Off Page SEO by Jonathan Rodriguez - Fluid Advertising

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In this presentation, Jonathan Rodriguez shows how you can promote your blog or website. Off Page SEO presentation given at the Fluid Advertising Bell of the blogger series on October 10, 2013 at EDU Utah.

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Off Page SEO by Jonathan Rodriguez - Fluid Advertising

  1. 1. 1 Friday, October 11, 13
  2. 2. About  Me Jonathan Rodriguez Digital Marketing Manager Brigham Young University Alta High School SEO.com 2 Friday, October 11, 13
  3. 3. Post  Promo-on 3 Friday, October 11, 13
  4. 4. Why  promote  blog  posts It  is  all  about  traffic  to  your  site 4 Friday, October 11, 13
  5. 5. Promo-on  efforts Blog Post 1 Blog Post 2 Blog Post 3 5 Friday, October 11, 13
  6. 6. Blog  Promo-on  Pays  Off 6 Friday, October 11, 13
  7. 7. How  to  promote  your  blog  posts 7 Friday, October 11, 13
  8. 8. How  to  promote  your  blog  posts Make  sure  that  your  content  is  as   shareable  as  possible If  you  don’t  have  some  kind   of  sharing  widget  you  are   missing  out  on  some  major   traffic 8 Friday, October 11, 13
  9. 9. How  to  promote  your  blog  posts 9 Friday, October 11, 13
  10. 10. How  to  promote  your  blog  posts Curalate,  a  Philadelphia  based   startup  has  been  monitoring   Pinterest.  They  studied  millions  of   photos  tracking  how  many  -mes  they   were  shared,  liked  or  commented   upon.  They  iden-fied  one  ideal   picture... 10 Friday, October 11, 13
  11. 11. How  to  promote  your  blog  posts So, what  is  the  most  popular  image   on  Pinterest? 11 Friday, October 11, 13
  12. 12. How  to  promote  your  blog  posts 12 Friday, October 11, 13
  13. 13. How  to  promote  your  blog  posts Paula  Deen’s Aunt  Peggy’s  Cucumber,   Tomato  and  Onion  Salad. Repinned  over  307,000  Bmes Liked  10,000  Bmes   13 Friday, October 11, 13
  14. 14. How  to  promote  your  blog  posts Curalate No  human  faces LiIle  background MulBple  colors Lots  of  red Moderate  light  and  color Portrait  style 14 Friday, October 11, 13
  15. 15. How  to  promote  your  blog  posts 15 Friday, October 11, 13
  16. 16. How  to  promote  your  blog  posts #ThePowerofHashTags #WhyYouShouldUseHashTags A  hashtag  is  just  a  way  of  categorizing  your   tweets  so  that  they  are  easier  to  find  in   TwiIer  search. A  hashtag  can  help  you  target  a  specific   audience  and  put  your  content  in  front  of  a   new  audience. 16 Friday, October 11, 13
  17. 17. How  to  promote  your  blog  posts #homemade #deliciousrecipes #freshfromthegarden #healthyeaBng #tomatoes 17 Friday, October 11, 13
  18. 18. How  to  promote  your  blog  posts Don’t  over  do  it  with  the  hashtags 18 Friday, October 11, 13
  19. 19. How  to  promote  your  blog  posts 19 Friday, October 11, 13
  20. 20. How  to  promote  your  blog  posts Share  the  post  to  your  followers                Include  the  words  Like  and  Share Use  hashtags Promote  a  post 20 Friday, October 11, 13
  21. 21. How  to  promote  your  blog  posts Include  a  photo! Hubspot  discovered     that  posts  with   photos  had  an  39%   increase  in  user   interacBon. 21 Friday, October 11, 13
  22. 22. How  to  promote  your  blog  posts Include  emoBcons 22 Friday, October 11, 13
  23. 23. How  to  promote  your  blog  posts Find  Related  groups 23 Friday, October 11, 13
  24. 24. How  to  promote  your  blog  posts Google  AnalyBcs Look  at  your  referral  traffic.    IdenBfy  where  most  of   your  visitors  are  coming  from  and  spend  more  Bme   there. 24 Friday, October 11, 13
  25. 25. Overall Promo-on 25 Friday, October 11, 13
  26. 26. Two  elements  of  op6miza6on On Page SEO 26 Off-Page SEO Off-Page SEO is about getting your content to the top of search engines Friday, October 11, 13
  27. 27. How  to  promote  your  blog Guest  Blog  Pos,ng  is  an  excellent  way  to  bring   new  visitors  to  your  site.  PosBng  your  arBcle  on   a  similar  website  will  allow  you  to  share   content  within  your  niche  with  a  whole  new   group  of  people.  Plus,  you  can  usually  include  a   few  links  back  to  relevant  arBcles  on  your   website.   Also,  consider  trading  arBcles  with  other   bloggers. 27 Friday, October 11, 13
  28. 28. How  to  promote  your  blog Finding  guest  pos,ng  opportunitues    is  easy.   Just  go  to  Google  and  type  in  your  niche   followed  by  “submit  blog  post”  or  “submit   arBcle” 28 Friday, October 11, 13
  29. 29. How  to  promote  your  blog 29 Friday, October 11, 13
  30. 30. How  to  promote  your  blog Conduct  an  interview  with  an  influenBal   blogger  in  your  niche.  You  can  post  it  on  your   site,  plus  the  blogger  will  probably  promote  it   since  it’s  about  them. 30 Friday, October 11, 13
  31. 31. How  to  promote  your  blog Find  blogs  in  your  niche  and  comment  on  their   arBcles!    This  is  one  of  the  best  things  that  you   can  do  to  promote  your  blog.  Leave  valuable   comments  that  offer  good  advice,  share  your   take  or  ask  a  quesBon. 31 Friday, October 11, 13
  32. 32. How  to  promote  your  blog Ac,vely  par,cipate  in  forums  that  are  related   to  your  niche.   32 Friday, October 11, 13
  33. 33. How  to  promote  your  blog Directories  such  as  TechnoraB  and  DMOZ  are   free  and  easy  to  submit  to.   33 Friday, October 11, 13
  34. 34. How  to  promote  your  blog Social  Bookmarking Sites  like  those  listed  below  allow  you  to  enter   your  site  informaBon. Digg Reddit Stumbleupon    Scoop.it 34 Friday, October 11, 13
  35. 35. How  to  promote  your  blog Ul,mately,  promoBng  your  website  and  your   blog  posts  is  about  networking  and  building   meaningful  relaBonships.   GetFluid.com/Author/Jonathan/ 35 Friday, October 11, 13
  36. 36. 36 Friday, October 11, 13

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