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Strategic Design Language
Industrial Design 2013, Georgia Institute of Technology
www.florianvollmer.com
@florianvollmer
Design
© Florian Vollmer, 2013 – www.florianvollmer.com
Language
Strategy
Global
System of
Systems
System
Intervention
Humanity
Group
Individual
Experience
© Florian Vollmer, 2013 – www.florianvol...
Design
© Florian Vollmer, 2013 – www.florianvollmer.com
Language
Strategy
© Florian Vollmer, 2013 – www.florianvollmer.com
Design, Business, Brand
Identity
© Florian Vollmer, 2013 – www.florianvollmer.com
Time
© Florian Vollmer, 2013 – www.florianvollmer.com
Business Objectives
© Florian Vollmer, 2013 – www.florianvollmer.com
Systems
© Florian Vollmer, 2013 – www.florianvollmer.com
Innovation
© Florian Vollmer, 2013 – www.florianvollmer.com
© Florian Vollmer, 2013 – www.florianvollmer.com
Managing & Planning for Complexity
© Florian Vollmer, 2013 – www.florianvollmer.com
Design, Business, Brand
© Florian Vollmer, 2013 – www.florianvollmer.com
Language
Strategy
Design
design
is to design
the design
of a design (John Heskett)
© Florian Vollmer, 2013 – www.florianvollmer.com
quality as a commodity ... enabling design
© Florian Vollmer, 2013 – www.florianvollmer.com
design as a commodity ... are we there?
© Florian Vollmer, 2013 – www.florianvollmer.com
© Florian Vollmer, 2013 – www.florianvollmer.com
Insights, Objectives, Collaboration
Empathy and Understanding
© Florian Vollmer, 2013 – www.florianvollmer.com
Needs and Constraints
© Florian Vollmer, 2013 – www.florianvollmer.com
Facilitation
© Florian Vollmer, 2013 – www.florianvollmer.com
Mapping
© Florian Vollmer, 2013 – www.florianvollmer.com
Storytelling
© Florian Vollmer, 2013 – www.florianvollmer.com
© Florian Vollmer, 2013 – www.florianvollmer.com
Insights, Objectives, Collaboration
© Florian Vollmer, 2013 – www.florianvollmer.com
Strategy
Design Language
© Florian Vollmer, 2013 – www.florianvollmer.com
Process, Strategy, Communication
Spaces
© Florian Vollmer, 2013 – www.florianvollmer.com
Collaboration
© Florian Vollmer, 2013 – www.florianvollmer.com
Value
© Florian Vollmer, 2013 – www.florianvollmer.com
Integration
© Florian Vollmer, 2013 – www.florianvollmer.com
Futures
© Florian Vollmer, 2013 – www.florianvollmer.com
Management: “the act of getting people together
to accomplish the desired goals”
© Florian Vollmer, 2013 – www.florianvoll...
Manufacturing
Distribution
Information
Customer (Kerri Bodine, Forrester )
© Florian Vollmer, 2013 – www.florianvollmer.com
Sustainability
Urbanization
New Leadership Styles
Distributed Manufacturing
Off-/ On-shoring
Cyclical
Foe: Reactive Behavi...
simple | memorable | universal
© Florian Vollmer, 2013 – www.florianvollmer.com
i.e. Marketing
integration | repeatability | forecast-ability
accessibility | share-ability | simplification
© Florian Vollmer, 2013 – ww...
© Florian Vollmer, 2013 – www.florianvollmer.com
Process, Strategy, Communication
© Florian Vollmer, 2013 – www.florianvollmer.com
Strategy
Design Language
“The management of design as a source of
corporate and customer value in an organization”
© Florian Vollmer, 2013 – www.fl...
Internal & External Teams and Processes
© Florian Vollmer, 2013 – www.florianvollmer.com
Marketing > Design
© Florian Vollmer, 2013 – www.florianvollmer.com
Design > Marketing
© Florian Vollmer, 2013 – www.florianvollmer.com
A Culture of Design
© Florian Vollmer, 2013 – www.florianvollmer.com
Brand Management
Sales Management
Marketing Management and
Research
Design
Development
IT
HR
Operations
CEO (from Making M...
© Florian Vollmer, 2013 – www.florianvollmer.com
What if?
© Florian Vollmer, 2013 – www.florianvollmer.com
Solution = Long-Term
© Florian Vollmer, 2013 – www.florianvollmer.com
Corporate Identity
© Florian Vollmer, 2013 – www.florianvollmer.com
1/7
© Florian Vollmer, 2013 – www.florianvollmer.com
SolutionProblem
Design-Driven Business: Focus on the invidual, sustainable
practices, answering needs, connecting systems, transparency
Insight
Innovation
Inspiration
Investigation
Interpretation
Investment
Inspiration
Integration (from DMI 2010)
© Florian V...
Traditional
Media
Social
Media
mCommerce
eCommerce
Customer
Environment
Product
Presentation
Sales
Engagement Ownership
Ex...
© Florian Vollmer, 2013 – www.florianvollmer.com
Strategic
Design
Language
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SDL 01 Strategic Design Language – Overview

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Introductory Presentation Georgia Tech Industrial Design Course "Strategic Design Language"

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Transcript of "SDL 01 Strategic Design Language – Overview"

