The Future of Display Advertising
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The Future of Display Advertising

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The future of display advertising is relevant and real-time content. ...

The future of display advertising is relevant and real-time content.


Slide 1:
The current state of display advertising is time-capsule marketing. Today’s web is meme-based, and six-month-old ad content can't compete with the real-time nature of the web. Not surprisingly, display ROI is terrible if it is using content and themes that are no longer relevant. But social marketing taught us the power and ease of telling brand stories in context of current events.


Slide 2:
Our lives are not static ... why should display ads be?


Slide 3:
Could you predict how the stock market would close in 6 months? How can brands design campaigns to resonate with the trends and topics important to their customers 6 months from now. Graphic: Range of Error - Forecast Errors Compound Across Time


Slide 4:
The Future of Display (The Agile Marketing Cycle)

LISTEN to what your audience is talking about.
PROGRAM - Develop content to match daily trends or using your existing CMS, curated content and APIs.
MEASURE - Measure engagement with user-centric metrics.
UPDATE - Program content updates and creative iterations into the Flite Platform.


Slide 5:
Agency & Brand Managers of the future change content without cutting new ad tags

Start with existing ad tags
8:00 am - Revisit memes, spot daily trends, swap out videos, listen to social chatter, curate new content, update poll
8:15 am - Use Flite to publish new content, update coupons/offers
2:00 pm - Continue optimizing your ads


Learn more about how Flite enables brands to publish fresh, relevant content to paid media at www.flite.com.

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The Future of Display Advertising The Future of Display Advertising Presentation Transcript

  • AD INNOVATION AT SCALETHE FUTURE OF DISPLAY ADVERTISING AD INNOVATION AT SCALE
  • CURRENT STATE OF DISPLAYTIME-CAPSULE MARKETING RAPID CHANGEDisplay today is time-capsule marketing - Today’s web is meme-based andsix month old content changes by the hour SOCIAL MARKETING Social marketing taught us the power and ease of telling brand stories in context of current events“ ... an average ... of just 1 in 1,000(consumers actually click on display ads)”- The New York TimesTERRIBLE DISPLAY ROINot surprisingly, display ROI is terrible AD INNOVATION AT SCALE 2
  • 60 SECONDS ON THE WEBOur lives are not static ... why should display ads be? AD INNOVATION AT SCALE 3
  • COULD YOU PREDICT THE MARKET CLOSE IN 6 MONTHS? TODAY 6 MONTHS Brands design campaigns with Campaigns are stale. Product todays customer & market in mind positioning, markets, competitors, pricing have changed Range  of  Error   Forecast Errors Compound Across Time AD INNOVATION AT SCALE 4
  • FUTURE STATE OF DISPLAYLISTEN UDPATE What is your Program content updates into Flite Platform audience talking about? MEASURE Daily iterations & analytics Measure beyond the click Engagement and user centric metricsPROGRAM Develop content to match daily trends APIs, content curation, CMS, eCommerce AD INNOVATION AT SCALE 5
  • A DAY IN THE LIFEAgency & Brand Managers of the Future…Change content without cutting new ad tagsSTART WITH 8:00 AM 8:15 AM 2:00 PMEXISTING AD Revisit memes, spot Use Flite to publish Use Flite to publishTAGS daily trends, swap out new content, update new content, update videos, listen to social coupons/offers coupons/offers chatter, curate new content, update poll AD INNOVATION AT SCALE 6