Top 10 Small Business Web Design Mistakes to Avoid

Top 10 Small BusinessWeb Design Mistakes

OW TO ANDH M! ID T HE AVO Top 10 Small BusinessWeb Design Mistakes

Top 10 Small BusinessWeb Design Mistakes

600,000 dailysearches for local services

Where’s Yours?

If You’re Like MostSmall Business Owners

currently have a website, butaren’t satisﬁed with thetrafﬁc and leads generated

know you need to dosomething to increase your internetpresence and reach more clients online

Little trafﬁcand even less leads

Little trafﬁcand even less leads A simple-to- use site that people and Google love!

Not thatsimple?

Top 10 Small Business Web Design Mistakes

Hiring a “Web Designer”

Hiring a “Web Designer” The art and science of online marketing arevery different (aesthetics vs. functionality)

Hiring a “Web Designer” The art and science of online marketing arevery different (aesthetics vs. functionality) Search and usability are often lacking

Hiring a “Web Designer” The art and science of online marketing arevery different (aesthetics vs. functionality) Search and usability are often lacking A nice looking hotel in the middle of the desert

Not Implementing SEO Basics

Not Implementing SEO Basics Page titles- using most popular keywords onthe title of every page of your site

Not Implementing SEO Basics Page titles- using most popular keywords onthe title of every page of your site Keywords- ensuring these terms are also inyour content (articles, blog posts, services pages, etc)

Not Implementing SEO Basics Page titles- using most popular keywords onthe title of every page of your site Keywords- ensuring these terms are also inyour content (articles, blog posts, services pages, etc) Back-links- listing your business in the rightplaces to get found by your clients

Not Using a CMS

Not Using a CMSCMS= Content Management System

Not Using a CMSCMS= Content Management SystemWordPress, Drupal and Joomla are most popular

Not Using a CMS CMS= Content Management System WordPress, Drupal and Joomla are most popular Allow you to easily manage content yourself withno technical knowledge

Not Using a CMS CMS= Content Management System WordPress, Drupal and Joomla are most popular Allow you to easily manage content yourself withno technical knowledge We only use and recommend WordPress

Failing to Add Content

Failing to Add ContentMost sites are online brochures

Failing to Add ContentMost sites are online brochuresYou should blog at least once per week

Failing to Add ContentMost sites are online brochuresYou should blog at least once per weekAddressing needs of audience, not yourself!

Failing to Add ContentMost sites are online brochuresYou should blog at least once per weekAddressing needs of audience, not yourself!Outsourcing is better than not publishing at all

Failing to Add ContentMost sites are online brochuresYou should blog at least once per weekAddressing needs of audience, not yourself!Outsourcing is better than not publishing at allHuge trafﬁc (SEO) and reputation beneﬁts

Omitting Local Address Info

Omitting Local Address InfoGoogle places and other directories validate this

Omitting Local Address InfoGoogle places and other directories validate thisMobile search use is growing 400% each year

Omitting Local Address InfoGoogle places and other directories validate thisMobile search use is growing 400% each yearBuilds trust and convenience with clients

Omitting Local Address Info Google places and other directories validate this Mobile search use is growing 400% each year Builds trust and convenience with clients List your address on the header or footer of everypage!

Forgetting a Strong C2A

Forgetting a Strong C2AC2A= Call to Action!

Forgetting a Strong C2AC2A= Call to Action!Tell visitors what the next step is and when (now!)

Forgetting a Strong C2AC2A= Call to Action!Tell visitors what the next step is and when (now!)Make it easy for clients to contact you

Forgetting a Strong C2AC2A= Call to Action!Tell visitors what the next step is and when (now!)Make it easy for clients to contact youUse lead forms in multiple places, on every page

Forgetting a Strong C2AC2A= Call to Action!Tell visitors what the next step is and when (now!)Make it easy for clients to contact youUse lead forms in multiple places, on every pageUse a trafﬁc magnet (e-book, video or tip sheet)

Failing to Engage Clients

Failing to Engage ClientsText is dead, online attention span= 15 seconds!

Failing to Engage ClientsText is dead, online attention span= 15 seconds!A picture is worth 1000 words

Failing to Engage ClientsText is dead, online attention span= 15 seconds!A picture is worth 1000 wordsA video is worth 1000 clients!

Failing to Engage ClientsText is dead, online attention span= 15 seconds!A picture is worth 1000 wordsA video is worth 1000 clients!Video increases time on site

Failing to Engage ClientsText is dead, online attention span= 15 seconds!A picture is worth 1000 wordsA video is worth 1000 clients!Video increases time on siteAllows clients to get to know you right away

Not Tracking Results

Not Tracking Results You must track your search rankings, visits, leadsand clients to improve results

Not Tracking Results You must track your search rankings, visits, leadsand clients to improve results Google Analytics is free and easy to use

Not Tracking Results You must track your search rankings, visits, leadsand clients to improve results Google Analytics is free and easy to use Test various methods and eliminate lame ducks

Missing Trust and Social Icons

Missing Trust and Social Icons People place great value on reviews and peervalidation

Missing Trust and Social Icons People place great value on reviews and peervalidation Use Yelp!, Facebook and social icons to build trustand authority

Missing Trust and Social Icons People place great value on reviews and peervalidation Use Yelp!, Facebook and social icons to build trustand authority Trust icons such as BBB and trade associations

Using Vanity Domains

Using Vanity DomainsGoogle and people value keyword-rich domains

Using Vanity DomainsGoogle and people value keyword-rich domainsClevelandBankruptcy.com vs. SteveJankinsLaw.com

Using Vanity DomainsGoogle and people value keyword-rich domainsClevelandBankruptcy.com vs. SteveJankinsLaw.comMany names still available, use .com and .net only!

What to Ask an Online Marketing Firm?

What to Ask an Online Marketing Firm?Samples of work in your industry- reference are better!

What to Ask an Online Marketing Firm?Samples of work in your industry- reference are better!Examples of clients’ search results (“Dallas Mexican Restaurant”)

What to Ask an Online Marketing Firm?Samples of work in your industry- reference are better!Examples of clients’ search results (“Dallas Mexican Restaurant”)Is the site built on WordPress, or some other CMS platform?

What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos,blogs, etc)?

What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos,blogs, etc)? Is there training and support provided?

What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos,blogs, etc)? Is there training and support provided? Are there any on-going hosting or maintenance fees?

What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos,blogs, etc)? Is there training and support provided? Are there any on-going hosting or maintenance fees? Do you own the domain and website properties?

Was this helpful?

Need More Info?

Contact Us Now to Learn More

Online marketingcoaching and consulting

Online marketingcoaching and Killer online consulting videos that engage your audience

Online marketingcoaching and Killer online consulting videos that engage your audience WordPress websites that rock!

http://geek-freemarketing.com	2705
http://academiadeinfluenciadigital.blogspot.mx	184
http://localhost	75
http://academiadeinfluenciadigital.blogspot.com	44
http://www.escapestudios.com	25
http://www.academiadeinfluenciadigital.blogspot.mx	14
http://a0.twimg.com	10
http://pinterest.com	4
http://translate.googleusercontent.com	3
http://www.onlydoo.com	2
http://www.linkedin.com	1
https://si0.twimg.com	1
http://hoot.weisuite.com	1

Top 10 Small Business Web Design Mistakes to Avoid

by Aaron Fletcher

Accessibility

Categories

Upload Details

Usage Rights

13 Embeds 3,069

Statistics