Keynote: Delighting Your Customers with USB


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Keynote: Delighting Your Customers with USB

  1. 2. Delighting Your Customers with USB Jason Ziller Technology Initiatives Manager, Intel Corporation Chairman, USB Implementers Forum
  2. 3. Retail Theme: “USB Everywhere”
  3. 4. USB is Everywhere Source: PC Data (represents 55% of total U.S. retail market) Percent of USB in U.S. Retail Market for July 2000 % Market Share Peripheral Categories External Floppy Video Conf Scanners Ink Jet Printers Flash Memory Readers Removable Media Joy- sticks Game- pads Mice Racing Wheels
  4. 5. USB is Everywhere <ul><li>9 of top 10 video conferencing cameras </li></ul><ul><li>9 of top 10 scanners </li></ul><ul><li>8 of top 10 printers </li></ul><ul><li>Top 3 Flash memory card readers </li></ul><ul><li>3 of top 4 external CD/RW drives </li></ul><ul><li>3 of top 4 keyboards </li></ul><ul><li>3 of top 4 joysticks </li></ul>Source: PC Data (represents 55% of total U.S. retail market)
  5. 6. Addressing Portable Device Needs <ul><li>“Mini-B” connector </li></ul><ul><ul><li>Receptacle is 1/20 of standard “B” connector (volume) </li></ul></ul><ul><ul><li>Plug is 1/6 of standard “B” connector (volume) </li></ul></ul>Courtesy of Molex
  6. 7. USB in Business * All other brands and names are the property of their respective owners “ The new “legacy-free” desktops … prove that the major computer manufacturers are looking seriously at what corporations really need. … Indeed, the new machines have completely embraced USB. Yes, after years of promise, USB devices are now plentiful and effective…” — Infoworld, August 21, 2000                                                       HP* e-pc* IBM* Netvista* Compaq* iPaq*
  7. 8. Installed Base of USB-Equipped PCs Source: Cahners In-Stat Group, Sept 2000 Installed Base (M Units)
  8. 9. USB Peripheral Growth… Number of Peripherals Shipped per Year Source: Cahners In-Stat Group, Sept 2000 Peripheral Volume (in Millions) 55% CAGR from 1999-2004
  9. 10. … In All Categories Source: Cahners In-Stat Group, Sept 2000 # Printers Shipped Per Year (in Millions) # Storage Devices Shipped Per Year (in Millions)
  10. 11. How Do We Realize This Opportunity?
  11. 12. Top Ten Issues with USB <ul><li>“ Ever try to update a USB driver?” </li></ul><ul><li>High-powered device gets plugged into an embedded low-power hub (i.e., in keyboard) </li></ul><ul><li>“ I cancelled the installation because the pop-up wizard scared me” </li></ul><ul><li>Device is no longer recognized after PC wakes from sleep </li></ul><ul><li>“ I am still using Windows 95” </li></ul>
  12. 13. Top Ten Issues with USB <ul><li>“Does my PC even have USB?” </li></ul><ul><li>USB connectors aren’t color coded </li></ul><ul><li>Wrong driver installs when device is plugged in before putting CD in </li></ul><ul><li>Legacy driver installed for dual-port device (i.e., USB/parallel port printer) </li></ul><ul><li>Device stops working when another one gets plugged in alongside it </li></ul>
  13. 14. Improving Ease of Use <ul><li>Testing </li></ul><ul><ul><li>Compliance and interoperability testing </li></ul></ul><ul><li>Documentation </li></ul><ul><ul><li>Clear, simple instructions on packaging and in manuals </li></ul></ul><ul><li>Education </li></ul><ul><ul><li>For retailers, resellers, tech support, website, etc </li></ul></ul><ul><ul><li>Address most frequent problems </li></ul></ul>Provide Your Input to the Ease of Use Quality Roundtable at
  14. 15. Making USB 2.0 HS Devices Easy to Use <ul><li>“It Just Works!” </li></ul><ul><ul><li>Passes compliance and interoperability testing </li></ul></ul><ul><li>Full forward & backward compatibility </li></ul><ul><ul><li>Works with new USB 2.0 “Gold Tree” </li></ul></ul><ul><ul><li>Runs at HS & FS </li></ul></ul>Making USB 2.0 Easy to Use is Essential to a Smooth and Successful Transition
  15. 16. Plugging HS Devices into FS/LS Ports <ul><li>For USB 2.0 PCs: </li></ul><ul><ul><li>Pop-up dialog box can alert user to “non-optimal” use, and to look for HS ports </li></ul></ul><ul><ul><li>Addition to trident icon for host ports only (on PC or add-in card) </li></ul></ul><ul><li>For USB 1.1 PCs: </li></ul><ul><ul><li>Device driver can alert user to “non-optimal” use, and to get add-in card or PC with HS ports </li></ul></ul>
  16. 17. How Can The USB-IF Help?
