SDOA 3.1 Design & Strategy

1,046
-1

Published on

SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.

Published in: Design, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,046
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SDOA 3.1 Design & Strategy

  1. 1. Design andStrategy www.florianvollmer.com @florianvollmer
  2. 2. Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  3. 3. Strategy:PlanningConsultingDeliverablesActions © Florian Vollmer, 2012 – www.florianvollmer.com
  4. 4. $27,000,000,000 Number for 2009, North America. Source: Gartner, 2010
  5. 5. Competitive LandscapeUser/ Customer NeedsBusiness Finances Managed Processes Shared Responsibility Success-based Pay Managed Creativity Innovation Responsibility Beta
  6. 6. $200$2000000$200000$20000$2000
  7. 7. Assess • Analyze • Recommend
  8. 8. Focus on theTriple Bottom Line Economic (Profit) Ecologic (Planet) Social (People)
  9. 9. Global Humanity Managing Complexity System of Group Systems System IndividualIntervention Experience © Florian Vollmer, 2012 – www.florianvollmer.com
  10. 10. Strategy: Design:Planning DoingConsulting ProcessDeliverables DriversActions Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  11. 11. Problem Solution
  12. 12. Desire forStories
  13. 13. Focus onVisualization
  14. 14. Flexibility and Iteration usingPrototypes
  15. 15. y ilit Via ab bilsir ityDe Feasibility From Tim Brown, “Change by Design”
  16. 16. Increased Reach
  17. 17. 1. Organizational Experimentation2. External Agents of Change as Internal Driver3. Idea Neutrality4. Idea Evangelism5. Tend, Prune, Harvest6. Shared Purpose From Tim Brown, “Change by Design”
  18. 18. Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  19. 19. [definition?]
  20. 20. from problem to project
  21. 21. Research and Development IT Finance Marketing Operations HR © Florian Vollmer, 2012 – www.florianvollmer.com
  22. 22. Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
  23. 23. Problem Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
  24. 24. 1. Project2. Environment3. Practice4. Self
  25. 25. Design Marketing General Manager Strategy Capital Organization Processes & Tech Go-to-market Go-to-market Empathy, Creativity, Rationality Distribution Pricing/ Financials Distribution Pricing/ FinancialsProduct/ Service Product/ Service Product/ ServicePackaging Packaging PackagingBranding Branding Branding
  26. 26. Books • Tools • Processes © Florian Vollmer, 2012 – www.florianvollmer.com
  27. 27. Books • Tools • Processes Design Service Thinking Design ToolsTools © Florian Vollmer, 2012 – www.florianvollmer.com
  28. 28. Organization Risk ToleranceProcess DefinitionMind Creativity
  29. 29. Organization Risk ToleranceProcess DefinitionMind Creativity
  30. 30. Organization Risk ToleranceProcess DefinitionMind Creativity
  31. 31. Design DT © Florian Vollmer, 2012 – www.florianvollmer.com
  32. 32. Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com

×