Wil Reynolds' of SEER Interactive: 100% Total SEO

Tools for SEO success in 2011
Wil Reynolds
@wilreynolds

2
Do you know who this is?

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Can you name one of his most popular songs?

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A change is gonna come
-Sam Cooke

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Universal Search
Brand Bias
Google’s Renewed Spam Focus
Panda Update
+1
Social Results

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In 13 years of doing SEO I’ve never seen this much change in the SERPS

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1
Goal
Today

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Arm you with insights, strategies and tools, to prepare for what’s coming

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Let’s get started…

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20% of queries are locally based
-Google, April 2010

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Marissa Mayer moved to local

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Game Changer – People like ease

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Search “Motorcycle”
Even when not searching local –
Google shows 40% of the results as local
Google gives about 35% of the results to the map

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Anyone seeing
rankings
up
Traffic
down

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Why you need to check more than rankings

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Google Analytics Intelligence Alerts

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Your battlefield…

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Starts with keyword strategy…

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Best
Review
Top 10
Buying Guide
Best X “for”

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Shift Focus To…

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Remember people use more words in searches

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Notice The Trend

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There are still opportunities out there!

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Other tools to find these keywords

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Anyone here have Sites/Blogs on current events?

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News Suggest

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Blogs about products?

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Product Suggest

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Google Suggest vs Google Product Suggest

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Search for “running shoes”
9/10 BRANDS
BIAS is worse than last year

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Search for “running shoes for flat feet”
1/10 BRANDS

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Soovle

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Soovle

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Google Wonderwheel

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Yahoo Clues!

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Wil, why all this time on keywords?

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Wake me up!

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Keyword Research is…

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Link building is…

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THINK!!!

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If you build links and target the wrong keywords…

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You get outranked by
News
Shopping
Local/Places
Big Brands

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And all the other stuff Google is ranking top 10 that you can’t get into…

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Right!
Go where the universal results are NOT showing

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Now lets talk link building

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2011 is this the year the un natural link profile gets slammed?

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Google’s webmaster tools
Is
First warning sign

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Link Growth
Anchor text
Brand Links
Image links
Sitewides

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Wouldn’t it be great to know your competitors most popular content?

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You can with…Postrank.com

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is the year that…

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The social graph impacts the link graph

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Creepy?

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Helpful?

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8 Search & Social Takeaways
New, don’t invest more than 5% of your time
Old tactics are all that works right now
Building a LOYAL following = asset
Asking for follows you on Twitter, Facebook = bad
Google / Bing can see manipulation in social
Start following others, interacting w/ customers
Know what people want with keyword research
Google - PageRank for people 

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The one FREE tool you must be using to compete

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Open Site Explorer (FREE)

Find pages getting the most links

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Testing team
GREAT Asset!
Community links
Allows for social
“Review” content

Anyone here using video to promote their site?

Find the sites embedding your video

YouTube Insights

YouTube Video Links

YouTube Embedded Links

YouTube Suggest

Takeaways
Getting people who embed your videos to link is easy, pick up the phone and ask.
Thank them for their interest, give them a “token” of your appreciation.

Why Can’t We Be Friends?

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Wil Reynolds' of SEER Interactive: 100% Total SEO

by FlipperPA on Apr 11, 2011

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Wil Reynolds’ of SEER Interactive: 100% Total SEO — Presentation Transcript