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Mobile Internet - trends & possibilities

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Presentation about mobile internet: trends and possibilities anno 2012 given for J.Boye on March 13th 2012 for Danish web and intranet managers and experts. …

Presentation about mobile internet: trends and possibilities anno 2012 given for J.Boye on March 13th 2012 for Danish web and intranet managers and experts.

For more information, please visit www.sabelonline.nl (Dutch).

Published in: Technology, Business

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  • 1. Mobile internetTrends &opportunitiesJ.Boye | March 13th 2012 | Floor van Riet
  • 2. About meFloor van RietCreative director Sabel OnlineSpecialised in onlineconcepts and user experienceOur focus: internet, intranet,mobile and serviceTwitter @floorvanriet
  • 3. Sabel OnlineOur services Our clientsResearch & Strategy Consumer& retailVision & strategyVarious types of research GovernanceUsability tests EducationContent strategy FinancialsConcept & CreationOnline concepts and art direction NGO’sInteraction and UX design Transport & mobilityWebdesignDevelopment
  • 4. TRENDSPOSSIBILITIESDESIGN APPROACHEXAMPLES & INSPIRATION
  • 5. TRENDSSOME FACTS & FIGURES
  • 6. Global Unit Shipments Desktop PCs + Notebook PCs vs. Smartphones + Tablets, 2005-2013E 2011: mobile is the new leaderNote: Notebook PCs include Netbooks. Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research.Data and Estimates as of 2/11
  • 7. Mobile vs. Desktop (global) 2011 Rise of Mobile 2011 6,09% 2010 2,49% 2009 1,02%Source: StatCounter
  • 8. Pageviews from mobile devices GlobalSource: mobiThinking & StatCounter
  • 9. 43% of the Dutch populationSource: InSites Consulting, onderzoek “Social Media Around The World”, september 2011
  • 10. Mobile operating systems (OS) Denmark iOS&And roid are leadingSource: StatCounter
  • 11. Mobile operating systems (OS) The Netherlands iOS&And roid are leadingSource: StatCounter
  • 12. Global mobile data traffic(by type) 2008 – 2015ECisco Visual Networking Index (VNI) Global Data Traffic Forecast, 2010-2015
  • 13. Average time spent (per day) on various mobile functions New activities (smartphones)Source: AppsFire, 1/11.Note that Android users show a higher % browsing activity
  • 14. Average time spent (per day) Mobile Apps versus Web consumption (U.S.) MOBILE > WEBSource:comScore, Alexa, Flurry Analytics
  • 15. Mobile accelerates usage ofsocial media We are connected Social networking more popular on mobile than desktop
  • 16. TRENDSSITES, APPS AND MARKETS
  • 17. Mobile sites versus AppsApps are (in most cases) more expensive to build and deploy
  • 18. TRENDSMOBILE INTRANET
  • 19. 2012: The rise of mobile intranetResearch of Sabel Online and Frankwatching• Mobile intranet is new (only 6% uses mobile intranet)• Amount of organisations that distributes smartphones and tablets rises• Getting mobile-ready (work culture and technical infrastructure)• First steps towards mobile intranet are made in 2012
  • 20. 2012: The rise of mobile intranetUsage of intranet The Netherlands Desktop Desktop Mobile Mobile (internal) (everywhere) (internal) (everywhere)
  • 21. 2012: The rise of mobile intranetTop 5 mobile intranet tasks 1. Find a colleague 2. Internal news Connected 3. Calendar Socialtasks more popularon mobile than 4. Search desktop intranet 5. Social media tools
  • 22. TRENDSPOSSIBILITIESDESIGN APPROACHEXAMPLES & INSPIRATION
  • 23. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  • 24. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  • 25. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  • 26. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  • 27. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  • 28. TRENDSPOSSIBILITIESDESIGN APPROACHEXAMPLES & INSPIRATION
  • 29. Responsive web design• The amount of different screen sizes and type of devices (desktop, mobile, etc.) increases• We can no longer build a website for 1024 x 768 pixels (standard desktop)• New techniques (i.e. HTML5) makes new design design approaches possible
  • 30. Responsive web designDifferent devicesDifferent users(needs and contexts)Different content(presentation)One website
  • 31. Responsive web designOur lessons learned so farWe ask ourselves• In what situation is our target audience visiting the website (context)?• What are the users’ needs in that situation? Which tasks do they want to complete?• What does responsive design mean for our content (content choreography)?• And what is the impact for content management?
  • 32. Responsive web designOur lessons learned so farNew approaches and project steps• More (extensive) research about needs of our target audience• Use cases and scenario’s (including device/context) helps us to design the first concept of the sites• Learning by doing
  • 33. Apps• Apps are designed for a very specific need or task• Your content + the mobile characteristics• ‘If we build it, they will come’
  • 34. TRENDSPOSSIBILITIESDESIGN APPROACHEXAMPLES & INSPIRATION
  • 35. Augmented realityGemeente Nijmegen information about art and buildings
  • 36. Problem solvingNew York City NYC Big Apple Reporter
  • 37. Problem solvingBuitenBeter App
  • 38. Check-inWhy do we still have waiting lines?
  • 39. Thankyoufloor@sabelonline.nl +31(0)882272230@floorvanriet