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  1. 1. PREVIEW PROGRAM Flash Memory makes systems start faster and run longer, with less power and easier updates. 2 Summit Overview 3 Chairperson’s Message 4 Summit-at-a-Glance 5 Tutorial Descrition 5 Early Exhibitors 6 Keynote Speakers 7 Summit Schedule 9 Presenting Experts 10 Travel & Lodging Info 11 Registration Form August 8-10 2006 Wyndham Hotel San Jose, CA Flash makes applications mobile, rugged and adaptable.
  2. 2. Summit Overview Don’t miss the only conference dedicated entirely to flash memory! Opportunity Knocks As flash memory spreads its roots, new applications—fueled in part by This document contains dropping prices—continue to flourish. It is a market expected to top information available at time $20 billion this year, and $34 billion in 2008. (iSuppli) of publication. For program Flash Memory Summit is the only industry event that provides a detailed and sponsorship updates, visit examination of the latest developments in designing with flash chips, new tools for flash applications, and market trends. Flash Memory Summit will explore the use of flash storage in consumer applications, flash as a disk replacement, and flash as nonvolatile rugged memory. ———————————————— The Summit’s intensive tutorials, workshops and panel discussions are “NAND flash bit shipments packed with important information and insights. And there are grew at a 179.6% com- opportunities to meet industry leaders, visit their exhibits, learn from noted speakers, and hobnob with your peers. pound annual growth rate between 2000 and 2005, This printable PDF includes program descriptions, schedules and highlights. For more information please call, or visit the Summit website, or at three times the 51.2% CAGR for DRAMs.” – Lane Mason, Denali Software Who Should Attend ———————————————— Do you develop, manufacture, market or purchase flash memory? Are you “The wholesale cost per bit a consultant interested in sharpening your skills? Flash Memory Summit is a must-attend event for designers, hardware and software engineers, for NAND flash has fallen product and marketing managers—anyone with an interest in furthering 35-45% per year, and bit their understanding of this burgeoning industry. densities are rising at about 50% a year.” How to Participate – Nate Anderson, ArsTechnica As an attendee Get up-to-speed on flash memory. Register online, ———————————————— or complete the registration form on page XX. As an exhibitor or sponsor Promote your latest products and services. Contact Jack or Marlene Flynn (, phone 619/298-5554, fax 619/220-7368), or Alan Land (, phone 760/212-5781). As a speaker or presenter Share your knowledge and experience. Contact Jay Kramer (, or Lance Leventhal (, phone858/756-3327, fax 858/756-2656). Preview Program Page 2
  3. 3. Sponsors Chairperson’s Message FLASH MEMORY has emerged as work with flash, whether it is Platinum Sponsors a key storage element in many varied embedded on-chip, a component of applications. Best known for its role in boards or separate cards, or the popular Apple iPod Nano and in packaged into peripherals such as digital cameras, it has found uses in flash drives. computers, communications systems, Flash-based storage also raises military and defense equipment, issues of digital rights management; embedded systems, medical content providers do not want their equipment and consumer electronics. valuable property to move around Flash is rugged, small, low-cost, without adequate security and mobile, low-power, and fast. It protection. Silver Sponsor contributes toward making systems At the card level, there remain more durable, more portable, longer- several alternative hardware and lasting, and easier to use. It is a software standards, such as potential alternative to hard disks in Compact Flash (CF), MultiMediaCard Bronze Sponsors applications where size, weight, and (MMC), Secure Digital (SD), and ruggedness are important. Memory Stick. Designers must We are even seeing the emergence determine which is best-suited to of hybrid drives that incorporate the their applications. They must also best of both technologies. Flash settle on methods and tools for advances with new, larger sizes programming and testing. Media Sponsors emerging constantly. NAND flash has Flash