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SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
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SDL 01 Strategic Design Language 2014

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Design has to respond to an ever-higher complexity in the world. This introductory lecture investigates the core ingredients for managing design and design language as a strategic advantage.

Design has to respond to an ever-higher complexity in the world. This introductory lecture investigates the core ingredients for managing design and design language as a strategic advantage.

Published in: Design
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  • 1. Strategic Design Language Industrial Design 2014, Georgia Institute of Technology www.florianvollmer.com @florianvollmer
  • 2. Strategic Design Language Service Design & Organizational © Florian Vollmer, Activation People Systems Storytelling Brand Semantics Persuasion Business Stakeholders Motivation Prototyping Ecosystems Organization
  • 3. Design © Florian Vollmer, Language Strategy
  • 4. Global System of Systems System Intervention Humanity Group Individual Experience © Florian Vollmer,
  • 5. Design © Florian Vollmer, Language Strategy
  • 6. Design, Business, Brand © Florian Vollmer,
  • 7. Goal Setting © Florian Vollmer,
  • 8. Time © Florian Vollmer,
  • 9. Business Objectives © Florian Vollmer,
  • 10. Systems © Florian Vollmer,
  • 11. Innovation © Florian Vollmer,
  • 12. © Florian Vollmer, Managing & Planning for Complexity
  • 13. Design, Business, Brand © Florian Vollmer,
  • 14. © Florian Vollmer, Language Strategy Design
  • 15. design is to design the design of a design (John Heskett) © Florian Vollmer,
  • 16. quality as a commodity ... enabling design © Florian Vollmer,
  • 17. design as a commodity ... are we there? © Florian Vollmer,
  • 18. Insights, Objectives, Collaboration © Florian Vollmer,
  • 19. Empathy and Understanding © Florian Vollmer,
  • 20. Needs and Constraints © Florian Vollmer,
  • 21. Contexts and Systems © Florian Vollmer,
  • 22. Facilitation © Florian Vollmer,
  • 23. Mapping © Florian Vollmer,
  • 24. Visual Storytelling © Florian Vollmer,
  • 25. Insights, Objectives, Collaboration © Florian Vollmer,
  • 26. © Florian Vollmer, Strategy Design Language
  • 27. Process, Strategy, Communication © Florian Vollmer,
  • 28. Identity © Florian Vollmer,
  • 29. Spaces © Florian Vollmer,
  • 30. Collaboration © Florian Vollmer,
  • 31. Value © Florian Vollmer,
  • 32. Integration © Florian Vollmer,
  • 33. Futures © Florian Vollmer,
  • 34. Management: “the act of getting people together to accomplish the desired goals” © Florian Vollmer,
  • 35. Manufacturing Distribution Information Customer (Kerri Bodine, Forrester ) © Florian Vollmer,
  • 36. External Factors Sustainability Urbanization New Leadership Styles Distributed Manufacturing Off-/ On-shoring Cyclical Foe: Reactive Behavior © Florian Vollmer,
  • 37. simple | memorable | universal © Florian Vollmer, i.e. Marketing
  • 38. integration | repeatability | forecast-ability accessibility | share-ability | simplification © Florian Vollmer,
  • 39. Process, Strategy, Communication © Florian Vollmer,
  • 40. © Florian Vollmer, Strategy Design Language
  • 41. “The management of design as a source of corporate and customer value in an organization” © Florian Vollmer,
  • 42. Internal & External Teams and Processes © Florian Vollmer,
  • 43. Marketing > Design © Florian Vollmer,
  • 44. Design > Marketing © Florian Vollmer,
  • 45. A Culture of Design © Florian Vollmer,
  • 46. Brand Management Sales Management Marketing Management and Research Design Development IT HR Operations CEO (from Making Meaning) © Florian Vollmer, Stakeholders
  • 47. © Florian Vollmer, What if?
  • 48. Solution = Long-Term © Florian Vollmer,
  • 49. © Florian Vollmer, Corporate Identity
  • 50. © Florian Vollmer, 1/7
  • 51. Problem Solution © Florian Vollmer,
  • 52. Design-Driven Business: Focus on the invidual, sustainable practices, answering needs, connecting systems, transparency
  • 53. Insight Innovation Inspiration Investigation Interpretation Investment Inspiration Integration (from DMI 2010) © Florian Vollmer, Value of Design
  • 54. Traditional Media Social Media mCommerce eCommerce Customer Environment Product Presentation Sales Engagement Ownership Experience © Florian Vollmer,
  • 55. © Florian Vollmer, Strategic Design Language
  • 56. © Florian Vollmer, Insights, Objectives, Collaboration – People Process, Strategy – Innovation Design, Business, Brand – Identity Communication – Innovation

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