20120903 ibm social business social enablement

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Apresentação feita por mim no debate da FecomércioSP em 4 de setembro de 2012.

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  • Social media has become an increasingly important tool in our daily lives – helping people connect, communicate and share information. This has forever changed the way people interact. Today, more than 2 billion people use the internet. By the end of this year, Gen Y will outnumber Baby Boomers….and 96% of them have joined a social network. The second largest search engine in the world is YouTube 25% of search results for the World’s Top 20 largest brands are links to user-generated content. And this adoption has happened at an incredible pace. Consider this: to reach 50 million users, it took radio 38 years...it took television 13....it took the internet only 4. Meanwhile, Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion downloads in 9 months. It's clear we are now in the midst of a revolution. People are using these connections as a primary means of communication, in many cases, replacing other more traditional interactions .
  • Leading companies are seizing on these opportunities to create real business value - moving from using social technologies for basic communication to driving disruptive change in their industries.
  • Leading companies are seizing on these opportunities to create real business value - moving from using social technologies for basic communication to driving disruptive change in their industries.
  • Leading companies are seizing on these opportunities to create real business value - moving from using social technologies for basic communication to driving disruptive change in their industries.
  • Leading companies are seizing on these opportunities to create real business value - moving from using social technologies for basic communication to driving disruptive change in their industries.
  • Leading companies are seizing on these opportunities to create real business value - moving from using social technologies for basic communication to driving disruptive change in their industries.
  • Berlitz Corporation provides premier language training services to corporate and government clients, students, and other individuals through 550 centers worldwide. To accelerate its globalization efforts and fully leverage its intellectual capital, Berlitz needed to enhance communication and knowledge sharing among its 12,000 instructors and other employees. Goal: Fully leverage its valuable intellectual capital by enabling employees, located worldwide, to communicate with and learn from each other Project : Build an enterprise-wide portal platform and intranet on which to connect and share the skills and knowledge of over 12,000 human resources and an entire catalog of education products. Berlitz built an enterprise-wide portal platform and intranet, called SPACE, using IBM Connections social networking and IBM Sametime® instant messaging software. Results ... Improved productivity and worker satisfaction Dynamic social networking capabilities enable fluid communication and collaboration among all Berlitz professionals, regardless of location. Enabled employees to better identify and locate expertise quickly using profiles, wikis, blogs and other social networking tools Shortened product development life cycle Quickened the creation of new, higher quality products by pooling the knowledge and expertise of the entire workforce and allowing faster feedback from a wider audience. Tagging, commenting and rating features infuse greater human intelligence and judgment into the development process. Enhanced product quality Social analytics help match and tailor proven educational offerings to the right audiences for appropriate reuse around the world.
  • Berlitz Corporation provides premier language training services to corporate and government clients, students, and other individuals through 550 centers worldwide. To accelerate its globalization efforts and fully leverage its intellectual capital, Berlitz needed to enhance communication and knowledge sharing among its 12,000 instructors and other employees. Goal: Fully leverage its valuable intellectual capital by enabling employees, located worldwide, to communicate with and learn from each other Project : Build an enterprise-wide portal platform and intranet on which to connect and share the skills and knowledge of over 12,000 human resources and an entire catalog of education products. Berlitz built an enterprise-wide portal platform and intranet, called SPACE, using IBM Connections social networking and IBM Sametime® instant messaging software. Results ... Improved productivity and worker satisfaction Dynamic social networking capabilities enable fluid communication and collaboration among all Berlitz professionals, regardless of location. Enabled employees to better identify and locate expertise quickly using profiles, wikis, blogs and other social networking tools Shortened product development life cycle Quickened the creation of new, higher quality products by pooling the knowledge and expertise of the entire workforce and allowing faster feedback from a wider audience. Tagging, commenting and rating features infuse greater human intelligence and judgment into the development process. Enhanced product quality Social analytics help match and tailor proven educational offerings to the right audiences for appropriate reuse around the world.
  • 20120903 ibm social business social enablement

    1. 1. Flávio Mendes | Social BusinessIBM CorporationSocial LearningRedes Sociais Corporativas na Educação4 de Setembro de 2012 – FecomercioSP © 2012 IBM Corporation
    2. 2. Redes Sociais estão alterando o equilíbrio e criandonovas oportunidades © 2012 IBM Corporation
    3. 3. Os dois grandes pilares de Social Learning Plano de Formal Desenvolvimento Individual Coaching, Informal Webcasts, Comunidades, Forums © 2012 IBM Corporation
    4. 4. IBM e sua Intranet Social © 2012 IBM Corporation
    5. 5. IBM e sua Intranet Social © 2012 IBM Corporation
    6. 6. IBM e sua Intranet Social © 2012 IBM Corporation
    7. 7. IBM e sua Intranet Social © 2012 IBM Corporation
    8. 8. NN • Reter conhecimento de 12 mil instrutores e funcionários • Compartilhar conhecimento e habilidades • Desenvolvimento de novas técnicas educacionais © 2012 IBM Corporation
    9. 9. NN © 2012 IBM Corporation
    10. 10. Obrigado! Blog fgfmendes.blogspot.com Twitter @fmendes0 © 2012 IBM Corporation

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