Organize Your Social Media Efforts: Editorial Calendars

by Fletcher Prince on Feb 13, 2012

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Fletcher Prince presents tips for organizing your social media efforts with an editorial calendar -- presentation for Social Media Week DC

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Fletcher Prince presents tips for organizing your social media efforts with an editorial calendar -- presentation for Social Media Week DC

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Organize Your Social Media Efforts: Editorial Calendars — Presentation Transcript

Organize Your Social Media Efforts:Create an Editorial Calendar Mary Fletcher Jones @MaryFletchJones #SMWEdCal

So, what is it? An editorial calendar is a tool used for planning, scheduling, and managing publication of content across different media • Blog posts • Podcast episodes • Twitter updates • Email newsletters • Facebook Pages • Direct mail campaigns • YouTube videos • Online press releases2

Why do we need it?3

BUT… You can’t plan for everything • Daily monitoring • Breaking news and developments • Crisis response4

Benefits: Why it Pays to Plan5

U.S. Army Example6

Tips: Getting Started7

The Planning Process8

Focus on Goals • Increase sales or donations • Obtain more repeat business • Stand apart from our competitors • Promote our expertise and successes • Launch a new product or service • Persuade people to make a lifestyle change • Win acceptance of a viewpoint • Report developments or innovations • Manage crises or repair reputations • Attract and retain quality employees9

Planning Content for Your Audience • Informative, relevant, useful, timely • Original and entertaining/engaging • The 80/20 formula • B2C content • B2B content10

Selecting the right channel11

A planning resource for nonprofits12

Brainstorming content13

Drafting a plan with wall calendars14

An editorial calendar using Google Calendar15

A basic editorial calendar in Microsoft Word16

Timing is Everything Frequency Scheduling17

Planning and Scheduling Blog Posts18

Planning and Scheduling Facebook Page Wall Posts19

Planning and Scheduling Twitter Content20

Using HootSuite to Schedule Tweets21

Planning and Scheduling YouTube Content22

For Advanced Users… • Use Google Calendar for group editorial calendars you can access anywhere • Customize editorial calendars for different media and channels – blog, Twitter, Facebook • Create separate editorial calendars for different audiences, programs, or campaigns23

Thank you!www.FletcherPrince.comMary@FletcherPrince.com

Organize Your Social Media Efforts: Editorial Calendars

by Fletcher Prince on Feb 13, 2012

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Organize Your Social Media Efforts: Editorial Calendars — Presentation Transcript