Wil Reynolds' of SEER Interactive presents to the crowd at PANMA, on Thursday, 3/31/2011.

1. Tools for SEO success in 2011 Wil Reynolds @wilreynolds

2. 2 Do you know who this is?

3. 3 Can you name one of his most popular songs?

4. 4 A change is gonna come -Sam Cooke

5. 5 Universal Search Brand Bias Google’s Renewed Spam Focus Panda Update +1 Social Results

6. 6 In 13 years of doing SEO I’ve never seen this much change in the SERPS

7. 7 1 Goal Today

8. 8 Arm you with insights, strategies and tools, to prepare for what’s coming

9. 9 Let’s get started…

10. 10 20% of queries are locally based -Google, April 2010

11. 11 Marissa Mayer moved to local

12. 12 Game Changer – People like ease

13. 13 Search “Motorcycle” Even when not searching local – Google shows 40% of the results as local Google gives about 35% of the results to the map

14. 14 Anyone seeing rankings up Traffic down

15. 15 Why you need to check more than rankings

16. 16 Google Analytics Intelligence Alerts

17. 17

18. 18

19. 19 Your battlefield…

20. 20 Starts with keyword strategy…

21. 21 Best Review Top 10 Buying Guide Best X “for”

22. 22

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24. 24 Shift Focus To…

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30. 30 Remember people use more words in searches

31. 31 Notice The Trend

32. 32 There are still opportunities out there!

33. 33 Other tools to find these keywords

34. 34 Anyone here have Sites/Blogs on current events?

35. 35 News Suggest

36. 36

37. 37 Blogs about products?

38. 38 Product Suggest

39. 39 Google Suggest vs Google Product Suggest

40. 40 Search for “running shoes” 9/10 BRANDS BIAS is worse than last year

41. 41 Search for “running shoes for flat feet” 1/10 BRANDS

42. 42

43. 43 Soovle

44. 44 Soovle

45. 45 Google Wonderwheel

46. 46 Yahoo Clues!

47. 47 Wil, why all this time on keywords?

48. 48 Wake me up!

49. 49 Keyword Research is…

50. 50

51. 51 Link building is…

52. 52

53. 53 THINK!!!

54. 54

55. 55 If you build links and target the wrong keywords…

56. 56 You get outranked by News Shopping Local/Places Big Brands

57. 57 And all the other stuff Google is ranking top 10 that you can’t get into…

58. 58

59. 59 Right! Go where the universal results are NOT showing

60. 60

61. 61 Now lets talk link building

62. 62 2011 is this the year the un natural link profile gets slammed?

63. 63 Google’s webmaster tools Is First warning sign

64. 64

65. 65 Link Growth Anchor text Brand Links Image links Sitewides

66. 66 Wouldn’t it be great to know your competitors most popular content?

67. 67 You can with…Postrank.com

68. 68

69. 69

70. 70 is the year that…

71. 71 The social graph impacts the link graph

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73. 73

74. 74 Creepy?

75. 75 Helpful?

76. 76 8 Search & Social Takeaways New, don’t invest more than 5% of your time Old tactics are all that works right now Building a LOYAL following = asset Asking for follows you on Twitter, Facebook = bad Google / Bing can see manipulation in social Start following others, interacting w/ customers Know what people want with keyword research Google - PageRank for people 

77. 77 The one FREE tool you must be using to compete

78. 78 Open Site Explorer (FREE)

79. 79

80. Find pages getting the most links

81. 81

82. 82 Testing team GREAT Asset! Community links Allows for social “Review” content

83. Anyone here using video to promote their site?

84. Find the sites embedding your video

85. YouTube Insights

86. YouTube Video Links

87. YouTube Embedded Links

88. YouTube Suggest

92. Takeaways Getting people who embed your videos to link is easy, pick up the phone and ask. Thank them for their interest, give them a “token” of your appreciation.

93. Why Can’t We Be Friends?