Top 10 Small Business Web Design Mistakes to Avoid
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Top 10 Small Business Web Design Mistakes to Avoid

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This presentation outlines the top 10 mistakes small business owners (and web designers) make when creating sites, resulting in low visibility, engagement and leads. Watching (er, viewing) this will help you implement web design best practices and convert your site from an online brochure to lead generation engine!

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Top 10 Small Business Web Design Mistakes to Avoid Top 10 Small Business Web Design Mistakes to Avoid Presentation Transcript

  • Top 10 Small BusinessWeb Design Mistakes
  • OW TO ANDH M! ID T HE AVO Top 10 Small BusinessWeb Design Mistakes
  • Top 10 Small BusinessWeb Design Mistakes
  • 600,000 dailysearches for local services
  • Where’s Yours?
  • If You’re Like MostSmall Business Owners
  • currently have a website, butaren’t satisfied with thetraffic and leads generated
  • know you need to dosomething to increase your internetpresence and reach more clients online
  • Little trafficand even less leads
  • Little trafficand even less leads A simple-to- use site that people and Google love!
  • Not thatsimple?
  • Top 10 Small Business Web Design Mistakes
  • Hiring a “Web Designer”
  • Hiring a “Web Designer” The art and science of online marketing arevery different (aesthetics vs. functionality)
  • Hiring a “Web Designer” The art and science of online marketing arevery different (aesthetics vs. functionality) Search and usability are often lacking
  • Hiring a “Web Designer” The art and science of online marketing arevery different (aesthetics vs. functionality) Search and usability are often lacking A nice looking hotel in the middle of the desert
  • Not Implementing SEO Basics
  • Not Implementing SEO Basics Page titles- using most popular keywords onthe title of every page of your site
  • Not Implementing SEO Basics Page titles- using most popular keywords onthe title of every page of your site Keywords- ensuring these terms are also inyour content (articles, blog posts, services pages, etc)
  • Not Implementing SEO Basics Page titles- using most popular keywords onthe title of every page of your site Keywords- ensuring these terms are also inyour content (articles, blog posts, services pages, etc) Back-links- listing your business in the rightplaces to get found by your clients
  • Not Using a CMS
  • Not Using a CMSCMS= Content Management System
  • Not Using a CMSCMS= Content Management SystemWordPress, Drupal and Joomla are most popular
  • Not Using a CMS CMS= Content Management System WordPress, Drupal and Joomla are most popular Allow you to easily manage content yourself withno technical knowledge
  • Not Using a CMS CMS= Content Management System WordPress, Drupal and Joomla are most popular Allow you to easily manage content yourself withno technical knowledge We only use and recommend WordPress
  • Failing to Add Content
  • Failing to Add ContentMost sites are online brochures
  • Failing to Add ContentMost sites are online brochuresYou should blog at least once per week
  • Failing to Add ContentMost sites are online brochuresYou should blog at least once per weekAddressing needs of audience, not yourself!
  • Failing to Add ContentMost sites are online brochuresYou should blog at least once per weekAddressing needs of audience, not yourself!Outsourcing is better than not publishing at all
  • Failing to Add ContentMost sites are online brochuresYou should blog at least once per weekAddressing needs of audience, not yourself!Outsourcing is better than not publishing at allHuge traffic (SEO) and reputation benefits
  • Omitting Local Address Info
  • Omitting Local Address InfoGoogle places and other directories validate this
  • Omitting Local Address InfoGoogle places and other directories validate thisMobile search use is growing 400% each year
  • Omitting Local Address InfoGoogle places and other directories validate thisMobile search use is growing 400% each yearBuilds trust and convenience with clients
  • Omitting Local Address Info Google places and other directories validate this Mobile search use is growing 400% each year Builds trust and convenience with clients List your address on the header or footer of everypage!
  • Forgetting a Strong C2A
  • Forgetting a Strong C2AC2A= Call to Action!
  • Forgetting a Strong C2AC2A= Call to Action!Tell visitors what the next step is and when (now!)
  • Forgetting a Strong C2AC2A= Call to Action!Tell visitors what the next step is and when (now!)Make it easy for clients to contact you
  • Forgetting a Strong C2AC2A= Call to Action!Tell visitors what the next step is and when (now!)Make it easy for clients to contact youUse lead forms in multiple places, on every page
  • Forgetting a Strong C2AC2A= Call to Action!Tell visitors what the next step is and when (now!)Make it easy for clients to contact youUse lead forms in multiple places, on every pageUse a traffic magnet (e-book, video or tip sheet)
  • Failing to Engage Clients
  • Failing to Engage ClientsText is dead, online attention span= 15 seconds!
  • Failing to Engage ClientsText is dead, online attention span= 15 seconds!A picture is worth 1000 words
  • Failing to Engage ClientsText is dead, online attention span= 15 seconds!A picture is worth 1000 wordsA video is worth 1000 clients!
  • Failing to Engage ClientsText is dead, online attention span= 15 seconds!A picture is worth 1000 wordsA video is worth 1000 clients!Video increases time on site
  • Failing to Engage ClientsText is dead, online attention span= 15 seconds!A picture is worth 1000 wordsA video is worth 1000 clients!Video increases time on siteAllows clients to get to know you right away
  • Not Tracking Results
  • Not Tracking Results You must track your search rankings, visits, leadsand clients to improve results
  • Not Tracking Results You must track your search rankings, visits, leadsand clients to improve results Google Analytics is free and easy to use
  • Not Tracking Results You must track your search rankings, visits, leadsand clients to improve results Google Analytics is free and easy to use Test various methods and eliminate lame ducks
  • Missing Trust and Social Icons
  • Missing Trust and Social Icons People place great value on reviews and peervalidation
  • Missing Trust and Social Icons People place great value on reviews and peervalidation Use Yelp!, Facebook and social icons to build trustand authority
  • Missing Trust and Social Icons People place great value on reviews and peervalidation Use Yelp!, Facebook and social icons to build trustand authority Trust icons such as BBB and trade associations
  • Using Vanity Domains
  • Using Vanity DomainsGoogle and people value keyword-rich domains
  • Using Vanity DomainsGoogle and people value keyword-rich domainsClevelandBankruptcy.com vs. SteveJankinsLaw.com
  • Using Vanity DomainsGoogle and people value keyword-rich domainsClevelandBankruptcy.com vs. SteveJankinsLaw.comMany names still available, use .com and .net only!
  • What to Ask an Online Marketing Firm?
  • What to Ask an Online Marketing Firm?Samples of work in your industry- reference are better!
  • What to Ask an Online Marketing Firm?Samples of work in your industry- reference are better!Examples of clients’ search results (“Dallas Mexican Restaurant”)
  • What to Ask an Online Marketing Firm?Samples of work in your industry- reference are better!Examples of clients’ search results (“Dallas Mexican Restaurant”)Is the site built on WordPress, or some other CMS platform?
  • What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos,blogs, etc)?
  • What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos,blogs, etc)? Is there training and support provided?
  • What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos,blogs, etc)? Is there training and support provided? Are there any on-going hosting or maintenance fees?
  • What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos,blogs, etc)? Is there training and support provided? Are there any on-going hosting or maintenance fees? Do you own the domain and website properties?
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