is clearly a powerful new densities rising 50% annually, while technology for a mobile society. cost per bit has fallen 40% annually. Please take this The flash market is now larger than opportunity to trade the once-dominant RAM market. ideas with colleagues Many challenges remain. Flash is and gain new still more expensive than disk on a perspectives from a per-byte basis, and the price wide variety of large differential has remained constant. and small companies. Flash is also subject to wear with Learn about hardware, software, excessive use. Of course, flash is design methods, security, more economical than disk at lower implementations, and applications. capacities since it has essentially no Hear from the trade associations and Analyst Sponsors residual costs. standards groups that are helping to Designing with flash raises many build new ecosystems. issues. On the hardware side, flash If you want to be successful demands special controllers and designing and applying flash-based interfaces. On the software side, it systems, don’t miss this year’s Flash Newswire requires flash-based file systems, Memory Summit. See you there! operating system support, and specialized databases. Designers Jay Kramer generally need extensive tools to President, Network Storage Advisors Summit Staff Complete Summit Proceedings will be furnished to ©2006 Conference ConCepts, Inc. All rights Chip Stockton Summit Coordinator all paid Attendees and Exhibitors. Additional copies, reserved. Logos, trademarks and registered names Lance Leventhal Program Chairperson and copies from previous events, are available are the exclusive property of their holders, and are Jay Kramer Conference Chairperson exclusively through Every used with permission. Jack Flynn and Alan Land Exhibit & Sponsorship Sales effort has been made to ensure this Preview Marlene Flynn Exhibits Floor Manager Program is up-to-date at the time of printing. ExpoTrac Registration Conference ConCepts, Inc. reserves the right to Ellen Thro Proceedings revise sessions, seminars and speakers. ZNA Communications Press Relations For the latest Conference update and changes, Tracie Barnes Web Development please visit Dave Barnes Mailing Lists Preview Program Page 3
  4. 4. Summit-at-a-Glance Sessions in italic type open to all participants; all other sessions open to PAID attendees only Tuesday, August 8 ____________________________________________________________________________________________________________________ 8:00–8:30am Registration & Continental Breakfast ____________________________________________________________________________________________________________________ 8:30–10:00am T1A: Flash Memory Tutorial Part 1: Introduction ____________________________________________________________________________________________________________________ 10:00–10:20am Break ____________________________________________________________________________________________________________________ 10:20am–Noon T1A: Flash Memory Tutorial Part 1: Introduction (continued) ____________________________________________________________________________________________________________________ Noon–1:00pm Lunch (no lunch provided) ____________________________________________________________________________________________________________________ 1:00–2:50pm T2A: Flash Memory Tutorial Part 2: Design Methods ____________________________________________________________________________________________________________________ 2:50–3:10pm Break ____________________________________________________________________________________________________________________ 3:10–5:00pm T2A: Flash Memory Tutorial Part 2: Design Methods (continued) ____________________________________________________________________________________________________________________ 5:00–7:00pm Issues Roundtable: Flash/Disk Wars: Who will Win, Why and When ____________________________________________________________________________________________________________________ Wednesday, August 9 Session Track A Session Track B Workshop Series A ____________________________________________________________________________________________________________________ 8:00–8:30am Registration & Continental Breakfast ____________________________________________________________________________________________________________________ 