SDL 07 Holistic Innovation

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SDL 07 Holistic Innovation

  1. 1. SDL – Holistic Innovation Industrial Design 2012, Georgia Institute of Technology www.florianvollmer.com @florianvollmerTuesday, September 25, 2012
  2. 2. Tuesday, September 25, 2012
  3. 3. Tuesday, September 25, 2012
  4. 4. Tuesday, September 25, 2012
  5. 5. © Florian Vollmer, 2012 – www.florianvollmer.comTuesday, September 25, 2012
  6. 6. Tuesday, September 25, 2012
  7. 7. BestTuesday, September 25, 2012
  8. 8. Best BetterTuesday, September 25, 2012
  9. 9. Best Better GoodTuesday, September 25, 2012
  10. 10. Best Better BetterTuesday, September 25, 2012
  11. 11. Best Planned Better Obsolescence BetterTuesday, September 25, 2012
  12. 12. Sources of Innovation meaning fad Fashion Features Capacity Services User NeedsTuesday, September 25, 2012
  13. 13. Activities and Value Activities and Resources to Proposition Resources to Produce Market Cost Profit/ Loss IncomeTuesday, September 25, 2012
  14. 14. Activities and Value Activities and Resources to Proposition Resources to Produce Resource-Driven Market Cost Profit/ Loss IncomeTuesday, September 25, 2012
  15. 15. Activities and Value Activities and Resources to Proposition Resources to Produce Resource-Driven Offer-Driven Market Cost Profit/ Loss IncomeTuesday, September 25, 2012
  16. 16. Activities and Value Activities and Resources to Proposition Resources to Produce Resource-Driven Offer-Driven Customer-Driven Market Cost Profit/ Loss IncomeTuesday, September 25, 2012
  17. 17. Activities and Value Activities and Resources to Proposition Resources to Produce Resource-Driven Offer-Driven Customer-Driven Market Finance-Driven Cost Profit/ Loss IncomeTuesday, September 25, 2012
  18. 18. Sources of Innovation? meaning fad Offer-Driven Customer-Driven Resource-Driven Features Fashion Capacity Services User Needs Finance-DrivenTuesday, September 25, 2012
  19. 19. Corporate Identity Corporate Value Corporate Systems Corporate Strategy © Florian Vollmer, 2012 – www.florianvollmer.comTuesday, September 25, 2012
  20. 20. Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.comTuesday, September 25, 2012
  21. 21. Strategic Design Co-Designing Stakeholder Integration Answering True Needs Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.comTuesday, September 25, 2012
  22. 22. Meaningful InnovationTuesday, September 25, 2012
  23. 23. Strategic Design Co-Designing Stakeholder Integration Answering True Needs Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.comTuesday, September 25, 2012
  24. 24. Strategic Design Co-Designing Stakeholder Integration Answering True Needs Platform Strategy Target Segments Business Models Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.comTuesday, September 25, 2012
  25. 25. Strategic Design Co-Designing Stakeholder Integration Answering True Needs Platform Strategy Personas Target Segments Needs vs. Functions Business Models User Requirements Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.comTuesday, September 25, 2012
  26. 26. Strategic Design Usability Testing Co-Designing Focus Groups Stakeholder Integration Answering True Needs Platform Strategy Personas Target Segments Needs vs. Functions Business Models User Requirements Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.comTuesday, September 25, 2012
  27. 27. Strategic Design Usability Testing Co-Designing Focus Groups Stakeholder Integration Answering True Needs Platform Strategy Personas Target Segments Needs vs. Functions Business Models User Requirements Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories Innovation Management © Florian Vollmer, 2012 – www.florianvollmer.comTuesday, September 25, 2012
  28. 28. Meaningful InnovationTuesday, September 25, 2012
  29. 29. Meaningful Innovation User Benefit & Corporate ValueTuesday, September 25, 2012
  30. 30. Strategic Design Co-Designing Stakeholder Integration Answering True Needs Corporate Identity Customer Insights Corporate Value Ethnography Corporate Systems Market Studies Corporate Strategy User Stories © Florian Vollmer, 2012 – www.florianvollmer.comTuesday, September 25, 2012
  31. 31. Problem SolutionTuesday, September 25, 2012
  32. 32. Problem Solution Discovery & ObservationsTuesday, September 25, 2012
  33. 33. Problem Solution Discovery & Observations Opportunities & Gap AnalysisTuesday, September 25, 2012
  34. 34. Problem Solution Discovery & Observations Opportunities & Prioritization Gap AnalysisTuesday, September 25, 2012
