How to start a studio in Berlin

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Due to popular request, the slides of my presentation at Up Front, March 8th. The slides were only a small part of te presentation so it's probably not worth looking at unless you were there.

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How to start a studio in Berlin

  1. 1. HELLO. I’M FLORIS DEKKERMonday, March 14, 2011
  2. 2. SOMETHING ABOUT US • WE STARTED 1,5 YEARS AGO • WE BARELY KNEW ANYONE IN BERLIN • WE WERE 21, 23 AND 24 WHEN WE STARTED • WE ARE PROFITABLEMonday, March 14, 2011
  3. 3. WE WORKED FOR: • RAMMSTEIN • KIDS RIGHTS • ETSY • APASSIONATA • RED CROSS • BRIGHT MAGAZINE • DUTCH GOVERNMENT • SCHINDLER PARENT • PALOMAR5 • AND MANY MORE...Monday, March 14, 2011
  4. 4. LET’S GET STARTED.Monday, March 14, 2011
  5. 5. THESE ARE OUR LEARNINGS.Monday, March 14, 2011
  6. 6. WHEN YOU’RE IN A PLANE, MAKE SURE THE PILOT IS THE PERSON FLYING IT.Monday, March 14, 2011
  7. 7. THE INGREDIENTS • A MULTIDISCIPLINARY TEAM • A NOTARY • AN ACCOUNTANT • AN OFFICE • HARDWAREMonday, March 14, 2011
  8. 8. GETTING STARTED... ...JUST DO IT ©Monday, March 14, 2011
  9. 9. HOUSE RULES • HAVE STRICT HOURLY/DAILY RATES • ONLY WORK WITH PEOPLE BETTER THEN US (THIS ALSO GOES FOR CLIENTS IF POSSIBLE) • HAVE A MINIMUM PROJECT SIZE • ALWAYS PAY OTHERS / DON’T WORK FOR FREE • BE HONESTMonday, March 14, 2011
  10. 10. AMPLIFY YOUR PRESENCE • GET OUT THERE • GIVE A LOT OF TALKS • DO A LOT OF BLOGGING • PUT EFFORT IN MEDIA ATTENTION • GET NICE BUSINESS CARDS • WHATEVER HELPS...Monday, March 14, 2011
  11. 11. GET A LOT OF DIFFERENT KIND OF CLIENTS.Monday, March 14, 2011
  12. 12. DO YOUR OWN PROJECTS AND DO THEM WELL.Monday, March 14, 2011
  13. 13. SOME OF OUR PROJECTS: • COGNITIVE CITIES CONFERENCE • CITY CRAWLERS • LITTLE BIG DETAILS • FAIL CONFERENCE • AND MANY SMALL ONES.Monday, March 14, 2011
  14. 14. BE A NAYSAYER.Monday, March 14, 2011
  15. 15. IF YOU DON’T KNOW WHAT TO CHARGE FOR IT YOU PROBABLY DON’T KNOW HOW TO DO IT.Monday, March 14, 2011
  16. 16. YOU’RE PROVIDING A SERVICE, NOT A PRODUCT. ACT LIKE IT.Monday, March 14, 2011
  17. 17. BE A SPECIALIST.Monday, March 14, 2011
  18. 18. DON’T SELL PIXELS.Monday, March 14, 2011
  19. 19. HAVE A BRAND AND TREAT IT LIKE ONE, BUT BE INDIVIDUALS.Monday, March 14, 2011
  20. 20. PORTFOLIO ???Monday, March 14, 2011
  21. 21. BE YOUR OWN EMPLOYEE.Monday, March 14, 2011
  22. 22. DON’T REINVENT THE WHEEL, BUT ASK OTHERS HOW THE WHEEL WAS INVENTED.Monday, March 14, 2011
  23. 23. GIVE, AND YOU SHALL RECEIVE.Monday, March 14, 2011
  24. 24. MEETINGS DON’T HAVE TO BE A BAD THING.Monday, March 14, 2011
  25. 25. HAVE PLAY TIME TOGETHER.Monday, March 14, 2011
  26. 26. HAVE GOOD OFFICE SECURITY.Monday, March 14, 2011
  27. 27. THERE’S GOOD NEWS TOO! WHICH WILL BE ANNOUNCED IN APRIL...Monday, March 14, 2011

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