8:30–8:45am Special Conference Introduction TBD ____________________________________________________________________________________________________________________ 8:45–9:45am Flash Changes Computing, Computing Changes Flash Knut Grimsrud, Intel ____________________________________________________________________________________________________________________ 9:45–10:00am Break ____________________________________________________________________________________________________________________ 10:00am–Noon Keynote 1: The Future of Flash in Mobile Phones Frankie Roohparvar, Micron Technology Keynote 2: Leveraging Innovation to Achieve the Impossible Dov Moran, msystems Keynote 3: Meeting Nonvolatile Memory Requirements Ed Doller, Intel Keynote 4: TBD Yoram Cedar, SanDisk ____________________________________________________________________________________________________________________ Noon–1:00pm Lunch ____________________________________________________________________________________________________________________ Noon–2:00pm Exhibits Open ____________________________________________________________________________________________________________________ 2:00–2:50pm A1: Content Protection / Security ____________________________________________________________________________________________________________________ 2:00–3:30pm 101: Consumer Applications 102: Embedded Applications ____________________________________________________________________________________________________________________ 3:00–3:50pm A2: Flash-Based Microcontrollers ____________________________________________________________________________________________________________________ 3:30–4:00pm Break ____________________________________________________________________________________________________________________ 4:00–5:00pm 103: Flash Disks ____________________________________________________________________________________________________________________ 4:00–6:00pm Exhibits Open ____________________________________________________________________________________________________________________ 5:00–6:00pm All-Industry Reception ____________________________________________________________________________________________________________________ 6:00–7:30pm Beer & Pizza Shootout: What will Be the Biggest Market for Flash Memory? ____________________________________________________________________________________________________________________ Thursday, August 10 Session Track A Session Track B Workshop Series B ____________________________________________________________________________________________________________________ 8:30–9:30am Registration & Continental Breakfast ____________________________________________________________________________________________________________________ 9:00–9:50am B1: Developing Flash Applications ____________________________________________________________________________________________________________________ 9:30–11:00am 201: Design Methods 202: Memory Cards ____________________________________________________________________________________________________________________ 10:00–10:50am Special Market Research Session: State of the Flash Memory Market ____________________________________________________________________________________________________________________ 10:00am–2:00pm Exhibits Open) ____________________________________________________________________________________________________________________ 11:00am–Noon Special Plenary Session: The Future of Flash/Disk-Based Consumer Products ____________________________________________________________________________________________________________________ 2:00–3:00pm 203: Wrap-Up / Market Analysis / Future of Flash Memory ____________________________________________________________________________________________________________________ Preview Program Page 4
