SDL 03 Time

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This presentation focuses on the aspect of time for the development of design strategies and corporate identity systems.

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SDL 03 Time

  1. 1. SDL – TimeIndustrial Design 2012, Georgia Institute of Technology www.florianvollmer.com @florianvollmer
  2. 2. 1383 Löwenbräu1862 Guinness1865 Olympics1870 Mitsubishi1875 Nestlé1900 Shell1962 McDonald’s © Florian Vollmer, 2012 – www.florianvollmer.com
  3. 3. Past: Present: Future:Auditing Grouping StoriesHeuristic Evaluation Time VisualsTimelines Context EfficacyDesign Audit Meaning Multi-modality © Florian Vollmer, 2012 – www.florianvollmer.com
  4. 4. Past: Present: Future:Auditing Grouping StoriesHeuristic Evaluation Time VisualsTimelines Context EfficacyDesign Audit Meaning Multi-modality © Florian Vollmer, 2012 – www.florianvollmer.com
  5. 5. © Florian Vollmer, 2012 – www.florianvollmer.com
  6. 6. © Florian Vollmer, 2012 – www.florianvollmer.com
  7. 7. • Establish experience-based criteria• Evaluate the subject matter systematically• “Quick-and-dirty” but meaningful enough © Florian Vollmer, 2012 – www.florianvollmer.com
  8. 8. 1970 1980 1990 2000 © Florian Vollmer, 2012 – www.florianvollmer.com
  9. 9. 1800 1900 2000 © Florian Vollmer, 2012 – www.florianvollmer.com
  10. 10. • Patterns• Meaning• Use as storytelling tool © Florian Vollmer, 2012 – www.florianvollmer.com
  11. 11. Corporate Corporate Culture Corporate Image Identity Corporate Design Corporate Behavior Corporate Organization Corporate Communicat Communication ion Design Product Corporate Design Wording Public Advertising Environmental Relations Design mCommerce Customer Product Social Environment Presentation Sales eCommerce Media Engagement OwnershipTraditionalMedia Experience © Florian Vollmer, 2012 – www.florianvollmer.com
  12. 12. Corporate Corporate Culture Corporate Image Identity Corporate Design Corporate Behavior Corporate Organization Corporate Communicat Communication ion Design Product Corporate Design Visual Analysis Wording Public Analysis of Communications and Processes Advertising Environmental Relations Design mCommerce Customer Product Social Environment Presentation Sales eCommerce Media Engagement OwnershipTraditionalMedia Experience © Florian Vollmer, 2012 – www.florianvollmer.com
  13. 13. • Visual Analysis• Analysis of Internal Communications• Observations and Recommendations © Florian Vollmer, 2012 – www.florianvollmer.com
  14. 14. Past: Present: Future:Auditing Grouping StoriesHeuristic Evaluation Time VisualsTimelines Context EfficacyDesign Audit Meaning Multi-modality © Florian Vollmer, 2012 – www.florianvollmer.com
  15. 15. “People think that design is styling. Design isnot style. It’s not about giving shape to the shelland not giving a damn about the guts. Gooddesign is a renaissance attitude that combinestechnology, cognitive science, human need, andbeauty to produce something that the worlddidn’t know it was missing.” Paola Antonelli © Florian Vollmer, 2012 – www.florianvollmer.com
  16. 16. 1970 1980 1990 2000 © Florian Vollmer, 2012 – www.florianvollmer.com
  17. 17. 1970 1980 1990 2000 © Florian Vollmer, 2012 – www.florianvollmer.com
  18. 18. 1970 1980 1990 2000 © Florian Vollmer, 2012 – www.florianvollmer.com
  19. 19. 1970 1980 1990 2000 © Florian Vollmer, 2012 – www.florianvollmer.com
  20. 20. • Phases tell stories• Combine different classes of information• Correlations © Florian Vollmer, 2012 – www.florianvollmer.com
  21. 21. Political Uncertainties FactorsEconomic CustomerClimate Needs Core Business Tech Factors Trends Business Context © Florian Vollmer, 2012 – www.florianvollmer.com
  22. 22. Uncertainties Political Factors Tech Factors CustomerEconomic Trends NeedsClimate Core Business Meaning © Florian Vollmer, 2012 – www.florianvollmer.com
  23. 23. • Search for the Trends, Anomalies, Observations• Grouping < Meaning• Patterns © Florian Vollmer, 2012 – www.florianvollmer.com
  24. 24. Past: Present: Future:Auditing Grouping StoriesHeuristic Evaluation Time VisualsTimelines Context EfficacyDesign Audit Meaning Multi-modality © Florian Vollmer, 2012 – www.florianvollmer.com
