Design andStrategy             www.florianvollmer.com             @florianvollmer
Strategy:      Discourse:                  Design:Planning       Communicating               DoingConsulting     Design Th...
Strategy:PlanningConsultingDeliverablesActions               © Florian Vollmer, 2012 – www.florianvollmer.com
$27,000,000,000          Number for 2009, North America. Source: Gartner, 2010
Competitive LandscapeUser/ Customer NeedsBusiness Finances                            Managed Processes                   ...
$200$2000000$200000$20000$2000
Assess • Analyze • Recommend
Focus on theTriple Bottom Line               Economic (Profit)               Ecologic (Planet)                 Social (Peo...
Global                                                    Humanity               Managing Complexity  System of           ...
Strategy:       Design:Planning        DoingConsulting       ProcessDeliverables     DriversActions          Outcome      ...
Problem   Solution
Desire forStories
Focus onVisualization
Flexibility and Iteration usingPrototypes
y     ilit             Via   ab               bilsir                   ityDe     Feasibility                         From ...
Increased Reach
1. Organizational Experimentation2. External Agents of Change as Internal Driver3. Idea Neutrality4. Idea Evangelism5. Ten...
Strategy:      Discourse:                  Design:Planning       Communicating               DoingConsulting     Design Th...
[definition?]
from problem to project
Research and Development                                    IT              Finance                                Marketi...
Fuzzy Frontend   Development   Solution                                          © Florian Vollmer, 2012 – www.florianvoll...
Problem Fuzzy Frontend   Development   Solution                                                  © Florian Vollmer, 2012 –...
1. Project2. Environment3. Practice4. Self
Design             Marketing             General Manager                                          Strategy                ...
Books • Tools • Processes                            © Florian Vollmer, 2012 – www.florianvollmer.com
Books • Tools • Processes         Design             Service        Thinking             Design          ToolsTools       ...
Organization                            Risk ToleranceProcess               DefinitionMind                                ...
Organization                            Risk ToleranceProcess               DefinitionMind                                ...
Organization                            Risk ToleranceProcess               DefinitionMind                                ...
Design   DT              © Florian Vollmer, 2012 – www.florianvollmer.com
Strategy:      Discourse:                  Design:Planning       Communicating               DoingConsulting     Design Th...
SDOA 3.1 Design & Strategy
SDOA 3.1 Design & Strategy
SDOA 3.1 Design & Strategy
SDOA 3.1 Design & Strategy
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SDOA 3.1 Design & Strategy

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SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.

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Transcript of "SDOA 3.1 Design & Strategy"

  1. 1. Design andStrategy www.florianvollmer.com @florianvollmer
  2. 2. Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  3. 3. Strategy:PlanningConsultingDeliverablesActions © Florian Vollmer, 2012 – www.florianvollmer.com
  4. 4. $27,000,000,000 Number for 2009, North America. Source: Gartner, 2010
  5. 5. Competitive LandscapeUser/ Customer NeedsBusiness Finances Managed Processes Shared Responsibility Success-based Pay Managed Creativity Innovation Responsibility Beta
  6. 6. $200$2000000$200000$20000$2000
  7. 7. Assess • Analyze • Recommend
  8. 8. Focus on theTriple Bottom Line Economic (Profit) Ecologic (Planet) Social (People)
  9. 9. Global Humanity Managing Complexity System of Group Systems System IndividualIntervention Experience © Florian Vollmer, 2012 – www.florianvollmer.com
  10. 10. Strategy: Design:Planning DoingConsulting ProcessDeliverables DriversActions Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  11. 11. Problem Solution
  12. 12. Desire forStories
  13. 13. Focus onVisualization
  14. 14. Flexibility and Iteration usingPrototypes
  15. 15. y ilit Via ab bilsir ityDe Feasibility From Tim Brown, “Change by Design”
  16. 16. Increased Reach
  17. 17. 1. Organizational Experimentation2. External Agents of Change as Internal Driver3. Idea Neutrality4. Idea Evangelism5. Tend, Prune, Harvest6. Shared Purpose From Tim Brown, “Change by Design”
  18. 18. Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  19. 19. [definition?]
  20. 20. from problem to project
  21. 21. Research and Development IT Finance Marketing Operations HR © Florian Vollmer, 2012 – www.florianvollmer.com
  22. 22. Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
  23. 23. Problem Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
  24. 24. 1. Project2. Environment3. Practice4. Self
  25. 25. Design Marketing General Manager Strategy Capital Organization Processes & Tech Go-to-market Go-to-market Empathy, Creativity, Rationality Distribution Pricing/ Financials Distribution Pricing/ FinancialsProduct/ Service Product/ Service Product/ ServicePackaging Packaging PackagingBranding Branding Branding
  26. 26. Books • Tools • Processes © Florian Vollmer, 2012 – www.florianvollmer.com
  27. 27. Books • Tools • Processes Design Service Thinking Design ToolsTools © Florian Vollmer, 2012 – www.florianvollmer.com
  28. 28. Organization Risk ToleranceProcess DefinitionMind Creativity
  29. 29. Organization Risk ToleranceProcess DefinitionMind Creativity
  30. 30. Organization Risk ToleranceProcess DefinitionMind Creativity
  31. 31. Design DT © Florian Vollmer, 2012 – www.florianvollmer.com
  32. 32. Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com

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