  5. 5. Tutorial Description Industry leaders focus on flash memory in this informative, 2-part tutorial. sponsored by SimpleTech Flash Memory Tutorial • Flash memory trends and About the Organizer: Jay Kramer is perspectives a storage consultant with Network Tuesday, August 8 Storage Advisors, specializing in storage Organizer: Jay Kramer, Network • Types of flash and their education with an emphasis on selection Storage Advisors applications and implementation of storage solutions. • Role of flash in consumer, About the Instructors: The instructors Part 1: Introduction embedded, and other are industry experts representing a variety 8:30am–Noon applications of disciplines working with flash hardware and software companies. Part 2: Design Methods • Flash drives Geoff MacGillivary Technology 1:00–5:00pm Manager for Memory, Semiconductor • Memory cards Insights Intended Audience: Hardware and • Development of flash-based Robert Krantz Director of Engineering, Software Design Engineers, systems Datalight Engineering Managers, Embedded • How vendors and designers view Jim Cooke NAND/MCP Applications Systems Designers, Product Manager, Micron Technology Managers, Test Engineers, Product flash memory today RAZ DAN VP Customer Support, msystems Marketing Engineers, Technical • Relationships between flash Grady Lambert Director of Engineering Marketing Engineers. memory and security for the Flash Memory Division, SMART Course Description: This session • Exploring varied architectures for Modular Technologies provides a thorough, broad-based flash-based systems Mark Moshayedi CTO/COO, SimpleTech introduction to flash memory for Darryl Koivisto CTO, Mirabilis Design • Flash-based file systems system designers. It includes an Tim Stoutamore Principal Engineer, overview, viewpoints from major • Future of flash memory Blunk Microsystems participants, and customer case Greg Komoto Manager/Strategic histories. The course focuses on the Presenters will discuss implementa- Planning, Intel Flash Products Group construction and deployment of real- tion issues, best practices, current Shahed Ameer Flash Memory world solutions. Presentations will trends, and long-term directions. Applications Engineer, Intel Flash cover the following topics: Question and answer periods and Products Group panel sessions will allow audience Kelly Hirsch CTO, Data I/O members to address specific Wes Prouty Senior Applications concerns and obtain clarification and Engineer, Micron Technology additional insight. Early Exhibitors The growing number of Flash Memory Summit exhibitors now includes: • Blunk Microsystems • Samsung Semiconductor • Datalight • Silicon Storage Technology • Denali Software • SimpleTech • Intel • Smart Modular Technologies • msystems Flash Disk Pioneers • SNUG • Micron Technology • Staktek • Pulsic Limited • U3 LLC • SanDisk Preview Program Page 5
  6. 6. Keynote Speakers Opening Session Keynote 1 msystems’ U.S. subsidiary, Doller received a BS in Presentation The Future of Flash in msystems Inc. since 1992. computer engineering from Flash Changes Mobile Phones From 1984 to 1989, Mr. Purdue University in 1984. Computing, Computing Frankie Roohparvar Moran was an independent He is married and is the Changes Flash VP, NAND Flash Development, consultant in the computer father of three children. Knut S. Grimsrud Micron Technology industry. Prior to this, Mr. Intel Fellow, Technology and Moran served in the Israeli Keynote 4 Frankie Roohparvar Manufacturing Group Director, Navy for seven years and [TBD] joined Micron in 1993 and Storage Architecture, Intel was director of its Yoram Cedar has served microprocessors Senior Vice President of Knut S. Grimsrud leads a in a series department. Engineering, SanDisk research and development of positions Mr. Moran received a group responsible for including Cedar has been with B.Sc. in Computers and storage senior SanDisk since 1998. He Electronic Engineering from interface director of has more the Technion, Israel Institute definition design than 20 of Technology, in Haifa, and engineering years of Israel in 1977. enabling, for Micron's flash products. experience currently He was appointed to his in design Keynote 3 managing current position in 2006. and Meeting Nonvolatile definition Prior to Micron, Mr. engineering Memory Market and ongoing evolution of Roohparvar was a Design management of electronic Requirements the Serial ATA interface. Engineering Manager at systems including the role Grimsrud joined Intel in Xicor, Inc. Mr. Roohparvar Ed Doller of Vice President of New Chief Technology Officer, 1993 as a hardware received a bachelor of Business Development at Flash Memory Group, Intel