Wil Reynolds' of SEER Interactive: 100% Total SEO
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Wil Reynolds' of SEER Interactive: 100% Total SEO

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Wil Reynolds' of SEER Interactive presents to the crowd at PANMA, on Thursday, 3/31/2011.

Wil Reynolds' of SEER Interactive presents to the crowd at PANMA, on Thursday, 3/31/2011.

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  • 1. Tools for SEO success in 2011
    Wil Reynolds
    @wilreynolds
  • 2. 2
    Do you know who this is?
  • 3. 3
    Can you name one of his most popular songs?
  • 4. 4
    A change is gonna come
    -Sam Cooke
  • 5. 5
    Universal Search
    Brand Bias
    Google’s Renewed Spam Focus
    Panda Update
    +1
    Social Results
  • 6. 6
    In 13 years of doing SEO I’ve never seen this much change in the SERPS
  • 7. 7
    1
    Goal
    Today
  • 8. 8
    Arm you with insights, strategies and tools, to prepare for what’s coming
  • 9. 9
    Let’s get started…
  • 10. 10
    20% of queries are locally based
    -Google, April 2010
  • 11. 11
    Marissa Mayer moved to local
  • 12. 12
    Game Changer – People like ease
  • 13. 13
    Search “Motorcycle”
    Even when not searching local –
    Google shows 40% of the results as local
    Google gives about 35% of the results to the map
  • 14. 14
    Anyone seeing
    rankings
    up
    Traffic
    down
  • 15. 15
    Why you need to check more than rankings
  • 16. 16
    Google Analytics Intelligence Alerts
  • 17. 17
  • 18. 18
  • 19. 19
    Your battlefield…
  • 20. 20
    Starts with keyword strategy…
  • 21. 21
    Best
    Review
    Top 10
    Buying Guide
    Best X “for”
  • 22. 22
  • 23. 23
  • 24. 24
    Shift Focus To…
  • 25. 25
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. 30
    Remember people use more words in searches
  • 31. 31
    Notice The Trend
  • 32. 32
    There are still opportunities out there!
  • 33. 33
    Other tools to find these keywords
  • 34. 34
    Anyone here have Sites/Blogs on current events?
  • 35. 35
    News Suggest
  • 36. 36
  • 37. 37
    Blogs about products?
  • 38. 38
    Product Suggest
  • 39. 39
    Google Suggest vs Google Product Suggest
  • 40. 40
    Search for “running shoes”
    9/10 BRANDS
    BIAS is worse than last year
  • 41. 41
    Search for “running shoes for flat feet”
    1/10 BRANDS
  • 42. 42
  • 43. 43
    Soovle
  • 44. 44
    Soovle
  • 45. 45
    Google Wonderwheel
  • 46. 46
    Yahoo Clues!
  • 47. 47
    Wil, why all this time on keywords?
  • 48. 48
    Wake me up!
  • 49. 49
    Keyword Research is…
  • 50. 50
  • 51. 51
    Link building is…
  • 52. 52
  • 53. 53
    THINK!!!
  • 54. 54
  • 55. 55
    If you build links and target the wrong keywords…
  • 56. 56
    You get outranked by
    News
    Shopping
    Local/Places
    Big Brands
  • 57. 57
    And all the other stuff Google is ranking top 10 that you can’t get into…
  • 58. 58
  • 59. 59
    Right!
    Go where the universal results are NOT showing
  • 60. 60
  • 61. 61
    Now lets talk link building
  • 62. 62
    2011 is this the year the un natural link profile gets slammed?
  • 63. 63
    Google’s webmaster tools
    Is
    First warning sign
  • 64. 64
  • 65. 65
    Link Growth
    Anchor text
    Brand Links
    Image links
    Sitewides
  • 66. 66
    Wouldn’t it be great to know your competitors most popular content?
  • 67. 67
    You can with…Postrank.com
  • 68. 68
  • 69. 69
  • 70. 70
    is the year that…
  • 71. 71
    The social graph impacts the link graph
  • 72. 72
  • 73. 73
  • 74. 74
    Creepy?
  • 75. 75
    Helpful?
  • 76. 76
    8 Search & Social Takeaways
    New, don’t invest more than 5% of your time
    Old tactics are all that works right now
    Building a LOYAL following = asset
    Asking for follows you on Twitter, Facebook = bad
    Google / Bing can see manipulation in social
    Start following others, interacting w/ customers
    Know what people want with keyword research
    Google - PageRank for people 
  • 77. 77
    The one FREE tool you must be using to compete
  • 78. 78
    Open Site Explorer (FREE)
  • 79. 79
  • 80. Find pages getting the most links
  • 81. 81
  • 82. 82
    Testing team
    GREAT Asset!
    Community links
    Allows for social
    “Review” content
  • 83. Anyone here using video to promote their site?
  • 84. Find the sites embedding your video
  • 85. YouTube Insights
  • 86. YouTube Video Links
  • 87. YouTube Embedded Links
  • 88. YouTube Suggest
  • 89.
  • 90.
  • 91.
  • 92. Takeaways
    Getting people who embed your videos to link is easy, pick up the phone and ask.
    Thank them for their interest, give them a “token” of your appreciation.
  • 93. Why Can’t We Be Friends?