  35. 35. Problem Solution Discovery & Observations Opportunities & Prioritization Gap Analysis ModelingTuesday, September 25, 2012
  36. 36. Problem Solution Discovery & Observations Refine Opportunities & Prioritization Gap Analysis ModelingTuesday, September 25, 2012
  37. 37. Problem Solution Discovery & Prototypes Observations Refine Opportunities & Prioritization Gap Analysis ModelingTuesday, September 25, 2012
  38. 38. Tuesday, September 25, 2012
  39. 39. Mass CustomizationTuesday, September 25, 2012
  40. 40. Mass Customization Distributed ManufacturingTuesday, September 25, 2012
  41. 41. Mass Customization Distributed Manufacturing Pay-to-own vs. pay-to-useTuesday, September 25, 2012
  42. 42. Mass Customization Distributed Manufacturing Pay-to-own vs. pay-to-use Social EntrepreneurshipTuesday, September 25, 2012
  43. 43. Mass Customization Distributed Manufacturing Pay-to-own vs. pay-to-use 3D Printing Social EntrepreneurshipTuesday, September 25, 2012
  44. 44. Mass Customization Distributed Manufacturing Pay-to-own vs. pay-to-use 3D Printing Social Entrepreneurship CrowdfundingTuesday, September 25, 2012
  45. 45. Mass Customization Disruptive Business Models Distributed Manufacturing Pay-to-own vs. pay-to-use 3D Printing Social Entrepreneurship CrowdfundingTuesday, September 25, 2012
  46. 46. Mass Customization Disruptive Business Models Distributed Manufacturing Pay-to-own vs. pay-to-use 3D Printing Social Entrepreneurship Low-threshold distribution CrowdfundingTuesday, September 25, 2012
  47. 47. Drivers of Innovation Mass Customization Disruptive Business Models Distributed Manufacturing Pay-to-own vs. pay-to-use 3D Printing Social Entrepreneurship Low-threshold distribution CrowdfundingTuesday, September 25, 2012
  48. 48. Tuesday, September 25, 2012
  49. 49. visualTuesday, September 25, 2012
  50. 50. visual verbalTuesday, September 25, 2012
  51. 51. visual quantitative verbalTuesday, September 25, 2012
  52. 52. visual quantitative qualitative verbalTuesday, September 25, 2012
  53. 53. visual quantitative qualitative Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  54. 54. visual Recording quantitative qualitative Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  55. 55. visual Recording Artifact Collection quantitative qualitative Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  56. 56. visual Recording Artifact Collection Model Collection quantitative qualitative Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  57. 57. visual Recording Artifact Collection Model Collection Observation quantitative qualitative Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  58. 58. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  59. 59. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Oral Histories Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  60. 60. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Oral Histories Group Interviews Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  61. 61. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Archiving Oral Histories Group Interviews Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  62. 62. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Archiving Oral Histories Group Interviews Diaries Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  63. 63. visual Recording Artifact Collection Model Collection Observation Participation quantitative qualitative Surveys Archiving Oral Histories Group Interviews Diaries Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  64. 64. visual Recording Artifact Collection Model Collection Statistical Data Observation Participation quantitative qualitative Surveys Archiving Oral Histories Group Interviews Diaries Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  65. 65. visual Recording Research Artifact Collection Methods Model Collection Statistical Data Observation Participation quantitative qualitative Surveys Archiving Oral Histories Group Interviews Diaries Adopted from: Tim Plowman, Design Research verbalTuesday, September 25, 2012
  66. 66. Tuesday, September 25, 2012
  67. 67. Summarizing Findings: PersonasTuesday, September 25, 2012
  68. 68. Summarizing Findings: PersonasTuesday, September 25, 2012
  69. 69. • Enable “serial empathy” • Avoid stereotyping Summarizing • Enable mnemonics Findings: • Focus on actionable Personas traits • Root in research • Text, graphics, visualsTuesday, September 25, 2012
  70. 70. SDL – Holistic Innovation Industrial Design 2012, Georgia Institute of Technology www.florianvollmer.com @florianvollmerTuesday, September 25, 2012

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