Flogs and St.Louis Blues

2. ABOUT: FLOGS
› Flogs connects you to your favorite events by importing specific events or
the complete schedule directly into your personal calendar.
› Our unique synchronization technique allows us to manage your calendar
for you and keep you up to date on changes and additional events.
› Flogs is platform neutral and synchronizes with all popular platforms
including Windows Live Calendar, Apple iCal, Google Calendar, Outlook,
iPhone and Blackberry
› Create and share calendars with your friends and family through social
networks
© Copyright Flogs International 2012

3. BUSINESS CASE: ST. LOUIS BLUES
› Who: NHL club
› What do they want to achieve
› Implementation
› Activation
› What are the Results
› Since entering the NHL as an expansion team in 1967, the St. Louis Blues
have employed some of the greatest players in history, including old-time
hockey heroes like Dickie Moore, Doug Harvey, Glenn Hall and Jacques
Plante. Later, names like Bernie Federko, Brett Hull, Wayne Gretzky, Al
MacInnis and Peter Stastny would call St. Louis home, and who could
forget fan favorites like Bob Plager (pictured), Tony Twist and Curtis
Joseph?
› The team enjoyed success on the ice too, reaching the Stanley Cup Finals
in each of its first three seasons. Later, the Blues would earn a playoff
berth for 25 consecutive years (1979 through 2004). Recently, after a five-
year absence, the Blues returned to the playoffs in 2009.
© Copyright Flogs International 2012

4. BUSINESS CASE: ST. LOUIS BLUES
› Who: NHLclub
› What do they want to achieve
› Implementation
› Activation
› What are the Results
› Service their fans
› Keep their fans up to date
› Creating a new communication channel
© Copyright Flogs International 2012

5. BUSINESS CASE: ST. LOUIS BLUES
› Who: NHL club
› What do they want to achieve
› Implementation
› Activation
› What are the Results
› Widget on schedule page
© Copyright Flogs International 2012

6. BUSINESS CASE: ST. LOUIS BLUES
› Who: NHL club
› What do they want to achieve
› Implementation
› Activation
› What are the Results
› Widget on downloadable schedule page
© Copyright Flogs International 2012

7. BUSINESS CASE: ST. LOUIS BLUES
› Who: NHL club
› What do they want to achieve
› Implementation
› Activation
› What are the Results
› Widget on schedule page
› Widget on downloadable schedule page
› News article on website
› Facebook message
› Multiple tweets
© Copyright Flogs International 2012

8. BUSINESS CASE: ST. LOUIS BLUES
› Who: NHL club
› What do they want to achieve
› Implementation
› Activation
› What are the Results
› Total subscriptions 5,159
› Tweets and retweets on the original tweet
› Shares and comments on Facebook message
© Copyright Flogs International 2012