SFSP Marketing Outreach for DACS Meeting


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  • 1525422 qualify for FRP 146,740 participated in SFSP (ADA lunch 2010) $124 million going unused (just lunch for 35 days—seven weeks—for all FRP students)
  • Looking to target teens and middle-schoolers
  • 3 languages: English, Spanish, and Creole. All cards bi-lingual, either English/Spanish or English/Creole ADVERTISED WEBSITE AND HELPLINE (211) County Health Departments (WIC Centers) Department of Children & Families AND Community Partners County Governments (Health & Family Services) Faith-based organizations Goodwill Stores (PALM BEACH) Sheriff’s Community Policing Locations (PALM BEACH) Medicaid Senator Bill Nelson’s Office Workforce Locations YMCA
  • SFSP Marketing Outreach for DACS Meeting

    1. 1. Summer Food Marketing & Outreach 2011
    2. 2. Public-private partnerships A strategic plan to end childhood hunger Leveraging the public investment for food and nutrition programs For the federal summer nutrition programs, that means . . . Conducting aggressive outreach and eliminating program barriers.
    3. 3. More than half (1.5 million) of the children in Florida qualify for free or reduced-price school meals. only 1 in 10 of those children received meals in the SFSP in 2010. ASSESSING THE NEED
    4. 4. Initial 8 Pilot Counties Broward, Dade, Hillsborough, Orange, Osceola, Palm Beach, Pinellas, and Polk
    5. 5. Marketing Partners Anquan Boldin Foundation
    6. 6. PSA – Miami-Dade English Version (Click here to view online) Spanish Version (Click here to view online)
    7. 7. PSA – Orlando Area English Version (Click here to view online) Spanish Version (Click here to view online)
    8. 8. PSA – Palm Beach (Click here to view PSA online) Anquan Boldin Foundation
    9. 9. Miami Launch - EVENT
    10. 10. Miami Launch - COVERAGE
    11. 11. Florida Partnership to End Childhood Hunger <ul><li>211 </li></ul><ul><li>City and County Governments </li></ul><ul><li>County Health Departments (WIC Offices) </li></ul><ul><li>Department of Children and Families (and Community Partner ACCESS sites) </li></ul><ul><li>Faith-Based Organizations </li></ul><ul><li>Goodwill </li></ul><ul><li>Law Enforcement </li></ul><ul><li>Medicaid Offices </li></ul><ul><li>Workforce Centers </li></ul>Community Partners
    12. 12. Branding Summer Nutrition Florida Partnership to End Childhood Hunger Summer Food Outreach 2011
    13. 13. MULTI-LINGUAL BUSINESS CARDS Florida Partnership to End Childhood Hunger Summer Food Outreach 2011 300,000+ cards distributed English Creole Spanish
    14. 14. Florida Partnership to End Childhood Hunger POSTERS & FLYERS Multi-lingual
    15. 15. Florida Partnership to End Childhood Hunger BUS SHELTER SIGNS Across Miami-Dade and Broward Counties
    16. 16. Making Information Accessible via iPHONE APP
    17. 17. Community Partners Promote with WEB BANNERS PRIME EXAMPLE: WKMG Homepage Takeover
    18. 18. Marketing to Kids via FACEBOOK & TWITTER
    20. 20. Website for SFSP Site Search
    21. 21. Early numbers for the 8 pilot counties indicate a possible RESULTS! increase of 11,000 in average daily attendance up by 15%! Were that rate applied to the whole state, an additional 22,000 children could be served.
    22. 22. Expanding Marketing Collaborative Statewide with the Florida Department of Agriculture and Consumer Services What’s Next?…
    23. 23. <ul><li>A new statewide PSA with Commissioner Adam Putnam and Florida's Pro-Sports Teams </li></ul><ul><li>Fresh Fruit and Vegetable Pilot for the Summer Nutrition Program  </li></ul><ul><li>Using federal state administrative expense dollars to underwrite marketing components , like enlisting 2-1-1 agencies to staff statewide help-lines </li></ul>Going into 2012!
    24. 24. Florida Partnership to End Childhood Hunger Focus group participants said they’d be more likely to come to summer food sites if meals were more appealing with fresh and hot menu items . This is echoed in a Florida school breakfast study. To the exclusion of other factors, students identified taste and visual appeal, a desire for hot food, greater variety, and increased healthfulness as key to their participation. Good Food Attracts Kids!
    25. 25. <ul><li>Multi-lingual operators </li></ul><ul><li>Reporting and assessment capabilities </li></ul><ul><li>Open extended hours </li></ul><ul><li>Access to 2-1-1’s promotion outlets to families in need and other organizations serving target populations. </li></ul>Partnering Statewide with 2-1-1