BIG DATAWILL CHANGEOUR WORLD
BIG DATAWhen you hear aboutBIGDATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATA...
DoOH NO!you thinknot another…
buzzword
Or the nextBIGtechnological shift?
www.20001993 2013SEARCH ENGINESSOCIAL MEDIASMART PHONES
THE AGE OFBIG DATA
of the data in the worldwas created in the last 2 YEARS
and the average person todayprocesses more data in a day
than a person in the 1500’sentire lifetime
beware of geeksbearing formulas
but it’s time we took themMORE SERIOUSLY
THE LAPD is piloting aBIG DATAscheme
to predictCRIME
An algorithmpredicts whereto take placeis likelyCRIME
POLICE TEAMSpatrol the boxCRIMEto counter
In Foothill LATHE SCHEMEhas led to…
IN PROPERTY CRIME12% DECREASE
26% DECREASEin burglary
predictive policingis now being rolled out
incitiesacross
the algorithm was initially developedto predictEARTHQUAKES
43%of data gathered on people comes fromSOCIAL MEDIA
100,000 tweetsevery minute
every minuteSHARES ON
144,000,000 tweetsevery day936,000,000 facebook shares
MOVIE STUDIOSARE USING THISTO PREDICT
BLOCKBUSTERRETURN$$$$$
records 30m user ‘plays’ a day
it analyses when users pause...rewind… fast forward… and search
it also knows what users like…
David FincherDirectorHouse of CardsBritainKevin SpaceyActor
But we’re JUSTGETTING STARTED
CONNECTED DEVICES
AUGMENTED REALITY
THE QUANTIFIED SELF
THE INTERNET OF THINGS
WILL ALL BEUBIQUITOUS
PRODUCTION
WILL BExGREATER
inthan it was in 2009
01101001 01011100 11110010 00010101 10111010 10100011 10110100 1100110001001110 11001101 11100011 00100101 11101110 001111...
01101001 01011100 11110010 00010101 10111010 10100011 10110100 1100110001001110 11001101 11100011 00100101 11101110 001111...
Information is the oilof the21st century, and analytics is thecombustion enginePeter Sondergaard, senior vice president at...
BIG DATAWILL CHANGEOUR WORLD
About FliptopFliptop’s Customer Intelligence platform provides companies with an on-demanddata scientist for their leads a...
Big Data Will Change Our World
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Big Data Will Change Our World

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A look at big data beyond the buzzword, explaining its growing role in our lives, and its growing importance in real world scenarios - from policing to box office returns. With the growth of connected devices, augmented reality and the quantified self, big data is almost certainly more than a buzzword.

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Big Data Will Change Our World

