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Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
Wil Reynolds' of SEER Interactive: 100% Total SEO
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Wil Reynolds' of SEER Interactive: 100% Total SEO

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Wil Reynolds' of SEER Interactive presents to the crowd at PANMA, on Thursday, 3/31/2011.

Wil Reynolds' of SEER Interactive presents to the crowd at PANMA, on Thursday, 3/31/2011.

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  • 1. Tools for SEO success in 2011<br />Wil Reynolds <br />@wilreynolds<br />
  • 2. 2<br />Do you know who this is?<br />
  • 3. 3<br />Can you name one of his most popular songs?<br />
  • 4. 4<br />A change is gonna come<br />-Sam Cooke<br />
  • 5. 5<br />Universal Search <br />Brand Bias <br />Google’s Renewed Spam Focus<br />Panda Update<br />+1<br />Social Results<br />
  • 6. 6<br />In 13 years of doing SEO I’ve never seen this much change in the SERPS<br />
  • 7. 7<br />1<br />Goal<br />Today<br />
  • 8. 8<br />Arm you with insights, strategies and tools, to prepare for what’s coming<br />
  • 9. 9<br />Let’s get started…<br />
  • 10. 10<br />20% of queries are locally based<br />-Google, April 2010<br />
  • 11. 11<br />Marissa Mayer moved to local<br />
  • 12. 12<br />Game Changer – People like ease<br />
  • 13. 13<br />Search “Motorcycle”<br />Even when not searching local – <br />Google shows 40% of the results as local<br />Google gives about 35% of the results to the map<br />
  • 14. 14<br />Anyone seeing <br />rankings <br />up<br />Traffic <br />down<br />
  • 15. 15<br />Why you need to check more than rankings<br />
  • 16. 16<br />Google Analytics Intelligence Alerts<br />
  • 17. 17<br />
  • 18. 18<br />
  • 19. 19<br />Your battlefield…<br />
  • 20. 20<br />Starts with keyword strategy…<br />
  • 21. 21<br />Best<br />Review<br />Top 10<br />Buying Guide<br />Best X “for”<br />
  • 22. 22<br />
  • 23. 23<br />
  • 24. 24<br />Shift Focus To…<br />
  • 25. 25<br />
  • 26. 26<br />
  • 27. 27<br />
  • 28. 28<br />
  • 29. 29<br />
  • 30. 30<br />Remember people use more words in searches<br />
  • 31. 31<br />Notice The Trend<br />
  • 32. 32<br />There are still opportunities out there!<br />
  • 33. 33<br />Other tools to find these keywords<br />
  • 34. 34<br />Anyone here have Sites/Blogs on current events?<br />
  • 35. 35<br />News Suggest<br />
  • 36. 36<br />
  • 37. 37<br />Blogs about products?<br />
  • 38. 38<br />Product Suggest<br />
  • 39. 39<br />Google Suggest vs Google Product Suggest<br />
  • 40. 40<br />Search for “running shoes”<br />9/10 BRANDS<br />BIAS is worse than last year<br />
  • 41. 41<br />Search for “running shoes for flat feet”<br />1/10 BRANDS<br />
  • 42. 42<br />
  • 43. 43<br />Soovle<br />
  • 44. 44<br />Soovle<br />
  • 45. 45<br />Google Wonderwheel<br />
  • 46. 46<br />Yahoo Clues!<br />
  • 47. 47<br />Wil, why all this time on keywords?<br />
  • 48. 48<br />Wake me up!<br />
  • 49. 49<br />Keyword Research is…<br />
  • 50. 50<br />
  • 51. 51<br />Link building is…<br />
  • 52. 52<br />
  • 53. 53<br />THINK!!!<br />
  • 54. 54<br />
  • 55. 55<br />If you build links and target the wrong keywords…<br />
  • 56. 56<br />You get outranked by<br />News<br />Shopping<br />Local/Places<br />Big Brands<br />
  • 57. 57<br />And all the other stuff Google is ranking top 10 that you can’t get into…<br />
  • 58. 58<br />
  • 59. 59<br />Right!<br />Go where the universal results are NOT showing<br />
  • 60. 60<br />
  • 61. 61<br />Now lets talk link building<br />
  • 62. 62<br />2011 is this the year the un natural link profile gets slammed?<br />
  • 63. 63<br />Google’s webmaster tools<br />Is<br />First warning sign<br />
  • 64. 64<br />
  • 65. 65<br />Link Growth<br />Anchor text<br />Brand Links<br />Image links<br />Sitewides<br />
  • 66. 66<br />Wouldn’t it be great to know your competitors most popular content?<br />
  • 67. 67<br />You can with…Postrank.com<br />
  • 68. 68<br />
  • 69. 69<br />
  • 70. 70<br />is the year that…<br />
  • 71. 71<br />The social graph impacts the link graph<br />
  • 72. 72<br />
  • 73. 73<br />
  • 74. 74<br />Creepy?<br />
  • 75. 75<br />Helpful?<br />
  • 76. 76<br /> 8 Search &amp; Social Takeaways<br />New, don’t invest more than 5% of your time <br />Old tactics are all that works right now<br />Building a LOYAL following = asset<br />Asking for follows you on Twitter, Facebook = bad<br />Google / Bing can see manipulation in social<br />Start following others, interacting w/ customers<br />Know what people want with keyword research<br />Google - PageRank for people <br />
  • 77. 77<br />The one FREE tool you must be using to compete<br />
  • 78. 78<br />Open Site Explorer (FREE)<br />
  • 79. 79<br />
  • 80. Find pages getting the most links<br />
  • 81. 81<br />
  • 82. 82<br />Testing team<br />GREAT Asset!<br />Community links<br />Allows for social<br />“Review” content<br />
  • 83. Anyone here using video to promote their site?<br />
  • 84. Find the sites embedding your video<br />
  • 85. YouTube Insights<br />
  • 86. YouTube Video Links<br />
  • 87. YouTube Embedded Links<br />
  • 88. YouTube Suggest<br />
  • 89.
  • 90.
  • 91.
  • 92. Takeaways<br />Getting people who embed your videos to link is easy, pick up the phone and ask. <br />Thank them for their interest, give them a “token” of your appreciation.<br />
  • 93. Why Can’t We Be Friends?<br />

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