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SDOA 3.1 Design & Strategy
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SDOA 3.1 Design & Strategy

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SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give ...

SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.

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SDOA 3.1 Design & Strategy SDOA 3.1 Design & Strategy Presentation Transcript

  • Design andStrategy www.florianvollmer.com @florianvollmer
  • Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  • Strategy:PlanningConsultingDeliverablesActions © Florian Vollmer, 2012 – www.florianvollmer.com
  • $27,000,000,000 Number for 2009, North America. Source: Gartner, 2010
  • Competitive LandscapeUser/ Customer NeedsBusiness Finances Managed Processes Shared Responsibility Success-based Pay Managed Creativity Innovation Responsibility Beta
  • $200$2000000$200000$20000$2000
  • Assess • Analyze • Recommend
  • Focus on theTriple Bottom Line Economic (Profit) Ecologic (Planet) Social (People)
  • Global Humanity Managing Complexity System of Group Systems System IndividualIntervention Experience © Florian Vollmer, 2012 – www.florianvollmer.com
  • Strategy: Design:Planning DoingConsulting ProcessDeliverables DriversActions Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  • Problem Solution
  • Desire forStories
  • Focus onVisualization
  • Flexibility and Iteration usingPrototypes
  • y ilit Via ab bilsir ityDe Feasibility From Tim Brown, “Change by Design”
  • Increased Reach
  • 1. Organizational Experimentation2. External Agents of Change as Internal Driver3. Idea Neutrality4. Idea Evangelism5. Tend, Prune, Harvest6. Shared Purpose From Tim Brown, “Change by Design”
  • Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  • [definition?]
  • from problem to project
  • Research and Development IT Finance Marketing Operations HR © Florian Vollmer, 2012 – www.florianvollmer.com
  • Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
  • Problem Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
  • 1. Project2. Environment3. Practice4. Self
  • Design Marketing General Manager Strategy Capital Organization Processes & Tech Go-to-market Go-to-market Empathy, Creativity, Rationality Distribution Pricing/ Financials Distribution Pricing/ FinancialsProduct/ Service Product/ Service Product/ ServicePackaging Packaging PackagingBranding Branding Branding
  • Books • Tools • Processes © Florian Vollmer, 2012 – www.florianvollmer.com
  • Books • Tools • Processes Design Service Thinking Design ToolsTools © Florian Vollmer, 2012 – www.florianvollmer.com
  • Organization Risk ToleranceProcess DefinitionMind Creativity
  • Organization Risk ToleranceProcess DefinitionMind Creativity
  • Organization Risk ToleranceProcess DefinitionMind Creativity
  • Design DT © Florian Vollmer, 2012 – www.florianvollmer.com
  • Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com