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Fluid Social Media Presentation

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  • 1. p 801 295 9820 f 801 951 5815 www.fluid-studio.net1065 South 500 WestBountiful, Utah 84010
  • 2. How manyhave heard ofFacebook?Twitter?LinkedIn?YouTube?
  • 3. How manyare onFacebook?Twitter?LinkedIn?YouTube?
  • 4. Contact me:Text “dyejo” to 50500John Dyecell: 801.631.4736email: johnd@fluid-studio.netweb: www.fluid-studio.netTwitter: @dyejoFree service provided byhttp://contxts.com
  • 5. Before we begin . . .I am a firm believer in principles—out of the chute, you should know there is no “silver bullet”
  • 6. We all havea circle ofinfluence. Circle of Concern What you care about.People areinfluencedby those theytrust What you can do something about. Circle of Influence
  • 7. People do notwant to besold to—theywant tointeract andbe heard
  • 8. You cannotcontrol theconversation,but you canparticipatein it
  • 9. The youngeryour customer,the lesscredible thetraditional“hard” market-ing sell is
  • 10. The 4 P’s ofmarketing(product, price,place, promotion)still exist, but the 3R’s (relevant, real,responsive) arerising quickly in aweb 2.0 world, andwill result in a 4thR—relationship
  • 11. What isTwitter?The answer to“what are youdoing” in 140charactersor less
  • 12. Twitter is a giant cocktail party where you can join the conversation at will and flit in and out
  • 13. A lot of people ask: Why would anyone want to do this?
  • 14. Twitter’sGrowth RANK Site Feb 08 Feb 09 % growth 1 Twitter.com 475,000 7,038,000 1382% 2 Zimbio 809,000 2,752,000 240% 3 Facebook 20,043,000 65,704,000 228% 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172% source: Nielsen NetView, 2/09, U.S., Home and Work
  • 15. Age Group Unique Audience Composition %Twitter’s 2-17 250,000 3.6Users 18-24 ** ** 25-34 1,379,000 19.6 35-49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.
  • 16. Why Twitter mightbe the easiestsocial media foryour organizationto break into forcreating brandinteractivity 1. Twitter, as a service, is freeand real timerelationships withyour customers
  • 17. Why Twitter mightbe the easiestsocial media foryour organizationto break into forcreating brand 1. Twitter, as a service, is freeinteractivity 2. Getting started is easyand real timerelationships withyour customers
  • 18. Why Twitter mightbe the easiestsocial media foryour organizationto break into for 1. Twitter, as a service, is freecreating brand 2. Getting started is easyinteractivity 3. It only takes seconds (and 140 char-and real time acters or less) to get your point acrossrelationships withyour customers
  • 19. Why Twitter mightbe the easiestsocial media foryour organizationto break into for 1. Twitter, as a service, is freecreating brand 2. Getting started is easyinteractivity 3. It only takes seconds (and 140 char- acters or less) to get your point acrossand real time 4. Multitudes of prospects and customersrelationships with can get your updatesyour customers
  • 20. Why Twitter mightbe the easiestsocial media foryour organization 1. Twitter, as a service, is freeto break into for 2. Getting started is easycreating brand 3. It only takes seconds (and 140 char-interactivity acters or less) to get your point across 4. Multitudes of prospects and customersand real time can get your updatesrelationships with 5. It doesn’t have to be a time-your customers consuming activity
  • 21. Why Twitter mightbe the easiestsocial media for 1. Twitter, as a service, is freeyour organization 2. Getting started is easyto break into for 3. It only takes seconds (and 140 char-creating brand acters or less) to get your point acrossinteractivity 4. Multitudes of prospects and customersand real time can get your updatesrelationships with 5. It doesn’t have to be a time-your customers consuming activity 6. Google loves tweets (and you should too!)
  • 22. Why Twitter mightbe the easiest 1. Twitter, as a service, is freesocial media for 2. Getting started is easyyour organization 3. It only takes seconds (and 140 char-to break into for acters or less) to get your point acrosscreating brand 4. Multitudes of prospects and customersinteractivity can get your updatesand real time 5. It doesn’t have to be a time-relationships with consuming activityyour customers 6. Google loves tweets (and you should too!) 7. Easy way to share updates and links
  • 23. Why Twitter might 1. Twitter, as a service, is freebe the easiest 2. Getting started is easysocial media for 3. It only takes seconds (and 140 char-your organization acters or less) to get your point acrossto break into for 4. Multitudes of prospects and customerscreating brand can get your updatesinteractivity 5. It doesn’t have to be a time-and real time consuming activityrelationships with 6. Google loves tweets (and youyour customers should too!) 7. Easy way to share updates and links 8. Create real time, interactive relationships
  • 24. How do I letpeople knowI am on 1. Put it on your e-mail signature andTwitter? business card 2. Put it on your website and blog 3. Follow thought leaders and comment on their tweets—Interact! 4. Find people who are talking about your company and follow them
  • 25. How do businesses use Twitter?