  25. 25. 1 Billion Estimated number of photos taken daily © Florian Vollmer, 2012 – www.florianvollmer.com
  26. 26. © Florian Vollmer, 2012 – www.florianvollmer.com
  27. 27. © Florian Vollmer, 2012 – www.florianvollmer.com
  28. 28. • Visual Storytelling does not take forever• Effective layering of timelines & visuals• Direct foundation for creative process © Florian Vollmer, 2012 – www.florianvollmer.com
  29. 29. Opening Statement The Audience Their Questions Your AnswersDelta Closing Statement
  30. 30. Ethos Logos Pathos
  31. 31. Audience 1 Audience 2Audience 3 Audience 4 © Florian Vollmer, 2012 – www.florianvollmer.com
  32. 32. Numbers Audience 1 Visual Audience 2 Detailed Audience 4 Report Audience 3 VideoSummary © Florian Vollmer, 2012 – www.florianvollmer.com
  33. 33. • Identify audiences• Envision their personal and business needs• Craft custom stories & define media © Florian Vollmer, 2012 – www.florianvollmer.com
  34. 34. Past: Present: Future:Auditing Grouping Stories © Florian Vollmer, 2012 – www.florianvollmer.com
  35. 35. Past Present Future © Florian Vollmer, 2012 – www.florianvollmer.com
  36. 36. Brand Heritage Chart - Examples © Florian Vollmer, 2012 – www.florianvollmer.com
  37. 37. &$#(3%4"$-+#,"%!5#$+!"#$#%&$("%)%*+$#+",-.%/"0-,(%1#(,2#,"
  38. 38. &$#(3%4"$-+#,"%!5#$+!"#$#%&$("%)%*+$#+",-.%/"0-,(%1#(,2#,"
  39. 39. !"#$%&(#)%*)%(#)%+#,(-%.)%/0)()()%"##1)$/%2#0)(30$3%*)%/41$5$(&%"#$%&()*+,-$.&%%.,+)$/.&&0)$1--0#2$3)4.&15.)%.2)-,%+2#+5)6#%.)&%.2)/&7-,+#2$),+8) 5678755# !"#$%&&(")#*+,-.//,+#01#234 !
  40. 40. History of Philips TV Product History of Philips 1924 First Moving Silhouette Images 1943 Early TV Model American Charles 1862 Jenkins and John Baird Philips had been working First Still Image Transferred from Scotland, each on the television demonstrate the technology since 1925. In Abbe Giovanna Caselli mechanical transmissions invents his Pantelegraph of images over wire model was introduced to Heritage Chart person to transmit a still circuits. the public in Eindhoven. 1953 image over wires. Philips TV Model The Philips brand and product design language has evolved many times 1927 First Electric TV 1949 throughout the years. This is due First Philips TV Model 1900 to the Public in the 1956 both to the changing technology And We Called It Television Netherlands First Practical Remote in the television industry and the Control complete electronic changing global brand positioning of At the World’s Fair in television system, which he Robert Adler invents the the company from decade to decade. Congress of Electricity was called the Image Dissector. Highlights in the history of Philips in held. That is where Russian control called the Zenith the television market include being one Constantin Perskyi made Space Commander word “television.” televisions to the Dutch market.Duane Rollins | Strategic Design Language | Prof. Kim
  41. 41. Logo History of Philips 2007 1969 Philips Releases Ambient First Images Sent to the Light TV Moon 1997 First Plasma TV Released Ambient Lighting 1981 Panasonic is credited with Technology, is a feature transmission from the 1,125 Lines of Resolution invented by Philips moon and 600 million Electronics, generating light people watch. day plasma TV to market. effects around the TV that NHK demonstrates HDTV with 1,125 lines of 1983 correspond to the video resolution. Philips TV Model content. 1972-73 1997Half the TVs in homes 1978 Philips Releases its 2010 are color sets. Plasma TV First 3D HD TV Philips TV Model 1987 1982 Released Surround Sound Philips TV Model Giant screen Philips introduced a Introduced 42-inch (107 cm) display, Samsung releases marketed. with 852x480 resolution. Dolby surround sound for It was the only model home sets is introduced. available to the US public. to the public in the UK. Current Philips Model
  42. 42. • Document formative CI moments• Integrate visual and business aspects• Tell a compelling story © Florian Vollmer, 2012 – www.florianvollmer.com
  43. 43. SDL – TimeIndustrial Design 2012, Georgia Institute of Technology www.florianvollmer.com @florianvollmer

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