Using Facebook to Grow Your Business


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Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.

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Using Facebook to Grow Your Business

  1. 1. CONTACT ME TEXT CASEPHILIP TO 50500 PHILIP CASE 801.362.9991 twitter @casephilip Free service provided by ©2009 Fluid Studio
  2. 2. Before we begin . . .I am a firm believer in principles—out of the chute, you should know there is no “silver bullet” ©2009 Fluid Studio
  3. 3. Social media isjust one tool inthe toolbox ©2009 Fluid Studio
  4. 4. We all havea circle ofinfluence. Circle of Concern What youPeople are care about.influencedby those theytrust What you can do something about. Circle of Influence ©2009 Fluid Studio
  5. 5. People do notwant to besold to—theywant tointeract andbe heard ©2009 Fluid Studio
  6. 6. You cannotcontrol theconversation,but you canparticipatein it ©2009 Fluid Studio
  7. 7. Although socialmedia is “one-to-many” broadcastmarketing, atthe end of the day real resultswill occur when“one-to-one”relationships areformed ©2009 Fluid Studio
  8. 8. The 4 P’s ofmarketing(product, price,place, promotion)still exist, but the 3R’s (relevant, real,responsive) arerising quickly in aweb 2.0 world, andwill result in a 4thR—relationship ©2009 Fluid Studio
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  10. 10. Side-by-side comparison ©2009 Fluid Studio
  11. 11. Side-by-side comparison— Twitter detail ©2009 Fluid Studio
  12. 12. Side-by-side comparison— MySpace detail ©2009 Fluid Studio
  13. 13. Side-by-side comparison— Facebook detail ©2009 Fluid Studio
  14. 14. Demographics of Facebook users ©2009 Fluid Studio
  15. 15. Demographics Females 18-25 led Facebook’sof Facebook demographic categories this month,users adding over 700,000 monthly active users to over 12.8 million. In addition, women over 45 showed strong growth, while increases in males over 35 were lower. However, on the whole, we see that Facebook is still growing most quickly percentage-wise amongst users over 45 – an interesting demographic trend that started earlier this year ©2009 Fluid Studio
  16. 16. Demographicsof Facebookusers ©2009 Fluid Studio
  17. 17. Demographicsof Facebookusers ©2009 Fluid Studio
  18. 18. Demographicsof Facebookusers ©2009 Fluid Studio
  19. 19. Demographicsof Facebookusers ©2009 Fluid Studio
  20. 20. 11 Business Benefits of Using Facebook Applications Compliments to ©2009 Fluid Studio
  21. 21. 11 Business 1. BrandingBenefits ofUsing Facebook Facebook can be a great resourceApplications for generating brand awareness. It can help build relationships with your prospects and clients. ©2009 Fluid Studio
  22. 22. 11 Business 2. Customer EngagementBenefits ofUsing Facebook Using Facebook applications canApplications be a great way for communicating promotions, contests, and events. ©2009 Fluid Studio
  23. 23. 11 Business 3. Drive Web TrafficBenefits ofUsing Facebook Facebook can act as a portal pointApplications for driving traffic to your site and other online properties. ©2009 Fluid Studio
  24. 24. A breakdownof thepopularity ofFacebookapplications ©2009 Fluid Studio
  25. 25. 11 Business 4. Reputation ManagementBenefits ofUsing Facebook Facebook can be a useful tool forApplications listening and responding to what users are saying about you and your brand. ©2009 Fluid Studio
  26. 26. 11 Business 5. New Customer AcquisitionBenefits ofUsing Facebook Facebook provides an opportunityApplications to find consumers you may have not otherwise discovered (based solely on their interests and affinity alignments). ©2009 Fluid Studio
  27. 27. 11 Business 6. AdvertisingBenefits ofUsing Facebook You can drill down and advertiseApplications just to the target audience that has the demographic footprint you desire. ©2009 Fluid Studio
  28. 28. 11 Business 7. Client RetentionBenefits ofUsing Facebook Facebook provides anotherApplications communication point to build a strong relationship with your consumer. ©2009 Fluid Studio
  29. 29. 11 Business 8. Access to the social world andBenefits of its inherent value (the "in" factor)Using Facebook Consider the following scenario: a potentialApplications prospect could be doing research on your brand or organization and may use Facebook to see if you have a presence there. Then they see that you have a Facebook profile and see a number of positive posts about your brand. This in turn can shape their opinion and could end up being one of many deciding factors as to why the prospect selects you over a competitor. The perception that Facebook is "in" and the fact that you are using Facebook could help influence the perception of your brand. ©2009 Fluid Studio
  30. 30. 11 Business 9. The Viral EffectBenefits ofUsing Facebook Nothing attracts a crowd like a crowd.Applications And Facebook is attracting quite the crowd . . . ©2009 Fluid Studio
  31. 31. 11 Business 10. Feedback MechanismBenefits ofUsing Facebook Using Facebook and the variousApplications applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site. ©2009 Fluid Studio
  32. 32. 11 Business 11. Build Business Use CasesBenefits ofUsing Facebook Facebook can provide you withApplications an opportunity to build successful business cases as you target specific vertical markets with specific business objectives. ©2009 Fluid Studio
  33. 33. According to a “Social media sites continue to bestudy released an important source of communityin January 2009 connection, and savvy retailersby Rosetta, an are reaping the benefits ofinteractive Facebook’s rapid extension into newmarketing agency, demographics, such as Gen X and59 of the 100 seniors,” said Adam Cohen, partnertop retailers with Rosetta’s consumer goods andhave a Facebook retail practice.presence. ©2009 Fluid Studio
