Research indicates that like-minded people and groups tend to get on Kurt Lewin (1890 - 1947) Father of social psychology
Best practice New skills – ‘How To’ insights New trends and future predictions Listen to industry experts Inspiration Network & meet new people Re-connect with old contacts Share experiences Meet similar people in their field Feel part of a bigger group Share and discuss common problems Share opinions Meet new suppliers Free stuff! Why attend professional events?
Why attend professional events?
PRESENT – how is digital changing events
The digital world is impacting social behaviour
#1. Getting people there
Tools like Eventbrite make it easy to organise ad-hoc events Getting people there...
Strong relationships with bloggers increases attendance and event visibility DL – STELLA BLOGGERS
#2. Creating a splash
#Twitterwalls can bring the outside in
At SXSW, our Dallas colleagues used QR codes to create buzz on & offline JOSH - CHEVY
Get the world involved with social media
#3. Using social media to extend the life of the event
DL – MAROON 5 Some events are only possible online
FUTURE – where is all this heading?
Near field technology Mobile ticketing and barcode scanning is becoming the norm
Microsoft Kinect will transform our living spaces
Near field technologies will transform how we pay, play and travel
We are connected more than ever before in history
Networking and meeting people is part of our human nature
Digital is helping connect beyond geography
Events that take advantage of digital have a deeper and wider reach
Mobile is integral to successful events
The future will bring digital and the real world even closer together...