engineer, and focused on science degree in Waferscale Integration. He improving the storage computer engineering from Ed Doller joined Intel in has an extensive performance of Intel’s entry Iowa State University and a 1993 and held several background in the into the standard high- master’s of science in positions in the Flash development of storage volume server segment. He electrical engineering from Products Group before products such as then drove definition of the Santa Clara University. being named CTO in 2004. CompactFlash, PC Card, Serial ATA disk drive Prior to MultiMediaCard, various interface standard and its Keynote 2 joining Intel, MemoryStick products, subsequent evolutions. Leveraging Innovation Doller held SmartMedia, SD including Grimsrud received his BS to Achieve the several miniSD, Triflash/Transflash, in electrical engineering, his Impossible positions in xD, Cruzer line of USB MS in electrical and Dov Moran IBM’s drives and NAND memory computer engineering, and Founder, msystems corporate development. Cedar his PhD in 1993, all from component graduated as an electrical Dov Moran is a founder procurement organization engineer and computer Brigham Young University. of msystems, and has been in East Fishkill, New York. architect from Technion, Grimsrud holds 23 U.S. a Director, President, Chief Doller has more than 21 Israel. patents and has received Executive Officer and years experience in three Intel Achievement Chairman semiconductor memories. Awards. of the Doller holds multiple Board of patents in and around non- msystems volatile memory and is a since 1989. co-author of the IEEE Mr. Moran floating gate standard. has also served as a Director and Chairman of the Board of Preview Program Page 6
  7. 7. Summit Schedule Sessions in italics are open to all “Pre-Enabling Future System Keynote 2 participants; all other sessions Optimizations with ONFI” Introducer: Ida Rose Sylvester, IDC Shahed Ameer, Intel for paid attendees only. “High-Volume Programming of Flash “Leveraging Innovation to Achieve the Impossible” Memory” Presenter: Arnon Dinut, msystems Tuesday, August 8 Kelly Hirsch, Data I/O Special Presentation: “System Boot Keynote 3 8:00–8:30am from NAND Flash” Wes Prouty, Micron Technology Introducer: Geoff MacGillivary, Registration/Continental Semiconductor Insights Breakfast 5:00–7:00pm “Meeting the Nonvolatile Memory Market Requirements” 8:30am–Noon Issues Roundtable— Presenter: Ed Doller, Intel The Flash/Disk Wars: Who Will Flash Memory Tutorial Part 1: Keynote 4 Win, Why, and When? Introduction sponsored by Organizer: Jay Kramer, Network Storage Introducer: Gerry Purdy, Frost & Sullivan SimpleTech Topic TBD Advisors Organizer: Jay Kramer, Network Storage Chairperson: Jim Porter, DISK/TREND Presenter: Yoram Cedar, SanDisk Advisors Panelists: Achim Hill, Micron Technology; “Memory Trends and Perspectives” Noon–1:00pm Mike Fitzgerald, Fujitsu Computer Products; Geoff MacGillivary, Semiconductor Insights Dave Anderson, Seagate Technology; Pete Lunch “NAND and NOR Convergence” Hazen, Intel; Martin Lynch, Cornice; Don Robert Krantz, Datalight Barnetson, Samsung Semiconductor Noon–2:00pm “Introduction to NAND Flash” Jim Cooke, Micron Technology Exhibits Open “Flash and the Embedded Space” Grady Lambert, SMART Modular Wednesday, August 9 2:00–2:50pm Technologies 8:00–8:30am “Truth and Consequences: Workshop A1: Choosing the Memory That’s Right Registration/Continental Content Protection /Security for Your Design” Breakfast Presenter: Farshid Sabet, SanDisk Greg Komoto, Intel 8:30–8:45am 3:00–3:50pm 10:00–10:20am Special Conference Introduction Workshop A2: Flash-Based Break Microcontrollers 8:45–9:45am Chairperson: Tony Massimini, Noon–1:00pm Opening Session Semico Research Lunch on your own Panelists: Jim Panfil, Atmel; Michael Briner, Presenter: Knut Grimsrud, Intel, Silicon Storage Technology; Ata Khan, 1:00–5:00pm “Flash Changes Computing, Computing Philips Semiconductors; Changes Flash” Norm Sheridan, Zilog Flash Memory Tutorial Part 2: Design Methods sponsored by 9:45–10:00am SimpleTech Break “Navigating the Sea of Flash Drives” Raz Dan, msystems 10:00am–Noon “Developing Flash-Based Systems” Mark Moshayedi, SimpleTech Keynote 1 “Architecture Exploration for Flash- Introducer: Jay Kramer, Network Storage Based Systems” Advisors Darryl Koivisto, Mirabilis Design “The Future of Flash in Mobile Continued on page 7 “Flash File Systems—Meeting Today’s Phones” and Tomorrow’s Demands” Presenter: TBD, Micron Technology Tim Stoutamore, Blunk Microsystems Preview Program Page 7