  • 26. Comcast
  • 27. Comcast uses @comcastcares to help with customer service
  • 28. @comcastcares is a real person, Frank Eliason, who interacts with customers on Twitter
  • 29. Frank helps customers in real-time
  • 30. Comcast receives a lot of press (and a lotof happy customers) for this unique way of interacting with their customer base
  • 31. Zappos.com
  • 32. CEO Tony Hsieh uses Twitter heavily and has a following of 287,000+
  • 33. 433 Zappos associates are on Twitter
  • 34. Zappos uses Twitter for customer contests and customer service
  • 35. Zappos gets a lot of press for their unique approach to customer service and advertising
  • 36. LinkedIn
  • 37. Create your Your LinkedIn profile is discover-personal able through search engines and onbrand LinkedIn. Showcase your skills and talents so the right opportunities and people find you.
  • 38. Network and With more than 37 million(re)connect members, LinkedIn is the world’s largest professional network. Use the knowledge, experience, and connections of your network.
  • 39. Share your LinkedIn is a good place to sharewisdom and and exchange business informationexpertise online. Ask a question and get fast answers from your network and experts worldwide. Also, build your professional credibility by showcasing your knowledge, expertise, and interests by answering questions.
  • 40. Connect with Having a LinkedIn presence allowsopportunities those looking for someone with your experience, knowledge, and skills to find you. Conversely, when you’re looking for that special (and sometimes hard- to-find) talent, LinkedIn can help you locate it.
  • 41. The basics
  • 42. Create a · List your current and pastprofile positions & education. · Add a profile photo. · Add a summary paragraph.
  • 43. Create your · Use webmail import to see“real-world” all the people you know who arenetwork. already on LinkedIn. · Upload a contacts file from Outlook, Palm, ACT!, or Mac Address. · View your colleagues and classmates that are already on LinkedIn.
  • 44. Leverage · Look up someone’s profile; seethe power of who you know in common to getLinkedIn! off to a fast start! · Search for and select service providers based on trusted recommendations from people in your network.
  • 45. Site Features
  • 46. Homepage · View your latest messages and get network updates from colleagues and connections. · Read the latest news about your company, competitors, and industry and discuss it with colleagues. · Browse the latest jobs, questions, and answers that match your interests.
  • 47. Profile The first impression is the most important impression.
  • 48. Search · Search by name and other distinguishing characteristics to quickly locate the person you are looking for. · Use the advanced search to target specific skill sets or find subject- matter experts. · Conduct reference searches on potential job candidates and business partners. · Quickly search your inbox for important messages and information. · Find the right jobs, knowledge, or groups to make you more productive.
  • 49. Applications LinkedIn has new applications that enable you to collaborate on projects, glean key insights, and present your work to the world’s largest professional network.
  • 50. Jobs Helps you find or fill that next job using the power of your network. · Job seekers can utilize inside connections at potential employers to help land their next job. · Hiring managers can tap into a network of millions of profession- als to find the ideal candidate with the specific skill set and experience needed.
  • 51. Groups Find and join communities of professionals based on common interest, experience, affiliation, and goals. Stay in touch with organizations, schools, and companies that you are and were a part of, network with professionals with similar interests and goals, and collaborate in a professional community online. Allows group organizations to extend their brand’s reach and strengthen the brand with existing users by providing additional value through LinkedIn’s features.
  • 52. Answers Share business knowledge · Ask your question and get answers from your network and other experts worldwide · Showcase your knowledge, expertise, and interests by answering questions · Stay up on the latest in your industry and functional area
  • 53. Service A directory containing service providersProviders that have been recommended by your network. Use the directory to quickly discover, research, and reference check service providers.
  • 54. Company A powerful research tool that helps youPages find and explore potential companies to work for or do business with.
  • 55. Inbox The “control panel” for all of your LinkedIn user interactions. Whether you’re accepting an invitation to connect from an old colleague, requesting an introduction to a potential investor, or reviewing a forwarded profile of someone you may hire, all of these interactions pass through your inbox.
  • 56. Mobile Get access to your connections, profiles,Applications and more when you need them. http://m.linkedin.com
  • 57. Privacy To access these controls, click on theSettings “Account & Settings” link available on the top right of every page.
  • 58. Events
  • 59. Tips and Tricks
  • 60. Increase your organic SEO with LinkedIn
  • 61. “5 Tips http://www.emarketingandcommerce.com/for Using story/5-tips-using-linkedin-business-toolLinkedIn as aBusiness Tool”
  • 62. p 801 295 9820 f 801 951 5815 www.fluid-studio.net1065 South 500 WestBountiful, Utah 84010

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