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Austin 2 Boston: Sharing SXSWi Learnings, presented by Fleishman-Hillard
 

Austin 2 Boston: Sharing SXSWi Learnings, presented by Fleishman-Hillard

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"Austin 2 Boston: Sharing Learnings from SXSWi," was a happy hour event designed to bring together Boston area social media, marketing and communications pros who were either in Austin for SXSWi or ...

"Austin 2 Boston: Sharing Learnings from SXSWi," was a happy hour event designed to bring together Boston area social media, marketing and communications pros who were either in Austin for SXSWi or wished they could have gone. For both groups, this event offered the opportunity to learn cool things and connect with peers.

Presentations were designed to be fast-moving. A range of high-profile local speakers followed a common format: one mega takeaway from this year's SXSW; 3-4 smaller, but still important takeaways; and best of all, how they plan to integrate these new ideas into their work this year.

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    Austin 2 Boston: Sharing SXSWi Learnings, presented by Fleishman-Hillard Austin 2 Boston: Sharing SXSWi Learnings, presented by Fleishman-Hillard Presentation Transcript

    • @FleishmanDNA
    • Steve Garfield@SteveGarfield
    • 4
      The Big Takeaway
      CNN - Groundbreaking change
      4
      http://vimeo.com/21087821
      1:30
    • 5
      Other Key Lessons
      Social TV
      [ Jimmy Fallon, Late Night Hashtags ]
      Mobile Video
      [ Putting Video Online, Get Seen ]
      Be There
      [ Chevy Volt Test Drive ]
      Thank You
      [ Gary Vaynerchuck ]
      5
      1:30
    • 6
      Putting it Into Practice
      Explore Social TV
      Test Boundaries of Video
      Be There
      Thank You
      6
      2:30
    • Carissa Caramanis O’Brien@CarissaO
    • The Big Takeaway
      The current volume, power and potential of healthcare data makes now the most daunting and the most exciting time to witness—or help drive—the growth of social health.
      “There has never been a better time to be an innovator at the intersection of healthcare and IT.” -Todd Park, CTO and Entrepreneur in Residence U.S. Department of Health and Human Services @todd_park
      1:30
    • Other Key Learnings
      The challenges of a regulated industry touch far more than just health and finance.
      There are a lot of smart people working to balance ethics, authenticity and community the right way.
      The Content Strategy/Future of Journalism track wasn’t popular by accident.
      SXSWi doesn’t know the meaning of crazy until it’s seen 6th Street the day after we geeks go home.
      1:30
    • T Crazy
    • Putting it Into Practice
      Keeping a watch on Community Health Data Initiative
      Connecting clients to Health 2.0 Developer Challenge
      Exploring more mobile and location-based applications
      Participating in Social Health Unconference on 9/19
      Fostering the amazing connections
      Driving the next step for Social Health at SXSW 2012
      2:30
    • Joe Chernov
      @JChernov
    • The Big Takeaway
      Lots here
      Here, not
      so much
      Social Media Measurement @ SXSW
      1:30
    • Other Key Learnings
      Learned: People remain most interesting “technology.”
      Learned: No news is sometimes good news.
      Learned: “Cool” is relative.
      Observed: We are all complicit in the war on our privacy.
      What they forget to tell you when you turn 40:
      Hangovers last longer.
      1:30
    • Putting it Into Practice
      Correlation
      Causation
      Technology can be a red herring.
      Redirect attention from from the tools to the impact.
      Focus on proving the consumption of social assetsdrives business objectives (revenue, retention).
      2:30
    • Tyson Goodridge@goodridge
    • The Big Takeaway
      #dontstoptillyougetenough
      17
      1:30
    • Other Key Learnings
      Data, Data, More Data- what do you do with it?
      LBS
      Gowalla= Experience and story = Consumer
      FourSquare= Loyalty+Data = $
      SCVNGR= Gaming- and then what?
      Social Business
      18
      18
      1:30
    • Putting it Into Practice
      Manage Expectations when measuring...
      Bring more experience offline
      Back to Basics
      Pace yourself
      Bring Social in house. Advise from sidelines
      19
      2:30
    • Seth Bloom@sethbloom
    • The Big Takeaway
      Experimentation (still) rules
      1:30
    • Other Key Learnings
      Critical mass enables wicked targeted programs
      Top-tier tech blogs
      Boston event
      Geeks making eye contact
      Real social
      Huge, but you can’t hide
      1:30
    • Putting it Into Practice
      Don’t be afraid to:
      Experiment
      Micro-target
      Let people be people
      Do be afraid to:
      Bring a cookie-cutter program to Austin and hope to soak up the cool
      The devil is now in the details
      It’s no longer “Is social media important?”
      Rather, it’s “How do we do social media really well?”
      What’s next?
      Don’t know yet – stay flexible
      2:30
    • Amy Greenlaw@girlgamy
    • The Big Takeaway
      Minimal Promotion this year by filmmakers
      1:30
    • Other Key Learnings
      Lack of marketing/promoting films leads to:
      Not sold out screenings
      Minimal festival buzz
      Less emotional engagement with audience
      Films that marketed seemed to already have a distributor
      If you have a party it doesn’t mean people will go see your film
      Not 1 person came up to me and gave me their postcard of their film.
      1:30
    • Putting it Into Practice
      Start marketing your film the minute you get accepted into SXSW
      Facebook, Twitter, Blog with video and photos
      Make postcards with your screening times and mini description
      Make sure you have a trailer available online
      Marketing at Festival
      Get to SXSW early & get your posters up EVERYWHERE
      Go to screenings that have lines & hand out your postcards, talk about your film
      Need for an online “Social Hub” for festival goers
      2:30
    • Questions & Answers
    • Thank You