  8. 8. Summit Schedule Continued from page 6 5:30 pm Session 202: Memory Cards Flash Memory Awards Chairperson: Jim Handy, Semico Research 2:00–3:30pm Ceremony in Exhibit Area Panelists: Bill Frank, CompactFlash Association; Wes Prouty, Micron Technology; Session 101: Consumer Patrick Wilkison, SimpleTech; Francois Applications 6:00–7:30pm Kaplan, msystems; Rob Zajac, Duel Systems Chairperson: Gerry Purdy, Frost & Sullivan Beer and Pizza Shoot-Out: Panelists: Nelson Chan, SanDisk; Jay Elliot, What Will Be the Biggest 10:00–10:50am Migo Software; Tom Coughlin, Coughlin Market for Flash Memory? Special Market Research Associates; TBD, msystems Cellphones, Cameras, Games, Session: State of the Flash Session 102: Embedded or Something New? Memory Market Applications Chairperson: Joe Unsworth, Gartner Presenter: Alan Niebel, Web-Feet Research Panelists: Achim Hill, Micron Technology; Chairperson: Daniel Harris, Digital 11:00am–Noon Jay Elliot, Migo Software; Tom Coughlin, Technology Editor, Electronic Design/Penton Coughlin Associates; Patrick Wilkison, Special Plenary Session: The Media SimpleTech; Noam Kedem, msystems; “Managed NAND Flash Interface for Future of Flash/Disk-Based Greg Komoto, Intel; Eric Bone, SanDisk Embedded Applications” Consumer Products—Music Jim Cooke, Micron Technology Players, Cameras, Camcorders, “Flash Software Analysis on Embedded Operating Systems” Thursday, August 10 Cellphones, Laptops, and Other Robert Krantz, Datalight Gadgets You Haven’t Yet 8:30–9:30am “Flash and the Embedded Space” Dreamed Of Grady Lambert, SMART Modular Registration/Continental Chairperson/Organizer: Michael Kanellos, Technologies Breakfast CNET “Databases for Flash-Based Systems” Panelists: Chris Crotty, iSuppli; Scott Nigel Day, Enea 9:00–9:50am Deutsch, msystems; Staffan Nilsson, “Highly Secure Non-Volatile Memory” Cornice; Knut Grimsrud, Intel; Bob Pierce, Pearl Cheng, Kilopass Technology Workshop B1: Developing Denali Software; John Nation, Spansion Flash Applications—Hardware 3:30–4:00pm and Software sponsored by Denali Noon–1:00pm Break Software Lunch Chairperson: Jim Harrison, Electronic 3:30–6:00pm Products Magazine Noon–2:00pm Presenters: Bob Pierce and Bob Reid, Denali Exhibits Open Exhibits Open Software; Ruston Panabaker, Microsoft 4:00–5:00pm 9:30–11:00am 1:30 pm Session 103: Flash Disks Session 201: Design Methods Prize Raffle Chairperson: Jim Cantore, JLC Associates Chairperson: Tom Coughlin, Coughlin “Navigating the Sea of Flash Drives” Associates 2:00–3:00pm Raz Dan, M-Systems “Automated Layout of Control Logic” “USB Software Stacks” Session 203: Wrap-Up/Market Kevin Steptoe and Jeremy Birch, Pulsic Ophir Herbst, Jungo Software Technologies “A New Perspective on NAND Bit- Analysis/Future of Flash “USB Smart Drives” Error Control” Chairperson: Jim DeTar, Investors Alan Yamanishi, U3 Peter Feeley, Micron Technology Business Daily “Breakthrough Storage Technology” “Embedded Flash to Enable Secure Panelists: Jim Cantore, JLC Associates; Alan Peter Montross, Silicon Systems Hardware Encryption” Niebel, Web-Feet Research; Joe Unsworth, Joel Rosenberg, Virage Logic Gartner; Jim Handy, Semico Research 5:00–6:00 pm “Practical Design Experience with All-Industry Reception Flash Memory” Dave Aiken, GDA Technologies “Expanding Flash Memory Capacity through Stacking Methods” Bert Haskell, StakTek Preview Program Page 8
  9. 9. Presenting Experts Dave Aiken Scott Deutsch Michael Kanellos Jim Panfil Director of Sales, GDA General Manager DiskonChip Editor at Large, CNET Sales Director Asia, Atmel Technologies Americas, msystems News.Com Robert Pierce Shahed Ameer Arnon Dinur Francois Kaplan Senior Director of Flash Flash Memory Applications Sr VP Strategy, msystems Associate VP Product Products, Denali Software Engineer, Intel Flash Products Ed Doller Marketing/Mobile, msystems Jim Porter Group Chief Technology Officer, Intel Noam Kedem President, DISK/TREND Dave Anderson Flash Products Group VP Marketing/Business Wes Prouty Director of Strategic Planning, Jay Elliot Development, msystems Senior