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The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
The Magic Circle presentation @ Wharton's Tech-Fast
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The Magic Circle presentation @ Wharton's Tech-Fast

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These are the slides from the presentation I gave at The Wharton School's Tech-Fast on August 5th, 2011 on the history of virtual worlds, best practices, different options, and the future.

These are the slides from the presentation I gave at The Wharton School's Tech-Fast on August 5th, 2011 on the history of virtual worlds, best practices, different options, and the future.

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Transcript

  • 1. The Magic Circle<br />Realistic Expectations for Virtual Worlds<br />
  • 2. Before We Start (We Move Really Fast):<br />Definitions & Questions<br />Sim(ulator), Region, 16 acres... 4 by 4. 256x256m.65,536sqm. Eight Football Fields.<br />Rez (from Tron, 1982): Resolution; making something.Avatar: Hindu Deity; Ultima IV; BBS; Social Media; SLVirtual Reality: (coined by Jaron Lanier) “Almost” Reality<br />Who here knows they have an avatar?<br />Abstract concept of Avatar? Our concept of the Avatar?<br />What makes an avatar?<br />
  • 3. What is the Magic Circle?<br />The Regular Rules Do Not Apply<br />
  • 4. Part I: Evolution & the Avatar<br />
  • 5. Who are you?<br />Timothy Allen<br />University of PennsylvaniaClass of 1996<br />School of Arts & SciencesIndividualized Major:Combined Psychology &Computer Science<br />...and now...<br />
  • 6. Who are you?<br />Timothy Allen<br />Wharton Computing<br />Wharton Research<br />Data Services (WRDS)<br />...and virtually...<br />
  • 7. Who are you?<br />FlipperPA PeregrineFounding Member,Second Life<br />Community Convention<br />SLBoutique.com<br />
  • 8. Who are you?<br />FlipperPA PeregrineFounding Member,Second Life<br />Community Convention<br />SLBoutique.com<br />OCCASIONAL BANANA<br />
  • 9. Who are you?<br />FlipperPA PeregrineFounding Member,Second Life<br />Community Convention<br />SLBoutique.com<br />STILL THIN ROCK STAR<br />
  • 10. The point being...<br />THE AVATAR<br />Ultimate Blank Canvas<br />Self Expression UnleashedA Path to Freedom<br />Safe, Anonymous SelfExploration<br />
  • 11. Part II: Perception,Participation & Public Space<br />
  • 12. A Brief History of Avatars & Virtual Worlds:1975 to 1980: All in the Mind<br />Colossal Cave Adventure, Zork & MUDs: Text & ImaginationMUD: Multi-User Dungeon<br />
  • 13. A Brief History of Avatars & Virtual Worlds:1980 through 1990: @ is for @vatar!<br />Rogue / Hack / NetHack: The Genesis of Visual Representation<br />
  • 14. A Brief History of Avatars & Virtual Worlds:<br />1990: MOO Bring Persistence; "Not a Game"<br />MOO: Mud, Object-Oriented; Permanently Stored Objects<br />
  • 15. A Brief History of Avatars & Virtual Worlds:1993: Virtual Places & the Web Revolution<br />Virtual Web Pages; Start of Graphical Revolution<br />
  • 16. A Brief History of Avatars & Virtual Worlds:1993: The Palace<br />Social Chat: A Virtual Comic Strip, “2.5 Dimensions”<br />
  • 17. A Brief History of Avatars & Virtual Worlds:1993: WorldsChat Space Station<br />Actual 3-Dimensional Perspective<br />
  • 18. A Brief History of Avatars & Virtual Worlds:1994: ActiveWorlds<br />The Dawn of UGC: User Generated Content, “E-Motes”<br />
  • 19. A Brief History of Avatars & Virtual Worlds:<br />1999-2002: Linden Lab Founded; Second Life<br />The Dawn of UGC: User Generated Content, “E-Motes”<br />
  • 20. A Brief History of Avatars & Virtual Worlds:July, 2003: The Tax Revolt<br />Doing the logical thing, SL Residents set themselves onfire to protest the “prim tax.”<br />
  • 21. A Brief History of Avatars & Virtual Worlds:November 14th, 2003: IP Rights<br />Linden Lab grants rights of creations to the creator;covered in SlashDot; FlipperPA Peregrine is born.<br />
  • 22. A Brief History of Avatars & Virtual Worlds:BTW, this WAS before YouTube, Facebook,Flickr, Digg, Twitter & more had traction; infact, SL's users became their early adopters!<br />
  • 23. A Brief History of Avatars & Virtual Worlds:December, 2003: Avalon & Rivers Run Red<br />London based Rivers Run Red opens the Avalon region;<br />the design and branding firm soon brings Adidas, the BBC,Hermann Miller, Avril Lavigne, and more to virtual worlds.<br />
  • 24. A Brief History of Avatars & Virtual Worlds:January, 2004: Land and Prim Limits<br />Land “bought” from Linden Lab; more land meant moreprimitives, which meant more detailed content. Fullsimulators (16 acres of space as 1 CPU) begin being sold.<br />
  • 25. A Brief History of Avatars & Virtual Worlds:January, 2004: The Crompco Virtual Station<br />Crompco Corporation becomes the first company to useSecond Life for corporate training; reduced time ofapprenticeship cycle from nine months to six.<br />
  • 26. Concepts of virtual space... are *almost* always public.<br />Virtual Starwood == The Shining.Private Space == “Security”...hehe<br />Like privacy in Facebook, Twitter,or the Web, does it really exist?<br />
  • 27. Part III: Hyperbole & Hysteria<br />
