Social Media - The New Marketing Frontier

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Presentation on social media marketing given to the Box Elder Employer Committee.

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Social Media - The New Marketing Frontier

  1. 1. fluid educational series ©Fluid Studio, 2010
  2. 2. presentation presented by ©Fluid Studio, 2010
  3. 3. CONTACT ME TEXT CASEPHILIP TO 50500 PHILIP CASE 801.362.9991 philc@fluid-studio.net www.fluid-studio.net twitter @casephilip Free service provided by http://contxts.com ©2009 Fluid Studio
  4. 4. previous presentations ©Fluid Studio, 2010
  5. 5. how many have heard of facebook? twitter? Linkedin? YOutube? ©Fluid Studio, 2010
  6. 6. how many are on facebook?twitter? Linkedin? YOutube? ©Fluid Studio, 2010
  7. 7. there is no silver bullet ©Fluid Studio, 2010
  8. 8. Social media is just one tool in the toolbox ©Fluid Studio, 2010
  9. 9. We all have a circle of influence.People are influenced by those they trust ©Fluid Studio, 2010
  10. 10. CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. CIRCLE OF INFLUENCE ©Fluid Studio, 2010
  11. 11. viral marketing CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. ©Fluid Studio, 2010 CIRCLE OF INFLUENCE
  12. 12. viral marketing + = ©Fluid Studio, 2010
  13. 13. People do not want to be sold to.they want to interact and be heard ©Fluid Studio, 2010
  14. 14. ENGAGERESPOND LISTEN ©Fluid Studio, 2010
  15. 15. You cannot control the conversation, but you can participate in it ©Fluid Studio, 2010
  16. 16. ©Fluid Studio, 2010
  17. 17. Although social media is “one-to-many” broadcastmarketing, at the end of the day real results will occur when “one-to-one” relationships are formed ©Fluid Studio, 2010
  18. 18. 4 P’S©Fluid Studio, 2010
  19. 19. 4 P’S PRODUCT©Fluid Studio, 2010
  20. 20. 4 P’S PRODUCT, PRICE ©Fluid Studio, 2010
  21. 21. 4 P’S PRODUCT, PRICE, PLACE ©Fluid Studio, 2010
  22. 22. 4 P’S PRODUCT, PRICE PLACE, PROMOTION ©Fluid Studio, 2010
  23. 23. 3 R’S©Fluid Studio, 2010
  24. 24. 3 R’S RELEVANT©Fluid Studio, 2010
  25. 25. 3 R’S RELEVANT, REAL ©Fluid Studio, 2010
  26. 26. 3 R’S RELEVANT, REAL, RESPONSIVE ©Fluid Studio, 2010
  27. 27. 4 R’S RELEVANT, REAL, RESPONSIVE, RELATIONSHIP ©Fluid Studio, 2010
  28. 28. side-by-side comparison ©Fluid Studio, 2010
  29. 29. Some realities to consider . . .Using social media is like riding a bull—getting on is the easy part.It requires an investment of time–not only researching andwriting, but also reading and engaging ©Fluid Studio, 2010
  30. 30. Some realities to consider . . .There are no prerequisites–just a desire to try ©Fluid Studio, 2010
  31. 31. Some realities to consider . . .You need a strategy ©Fluid Studio, 2010
  32. 32. Some realities to consider . . .You need a strategyCarve out a certain amount of time each week to spend onsocial media ©Fluid Studio, 2010
  33. 33. Some realities to consider . . .You need a strategyTry to "pull" clients to you by sharing valuable informationrather than pushing yourself out to them ©Fluid Studio, 2010
  34. 34. Some realities to consider . . .Know where your leads are coming from ©Fluid Studio, 2010
  35. 35. Some realities to consider . . .70-20-10 rule(70%=share/educate, 20%=soft sell,10%=show you are a real person) ©Fluid Studio, 2010
  36. 36. Key questions . . .How much time should I be spending on this? How do I know that its working? ©Fluid Studio, 2010
  37. 37. Advertise©Fluid Studio, 2010
  38. 38. Make information availableelectronically ©Fluid Studio, 2010
  39. 39. Create group/fan pages ©Fluid Studio, 2010
  40. 40. BLOW UP YOUR FAN BASE! ©Fluid Studio, 2010
  41. 41. WHY DO YOU WANT MORE FANS? ©Fluid Studio, 2010
  42. 42. WHY DO YOU WANT MORE FANS?The future is in “earned” media, not paid.Facebook and other social networks areprimary platforms for earned media. ©Fluid Studio, 2010
  43. 43. WHY DO YOU WANT MORE FANS?Large companies with well-known brands willhave associates set up pages and those pages canoften grow to millions of users organically andwithout much effort.Small to medium-sized businesses often cannotjust set up a page and let the people do the rest. ©Fluid Studio, 2010
  44. 44. WHY DO YOU WANT MORE FANS?Smaller and lesser-known brands need to investheavily in brand development and leverage thevarious social media channels available to themto interact directly with their followers, fans,and customers. ©Fluid Studio, 2010
  45. 45. WHY DO YOU WANT MORE FANS?The measure of success should not be whetheryour page boasts 30 or 30,000 fans, but whetheryou have successfully attracted a large numberof targeted fans. ©Fluid Studio, 2010
