SDOA 2.3 From Object to User, Service, and Object Networks

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SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.

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SDOA 2.3 From Object to User, Service, and Object Networks

  1. 1. From Objectto User,to Service,to Networks www.florianvollmer.com @florianvollmer
  2. 2. Form: Empathy:Object UserValue: Interconnectedness:Service Networks
  3. 3. Form: Empathy:Object User[connection]Value: Interconnectedness:Service Networks
  4. 4. Form: Empathy:Object UserValue: Interconnectedness:Service Networks
  5. 5. Form:Object Creating Sales by creating Desire
  6. 6. © Florian Vollmer, 2012 – www.florianvollmer.com
  7. 7. Best Best Best BestBetter Better Better BetterGood Good Good Good
  8. 8. Best PlannedBetter Obsolescence Better
  9. 9. Form:Object Creating Value by Focusing on Meaning
  10. 10. What isMeaning?PersonalSharedOrganizational
  11. 11. 1. Accomplishment 2. Beauty 3. Creation 4. Community 5. Duty 6. Enlightenment 7. Freedom 8. Harmony 9. JusticeMeaning & Experience 10. Oneness 11. Redemption 12. Security 13. Truth 14. Validation 15. Wonder [from makingmeaning.org]
  12. 12. Concept ofLifespaceObjects as carriers of meaningInterrelation of projectsNew context
  13. 13. Desire forStoriesCarriers of UniquenessObjects are Repeatable, Stories are not
  14. 14. ResponsibleDesignDesign is the fundamental soul of a man-made creation thatends up expressing itself in successive outer layers of theproduct or service. - Steve Jobs
  15. 15. Form: Empathy:Object UserValue: Interconnectedness:Service Networks
  16. 16. Focus onComplexity & Simplicity2011: 500,0002010: 200,0002009: 40,0002008: 1
  17. 17. Foundation of responsibleInnovationThe best way to predict the future is to create it. - Peter Drucker
  18. 18. Tools to enter somebody else’s mindEthnographyField ObservationPersonal InterviewsQuestionnaires
  19. 19. Tools to communicate somebody else’s mindPersonas
  20. 20. Form: Empathy:Object UserValue: Interconnectedness:Service Networks
  21. 21. A new formulaH2H
  22. 22. A new formulaH2H
  23. 23. A new complexityService Environments4000 flights716 planes80,000 employees
  24. 24. Form: Empathy:Object UserValue: Interconnectedness:Service Networks
  25. 25. Main Object Accessory © Florian Vollmer, 2012 – www.florianvollmer.com
  26. 26. Main Object Accessory © Florian Vollmer, 2012 – www.florianvollmer.com
  27. 27. GeoFencing & Name
  28. 28. Service Design Engineering © Florian Vollmer, 2012 – www.florianvollmer.com
  29. 29. © Florian Vollmer, 2012 – www.florianvollmer.com
  30. 30. © Florian Vollmer, 2012 – www.florianvollmer.com
  31. 31. Data Access Location-Aware Context-Aware Function-AwarePreference-Aware Socially-Aware © Florian Vollmer, 2012 – www.florianvollmer.com
  32. 32. Service Design Engineering © Florian Vollmer, 2012 – www.florianvollmer.com
  33. 33. Service DesignService Design Engineering © Florian Vollmer, 2012 – www.florianvollmer.com
  34. 34. A life of self-development andDisruptive MomentsI didnt see it then, but it turned out that getting fired fromApple was the best thing that could have ever happened tome. The heaviness of being successful was replaced by thelightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods of my life. - Steve Jobs
  35. 35. From Objectto User,to Service,to Networks www.florianvollmer.com @florianvollmer
  36. 36. ExplorationThe Object Network and it’sobjects, functions, actorsOption 1: Pager at a restaurantOption 2: Bar code scanner at a warehouseOption 3: NFC payment systemOption 4: Smart meterOption 5: Information kiosk at retailer (fashion)Example: Check-in kiosk at Airport
  37. 37. ExplorationThe Object Network and it’sobjects, functions, actorsStep 1: DocumentStep 2: RotateStep 3: Innovate using “what if”

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