The Magic Circle presentation @ Wharton's Tech-Fast
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The Magic Circle presentation @ Wharton's Tech-Fast

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These are the slides from the presentation I gave at The Wharton School's Tech-Fast on August 5th, 2011 on the history of virtual worlds, best practices, different options, and the future.

These are the slides from the presentation I gave at The Wharton School's Tech-Fast on August 5th, 2011 on the history of virtual worlds, best practices, different options, and the future.

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    The Magic Circle presentation @ Wharton's Tech-Fast The Magic Circle presentation @ Wharton's Tech-Fast Presentation Transcript

    • The Magic Circle
      Realistic Expectations for Virtual Worlds
    • Before We Start (We Move Really Fast):
      Definitions & Questions
      Sim(ulator), Region, 16 acres... 4 by 4. 256x256m.65,536sqm. Eight Football Fields.
      Rez (from Tron, 1982): Resolution; making something.Avatar: Hindu Deity; Ultima IV; BBS; Social Media; SLVirtual Reality: (coined by Jaron Lanier) “Almost” Reality
      Who here knows they have an avatar?
      Abstract concept of Avatar? Our concept of the Avatar?
      What makes an avatar?
    • What is the Magic Circle?
      The Regular Rules Do Not Apply
    • Part I: Evolution & the Avatar
    • Who are you?
      Timothy Allen
      University of PennsylvaniaClass of 1996
      School of Arts & SciencesIndividualized Major:Combined Psychology &Computer Science
      ...and now...
    • Who are you?
      Timothy Allen
      Wharton Computing
      Wharton Research
      Data Services (WRDS)
      ...and virtually...
    • Who are you?
      FlipperPA PeregrineFounding Member,Second Life
      Community Convention
      SLBoutique.com
    • Who are you?
      FlipperPA PeregrineFounding Member,Second Life
      Community Convention
      SLBoutique.com
      OCCASIONAL BANANA
    • Who are you?
      FlipperPA PeregrineFounding Member,Second Life
      Community Convention
      SLBoutique.com
      STILL THIN ROCK STAR
    • The point being...
      THE AVATAR
      Ultimate Blank Canvas
      Self Expression UnleashedA Path to Freedom
      Safe, Anonymous SelfExploration
    • Part II: Perception,Participation & Public Space
    • A Brief History of Avatars & Virtual Worlds:1975 to 1980: All in the Mind
      Colossal Cave Adventure, Zork & MUDs: Text & ImaginationMUD: Multi-User Dungeon
    • A Brief History of Avatars & Virtual Worlds:1980 through 1990: @ is for @vatar!
      Rogue / Hack / NetHack: The Genesis of Visual Representation
    • A Brief History of Avatars & Virtual Worlds:
      1990: MOO Bring Persistence; "Not a Game"
      MOO: Mud, Object-Oriented; Permanently Stored Objects
    • A Brief History of Avatars & Virtual Worlds:1993: Virtual Places & the Web Revolution
      Virtual Web Pages; Start of Graphical Revolution
    • A Brief History of Avatars & Virtual Worlds:1993: The Palace
      Social Chat: A Virtual Comic Strip, “2.5 Dimensions”
    • A Brief History of Avatars & Virtual Worlds:1993: WorldsChat Space Station
      Actual 3-Dimensional Perspective
    • A Brief History of Avatars & Virtual Worlds:1994: ActiveWorlds
      The Dawn of UGC: User Generated Content, “E-Motes”
    • A Brief History of Avatars & Virtual Worlds:
      1999-2002: Linden Lab Founded; Second Life
      The Dawn of UGC: User Generated Content, “E-Motes”
    • A Brief History of Avatars & Virtual Worlds:July, 2003: The Tax Revolt
      Doing the logical thing, SL Residents set themselves onfire to protest the “prim tax.”
    • A Brief History of Avatars & Virtual Worlds:November 14th, 2003: IP Rights
      Linden Lab grants rights of creations to the creator;covered in SlashDot; FlipperPA Peregrine is born.
    • A Brief History of Avatars & Virtual Worlds:BTW, this WAS before YouTube, Facebook,Flickr, Digg, Twitter & more had traction; infact, SL's users became their early adopters!
    • A Brief History of Avatars & Virtual Worlds:December, 2003: Avalon & Rivers Run Red
      London based Rivers Run Red opens the Avalon region;
      the design and branding firm soon brings Adidas, the BBC,Hermann Miller, Avril Lavigne, and more to virtual worlds.
    • A Brief History of Avatars & Virtual Worlds:January, 2004: Land and Prim Limits
      Land “bought” from Linden Lab; more land meant moreprimitives, which meant more detailed content. Fullsimulators (16 acres of space as 1 CPU) begin being sold.
    • A Brief History of Avatars & Virtual Worlds:January, 2004: The Crompco Virtual Station
      Crompco Corporation becomes the first company to useSecond Life for corporate training; reduced time ofapprenticeship cycle from nine months to six.
    • Concepts of virtual space... are *almost* always public.
      Virtual Starwood == The Shining.Private Space == “Security”...hehe
      Like privacy in Facebook, Twitter,or the Web, does it really exist?
