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Marketing Conceitos
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Marketing Conceitos

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  • 1. UNILASALLE – CENTRO UNIVERSITÁRIO LASALLE – Canoas - RS Curso de Administração - Fundamentos de Marketing Tecnólogo em Gestão de Processos Gerenciais – Marketing Aplicado Tecnólogo em Gestão de Recursos Humanos – Comunicação e marketing Interno. Profº Ms Luiz Carlos Danesi danesi@unilasalle.edu.br
  • 2. Conceitos Centrais de Marketing.
  • 3. Necessidades,Desejos e Demandas
  • 4. ! #
  • 5. $ % '( ) $ ! ! * ! ! # + ,
  • 6. Bens, Serviços e Idéias
  • 7. - . / # !
  • 8. Valor, Custo e Satisfação

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