  46. 46. Tips to Add MoreQuality Fans and Followers ©Fluid Studio, 2010
  47. 47. tips 1. Use Current Fans to Drive Invitations To Your Facebook Page ©Fluid Studio, 2010
  48. 48. tips 1. Use Current Fans to Drive Invitations To Your Facebook Page Facebook currently has no limitation on the number of fans that users can invite to a public profile. This makes invitations one of the most important components of generating fans. ©Fluid Studio, 2010
  49. 49. tips 1. Use Current Fans to Drive Invitations To Your Facebook Page Contests are probably the single best tool for driving more users to your Facebook page if you encourage fans to invite their friends. ©Fluid Studio, 2010
  50. 50. tips 1. Use Current Fans to Drive Invitations To Your Facebook Page ©Fluid Studio, 2010
  51. 51. tips 2. Create Contests Often ©Fluid Studio, 2010
  52. 52. tips 2. Create Contests Often Think of new and unique giveaways for those that push new fans your way (and reward them often). ©Fluid Studio, 2010
  53. 53. tips 2. Create Contests Often Most of the time, it is better to give away more things more frequently than a large grand prize every so often. ©Fluid Studio, 2010
  54. 54. tips 2. Create Contests Often Examples of potential contests: ©Fluid Studio, 2010
  55. 55. tips 2. Create Contests Often Examples of potential contests: • Ticket giveaways (movies, concerts, etc.) • Restaurant gift certificates • Etc. ©Fluid Studio, 2010
  56. 56. use a "widget" topromote your business ©Fluid Studio, 2010
  57. 57. widgetsWidgets are like portable websites that operatewith the same functionality as the host site but canbe embedded into a blog, webpage, or other internetproperty.This is an optimal tool for lead generation that canattract clients from diverse demographics. ©Fluid Studio, 2010
  58. 58. What does a widget look likeand how does it function?Big Brothers Big Sisters of Utah ©Fluid Studio, 2010 ©2009 Fluid Studio
  59. 59. What does a widget look likeand how does it function?united way ©Fluid Studio, 2010
  60. 60. What does a widget look likeand how does it function?National Multiple Sclerosis Society ©Fluid Studio, 2010
  61. 61. What does a widget look likeand how does it function?rhodes rolls ©Fluid Studio, 2010
  62. 62. What does a widget look likeand how does it function?Widgets are viral! ©Fluid Studio, 2010
  63. 63. E-mail marketing • Although it has been around for some time, e-mail advertising is one of the most effective forms of direct electronic marketing. • Like most things that are web-based, analytics can be collected and analyzed to help you hone your messaging. Used effectively, analytics will help you improve the open and click-through rates over time. ©Fluid Studio, 2010
  64. 64. E-mail marketing When marketing using e-mail, use the AIDA strategy. • Attention: The first part of your write-up grabs the readers’ attention. • Information: The second part gives them information. • Desire: The third part makes them desire your product/service. • Action: The fourth part spurs them to action (buy, click through to a website, etc.) ©Fluid Studio, 2010
  65. 65. E-mail marketing Your e-mail provider should allow you to review the analytics from your campaign. See “hot spots,” trends, and patterns to help you improve future mailings. ©Fluid Studio, 2010
  66. 66. ©Fluid Studio, 2010
  67. 67. ©Fluid Studio, 2010
  68. 68. ©Fluid Studio, 2010
  69. 69. SMS (Texting) Services 94% Open Rate 15%-50% Redemption Rate Connect with your customers and consumers on a personal level ©Fluid Studio, 2010
  70. 70. SMS (Texting) Services Recent Campaign EXCLUSIVE NEWS Examples TO SUBSCRIBE: Text: Village To: 29222 MESSAGE: IT’S FREE* Receiving mobile alerts costs you nothing, Village aside from your normal text messaging fees. SEND TO: NO SPAM* 29222 Because of our no-spam policy, you’ll only receive the messages you’ve subscribed to. FOR EXAMPLE: To subscribe 1 1 CREATE a new text message 2 2 TYPE “ Village 3 3 SEND the message to “29222 4 4 ©Fluid Studio, 2010 *This program enforces a strict NO SPAM policy. To cancel at any time text STOP to 29222 For assistance text HELP to 29222
  71. 71. SMS (Texting) Services Recent Campaign Examples Sign Up to Receive Promotions & Special Offers Via Text Message on Your Mobile Phone Example: 208-351-1234 Example: 208-351-1234 1 34 2 35 3 36 4 37 5 38 6 39 7 40 8 41 9 42 10 43 11 44 12 45 13 46 14 47 15 48 16 49 17 50 18 51 19 52 20 53 21 54 22 55 23 56 24 57 25 58 26 59 ©Fluid Studio, 2010 27 60 28 61 29 62 30 63 31 64 32 65 33 66

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