  1. 1. Strategic Design Language Industrial Design 2013, Georgia Institute of Technology www.florianvollmer.com @florianvollmer
  2. 2. Design © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy
  3. 3. Global System of Systems System Intervention Humanity Group Individual Experience © Florian Vollmer, 2013 – www.florianvollmer.com
  4. 4. Design © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy
  5. 5. © Florian Vollmer, 2013 – www.florianvollmer.com Design, Business, Brand
  6. 6. Identity © Florian Vollmer, 2013 – www.florianvollmer.com
  7. 7. Time © Florian Vollmer, 2013 – www.florianvollmer.com
  8. 8. Business Objectives © Florian Vollmer, 2013 – www.florianvollmer.com
  9. 9. Systems © Florian Vollmer, 2013 – www.florianvollmer.com
  10. 10. Innovation © Florian Vollmer, 2013 – www.florianvollmer.com
  11. 11. © Florian Vollmer, 2013 – www.florianvollmer.com Managing & Planning for Complexity
  12. 12. © Florian Vollmer, 2013 – www.florianvollmer.com Design, Business, Brand
  13. 13. © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy Design
  14. 14. design is to design the design of a design (John Heskett) © Florian Vollmer, 2013 – www.florianvollmer.com
  15. 15. quality as a commodity ... enabling design © Florian Vollmer, 2013 – www.florianvollmer.com
  16. 16. design as a commodity ... are we there? © Florian Vollmer, 2013 – www.florianvollmer.com
  17. 17. © Florian Vollmer, 2013 – www.florianvollmer.com Insights, Objectives, Collaboration
  18. 18. Empathy and Understanding © Florian Vollmer, 2013 – www.florianvollmer.com
  19. 19. Needs and Constraints © Florian Vollmer, 2013 – www.florianvollmer.com
  20. 20. Facilitation © Florian Vollmer, 2013 – www.florianvollmer.com
  21. 21. Mapping © Florian Vollmer, 2013 – www.florianvollmer.com
  22. 22. Storytelling © Florian Vollmer, 2013 – www.florianvollmer.com
  23. 23. © Florian Vollmer, 2013 – www.florianvollmer.com Insights, Objectives, Collaboration
  24. 24. © Florian Vollmer, 2013 – www.florianvollmer.com Strategy Design Language
  25. 25. © Florian Vollmer, 2013 – www.florianvollmer.com Process, Strategy, Communication
  26. 26. Spaces © Florian Vollmer, 2013 – www.florianvollmer.com
  27. 27. Collaboration © Florian Vollmer, 2013 – www.florianvollmer.com
  28. 28. Value © Florian Vollmer, 2013 – www.florianvollmer.com
  29. 29. Integration © Florian Vollmer, 2013 – www.florianvollmer.com
  30. 30. Futures © Florian Vollmer, 2013 – www.florianvollmer.com
  31. 31. Management: “the act of getting people together to accomplish the desired goals” © Florian Vollmer, 2013 – www.florianvollmer.com
  32. 32. Manufacturing Distribution Information Customer (Kerri Bodine, Forrester ) © Florian Vollmer, 2013 – www.florianvollmer.com
  33. 33. Sustainability Urbanization New Leadership Styles Distributed Manufacturing Off-/ On-shoring Cyclical Foe: Reactive Behavior © Florian Vollmer, 2013 – www.florianvollmer.com External Factors
  34. 34. simple | memorable | universal © Florian Vollmer, 2013 – www.florianvollmer.com i.e. Marketing
  35. 35. integration | repeatability | forecast-ability accessibility | share-ability | simplification © Florian Vollmer, 2013 – www.florianvollmer.com
  36. 36. © Florian Vollmer, 2013 – www.florianvollmer.com Process, Strategy, Communication
  37. 37. © Florian Vollmer, 2013 – www.florianvollmer.com Strategy Design Language
  38. 38. “The management of design as a source of corporate and customer value in an organization” © Florian Vollmer, 2013 – www.florianvollmer.com
  39. 39. Internal & External Teams and Processes © Florian Vollmer, 2013 – www.florianvollmer.com
  40. 40. Marketing > Design © Florian Vollmer, 2013 – www.florianvollmer.com
  41. 41. Design > Marketing © Florian Vollmer, 2013 – www.florianvollmer.com
  42. 42. A Culture of Design © Florian Vollmer, 2013 – www.florianvollmer.com
  43. 43. Brand Management Sales Management Marketing Management and Research Design Development IT HR Operations CEO (from Making Meaning) © Florian Vollmer, 2013 – www.florianvollmer.com Stakeholders
  44. 44. © Florian Vollmer, 2013 – www.florianvollmer.com What if?
  45. 45. © Florian Vollmer, 2013 – www.florianvollmer.com Solution = Long-Term
  46. 46. © Florian Vollmer, 2013 – www.florianvollmer.com Corporate Identity
  47. 47. © Florian Vollmer, 2013 – www.florianvollmer.com 1/7
  48. 48. © Florian Vollmer, 2013 – www.florianvollmer.com SolutionProblem
  49. 49. Design-Driven Business: Focus on the invidual, sustainable practices, answering needs, connecting systems, transparency
  50. 50. Insight Innovation Inspiration Investigation Interpretation Investment Inspiration Integration (from DMI 2010) © Florian Vollmer, 2013 – www.florianvollmer.com ValueofDesign
  51. 51. Traditional Media Social Media mCommerce eCommerce Customer Environment Product Presentation Sales Engagement Ownership Experience © Florian Vollmer, 2013 – www.florianvollmer.com
  52. 52. © Florian Vollmer, 2013 – www.florianvollmer.com Strategic Design Language

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