Youtube Seminar

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Youtube Seminar

  1. 1. ©Fluid Studio, 2009
  2. 2. CONTACT ME Text dyejo to 50500 John Dye 801.631.4736 johnd@fluid-studio.net www.fluid-studio.net twitter @dyejo Free service provided by http://contxts.com ©Fluid Studio, 2009
  3. 3. there is no silver bullet ©Fluid Studio, 2009
  4. 4. We all have a circle of influence.People are influenced by those they trust. ©Fluid Studio, 2009
  5. 5. Circle of Concern What you care about. What you can do something about.Circle of Influence ©Fluid Studio, 2009
  6. 6. People do not want to be sold to. they want to interact anD be heard. ©Fluid Studio, 2009* Enquiro: “Business to Business Survey 2007.”
  7. 7. ©Fluid Studio, 2009
  8. 8. You cannot control the Conversation, but you can participate in it. ©Fluid Studio, 2009
  9. 9. ©Fluid Studio, 2009
  10. 10. 4 P’S©Fluid Studio, 2009
  11. 11. 4 P’S PRODUCT©Fluid Studio, 2009
  12. 12. 4 P’S PRODUCT, PRICE ©Fluid Studio, 2009
  13. 13. 4 P’S PRODUCT, PRICE PLACE ©Fluid Studio, 2009
  14. 14. 4 P’S PRODUCT, PRICE PLACE, PROMOTION ©Fluid Studio, 2009
  15. 15. 3 R’S©Fluid Studio, 2009
  16. 16. 3 R’S RELEVANT©Fluid Studio, 2009
  17. 17. 3 R’S RELEVANT, REAL ©Fluid Studio, 2009
  18. 18. 3 R’S RELEVANT, REAL RESPONSIVE ©Fluid Studio, 2009
  19. 19. 4 R’S RELEVANT, REAL RESPONSIVE ©Fluid Studio, 2009
  20. 20. 4 R’S RELEVANT, REAL RESPONSIVE, RELATIONSHIP ©Fluid Studio, 2009
  21. 21. ONLINE VIDEO©Fluid Studio, 2009
  22. 22. Why utilize it?©Fluid Studio, 2009
  23. 23. Why utilize it?Huge potential at a low cost. ©Fluid Studio, 2009
  24. 24. Video-sharing communities (Top 5) YouTube.com Vimeo.com metacafe.com Hulu.com Veoh.com ©Fluid Studio, 2009
  25. 25. how do they rate?©Fluid Studio, 2009
  26. 26. ©Fluid Studio, 2009
  27. 27. ©Fluid Studio, 2009
  28. 28. youtube©Fluid Studio, 2009
  29. 29. 18-55 OVERALL DEMOGRAPHIC ©Fluid Studio, 2009
  30. 30. 18-34 MAIN DEMOGRAPHIC ©Fluid Studio, 2009
  31. 31. 50/50 YOUTUBE VIEWERS BY GENDER ©Fluid Studio, 2009
  32. 32. YouTube viewers are ACtive viewers ©Fluid Studio, 2009
  33. 33. The average viewers watches THIRTY-NINE videos a month 39 ©Fluid Studio, 2009
  34. 34. 52% of viewers share videos with colleagues ©Fluid Studio, 2009
  35. 35. How can you use YouTube? 1. Brand awareness ©Fluid Studio, 2009
  36. 36. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion ©Fluid Studio, 2009
  37. 37. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts ©Fluid Studio, 2009
  38. 38. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business ©Fluid Studio, 2009
  39. 39. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support ©Fluid Studio, 2009
  40. 40. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support 6. Product training ©Fluid Studio, 2009
  41. 41. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support 6. Product training ©Fluid Studio, 2009 7. Employee communication
  42. 42. How can you use YouTube? 1. Brand awareness 2. Product and retail promotion 3. Direct sales efforts 4. Business-to-business 5. Product support 6. Product training ©Fluid Studio, 2009 7. Employee communication 8. Recruitment
  43. 43. How does YouTube and video fit within your marketing mix? ©Fluid Studio, 2009
  44. 44. How does YouTube and video fit within your marketing mix? Is video right for your company/product/brand? ©Fluid Studio, 2009
  45. 45. How does YouTube and video fit within your marketing mix? Is video right for your company/product/brand? Is video a single channel or part of a larger mix ©Fluid Studio, 2009
  46. 46. How does YouTube and video fit within your marketing mix? Is video right for your company/product/brand? Is video a single channel or part of a larger mix? More exposure for an existing campaign or start a new campaign? ©Fluid Studio, 2009
  47. 47. How much does it cost? ©Fluid Studio, 2009
  48. 48. How much does it cost? Less than $1,000. ©Fluid Studio, 2009
  49. 49. How much does it cost? Less than $1,000. Basically, just need a web cam or camcorder. ©Fluid Studio, 2009
  50. 50. How much does it cost? Less than $1,000. Basically, just need a web cam or camcorder. After that, there are no fees presently. ©Fluid Studio, 2009
  51. 51. What is the ROI?©Fluid Studio, 2009
  52. 52. What is the ROI? What if you get 5 new customers? ©Fluid Studio, 2009
  53. 53. What is the ROI? What if you get 5 new customers? 10? ©Fluid Studio, 2009
  54. 54. What is the ROI? What if you get 5 new customers? 10? 100? ©Fluid Studio, 2009
  55. 55. What is the ROI? What if you get 5 new customers? 10? 100? 1,000+? ©Fluid Studio, 2009
  56. 56. What usually does NOT work for YouTube and video sites? ©Fluid Studio, 2009
  57. 57. What usually does NOT work for YouTube and video sites? Existing commercials ©Fluid Studio, 2009
  58. 58. What usually does NOT work for YouTube and video sites? Existing commercials Repurposing internal videos ©Fluid Studio, 2009
  59. 59. What usually does NOT work for YouTube and video sites? Existing commercials Repurposing internal videos Traditional thinking ©Fluid Studio, 2009
  60. 60. What are YouTube viewers looking for? ©Fluid Studio, 2009