  34. 34. Mr. Cohen said “It’s important that retailers don’tthat retailers just slap up a page because everyoneshould guard is talking about Facebook. Anagainst casual effective presence requires thatattitudes toward you carefully consider what yourtheir Facebook customers are looking for, what youpresences. would like to communicate, and what role a fan page should play in your overall online strategy.” ©2009 Fluid Studio
  35. 35. General Tips The most effective Facebook fan pages are updated on a regular basis with new content. ©2009 Fluid Studio
  36. 36. General Tips If theres actually evidence that the page administrator is visiting regularly and interacting with the community, the more engaged fans will be (check out the wall on Dells page). ©2009 Fluid Studio
  37. 37. General Tips Facebook pages work best when their less about "me, me, me" and more about "you, you, you" (customer-centric). ©2009 Fluid Studio
  38. 38. General Tips Be a good member of the community: promote others even more than you promote yourself. Linking and promoting others is a nice way to show you care about others and can set you apart as an “expert” in the field. ©2009 Fluid Studio
  39. 39. General Tips The creative material of your message should be something that people want to share virally with others. Make it newsworthy, controversial, timely, immediately useful, or even humorous. ©2009 Fluid Studio
  40. 40. General Tips Dont spam—wrap your self-promotion in something of value to others. ©2009 Fluid Studio
  41. 41. Tostitos on 0 to 17,000+ fans in one monthFacebook:Case Study ©2009 Fluid Studio
  42. 42. Tostitos on The concept was simple. Get theFacebook: most rabid, dyed-in-the-wool fans toCase Study compete against each other for the chance to win a $100,000 scholarship for their school. ©2009 Fluid Studio
  43. 43. Tostitos on Tactic:Facebook: Create a Facebook application thatCase Study collected fans’ info, a short paragraph about why they should be selected, and a photo showing their school spirit. ©2009 Fluid Studio
  44. 44. Tostitos on Two teams were selected a few weeksFacebook: later, and they began a cross-countryCase Study challenge that started in NYC and ended at the Tostito’s Fiesta Bowl on game day. Throughout the challenge, they were filmed and wrote updates about their experience on the Facebook fan page. ©2009 Fluid Studio
  45. 45. Tostitos on Results:Facebook:Case Study 17,779 people became fans of the Facebook page 56,531 page views 39,477 unique visitors 597 wall posts 1098 entries with photos for the contest 1925 entries to the contest were shared with a friends ©2009 Fluid Studio
  46. 46. Tostitos on Success Tip #1Facebook:Case Study Give users value Aside from the $100k scholarship (which is admittedly a clear value), Tostitos had high entertainment value. People flocked to the site. ©2009 Fluid Studio
  47. 47. Tostitos on Success Tip #2Facebook:Case Study Invite (and unite) a community Facebook was a natural fit for this promotion. The first big spike on the fans chart above happened after the schools were announced. When the page first launched, Tostitos had to cast a somewhat wide net with their ad placement. After it was announced on December 7 that Ohio State and University of Texas were the two competing schools, Tostitos refined their ad target down to just current and alums of those schools. ©2009 Fluid Studio
  48. 48. Tostitos on Success Tip #3Facebook:Case Study (New) content is king! The next big spike in traffic can be brought attributed to status updates. Once the race began, the page lit up with new content on a very frequent basis. This created news feed items and gave fans a reason to come back to the page. Graphics and content were updated often. Engagement. Engagement. Engagement. There is no substitute. ©2009 Fluid Studio
  49. 49. Adobe describes its results: “About 10% of our page visitors played the game and, of those who played, 6%Adobe’s “Real or clicked the “Share” button at the end ofFake” campaign the game, and 6% clicked “Buy Now” at the end of the game. Due to this gameincluded a game and media placement, our page receivedon the company’s over 6,000 new fans too.”page, whereusers guessedwhether animage was real ormanipulated inPhotoshop. ©2009 Fluid Studio
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  69. 69. Using a "widget" to promote your business ©2009 Fluid Studio
  70. 70. Widgets Widgets are like portable websites that operate with the same functionality as the host site but can be embedded into a blog, webpage, or other internet property. This is an optimal tool for lead generation that can attract clients from diverse demographics. ©2009 Fluid Studio
  71. 71. What does a Big Brothers Big Sisters of Utahwidget look likeand how does itfunction? ©2009 Fluid Studio
  72. 72. What does a United Waywidget look likeand how does itfunction? ©2009 Fluid Studio
  73. 73. What does a National Multiple Sclerosis Societywidget look likeand how does itfunction? ©2009 Fluid Studio
  74. 74. What does a Rhodes Rollswidget look likeand how does itfunction? ©2009 Fluid Studio
  75. 75. What does a Widgets are viral!widget look likeand how does itfunction? ©2009 Fluid Studio
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  83. 83. EXCLUSIVE NEWSTO SUBSCRIBE: Text: Village To: 29222 MESSAGE: IT’S FREE* Receiving mobile alerts costs you nothing, Village aside from your normal text messaging fees. SEND TO: NO SPAM* 29222 Because of our no-spam policy, you’ll only receive the messages you’ve subscribed to. FOR EXAMPLE: To subscribe 1 1 CREATE a new text message 2 2 TYPE “ Village 3 3 SEND the message to “29222 4 4*This program enforces a strict NO SPAM policy. To cancel at any time text STOP to 29222 For assistance text HELP to 29222 ©2009 Fluid Studio
  84. 84.                                                                       ©2009 Fluid Studio
  85. 85. p 801 295 9820 f 801 951 5815 www.fluid-studio.net1065 South 500 WestBountiful, Utah 84010 ©2009 Fluid Studio