  1. 1. BIG DATAWILL CHANGEOUR WORLD
  2. 2. BIG DATAWhen you hear aboutBIGDATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIG DATABIGDATABIGDATABIGDATABIGDATABIGDATABIG DATA
  3. 3. DoOH NO!you thinknot another…
  4. 4. buzzword
  5. 5. Or the nextBIGtechnological shift?
  6. 6. www.20001993 2013SEARCH ENGINESSOCIAL MEDIASMART PHONES
  7. 7. THE AGE OFBIG DATA
  8. 8. of the data in the worldwas created in the last 2 YEARS
  9. 9. and the average person todayprocesses more data in a day
  10. 10. than a person in the 1500’sentire lifetime
  11. 11. beware of geeksbearing formulas
  12. 12. but it’s time we took themMORE SERIOUSLY
  13. 13. THE LAPD is piloting aBIG DATAscheme
  14. 14. to predictCRIME
  15. 15. An algorithmpredicts whereto take placeis likelyCRIME
  16. 16. POLICE TEAMSpatrol the boxCRIMEto counter
  17. 17. In Foothill LATHE SCHEMEhas led to…
  18. 18. IN PROPERTY CRIME12% DECREASE
  19. 19. 26% DECREASEin burglary
  20. 20. predictive policingis now being rolled out
  21. 21. incitiesacross
  22. 22. the algorithm was initially developedto predictEARTHQUAKES
  23. 23. 43%of data gathered on people comes fromSOCIAL MEDIA
  24. 24. 100,000 tweetsevery minute
  25. 25. every minuteSHARES ON
  26. 26. 144,000,000 tweetsevery day936,000,000 facebook shares
  27. 27. MOVIE STUDIOSARE USING THISTO PREDICT
  28. 28. BLOCKBUSTERRETURN$$$$$
  29. 29. records 30m user ‘plays’ a day
  30. 30. it analyses when users pause...rewind… fast forward… and search
  31. 31. it also knows what users like…
  32. 32. David FincherDirectorHouse of CardsBritainKevin SpaceyActor
  33. 33. But we’re JUSTGETTING STARTED
  34. 34. CONNECTED DEVICES
  35. 35. AUGMENTED REALITY
  36. 36. THE QUANTIFIED SELF
  37. 37. THE INTERNET OF THINGS
  38. 38. WILL ALL BEUBIQUITOUS
  39. 39. PRODUCTION
  40. 40. WILL BExGREATER
  41. 41. inthan it was in 2009
  42. 42. 01101001 01011100 11110010 00010101 10111010 10100011 10110100 1100110001001110 11001101 11100011 00100101 11101110 00111100 01111011 1010111101011111 10101101 01000000 10101010 01101111 11000001 00111100 0001000110110110 10110001 11001000 01010001 11110001 11111010 00010101 1000000010110000 01101111 10100010 01111111 11100101 11011011 10000110 0001110001011111 00111110 01011101 00100001 10110010 10000001 11000000 0010010010101110 01100010 00110010 01010101 11011011 11101001 11100010 0011101101011000 01111100 01001110 01000010 10100110 10110101 10000010 0001000111011111 01100011 00010111 11010101 10110101 01000000 00001110 0010110101111011 01000000 00011100 00010010 00101010 01001111 01111000 1101111111010111 10100111 10011011 10001000 00000001 11001101 01100101 1000111011001011 01000010 01011001 01010001 00101100 11101000 01101111 1100110000001101 01001110 01111000 11110011 00111111 10101000 00110111 1101110110101000 00000110 10011000 01000110 11000010 00101110 11110110 1110000011011000 10011001 11010010 10110010 11011111 00111011 11001000 1010100101110001 10110001 01000001 01001010 10111000 01010101 00110000 1011111000100001 10110011 00010011 10010011 10100000 11010110 11100001 1011110100000101 01010001 11010000 10011100 10001100 00001110 01111000 0011100001000001 01011000 10100100 01000000 00111101 01110101 10010011 1000010111111001 10100001 01011000 10010000 00000110 11110001 01110011 0000011100111110 11011001 11011011 10001000 10101100 11101011 01100110 0011011101101111 01111011 01100011 10010011 10010001 10101010 10101001 0100111111010111 10111001 01111010 01111100 11100000 00011111 01110010 1100011001000100 11001101 11011101 01101100 00011011 00011010 00101000 1000011000111011 11001000 1010100101110001 10110001 01000001 0100101010111000 01010101 00110000 1011111000100001 10110011 00010011 1001001110100000 11010110 11100001 1011110100000101 01010001 11010000 1001110010001100 00001110 01111000 0011100001000001 01011000 10100100 0100000000111101 01110101 10010011 1000010111111001 10100001 01011000 100100002.5 BILLIONGIGABYTES
  43. 43. 01101001 01011100 11110010 00010101 10111010 10100011 10110100 1100110001001110 11001101 11100011 00100101 11101110 00111100 01111011 1010111101011111 10101101 01000000 10101010 01101111 11000001 00111100 0001000110110110 10110001 11001000 01010001 11110001 11111010 00010101 1000000010110000 01101111 10100010 01111111 11100101 11011011 10000110 0001110001011111 00111110 01011101 00100001 10110010 10000001 11000000 0010010010101110 01100010 00110010 01010101 11011011 11101001 11100010 0011101101011000 01111100 01001110 01000010 10100110 10110101 10000010 0001000111011111 01100011 00010111 11010101 10110101 01000000 00001110 0010110101111011 01000000 00011100 00010010 00101010 01001111 01111000 1101111111010111 10100111 10011011 10001000 00000001 11001101 01100101 1000111011001011 01000010 01011001 01010001 00101100 11101000 01101111 1100110000001101 01001110 01111000 11110011 00111111 10101000 00110111 1101110110101000 00000110 10011000 01000110 11000010 00101110 11110110 1110000011011000 10011001 11010010 10110010 11011111 00111011 11001000 1010100101110001 10110001 01000001 01001010 10111000 01010101 00110000 1011111000100001 10110011 00010011 10010011 10100000 11010110 11100001 1011110100000101 01010001 11010000 10011100 10001100 00001110 01111000 0011100001000001 01011000 10100100 01000000 00111101 01110101 10010011 1000010111111001 10100001 01011000 10010000 00000110 11110001 01110011 0000011100111110 11011001 11011011 10001000 10101100 11101011 01100110 0011011101101111 01111011 01100011 10010011 10010001 10101010 10101001 0100111111010111 10111001 01111010 01111100 11100000 00011111 01110010 1100011001000100 11001101 11011101 01101100 00011011 00011010 00101000 1000011000111011 11001000 1010100101110001 10110001 01000001 0100101010111000 01010101 00110000 1011111000100001 10110011 00010011 1001001110100000 11010110 11100001 1011110100000101 01010001 11010000 1001110010001100 00001110 01111000 0011100001000001 01011000 10100100 0100000000111101 01110101 10010011 1000010111111001 10100001 01011000 100100002.5 BILLIONGIGABYTES
  44. 44. Information is the oilof the21st century, and analytics is thecombustion enginePeter Sondergaard, senior vice president at Gartner
  45. 45. BIG DATAWILL CHANGEOUR WORLD
  46. 46. About FliptopFliptop’s Customer Intelligence platform provides companies with an on-demanddata scientist for their leads and contacts. Using publicly available informationincluding social data to score and enrich leads, companies can prioritize theirpipeline, better target their audience and know more about their customers.

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