  61. 61. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) ©Fluid Studio, 2009
  62. 62. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Establish your company as an expert! ©Fluid Studio, 2009
  63. 63. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Establish your company as an expert! example: d-linktv ©Fluid Studio, 2009
  64. 64. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education ©Fluid Studio, 2009
  65. 65. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Show and teach people how to do things ©Fluid Studio, 2009
  66. 66. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Show and teach people how to do things Example: Make Magazine ©Fluid Studio, 2009
  67. 67. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Entertainment ©Fluid Studio, 2009
  68. 68. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Entertainment There are no rules. Be funny, add music, throw in sports, etc. be creative! ©Fluid Studio, 2009
  69. 69. What are YouTube viewers looking for? Information (Analysis, opinion, etc.) Education Entertainment There are no rules. Be funny, add music, throw in sports, etc. be creative! Example: blendtec ©Fluid Studio, 2009
  70. 70. keys Subtlety—make it covert, not overt ©Fluid Studio, 2009
  71. 71. keys Subtlety—make it covert, not overt Infomercial, not commercial ©Fluid Studio, 2009
  72. 72. keys Subtlety—make it covert, not overt Infomercial, not commercial Create a video with unique value— must stand on its own ©Fluid Studio, 2009
  73. 73. keys Subtlety—make it covert, not overt Infomercial, not commercial Create a video with unique value— must stand on its own Entice the viewer to want more info, then draw them to your site! ©Fluid Studio, 2009
  74. 74. Promoting Your Video ©Fluid Studio, 2009
  75. 75. Promoting Your Video How will the masses find yours? ©Fluid Studio, 2009
  76. 76. Drive direct sales! ©Fluid Studio, 2009
  77. 77. Drive direct sales! Pre-roll, mid-roll, or post-roll slide with your URL and toll-free phone number ©Fluid Studio, 2009
  78. 78. Drive direct sales! Pre-roll, mid-roll, or post-roll slide with your URL and toll-free phone number Add URL in the text description ©Fluid Studio, 2009
  79. 79. Optimize your video for search ©Fluid Studio, 2009
  80. 80. Optimize your video for search Start with strong content ©Fluid Studio, 2009
  81. 81. Optimize your video for search Start with strong content Inform, educate, or entertain ©Fluid Studio, 2009
  82. 82. Optimize your video for search Start with strong content Inform, educate, or entertain Strong title, description, and tags (allows for searchability on the site) ©Fluid Studio, 2009
  83. 83. Optimize your video for search Start with strong content Inform, educate, or entertain Strong title, description, and tags (allows for searchability on the site) Think as your target viewers would think! ©Fluid Studio, 2009
  84. 84. Optimize your channel ©Fluid Studio, 2009
  85. 85. Optimize your channel Customize it with colors and brand it similar to your site and other web properties ©Fluid Studio, 2009
  86. 86. Take advantage of community features ©Fluid Studio, 2009
  87. 87. Take advantage of community features Share with friends and “subscribers” (you can broadcast bulletins) ©Fluid Studio, 2009
  88. 88. Take advantage of community features Share with friends and “subscribers” (you can broadcast bulletins) Create a YouTube group around a shared affinity ©Fluid Studio, 2009
  89. 89. host a contest©Fluid Studio, 2009
  90. 90. Promote using other mediums— GO VIRAL! ©Fluid Studio, 2009
  91. 91. Promote using other mediums— GO VIRAL! E-mail marketing ©Fluid Studio, 2009
  92. 92. Promote using other mediums— GO VIRAL! E-mail marketing Blogs (can be embedded here and on other sites) ©Fluid Studio, 2009
  93. 93. Promote using other mediums— GO VIRAL! E-mail marketing Blogs (can be embedded here and on other sites) Press releases ©Fluid Studio, 2009
  94. 94. Promote using other mediums— GO VIRAL! E-mail marketing Blogs (can be embedded here and on other sites) Press releases Social networks (Facebook, Twitter, LinkedIn, etc.) ©Fluid Studio, 2009
  95. 95. Video allows you to: ©Fluid Studio, 2009
  96. 96. Video allows you to: Reach an established and new audience ©Fluid Studio, 2009
  97. 97. Video allows you to: Reach an established and new audience Analytics using INSIGHT ©Fluid Studio, 2009
  98. 98. Video allows you to: Reach an established and new audience Analytics using INSIGHT Connect directly with prospects and customers ©Fluid Studio, 2009
  99. 99. Video allows you to: Reach an established and new audience Analytics using INSIGHT Connect directly with prospects and customers Gain an advantage over slower competitors ©Fluid Studio, 2009
  100. 100. Video allows you to: Reach an established and new audience Analytics using INSIGHT Connect directly with prospects and customers Gain an advantage over slower competitors ©Fluid Studio, 2009 Strong potential for your marketing dollar
  101. 101. YouTube INSIGHT©Fluid Studio, 2009
  102. 102. ©Fluid Studio, 2009PACKAGING | GRAPHIC DESIGN | INTEGRATED MARKETING | ADVERTISING

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