SDL 01 Strategic Design Language – Overview

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Introductory Presentation Georgia Tech Industrial Design Course "Strategic Design Language"

Introductory Presentation Georgia Tech Industrial Design Course "Strategic Design Language"

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  • 1. Strategic Design Language Industrial Design 2013, Georgia Institute of Technology www.florianvollmer.com @florianvollmer
  • 2. Design © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy
  • 3. Global System of Systems System Intervention Humanity Group Individual Experience © Florian Vollmer, 2013 – www.florianvollmer.com
  • 4. Design © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy
  • 5. © Florian Vollmer, 2013 – www.florianvollmer.com Design, Business, Brand
  • 6. Identity © Florian Vollmer, 2013 – www.florianvollmer.com
  • 7. Time © Florian Vollmer, 2013 – www.florianvollmer.com
  • 8. Business Objectives © Florian Vollmer, 2013 – www.florianvollmer.com
  • 9. Systems © Florian Vollmer, 2013 – www.florianvollmer.com
  • 10. Innovation © Florian Vollmer, 2013 – www.florianvollmer.com
  • 11. © Florian Vollmer, 2013 – www.florianvollmer.com Managing & Planning for Complexity
  • 12. © Florian Vollmer, 2013 – www.florianvollmer.com Design, Business, Brand
  • 13. © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy Design
  • 14. design is to design the design of a design (John Heskett) © Florian Vollmer, 2013 – www.florianvollmer.com
  • 15. quality as a commodity ... enabling design © Florian Vollmer, 2013 – www.florianvollmer.com
  • 16. design as a commodity ... are we there? © Florian Vollmer, 2013 – www.florianvollmer.com
  • 17. © Florian Vollmer, 2013 – www.florianvollmer.com Insights, Objectives, Collaboration
  • 18. Empathy and Understanding © Florian Vollmer, 2013 – www.florianvollmer.com
  • 19. Needs and Constraints © Florian Vollmer, 2013 – www.florianvollmer.com
  • 20. Facilitation © Florian Vollmer, 2013 – www.florianvollmer.com
  • 21. Mapping © Florian Vollmer, 2013 – www.florianvollmer.com
  • 22. Storytelling © Florian Vollmer, 2013 – www.florianvollmer.com
  • 23. © Florian Vollmer, 2013 – www.florianvollmer.com Insights, Objectives, Collaboration
  • 24. © Florian Vollmer, 2013 – www.florianvollmer.com Strategy Design Language
  • 25. © Florian Vollmer, 2013 – www.florianvollmer.com Process, Strategy, Communication
  • 26. Spaces © Florian Vollmer, 2013 – www.florianvollmer.com
  • 27. Collaboration © Florian Vollmer, 2013 – www.florianvollmer.com
  • 28. Value © Florian Vollmer, 2013 – www.florianvollmer.com
  • 29. Integration © Florian Vollmer, 2013 – www.florianvollmer.com
  • 30. Futures © Florian Vollmer, 2013 – www.florianvollmer.com
  • 31. Management: “the act of getting people together to accomplish the desired goals” © Florian Vollmer, 2013 – www.florianvollmer.com
  • 32. Manufacturing Distribution Information Customer (Kerri Bodine, Forrester ) © Florian Vollmer, 2013 – www.florianvollmer.com
  • 33. Sustainability Urbanization New Leadership Styles Distributed Manufacturing Off-/ On-shoring Cyclical Foe: Reactive Behavior © Florian Vollmer, 2013 – www.florianvollmer.com External Factors
  • 34. simple | memorable | universal © Florian Vollmer, 2013 – www.florianvollmer.com i.e. Marketing
  • 35. integration | repeatability | forecast-ability accessibility | share-ability | simplification © Florian Vollmer, 2013 – www.florianvollmer.com
  • 36. © Florian Vollmer, 2013 – www.florianvollmer.com Process, Strategy, Communication
  • 37. © Florian Vollmer, 2013 – www.florianvollmer.com Strategy Design Language
  • 38. “The management of design as a source of corporate and customer value in an organization” © Florian Vollmer, 2013 – www.florianvollmer.com
  • 39. Internal & External Teams and Processes © Florian Vollmer, 2013 – www.florianvollmer.com
  • 40. Marketing > Design © Florian Vollmer, 2013 – www.florianvollmer.com
  • 41. Design > Marketing © Florian Vollmer, 2013 – www.florianvollmer.com
  • 42. A Culture of Design © Florian Vollmer, 2013 – www.florianvollmer.com
  • 43. Brand Management Sales Management Marketing Management and Research Design Development IT HR Operations CEO (from Making Meaning) © Florian Vollmer, 2013 – www.florianvollmer.com Stakeholders
  • 44. © Florian Vollmer, 2013 – www.florianvollmer.com What if?
  • 45. © Florian Vollmer, 2013 – www.florianvollmer.com Solution = Long-Term
  • 46. © Florian Vollmer, 2013 – www.florianvollmer.com Corporate Identity
  • 47. © Florian Vollmer, 2013 – www.florianvollmer.com 1/7
  • 48. © Florian Vollmer, 2013 – www.florianvollmer.com SolutionProblem
  • 49. Design-Driven Business: Focus on the invidual, sustainable practices, answering needs, connecting systems, transparency
  • 50. Insight Innovation Inspiration Investigation Interpretation Investment Inspiration Integration (from DMI 2010) © Florian Vollmer, 2013 – www.florianvollmer.com ValueofDesign
  • 51. Traditional Media Social Media mCommerce eCommerce Customer Environment Product Presentation Sales Engagement Ownership Experience © Florian Vollmer, 2013 – www.florianvollmer.com
  • 52. © Florian Vollmer, 2013 – www.florianvollmer.com Strategic Design Language