Applications Engineer, Seagate Technology President, Migo Software Ata Khan Micron Technology Don Barnetson Peter Feeley Director, Product Innovation, Gerry Purdy Associate Director of Flash Product Marketing Manager, Philips Semiconductors VP & Chief Analyst Mobile & Marketing, Samsung Micron Technology Darryl Koivisto Wireless, Frost & Sullivan Semiconductor CTO, Mirabilis Design Mike Fitzpatrick Robert Reid Jeremy Birch Marketing Manager, Fujitsu Greg Komoto Senior Software Manager Flash CTO, Pulsic Computer Products Manager/Strategic Planning, Products, Denali Software Eric Bone Bill Frank Intel Flash Products Group Joel Rosenberg Director of Product Marketing, Executive Director, Jay Kramer Sr Marketing Director, Virage SanDisk CompactFlash Association President, Network Storage Logic Michael Briner Knut Grimsrud Advisors Farshid Sabet Senior VP Application Specific Intel Fellow/Director Storage Robert Krantz Senior Director/Mobile Content Products Group, Silicon Storage Architecture, Intel Storage Director of Engineering, and Security, SanDisk Technology Datalight Jim Handy Norm Sheridan Jim Cantore Director of Nonvolatile Memory Grady Lambert Executive VP Technology, Zilog President, JLC Associates Services, Semico Research Director of Engineering/Flash Kevin Steptoe Yoram Cedar Daniel Harris Memory Division, SMART VP Business Development, Sr VP Handset Business and Digital Technology Editor, Modular Technologies Pulsic Corporate Engineering, SanDisk Electronic Design/Penton Media Martin Lynch Tim Stoutamore Nelson Chan Jim Harrison COO/EVP, Cornice Principal Engineer, Blunk EVP/GM, SanDisk West Coast Editor, Electronic Geoff MacGillivary Microsystems Pearl Cheng Products Technology Manager Memory, IdaRose Sylvester Director of Design, Kilopass Bert Haskell Semiconductor Insights Senior Research Technology Director of Marketing/Consumer Tony Massimini Analyst/Semiconductors, IDC Jim Cooke and Emerging Business Unit, Chief of Technology, Semico Joe Unsworth NAND/MCP Applications Staktek LLC Research Principal Analyst Semiconductor Manager, Micron Technology Pete Hazen Peter Montross Memories, Gartner Tom Coughlin Marketing Director for IA Business Development Pat Wilkison President, Coughlin Associates Platforms, Intel NAND Products Manager, Silicon Systems VP Marketing and Business Group Mark Moshayedi Development, SimpleTech Chris Crotty Senior Analyst/Consumer Ophir Herbst CTO/COO, SimpleTech Alan Yamanishi Electronics, ISuppli VP/GM – Software Tools John Nation Senior Director of Licensing, U3 Division, Jungo Software Director of Corporate Marketing, Raz Dan Rob Zajac Achim Hill Spansion VP Customer Support, GM, Duel Systems msystems Achim Hill Alan Niebel Senior Director Strategic CEO, Web-Feet Research Nigel Day Marketing and Product Product Marketing Manager, Staffan Nilsson Development, Micron Enea GM Mobile Communications, Technology Jim DeTar Cornice Kelly Hirsch Reporter/Semiconductors, Ruston Panabaker CTO, Data I/O Investors Business Daily Member of Technical Staff, Microsoft Preview Program Page 9
  10. 10. Travel & Lodging For air travelers, Mineta San Jose International Airport is the best destination. Many major airlines, including Alaska, America West, American, Continental, Delta, JetBlue, Northwest, Southwest, and United, fly there. If you’re looking for bargain air fares, go to Jet Blue ( or Southwest ( San Francisco International Airport is 35 miles from the hotel via the 101 (Bayshore) Freeway. Shuttle service is available (, for example), as are cabs, but both are quite expensive. You might as well rent a car; all the major agencies San Jose Wyndham Hotel is Wyndham San Jose serve San Francisco International and located on North First Street between driving directions are accessible over the Web or at the 101 and 880 Freeways, just 1 Take the First Avenue exit mile from the Mineta San Jose from the 101 or 880 freeway. Driving is simple—just get on the International Airport. It has a heated swimming pool, exercise room, and From the 101 South 101 South, but don’t try it between 4 (heading toward San Jose), and 6 pm (rush hours). sun deck. High-speed Internet access turn right on First Avenue. is available for $12.95 per day. The hotel is on your left The hotel is within easy driving about 1 mile (turn left at the distance