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Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
Desperados summer campaign pitch
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Desperados summer campaign pitch

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Fictive marketing ideas for the summer campaign of Desperados

Fictive marketing ideas for the summer campaign of Desperados

Published in: Business, Technology
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Transcript

  • 1. SOCIAL MEDIA PLAN FESTIVALS 2013 FLORETTE VERVLOET & MATTHIAS STOFFELS
  • 2. CONTENT • Strategie • Tactics – Festivals niet aanwezig – Festivals aanwezig – Off side
  • 3. STRATEGIE • Engagement – Desperados ambassadeurs • Buzz – Party = Desperados – WOM  awareness • Activeren – Giveaway
  • 4. STRATEGIE Hoe? – Guerillia – Exclusive Party Experience – Sharing • Verzamelen van gegevens
  • 5. TACTICS – FESTIVALS NIET AANWEZIG SPOT THE AMBASSADOR
  • 6. Pre: SPOT THE AMBASSADOR – Ambassadeurs zoeken via social media, advertenties, reclame During: – Desperados goodies (ambassadeurs) – Spot de ambassadeur After: – Share de foto of video van de ambassadeur en win festivaltickets of een Party Pack
  • 7. TACTICS – FESTIVALS AANWEZIG THE DESPERADOS EXPERIENCE
  • 8. THE DESPERADOS PARTY EXPERIENCE Pre: – Ambassadeurs zoeken en aanstellen • Nieuwe en oude ambassadeurs – Teaser ‘The Desperados party Experience’ • • • • Social media en website Advertenties Verpakking TV
  • 9. THE DESPERADOS PARTY EXPERIENCE During: – Ultieme Party ervaring – Enter the Experience – Goodies
  • 10. THE PARTY • • • • Bekende Dj’s – Dance Free food and drinks Lounge area Photobooth
  • 11. After: RELIVING THE PARTY – Wristband – Part of the experience – Goodies zenden via gegevens photobooth – Herbeleving van de experience
  • 12. TACTICS – OFF SIDE Conversation Strategy: – Who are we talking to? • Fans en festivalgangers – What topics do we talk about? • Dj’s, artiesten, Desperados acties op festivals, … – What is the tone of voice? • Losse toon, je staat dicht bij je fans – Which channels are we using? • Facebook, Twitter, Website, TV, Online Advertenties, Sponsored Topics, …
  • 13. TACTICS – OFF SIDE Content plan: – Pre: • Brand ambassadors, sneak peaks ‘The Desperados Party Experience’, DJ’s, Festivaltips, Ticket giveaway – During: • Festivalupdates, Foto’s, Video’s, Sfeerverslagen, Live Sets – After: • Aftermovie en foto’s Desperados Party Experience, stand én fans
  • 14. ENJOY THE DESPERADOS PARTY EXPERIENCE!

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