The Future of Display Advertising
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The future of display advertising is relevant and real-time content. ...
The future of display advertising is relevant and real-time content.
The current state of display advertising is time-capsule marketing. Today’s web is meme-based, and six-month-old ad content can't compete with the real-time nature of the web. Not surprisingly, display ROI is terrible if it is using content and themes that are no longer relevant. But social marketing taught us the power and ease of telling brand stories in context of current events.
Our lives are not static ... why should display ads be?
Could you predict how the stock market would close in 6 months? How can brands design campaigns to resonate with the trends and topics important to their customers 6 months from now. Graphic: Range of Error - Forecast Errors Compound Across Time
The Future of Display (The Agile Marketing Cycle)
LISTEN to what your audience is talking about.
PROGRAM - Develop content to match daily trends or using your existing CMS, curated content and APIs.
MEASURE - Measure engagement with user-centric metrics.
UPDATE - Program content updates and creative iterations into the Flite Platform.
Agency & Brand Managers of the future change content without cutting new ad tags
Start with existing ad tags
8:00 am - Revisit memes, spot daily trends, swap out videos, listen to social chatter, curate new content, update poll
8:15 am - Use Flite to publish new content, update coupons/oﬀers
2:00 pm - Continue optimizing your ads
Learn more about how Flite enables brands to publish fresh, relevant content to paid media at www.flite.com.
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