Future Proof DesignA 4-Point Approach to Defining the Role of Digital Signage inMulti-Touch Retail Environments           ...
Future Proof Design  Florian Vollmer SVP Design, Principal              @florianvollmerJim Stoklosa, Director Digital Sign...
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Future Proof Design of Multi-Touchpoint Retail Environments

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A paradox: Customers react negatively when brand experiences don't align, yet the number of possible digital touchpoints continuously grows. This can’t be solved with traditional thinking. The industry needs modern tools for designing innovative user experiences. When done well, the process integrates customer research, strategy development, service design thinking, and stakeholder alignment – leading to relevant, integrative customer journeys from couch to checkout. On the execution side, a final blue print provides a safe framework for creating touchpoints with current and future technologies. The presentation covers best practices, examples and trends.

Published in: Design, Business, Technology
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Transcript of "Future Proof Design of Multi-Touchpoint Retail Environments"

  1. 1. Future Proof DesignA 4-Point Approach to Defining the Role of Digital Signage inMulti-Touch Retail Environments Your Logo Here
  2. 2. Future Proof Design Florian Vollmer SVP Design, Principal @florianvollmerJim Stoklosa, Director Digital Signage and Development Your Logo Here
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