenemosatendiendohoyunas 70 personas procedentes del mundo de la TV, Radio, Web yGrandesEmpresas. A todosvosotrososqueremosdar la gracias por el interesquehabéisdemostrado.
  • Seguimosinovandoy con estanueva release de productoqueremosatacarmos a los nuevosretos de la industria:Ayudando con nuestrosservicios a facilitar la distribución de contenidosaudiovisualesOfreciendoherramientas de monetizaciónymedición de audiencia
  • Flumotion 360 WebTV: Maximum Content Monetization

    1. 1.
    2. 2.
    3. 3. Agenda<br />Flumotion<br />Industry Challenges<br />Benefits of the Technology<br />Benefits of WebTV<br />User Experience<br />360 WebTV<br />WebTV Offer<br />Q&A<br />
    4. 4. Clients:<br />Awards:<br />
    5. 5. Industry Challenges<br /><ul><li>Effective delivery of content through multiple channels
    6. 6. Content monetisation
    7. 7. User experience
    8. 8. Management of content for multi-device delivery
    9. 9. Online management
    10. 10. Rights management
    11. 11. Live recording
    12. 12. Audience measurement</li></li></ul><li>Benefits of The Technology<br />Multi-format/Platform<br />· Client can focus on their core business - content<br />· Multi-format technology allows for the rapid integration of any new format or device in record time such as the iPad and WebM.<br />End-to-end<br />· End-to-end service that covers the whole streaming value chain from acquisition of the signal to content delivery and customised interface design.<br />Customisable<br />· Service together with the Flumotion Streaming Platform are based on proprietary technology that allow for market unique streaming features such as Time-Shifting and 100% customisable interface design. <br />
    13. 13. Benefits of WebTV<br />· Create communities and loyalty around content and brand<br />· Increase viewership and visitor frequency<br />· Effectively monetise content<br />
    14. 14. Benefits Audience Loyalty<br />· Viewers can access content 24/7 from any device<br />· Direct communication with audience effectively creates thriving communities<br />· Interaction among users creates an active social sphere around content and brand<br />· Integration of new formats and devices such as iPhone, iPad, Android<br />
    15. 15. Benefits Increase Viewership<br />· Meta-Data improves SEO and increases search engine positioning – generating new users at no extra cost (Google is the top referrer to YouTube, which accounts for 18% of YouTube´s traffic)<br />· Social sharing increases traffic (Facebook is the second biggest referrer to YouTube and accounts for 16% of YouTube´s total views)<br />· Adapt your contents to the “YouTube generation” (content when and where they want)<br />· Reach new audiences and adapt the user experience to them (design, features, advertising)<br />
    16. 16. Benefits Income and Advertising Efficacy<br /><ul><li>WebTV effectively helps avoid loss of audience to piracy
    17. 17. Multiple advertising formats enhance creativity and results
    18. 18. Online video ensures advertising is targeted and engaging
    19. 19. Real time statistics enable rapid campaign optimisation and management</li></li></ul><li>User Experience<br />Optimal user experience is key to any successful online video strategy and it will maximise your short and long term return of investment.<br /><ul><li> Customised interface design
    20. 20. Variety of advertising formats
    21. 21. Advanced features
    22. 22. Multi-device</li></li></ul><li>User Experience Interface Design<br />
    23. 23. User Experience Advertising<br />
    24. 24. User Experience Functionalities<br />· Embedding<br />· Visual Seeking<br />· Social Sharing<br />· Commenting<br />· Time-Shifting<br />
    25. 25. Embedding<br />
    26. 26. Visual Seeking<br />
    27. 27. Social Sharing<br />
    28. 28. Sharing via email<br />
    29. 29. Commenting<br />
    30. 30. Timeline Commenting<br />
    31. 31. Time-shifting for Live Events<br />
    32. 32. User Experience Multi-Device<br />
    33. 33. The New Flumotion 360 WebTV <br />360 WebTV PLAY<br />360 WebTV PLUS<br />360 WebTV PREMIER<br />
    34. 34. 360 WebTV PLAY<br /><ul><li> Video Players
    35. 35. Customisable
    36. 36. Plug & Play for websites
    37. 37. Optional Advertising Module</li></li></ul><li>Player Templates<br />
    38. 38. 360 WebTV PLUS<br /><ul><li> Template based Video Portal
    39. 39. Advanced Features
    40. 40. Optional Advertising Module</li></li></ul><li>Template<br />
    41. 41. 360 WebTV PREMIER<br /><ul><li> State-of-the-art media agency </li></ul>interface design <br /><ul><li> Advertising Module</li></li></ul><li>360 WebTV Media BackOffice<br />
    42. 42. Channels<br />
    43. 43. Ad Campaigns<br />
    44. 44. Statistics<br />
    45. 45. Customisation<br />
    46. 46. Thank You<br />Flumotion Services, SAWorld Trade Center, ed. Norte, planta 208039 BarcelonaTel. +34 93 508 63 50<br />sales@flumotion.com<br />
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