  17. 18. New USB Logo <ul><li>New and Exciting: </li></ul><ul><ul><li>Special identifier for high-speed product only </li></ul></ul><ul><li>Core Message is “USB” - Simple, speedy, expandable connection </li></ul><ul><li>Compliance: </li></ul><ul><ul><li>Identified as passing USB-IF compliance testing </li></ul></ul>
  18. 19. Certified Independent Test Labs <ul><li>Cable/connector: </li></ul><ul><li>Contech Research, Inc. </li></ul><ul><li>National Technical Systems </li></ul><ul><li>ETC </li></ul><ul><li>Device: </li></ul><ul><li>Professional Multimedia Testing Centre </li></ul><ul><li>MCCI </li></ul><ul><li>NSTL </li></ul><ul><li>NTS/XXCAL (US and Japan) </li></ul>
  19. 20. USB 2.0 Enabling Support <ul><li>Training and Services: </li></ul><ul><ul><li>USB 2.0 Developer Conferences </li></ul></ul><ul><ul><li>USB 2.0 Compliance Testing </li></ul></ul><ul><ul><li>USB 2.0 Building Block Vendor List </li></ul></ul>Look for More Information at <ul><li>Tools: </li></ul><ul><ul><li>Peripheral Developer Kit (PDK) </li></ul></ul><ul><ul><li>Compliance Device </li></ul></ul>
  20. 21. USB 2.0 Development Progress <ul><li>Final bus spec released on April 27, 2000 </li></ul><ul><li>Final UTMI spec also released </li></ul><ul><li>Intel will release EHCI spec, Rev .95 for discrete host controllers this quarter </li></ul><ul><ul><li>Over two dozen companies have licensed spec so far </li></ul></ul><ul><li>Strong industry development is underway </li></ul><ul><ul><li>75+ companies planning to ship USB 2.0 products by early next year </li></ul></ul>Note: All dates provided are for planning purposes only and are subject to change.
  21. 22. Significant Milestones Achieved <ul><li>Integrated single-chip hosts, hubs, and device controllers sampling </li></ul><ul><li>First UTMI-compliant transceiver macrocell functional in silicon </li></ul><ul><li>Prototype hardware/software demonstrated at several events this year </li></ul>
  22. 24. USB 2.0 Demos <ul><li>Functionality </li></ul><ul><ul><li>Storage devices, scanner, and hubs connected to PC running Windows 2000* </li></ul></ul><ul><li>Compatibility </li></ul><ul><ul><li>HS devices running at FS when connected to USB 1.1 port </li></ul></ul><ul><ul><li>USB 1.1 FS/LS speed devices running on USB 2.0 PC and hub </li></ul></ul><ul><ul><li>Devices connected via standard USB cable </li></ul></ul><ul><li>Performance </li></ul><ul><ul><li>HS hard drive is 10x faster than FS hard drive </li></ul></ul><ul><ul><li>Full-motion video running while transferring file </li></ul></ul>* All other brands and names are the property of their respective owners
  23. 25. Recognition Awards <ul><li>Outstanding Contribution to the Development of USB 2.0 in 2000 </li></ul>Congratulations!
  24. 26. Let’s Work Together To Make Hi-Speed USB A Great Success!