    • Part III: Hyperbole & Hysteria
    • Remember the 2002 map? 16 total regions(also know as “sims”, short for “simulator”)
    • In 2005, the hype is in full swing...25,000 sims (each being 16 acres)
    • 2005: The First Second Life CommunityConvention (SLCC): 150 attendees in 1L;1000s more in 2L. “Mixed Reality”
    • The Gartner Hype Cycle of Technology
    • The Gartner Hype Cycle of Technology
    • The Media Blitz: Major Hype
    • SLCC 2006: 450 attendees...and Mitch Kapor keynoting!
    • 2007: Peak of the Positive HypeNBC, CBS, and CSI: New York
    • SLCC 2007: 1000 attendees, lots ofpress, and time for us to retire!
    • The Fallout: Hype Swings Both Ways
      Companies didn't engage the SL community.
      Companies believed their brands were cool enough, peoplewould come flocking to their locations.
      A community of creative minds isn't easily wooed by marketers.Successful examples: Coca-Cola, Pontiac, IBM, Cisco, IntelBusts: too many to list... but American Apparel was the first.
    • Simon Stevens: Breaking the Rules
      Independent Disability Issues
      Consultant
      • Cerebral palsy affect speech,balance, hand control
      • Author of "Normality", a playabout his experiences inmainstream education
      • Passion, commitment anddetermination
    • Simon Stevens: Breaking the Rules
      Founder of Wheelies Dance
      Club in Second Life
      • All are welcome!
      • Fun support center for
      those with disability issues
      • Some disabled choose to create avatars with
      disabilities
      • Some choose to walk, dance, and fly
      • ...and some...
    • Simon Stevens: Breaking the Rules
      ...and some...
      CHOOSE TO BUILDAWESOME ROCKETPOWERED WHEELCHAIRS THAT CANDANCE AND FLY!
    • Part IV: So What Works?
    • The Tech Virtual Museum Workshop
      • Allows museum staff to interact with people, world wide
      • Includes participation from MIT, Science Center Singapore, Citilab, The Tech Museum in San Francisco, and more
      • Winner of the Linden Prize for using virtual worlds to improve the human condition
      • Visit the region “The Tech 2”
      • Learning Centers
      • Cultural Institutions
      • Open Source Concepts
      • Designs
    • Campus Collaboration Across the USA
      • Auburn University & Redlands Community College worked on a joint program together
      • Treated virtual space as a classroom lab
      • Allowed professors to teach subject topics not available on home campus with help from another University
      • Subject matter experts 800 miles away collaborated through the use of the tools and connection of VWs
    • Campus Collaboration Best Practices
      • Don’t throw students in without orientation & practice
      • Put pedagogy ahead of technology
      • Target assignments to specific tasks in the VW
      • Don’t come into VWs just to look at Powerpoints
      • Mix use of voice & chat; keep one person speaking, while others can communicate via text chat.
    • SL Capital Exchange: Stock Market
      • Stock Market simulation using actual functioning Second Life businesses
      • 36 companies currently listed for trading, with more being added each month
      • Fun way to become familiar with how the stock market works, terminology, and trends
      • Possibility of turning a profit in L$ (Linden Dollars)
      • Low risk, as the L$ to US$ ratio is about 260 to 1.
    • Part V: Platform Choices
    • Key Choices in Selecting a Platform
    • Key Choices in Selecting a Platform
    • The Virtual World Value Chain
    • Google Apps: Are They Virtual Worlds?
      Colors as Avatars, Spreadsheet as Space
    • 2010: Second Life / VWs in the Web Browser:
      Viewer “in the cloud” and Canvas Appear
    • OpenSimulator: Free, Open Source Option“Host it Yourself”, Cost-Effective, & Alpha
    • OpenSimulator vs. Second Life
    • OpenSimulator vs. Second Life
    • ...and in conclusion...
      Unleash your imaginationDo research, but break the rules
      Avoid the hype
      Rapid development, embrace change...and most importantly, ENGAGE!
    • Credits, Thanks, Etc…
      • The Gartner Hype Cycle, Gartner, Inc., 1995
      • Parks Associates: Virtual Worlds and Social Media
      • OpenSim Basics, Paul Vigo for PANMA
      • Second Life: The Official Guide, Linden Lab et al.
      • Very many blogs, all linked from www.PeregrineSalon.com
      • The Second Life Community Convention www.SLConvention.org
    • Feel Free to Contact Me!
      Timothy Allen – Twitter @FlipperPA
      Contact Me:
      FlipperPA Peregrine in SL (FlipperPA in just about every othervirtual world since 1995 out there)
      tallen@wharton.upenn.edu
      http://www.PeregrineSalon.comhttp://wrds.wharton.upenn.edu
      You'll find me hanging on PANMA and SLED:
      http://www.PANMA.org
      The Philadelphia Area New Media Association
      https://lists.secondlife.com/cgi-bin/mailman/listinfo/educators
      Second Life Educator's Mailing List
      Slides will be available on PeregrineSalon.com!