Flumotion 360 WebTV: Maximum Content Monetization
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Flumotion 360 WebTV: Maximum Content Monetization

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  • Buenos días a todosybienvenidos a este webinar. Soy Olivier Quero DirectorComercialparaEspañay Portugal yestaréacompañadoduranteestasesiónpor mi compañeroy director de producto Xavier Laballos. Tenemosatendiendohoyunas 70 personas procedentes del mundo de la TV, Radio, Web yGrandesEmpresas. A todosvosotrososqueremosdar la gracias por el interesquehabéisdemostrado.
  • Seguimosinovandoy con estanueva release de productoqueremosatacarmos a los nuevosretos de la industria:Ayudando con nuestrosservicios a facilitar la distribución de contenidosaudiovisualesOfreciendoherramientas de monetizaciónymedición de audiencia

Flumotion 360 WebTV: Maximum Content Monetization Flumotion 360 WebTV: Maximum Content Monetization Presentation Transcript

  • Agenda
    Flumotion
    Industry Challenges
    Benefits of the Technology
    Benefits of WebTV
    User Experience
    360 WebTV
    WebTV Offer
    Q&A
  • Clients:
    Awards:
  • Industry Challenges
    • Effective delivery of content through multiple channels
    • Content monetisation
    • User experience
    • Management of content for multi-device delivery
    • Online management
    • Rights management
    • Live recording
    • Audience measurement
  • Benefits of The Technology
    Multi-format/Platform
    · Client can focus on their core business - content
    · Multi-format technology allows for the rapid integration of any new format or device in record time such as the iPad and WebM.
    End-to-end
    · End-to-end service that covers the whole streaming value chain from acquisition of the signal to content delivery and customised interface design.
    Customisable
    · Service together with the Flumotion Streaming Platform are based on proprietary technology that allow for market unique streaming features such as Time-Shifting and 100% customisable interface design.
  • Benefits of WebTV
    · Create communities and loyalty around content and brand
    · Increase viewership and visitor frequency
    · Effectively monetise content
  • Benefits Audience Loyalty
    · Viewers can access content 24/7 from any device
    · Direct communication with audience effectively creates thriving communities
    · Interaction among users creates an active social sphere around content and brand
    · Integration of new formats and devices such as iPhone, iPad, Android
  • Benefits Increase Viewership
    · Meta-Data improves SEO and increases search engine positioning – generating new users at no extra cost (Google is the top referrer to YouTube, which accounts for 18% of YouTube´s traffic)
    · Social sharing increases traffic (Facebook is the second biggest referrer to YouTube and accounts for 16% of YouTube´s total views)
    · Adapt your contents to the “YouTube generation” (content when and where they want)
    · Reach new audiences and adapt the user experience to them (design, features, advertising)
  • Benefits Income and Advertising Efficacy
    • WebTV effectively helps avoid loss of audience to piracy
    • Multiple advertising formats enhance creativity and results
    • Online video ensures advertising is targeted and engaging
    • Real time statistics enable rapid campaign optimisation and management
  • User Experience
    Optimal user experience is key to any successful online video strategy and it will maximise your short and long term return of investment.
    • Customised interface design
    • Variety of advertising formats
    • Advanced features
    • Multi-device
  • User Experience Interface Design
  • User Experience Advertising
  • User Experience Functionalities
    · Embedding
    · Visual Seeking
    · Social Sharing
    · Commenting
    · Time-Shifting
  • Embedding
  • Visual Seeking
  • Social Sharing
  • Sharing via email
  • Commenting
  • Timeline Commenting
  • Time-shifting for Live Events
  • User Experience Multi-Device
  • The New Flumotion 360 WebTV
    360 WebTV PLAY
    360 WebTV PLUS
    360 WebTV PREMIER
  • 360 WebTV PLAY
    • Video Players
    • Customisable
    • Plug & Play for websites
    • Optional Advertising Module
  • Player Templates
  • 360 WebTV PLUS
    • Template based Video Portal
    • Advanced Features
    • Optional Advertising Module
  • Template
  • 360 WebTV PREMIER
    • State-of-the-art media agency
    interface design
    • Advertising Module
  • 360 WebTV Media BackOffice
  • Channels
  • Ad Campaigns
  • Statistics
  • Customisation
  • Thank You
    Flumotion Services, SAWorld Trade Center, ed. Norte, planta 208039 BarcelonaTel. +34 93 508 63 50
    sales@flumotion.com