Desperados summer campaign pitch
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Desperados summer campaign pitch

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Fictive marketing ideas for the summer campaign of Desperados

Fictive marketing ideas for the summer campaign of Desperados

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Desperados summer campaign pitch Presentation Transcript

  • 1. SOCIAL MEDIA PLAN FESTIVALS 2013 FLORETTE VERVLOET & MATTHIAS STOFFELS
  • 2. CONTENT • Strategie • Tactics – Festivals niet aanwezig – Festivals aanwezig – Off side
  • 3. STRATEGIE • Engagement – Desperados ambassadeurs • Buzz – Party = Desperados – WOM  awareness • Activeren – Giveaway
  • 4. STRATEGIE Hoe? – Guerillia – Exclusive Party Experience – Sharing • Verzamelen van gegevens
  • 5. TACTICS – FESTIVALS NIET AANWEZIG SPOT THE AMBASSADOR
  • 6. Pre: SPOT THE AMBASSADOR – Ambassadeurs zoeken via social media, advertenties, reclame During: – Desperados goodies (ambassadeurs) – Spot de ambassadeur After: – Share de foto of video van de ambassadeur en win festivaltickets of een Party Pack
  • 7. TACTICS – FESTIVALS AANWEZIG THE DESPERADOS EXPERIENCE
  • 8. THE DESPERADOS PARTY EXPERIENCE Pre: – Ambassadeurs zoeken en aanstellen • Nieuwe en oude ambassadeurs – Teaser ‘The Desperados party Experience’ • • • • Social media en website Advertenties Verpakking TV
  • 9. THE DESPERADOS PARTY EXPERIENCE During: – Ultieme Party ervaring – Enter the Experience – Goodies
  • 10. THE PARTY • • • • Bekende Dj’s – Dance Free food and drinks Lounge area Photobooth
  • 11. After: RELIVING THE PARTY – Wristband – Part of the experience – Goodies zenden via gegevens photobooth – Herbeleving van de experience
  • 12. TACTICS – OFF SIDE Conversation Strategy: – Who are we talking to? • Fans en festivalgangers – What topics do we talk about? • Dj’s, artiesten, Desperados acties op festivals, … – What is the tone of voice? • Losse toon, je staat dicht bij je fans – Which channels are we using? • Facebook, Twitter, Website, TV, Online Advertenties, Sponsored Topics, …
  • 13. TACTICS – OFF SIDE Content plan: – Pre: • Brand ambassadors, sneak peaks ‘The Desperados Party Experience’, DJ’s, Festivaltips, Ticket giveaway – During: • Festivalupdates, Foto’s, Video’s, Sfeerverslagen, Live Sets – After: • Aftermovie en foto’s Desperados Party Experience, stand én fans
  • 14. ENJOY THE DESPERADOS PARTY EXPERIENCE!