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SDOA 3.1 Design & Strategy

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SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give …

SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.

Published in: Design, Business, Technology

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  • 1. Design andStrategy www.florianvollmer.com @florianvollmer
  • 2. Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  • 3. Strategy:PlanningConsultingDeliverablesActions © Florian Vollmer, 2012 – www.florianvollmer.com
  • 4. $27,000,000,000 Number for 2009, North America. Source: Gartner, 2010
  • 5. Competitive LandscapeUser/ Customer NeedsBusiness Finances Managed Processes Shared Responsibility Success-based Pay Managed Creativity Innovation Responsibility Beta
  • 6. $200$2000000$200000$20000$2000
  • 7. Assess • Analyze • Recommend
  • 8. Focus on theTriple Bottom Line Economic (Profit) Ecologic (Planet) Social (People)
  • 9. Global Humanity Managing Complexity System of Group Systems System IndividualIntervention Experience © Florian Vollmer, 2012 – www.florianvollmer.com
  • 10. Strategy: Design:Planning DoingConsulting ProcessDeliverables DriversActions Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  • 11. Problem Solution
  • 12. Desire forStories
  • 13. Focus onVisualization
  • 14. Flexibility and Iteration usingPrototypes
  • 15. y ilit Via ab bilsir ityDe Feasibility From Tim Brown, “Change by Design”
  • 16. Increased Reach
  • 17. 1. Organizational Experimentation2. External Agents of Change as Internal Driver3. Idea Neutrality4. Idea Evangelism5. Tend, Prune, Harvest6. Shared Purpose From Tim Brown, “Change by Design”
  • 18. Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  • 19. [definition?]
  • 20. from problem to project
  • 21. Research and Development IT Finance Marketing Operations HR © Florian Vollmer, 2012 – www.florianvollmer.com
  • 22. Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
  • 23. Problem Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
  • 24. 1. Project2. Environment3. Practice4. Self
  • 25. Design Marketing General Manager Strategy Capital Organization Processes & Tech Go-to-market Go-to-market Empathy, Creativity, Rationality Distribution Pricing/ Financials Distribution Pricing/ FinancialsProduct/ Service Product/ Service Product/ ServicePackaging Packaging PackagingBranding Branding Branding
  • 26. Books • Tools • Processes © Florian Vollmer, 2012 – www.florianvollmer.com
  • 27. Books • Tools • Processes Design Service Thinking Design ToolsTools © Florian Vollmer, 2012 – www.florianvollmer.com
  • 28. Organization Risk ToleranceProcess DefinitionMind Creativity
  • 29. Organization Risk ToleranceProcess DefinitionMind Creativity
  • 30. Organization Risk ToleranceProcess DefinitionMind Creativity
  • 31. Design DT © Florian Vollmer, 2012 – www.florianvollmer.com
  • 32. Strategy: Discourse: Design:Planning Communicating DoingConsulting Design Thinking & Beyond ProcessDeliverables Shared Language DriversActions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com