p 801 295 9820 f 801 951 5815 www.ﬂuid-studio.net1065 South 500 WestBountiful, Utah 84010
How manyhave heard ofFacebook?Twitter?LinkedIn?YouTube?
How manyare onFacebook?Twitter?LinkedIn?YouTube?
Contact me:Text “dyejo” to 50500John Dyecell: 801.631.4736email: email@example.com: www.fluid-studio.netTwitter: @dyejoFree service provided byhttp://contxts.com
Before we begin . . .I am a firm believer in principles—out of the chute, you should know there is no “silver bullet”
We all havea circle ofinfluence. Circle of Concern What you care about.People areinfluencedby those theytrust What you can do something about. Circle of Influence
People do notwant to besold to—theywant tointeract andbe heard
You cannotcontrol theconversation,but you canparticipatein it
The youngeryour customer,the lesscredible thetraditional“hard” market-ing sell is
The 4 P’s ofmarketing(product, price,place, promotion)still exist, but the 3R’s (relevant, real,responsive) arerising quickly in aweb 2.0 world, andwill result in a 4thR—relationship
What isTwitter?The answer to“what are youdoing” in 140charactersor less
Twitter is a giant cocktail party where you can join the conversation at will and flit in and out
A lot of people ask: Why would anyone want to do this?
Twitter’sGrowth RANK Site Feb 08 Feb 09 % growth 1 Twitter.com 475,000 7,038,000 1382% 2 Zimbio 809,000 2,752,000 240% 3 Facebook 20,043,000 65,704,000 228% 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172% source: Nielsen NetView, 2/09, U.S., Home and Work
Age Group Unique Audience Composition %Twitter’s 2-17 250,000 3.6Users 18-24 ** ** 25-34 1,379,000 19.6 35-49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.
Why Twitter mightbe the easiestsocial media foryour organizationto break into forcreating brandinteractivity 1. Twitter, as a service, is freeand real timerelationships withyour customers
Why Twitter mightbe the easiestsocial media foryour organizationto break into forcreating brand 1. Twitter, as a service, is freeinteractivity 2. Getting started is easyand real timerelationships withyour customers
Why Twitter mightbe the easiestsocial media foryour organizationto break into for 1. Twitter, as a service, is freecreating brand 2. Getting started is easyinteractivity 3. It only takes seconds (and 140 char-and real time acters or less) to get your point acrossrelationships withyour customers
Why Twitter mightbe the easiestsocial media foryour organizationto break into for 1. Twitter, as a service, is freecreating brand 2. Getting started is easyinteractivity 3. It only takes seconds (and 140 char- acters or less) to get your point acrossand real time 4. Multitudes of prospects and customersrelationships with can get your updatesyour customers
Why Twitter mightbe the easiestsocial media foryour organization 1. Twitter, as a service, is freeto break into for 2. Getting started is easycreating brand 3. It only takes seconds (and 140 char-interactivity acters or less) to get your point across 4. Multitudes of prospects and customersand real time can get your updatesrelationships with 5. It doesn’t have to be a time-your customers consuming activity
Why Twitter mightbe the easiestsocial media for 1. Twitter, as a service, is freeyour organization 2. Getting started is easyto break into for 3. It only takes seconds (and 140 char-creating brand acters or less) to get your point acrossinteractivity 4. Multitudes of prospects and customersand real time can get your updatesrelationships with 5. It doesn’t have to be a time-your customers consuming activity 6. Google loves tweets (and you should too!)
Why Twitter mightbe the easiest 1. Twitter, as a service, is freesocial media for 2. Getting started is easyyour organization 3. It only takes seconds (and 140 char-to break into for acters or less) to get your point acrosscreating brand 4. Multitudes of prospects and customersinteractivity can get your updatesand real time 5. It doesn’t have to be a time-relationships with consuming activityyour customers 6. Google loves tweets (and you should too!) 7. Easy way to share updates and links
Why Twitter might 1. Twitter, as a service, is freebe the easiest 2. Getting started is easysocial media for 3. It only takes seconds (and 140 char-your organization acters or less) to get your point acrossto break into for 4. Multitudes of prospects and customerscreating brand can get your updatesinteractivity 5. It doesn’t have to be a time-and real time consuming activityrelationships with 6. Google loves tweets (and youyour customers should too!) 7. Easy way to share updates and links 8. Create real time, interactive relationships
How do Iaccess Twitter?Web andmobile devicesvia web andfreestandingapplications
How do I letpeople knowI am on 1. Put it on your e-mail signature andTwitter? business card 2. Put it on your website and blog 3. Follow thought leaders and comment on their tweets—Interact! 4. Find people who are talking about your company and follow them
service-oriented businessesUse Twitter for customer service and providing assistance Search.twitter.com allows you to do custom searches for query strings You can also create interfaces so your search is droppedinto a web or blog page; this allows a person to actually get in touch with the prospect or customer in real time Rhodes Rolls example
Socialmention.com allows you to search social media more extensively
information-based businesses Use Twitter to provide information that is relevant, timely, and interestingYou can embed links (can compress links through is.gd or tinyurl.com to save characters)Your goal is to become a trusted information source— an expert--—a veritable storehouse of knowledge You can tweet more as a company, not as a person
Strategically create your plan! 1-Gather information 2-Only link to trustworthy sites3-Follow industry thought leaders and read what they read 4-Ask questions/seek opinions twtapps
Top 100 Twitter ToolsTweetlater—”repetition is not a bad thing”
70-20-10 Formula: Share Resources (70) - Successful learning in the 21st Century is not what you know, but what you can share, so 70% of total Twittertime is spent sharing information, opinions, links, and tools. Collaboration (20) - 20% of Tweets are directly responding, connecting,collaborating, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships are forged. Chit-Chat (10) - 10% of Twittertalk is “chit-chat-how’s-your-hat” stuff. It is in these “trivial” details shared about working out, favorite movies, politics, and life in general that we connect with others as human beings. —Angela Maiers, educator, author, blogger
Utah Business MagazineTwitter:1634 followersFacebook Page:54 fansFacebook Group:304 members
“Social media has allowed Utah Business to garner more participation with our subscribers than ever before.” “Social media has created online channels for the business community to participate in within Utah... social networks are just the place where peoplego, everyone knows about [them] and it provides a way for business people to network more efficiently and with more people.” —Jared Preusz, Utah Business Magazine