Your SlideShare is downloading. ×
0
Write BuzzFeed Blog
Headlines Without Getting
Fired
Read the entire article at !
www.PushingSocial.com
Contrast the Ordinary with the
EXTRAORDINARY
Human beings are superb contrast spotters. We pay close
attention to thing th...
Contrast the Ordinary with the
EXTRAORDINARY
"Discarding worn ball bearings is killing
your profit margins.”

Examples:

!
...
Connect the Dots in an
UNCONVENTIONAL WAY
"Connecting the Dots" is a critical skill for thought leaders
working in informa...
Connect the Dots in an
UNCONVENTIONAL WAY
"Why Your Intern Recruitment Process is
a Competitive Advantage”
!

Examples:

"...
Create a
CONVERSATION STARTER
You publish a blog to stay relevant and top of mind.You need
to give your reader something t...
Create a
CONVERSATION STARTER
How Your Congressman Would Vote
If He Cut Grass for a Living"

Examples:

!

"Why It's Time ...
Want More Blog Readers?!
!

Click Here to 

Get the First Chapter FREE
Upcoming SlideShare
Loading in...5
×

Write BuzzFeed Blog Headlines Without Getting Fired

118

Published on

Are the blogging experts wrong about headlines? Can the last century's dead copywriters really help you write better headlines today?

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
118
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Write BuzzFeed Blog Headlines Without Getting Fired"

  1. 1. Write BuzzFeed Blog Headlines Without Getting Fired Read the entire article at ! www.PushingSocial.com
  2. 2. Contrast the Ordinary with the EXTRAORDINARY Human beings are superb contrast spotters. We pay close attention to thing that seem out of place. PushingSocial.com
  3. 3. Contrast the Ordinary with the EXTRAORDINARY "Discarding worn ball bearings is killing your profit margins.” Examples: ! "Golden Retrievers Are Excellent Largemouth Bass Spotters” ! "Actually Video Games Are A Great Way to Stop Bullying" PushingSocial.com
  4. 4. Connect the Dots in an UNCONVENTIONAL WAY "Connecting the Dots" is a critical skill for thought leaders working in information dense industries. PushingSocial.com
  5. 5. Connect the Dots in an UNCONVENTIONAL WAY "Why Your Intern Recruitment Process is a Competitive Advantage” ! Examples: "How Vladimir Putin Will Set Your International Operations Agenda for the Next 3 Months" ! “Why Every Therapist Should Care About Groundhog’s Day" PushingSocial.com
  6. 6. Create a CONVERSATION STARTER You publish a blog to stay relevant and top of mind.You need to give your reader something to work with by combining urgency with relevant information. PushingSocial.com
  7. 7. Create a CONVERSATION STARTER How Your Congressman Would Vote If He Cut Grass for a Living" Examples: ! "Why It's Time to Fire Your Best Customer." ! "Perhaps You Should Cheat on Your Accountant" PushingSocial.com
  8. 8. Want More Blog Readers?! ! Click Here to 
 Get the First Chapter FREE
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×