  • 28. Remember the 2002 map? 16 total regions(also know as “sims”, short for “simulator”)<br />
  • 29. In 2005, the hype is in full swing...25,000 sims (each being 16 acres)<br />
  • 30. 2005: The First Second Life CommunityConvention (SLCC): 150 attendees in 1L;1000s more in 2L. “Mixed Reality”<br />
  • 31. The Gartner Hype Cycle of Technology<br />
  • 32. The Gartner Hype Cycle of Technology<br />
  • 33. The Media Blitz: Major Hype<br />
  • 34. SLCC 2006: 450 attendees...and Mitch Kapor keynoting!<br />
  • 35. 2007: Peak of the Positive HypeNBC, CBS, and CSI: New York<br />
  • 36. SLCC 2007: 1000 attendees, lots ofpress, and time for us to retire!<br />
  • 37. The Fallout: Hype Swings Both Ways<br />Companies didn't engage the SL community.<br />Companies believed their brands were cool enough, peoplewould come flocking to their locations.<br />A community of creative minds isn't easily wooed by marketers.Successful examples: Coca-Cola, Pontiac, IBM, Cisco, IntelBusts: too many to list... but American Apparel was the first.<br />
  • 38. Simon Stevens: Breaking the Rules<br />Independent Disability Issues<br />Consultant<br />• Cerebral palsy affect speech,balance, hand control<br />• Author of "Normality", a playabout his experiences inmainstream education<br />• Passion, commitment anddetermination<br />
  • 39. Simon Stevens: Breaking the Rules<br />Founder of Wheelies Dance<br />Club in Second Life<br />• All are welcome!<br />• Fun support center for<br />those with disability issues<br />• Some disabled choose to create avatars with<br />disabilities<br />• Some choose to walk, dance, and fly<br />• ...and some...<br />
  • 40. Simon Stevens: Breaking the Rules<br />...and some...<br />CHOOSE TO BUILDAWESOME ROCKETPOWERED WHEELCHAIRS THAT CANDANCE AND FLY!<br />
  • 41. Part IV: So What Works?<br />
  • 42. The Tech Virtual Museum Workshop<br /><ul><li>Allows museum staff to interact with people, world wide
  • 43. Includes participation from MIT, Science Center Singapore, Citilab, The Tech Museum in San Francisco, and more
  • 44. Winner of the Linden Prize for using virtual worlds to improve the human condition
  • 45. Visit the region “The Tech 2”
  • 46. Learning Centers
  • 47. Cultural Institutions
  • 48. Open Source Concepts
  • 49. Designs</li></li></ul><li>Campus Collaboration Across the USA<br /><ul><li>Auburn University & Redlands Community College worked on a joint program together
  • 50. Treated virtual space as a classroom lab
  • 51. Allowed professors to teach subject topics not available on home campus with help from another University
  • 52. Subject matter experts 800 miles away collaborated through the use of the tools and connection of VWs</li></li></ul><li>Campus Collaboration Best Practices<br /><ul><li>Don’t throw students in without orientation & practice
  • 53. Put pedagogy ahead of technology
  • 54. Target assignments to specific tasks in the VW
  • 55. Don’t come into VWs just to look at Powerpoints
  • 56. Mix use of voice & chat; keep one person speaking, while others can communicate via text chat.</li></li></ul><li>SL Capital Exchange: Stock Market<br /><ul><li>Stock Market simulation using actual functioning Second Life businesses
  • 57. 36 companies currently listed for trading, with more being added each month
  • 58. Fun way to become familiar with how the stock market works, terminology, and trends
  • 59. Possibility of turning a profit in L$ (Linden Dollars)
  • 60. Low risk, as the L$ to US$ ratio is about 260 to 1.</li></li></ul><li>Part V: Platform Choices<br />
  • 61. Key Choices in Selecting a Platform<br />
  • 62. Key Choices in Selecting a Platform<br />
  • 63. The Virtual World Value Chain<br />
  • 64. Google Apps: Are They Virtual Worlds?<br />Colors as Avatars, Spreadsheet as Space<br />
  • 65. 2010: Second Life / VWs in the Web Browser:<br />Viewer “in the cloud” and Canvas Appear<br />
  • 66. OpenSimulator: Free, Open Source Option“Host it Yourself”, Cost-Effective, & Alpha<br />
  • 67. OpenSimulator vs. Second Life<br />
  • 68. OpenSimulator vs. Second Life<br />
  • 69. ...and in conclusion...<br />Unleash your imaginationDo research, but break the rules<br />Avoid the hype<br />Rapid development, embrace change...and most importantly, ENGAGE!<br />
  • 70. Credits, Thanks, Etc…<br /><ul><li>The Gartner Hype Cycle, Gartner, Inc., 1995
  • 71. Parks Associates: Virtual Worlds and Social Media
  • 72. OpenSim Basics, Paul Vigo for PANMA
  • 73. Second Life: The Official Guide, Linden Lab et al.
  • 74. Very many blogs, all linked from www.PeregrineSalon.com
  • 75. The Second Life Community Convention www.SLConvention.org</li></li></ul><li>Feel Free to Contact Me!<br />Timothy Allen – Twitter @FlipperPA<br />Contact Me:<br />FlipperPA Peregrine in SL (FlipperPA in just about every othervirtual world since 1995 out there)<br />tallen@wharton.upenn.edu<br />http://www.PeregrineSalon.comhttp://wrds.wharton.upenn.edu<br />You'll find me hanging on PANMA and SLED:<br />http://www.PANMA.org<br />The Philadelphia Area New Media Association<br />https://lists.secondlife.com/cgi-bin/mailman/listinfo/educators<br />Second Life Educator's Mailing List<br />Slides will be available on PeregrineSalon.com!<br />

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