Map Pitch Book


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Map Pitch Book

  1. 1. MAP Edu, LLC. Phone: 334-701-1480 Email: Address: 126 South 8th Street, Opelika, AL. 36801Tuesday, June 5, 12
  2. 2. The Problem College students face information overload. • Course selection, scheduling, and determining the most efficient path to graduation are overly complicated • Wrong decisions waste time and money, two resources college students cannot spareTuesday, June 5, 12
  3. 3. The Solution A simple, intuitive app for managing the education process MAP is a Comprehensive Solution Set Verizon 12:00 PM Page Title Google An Efficient Pathway to Graduation Course & Assignment Management Integrated Study Guides Social IntegrationTuesday, June 5, 12
  4. 4. Process Overview 1 2 3 University Data User (student) 4 1. Students make selections from College Data 2. Data is pushed back to College 3. Student gets all course material 4. Student receives real-time assignmentTuesday, June 5, 12
  5. 5. Cloud Sourced Verizon 12:00 PM Page Title GoogleTuesday, June 5, 12
  6. 6. User Acquisition • Viral Marketing • On-Campus Sporting Events • Social Media • Word of Mouth • App Stores (Apple/Android)Tuesday, June 5, 12
  7. 7. The Market United States Europe Asia 20 million students 32 million students 70 million students 122 million user potentialTuesday, June 5, 12
  8. 8. Multiple Revenue Drivers The student market represents a significant opportunity • Advertising • Commissions (Textbooks, loans, credit cards) • App Sales (iPhone, iPad, Android) • Goods and Services (Location-based, such as Pubs, Stores & Restaurants as well as general student-based offers)Tuesday, June 5, 12
  9. 9. Competition Top 3 U.S. Competitors MyEdu Blackboard Mobile DegreeWorks MAP’s Advantages Any Student, Any University Comprehensive Solution Set Simplifies & Organizes Ease of Use Mobile AppsTuesday, June 5, 12
  10. 10. Key Risks In addition to the usual and customary risks associated with a startup, Management considers the following to be Key Risks: School Data. In order to provide a complete MAPS experience, data needs to flow between MAPS and schools within the MAPS system. There are approximately four-thousand colleges and universities in the U.S., many of whom can be expected to be early adopters of technology that enhance the student experience. Management’s initial market strategy thus focuses on two prongs: First, educate school administrators on the advantages of an app-based system. Second, access public course data in an effort to develop a demand-based system (where students ask administrators for expanded/better access). Student Acceptance: Student acceptance is critical. Management will focus on an intuitive application that simplifies the student’s educational experience, together with utilization of various campus, web and social network-based channels for generating user interest. Operating Costs: Management’s primary initial focus will be to add schools and end-users, and initial revenue will be limited, and the company expects operating losses for the near term. Therefore, viability will depend on Management’s ability to raise additional operating capital as needed, and to control expenses. As market penetration develops Management expects to phase in advertising, textbook commissions, “daily deal” type offerings and other goods and services targeted to students.Tuesday, June 5, 12
  11. 11. Team & Advisors John D. Parkman Umar Shah Phil Moody Founder & CEO CTO & MLS Director UI/UX Director Healthcare Technology Machine Learning Expert Design & HTML Marketing & Sales Project Management Team Manager U.S. Marine Corps User Experience Director Matthew Elbeck, Ph.D Editor, Journal for Advancement of Marketing Education (JAME) Advisor Editor, Journal of Educators Online (JOE) Troy University - Professor of Marketing Lee Vardaman, Ed.D Associate Provost of Student Academic Affairs, Troy Advisor University Blaine Stewart, CPA Senior Partner - Bevis, Eberhart, Browning, Walker & Stewart, PC Advisor Thomas Cook Founder & CEO - Virticle Media Group Founder & CEO - Advisor Award Winner - Mashable People’s Choice Webby Award Honoree - Political Category Zach Alsobrook Senior Partner - LPHA Law, PC Legal CounselTuesday, June 5, 12
  12. 12. Contact Us MAP Edu, LLC. 126 South 8th Street Opelika, AL. 36801 Contact: John D. Parkman ph. 334.701.1480 email. Connect: Facebook: Gust: AngelList:, June 5, 12