of all Bay Area attractions, light at E. Gish Rd). including downtown San Jose, Palo From the 880 North (heading toward Oakland), Alto, Los Gatos/Saratoga, and Santa turn left on First Avenue. The Cruz. San Francisco is less than an hotel is immediately visible hour away on the 101 Freeway. on your right. A special conference rate of $119 single or double is available through July 14, 2006. The hotel offers a free airport shuttle and free parking, and has an adjacent light rail stop with 1350 North First Street access to downtown San Jose, Santa San Jose, California 95112 United States Clara, and Mountain View. For Phone: 408-453-6200 reservations, call 800/WYNDHAM or 408/453-6200, or reserve online at Preview Program Page 10
  11. 11. Registration Form Name Title Company / Organization Address City State / Province Zip / Postal Code Country Email Phone Fax Demographics Please circle appropriate numbers Type of Company Size of Company Job Level Purchasing Authority Primary Job Function 1 Flash Memory hardware / software supplier 6 5,000 + 10 Executive 14 Approve 17 Corporate management 2 Flash Memory solution provider / 7 100 to 4,999 11 Manager 15 Recommend/specify 18 Engineering consultancy / integrator 8 Less than 100 12 Staff 16 None 19 IT/IS/telecom management 3 Flash Memory user (equipment builder) 13 Other: _________________ 20 Marketing/sales/PR 4 Equipment user 21 Software/systems development 5 Other: _________________ 22 Other: _________________ Registration Please check one box Before 7/10/06 After 7/10/06 ■ Full Summit, Tuesday* - Thursday Best Value! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 1,095 . . . . . . . . . . . . . . .$ 1,295 Includes access to pre-conference seminars; all sessions; exhibits; luncheons; receptions; refreshment breaks; conference proceedings; notebook; handouts; raffles and prize drawings. ■ Two Days, Wednesday & Thursday only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 895 . . . . . . . . . . . . . . . . 1,095 Includes access to all sessions; exhibits; luncheons; Wednesday reception; refreshment breaks; conference proceedings; notebook; handouts; raffles and prize drawings. ■ One-Day Technical Program (choose one) ■ Tues* ■ Wed ■ Thurs . . . . . . . . . . . . . . . . . . . . . . . . 595 . . . . . . . . . . . . . . . . . . 695 Includes all activities and exhibit access on day chosen. ■ Exhibits & Open Sessions Only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no charge . . . . . . . . . . . . . . . . . . 50 ■ Press / Analyst . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no charge . . . . . . . . . . . .no charge ■ Session Chair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no charge . . . . . . . . . . . .no charge ■ Speaker (exhibitor/sponsor) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . no charge . . . . . . . . . . . .no charge ■ Speaker (non-exhibitor/sponsor)/University . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 . . . . . . . . . . . . . . . . 1295 ■ Proceedings on CD-ROM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 . . . . . . . . . . . . . . . . . 150 *Tuesday Tutorials Full Conference & Tuesday Tech Program Attendees: Please Select Tutorial(s) ■ T1A: Introduction to Flash Memory, 8:30am–Noon ■ T1B: Designing with Flash Memory, 1:30–5:00pm For Tutorial descriptions visit online: Payment Information ■ Check Enclosed (make payable to Conference ConCepts in US dollars) Charge to: ■ Visa ■ MasterCard ■ American Express Card Number ___________________________________________________________ Expiration Date ____________________________________ Name on Card ________________________________________________________ Signature (required) ______________________________________________________________ Cancellation & Substitution Policy Registration may be cancelled without penalty if written notification is received by 7/10/06. A $200 cancellation fee will be charged if written notice is received after 7/10/06 but before 8/1/06. No refunds will be given after August 1, 2006. Substitutions may be made until August 1, 2006 without penalty and only with written confirmation and approval by the original registrant. Please fax completed Registration Form: 401/765-6677 or mail (with check): ExpoTrac, PO Box 1280, Woonsocket, RI 02895 or register online: