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  1. 1. 1 step to save your life Your precious files will automatically be selected My My Documents Desktop Items Every time you update content just push the button on your SanDisk® Ultra® Backup and feel safe that your files are backed up fast You can’t replace memories – but you can keep them safe* with one touch of a button. SanDisk Ultra® BACKUP From SanDisk® the Global Leader in Flash Memory Cards. USB Flash Drive www.SanDisk.com ©2009 SanDisk Corporation. SanDisk, the SanDisk Logo and SanDisk Ultra are trademarks, registered in the U.S. and other countries. *SanDisk accept no liability for loss of data.
  2. 2. Dear Channel Partners, SanDisk News - What’s New? 02 Welcome to this special Extreme Edition of the SanDisk® Memory Cards 04 ‘CHANNEL FLASH’ magazine, dedicated to you, The Ideal Memory Card for the Ideal Shot our Retail and Distribution partners. It’s All About Extreme... 06 Always at the forefront of digital imaging, SanDisk has once again raised the bar in performance and quality with Cards & Accessories 08 the launch of the new SanDisk Extreme® Pro™ CompactFlash® cards, setting a new standard for fast, reliable, high-capacity memory cards designed for SanDisk Extreme® SanDisk Ultra® II SD™ & ImageMate® professional photographers. Pro™ CompactFlash® Memory Stick PRO Duo™ SDHC™ Card Multi-Card USB 2.0 Reader Plus, we have the perfect attached sale opportunity for USB 14 two of the hottest selling consumer electronic products; Much More than Storage our SanDisk SDHC™ Netbook memory cards can increase the storage capacity of some Netbooks five-fold, whilst our USB Flash Drives 16 Nintendo® DSi™ SanDisk SDHC™ memory card helps Consumers get far more from their Nintendo DSi. SanDisk SanDisk Extreme® SanDisk Cruzer® SanDisk Cruzer® Achieving stand-out and driving up-sell is key to success Ultra® Backup Contour™ Micro Skin at the retail fixture, that’s why we are launching a new packaging design for all of our SanDisk products. Mobile 18 This new packaging design will help strengthen our The Mobile Phone Video Revolution brand leadership & drive sales. Coming to your stores from October Mobile Memory Cards 20 To make your lives easier everything you need to drive your SanDisk sales is now in one place, under one login, with the launch of our new Channel Portal. microSD™ Memory Stick SanDisk Mobile MobileMate™ & microSDHC™ Micro™ (M2™) Ultra™ microSDHC™ Micro Reader Visit www.sandiskchannelportal.com and take a look... you can even access SellPoint directly here, plus there’s the chance to WIN one of two Samsung i8510 Smartphones! Music & Video 22 Log on today! Evolution and Revolution Best regards, Sansa® Music & Video MP3 Players 24 Neill Ewen, Sansa® Fuze™ Sansa® Clip Sansa® Clip+ EMEA Marketing Director The New SanDisk Channel Portal 26 The trademark information is available on: www.sandiskchannelportal.com New Packaging Design 28
  3. 3. SanDisk News What’s New One Destination, Before now, if you needed to get latest in regional news and events. A Wealth of Assets – hold of the latest digital assets, you’d visit the Marketing Portal; to source We know how much of a difference the New SanDisk Channel Flash magazine, you’d go this will make to your business and to Channel Portal to the Channel Flash microsite; for product setup information, there was prove it, we’re offering you the chance to win one of two Samsung i8510 SanDisk combines multiple microsites to SellPoint. But each of these sites had Smartphones. Simply by logging in form a one-stop Channel Marketing shop different login details, and wasn’t it and downloading what you need from frustrating trying to remember which the site you’ll be entered into a prize is which? draw – and in no time at all you could be the winner of one of the very latest So you’ll be delighted to hear that the Smartphones, complete with a SanDisk launch of the SanDisk Channel Portal 16GB Mobile memory card! Find out has put an end to all of this! Everything more on page 26. you need to increase your SanDisk sales is now housed within the one site. To increase your SanDisk sales, With just one set of login details you register now or log on to can access SellPoint, the Asset Portal, www.sandiskchannelportal.com the POS Store; you can download planogram templates, Channel Flash Or contact magazine, product roadmaps, sandisk.channelportal@sandisk.com sell-in presentations and showreels, and browse the PR section for the A New Type of Laptop netbook solid state drive (SSD) has just Needs a New Kind of 4GB to 16GB of storage.4 Memory Card The solution is a SanDisk® Netbook SanDisk shows how to take advantage SDHC™ Memory Card. With 8GB* and of the netbook explosion 16GB capacities they can increase netbook SSD disk space. This makes We’ve all heard the phrase, but what them ideal to run additional applications, exactly is a netbook? It is a small, backup/transfer existing data or with lightweight laptop typically weighing the 16GB store up to 4,000 extra approximately 1kg with reduced songs** or 4800 more photos**.5 Low performance and a highly affordable cost, no cables, hassle free and out of price tag.1 It is also the newest sight. sensation in the PC industry. Help owners make the most of their Between 2008 and 2012 the netbook netbooks using a brand they can trust. market will grow 36.8% and the most What’s new in their lives belongs close significant unit volume is projected at hand, not stuck at home. for Western Europe.2 The problem for the netbook is a traditional hard disk drive (HDD) accounts for 24% of manufacturing costs3 and the quieter, lighter, cooler and more durable Source: The Hot New Netbook Market: What Makes it So Compelling, August 2008. 2Source: Go To Market Brief Requirements For SanDisk Netbook Product Line, February 1 2009. 3Source: The Hot New Netbook Market: What Makes it So Compelling, August 2008. 4Source: Go To Market Brief Requirements For SanDisk Netbook Product Line, February 2009. 5Source: Netbook Sell Sheet, April 2009. *1 gigabyte (GB) = 1 billion bytes. ** Approximation based on 4-minute MP3 songs at 128 Kbps and 10 MP camera. Approximations: results will vary based on file size, resolution, compression, bit rate, content, host device, pre-loaded files and other factors. See www.sandisk.com. © 2009 SanDisk Corporation 02 Channel Flash
  4. 4. SanDisk News Choose a Fast The demands of the professional Durability and reliability are Memory Card for photographer and digital SLR are unrelenting. The photographer chases demanded in even the toughest of conditions and the SanDisk Extreme Your Advanced DSLR the perfect shot, the latest high end and SanDisk Extreme Pro cards are Get the shots you need every time with cameras aim to provide it. best in class solutions. Both are sealed SanDisk Extreme® & SanDisk Extreme® Their relationship should be seamless. with water resistant RTV silicone; Pro™cards tested in extreme temperatures With the introduction of SanDisk Extreme conditions (-25°C to 85°C)2; and use and SanDisk Extreme Pro CompactFlash® a proprietary controller engineered memory cards any boundary between to distribute data more rapidly and those two is shattered. The SanDisk efficiently. Advanced wear levelling Extreme card provides up to 60MB* earns the cards lifetime*** limited per second (400x) read and write warranties and with capacities ranging speeds ideal for burst photography and up to a massive 64GB** even then High Definition video footage and the there is huge storage potential.3 SanDisk Extreme Pro card hits even higher heights with up to 90MB* per Professional photographers look second read and write.1 to SanDisk. SanDisk Extreme and SanDisk Extreme Pro CompactFlash Speed is not the only criteria for the memory cards give them what they professional and prosumer photographers. want to attain the shots they need. 1 Source: Message Map For Extreme CompactFlash Card, June 2009 and Message Map for Extreme Pro Compact Flash Card, June 2009. 2Source: Message Map For Extreme CompactFlash Card, June 2009 and Message Map for Extreme Pro Compact Flash Card, June 2009. 3Source: Message Map for Extreme Pro Compact Flash Card, June 2009. *Based on SanDisk internal testing; performance may vary depending upon host device. 1 megabyte (MB) = 1 million bytes. X = 150 KB/sec. **1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage. *** 30 years warranty in Germany and regions not recognizing lifetime limited warranty. © 2009 SanDisk Corporation Nintendo Embraces a web browser, an online download Expandable Storage store and support for music and photo files. Native storage on the with the New Nintendo system is limited to 256MB*, but DSi™ SanDisk® SDHC™ importantly the Nintendo DSi system features a SDHC™ expansion slot to its Memory Card line for the very first time.3 Integration of an SDHC card slot opens up new customer and retail The Nintendo DSi SanDisk SDHC 8GB** opportunities memory cards are the perfect way to add up to 30 times more space4 to a The Nintendo DSi system is the third system which sold over 1.2 million units generation of the Nintendo DS™, in Japan in its first two months alone5. the world’s best selling portable games The Nintendo DSi SanDisk SDHC card system1. It is also the most exciting. has the Official Nintendo Seal.6 Just slot in a Nintendo DSi SanDisk On the surface the Nintendo DSi SDHC card to your Nintendo DSi system is 12 per cent slimmer and system and save more music, pictures lighter than previous models2 but the and games. Consumers want the most important changes occur inside. Nintendo DSi system, and trust the The Nintendo DSi system embraces global leader in flash memory cards to multimedia and the Internet with WiFi, give your customers what they need. Source: http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090311006007&newsLang=en. 2Source: DSi Sell In 1 Presentation, April 2009. 3Source: DSi Sell In Presentation, April 2009. 4Source: SanDisk DSi Sell Sheet, April 2009. 5Source: SanDisk DSi Sell Sheet, April 2009. 6 Source: DSi Sell In Presentation, April 2009. *1 megabyte (MB) = 1 million bytes. **1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage. © 2009 SanDisk Corporation. 03 Channel Flash
  5. 5. The Ideal Memory Card for the Ideal Shot How professional and prosumer photographers can work without compromise When you think of photography the common image is that of holiday photos with smiling faces in sunny climates. The reality for professional and prosumer photographers however is very different. Hostile environments, challenging weather conditions and split second opportunities ensure that this is a career or hobby where preparation and timing are everything. When the moment comes there can be no compromise, there is no second chance at the perfect shot. 04 Channel Flash
  6. 6. Memory Cards Putting the How the new SanDisk Extreme Photographer in CompactFlash card and SanDisk Extreme Pro CompactFlash memory Control card satisfy Mark is by providing This is a scenario long understood by performance fast enough to keep up camera manufacturers who strive to with the most advanced DSLRs. break down the barrier between what The SanDisk Extreme CompactFlash is seen and what is captured. With every card operates at a blisteringly quick generation new models take faster up to 60MB/s* read and write (400X, and more detailed images and as UDMA-enabled) and the SanDisk such demand the very best from their Extreme Pro CompactFlash card memory cards. Whether shooting burst tops even that at up to 90MB/s* photography in poor light or requiring write (600X, UDMA-enabled); the utmost durability under duress, making them ideal for RAW + JPEG there is no leeway for fallibility and no simultaneous shots, continuous burst tolerance for performance bottlenecks. photography and High Definition from any SanDisk memory card. If users video recording.4 store content on the SanDisk Extreme SanDisk has made the SanDisk CompactFlash card and SanDisk Extreme Pro CompactFlash card other Extreme® CompactFlash® cards and SanDisk Extreme® Pro™ CompactFlash® Ultimate Control than images and video this is also no cards with these precise requirements Of course, such uses will quickly problem. RescuePRO software will also in mind. Both the SanDisk Extreme fill small memory cards so SanDisk recover documents, mail and music.7 and the SanDisk Extreme Pro provide provides the SanDisk Extreme best in class quality assurance and are CompactFlash cards in a range The SanDisk Extreme CompactFlash tested for shock and vibration. Each is of capacities up to 32GB**. This is cards and SanDisk Extreme Pro sealed with an RTV silicone coating enough space to store up to CompactFlash cards provide best to give added protection against 2500 RAW images***5 , providing in class durability and reliability, moisture and humidity. The cards photographers with peace of mind performance and data storage. have passed rigorous stress testing and confidence that they will not run Even data loss is covered. The final procedures to assure they perform out of space. The SanDisk Extreme cherry on top is each memory card under pressure, inside and out, even in Pro CompactFlash card steps this up comes with a lifetime warranty† extreme environments.1 again with capacities ranging up to so purchases can be made with an incredible 64GB**, enabling even complete confidence. The SanDisk Durability is just one aspect though professional photographers to be Extreme CompactFlash card and because equally important is reliability ready for the most intensive shoots6. SanDisk Extreme Pro CompactFlash and endurance. Built into each card is card are memory cards that no serious the SanDisk Power Core™ controller This data must be protected, so to photographer should be without. which is designed to take whatever a ward against user error SanDisk offers camera’s buffer can dish out. It works 1 year free downloadable RescuePRO® by distributing image data across the software which can easily recover card more rapidly and efficiently, accidentally deleted images, lost to deliver professional performance. digital images or virtually any data Extreme reliability This is backed up by an advanced wear- levelling system and error correction code to manage data intelligently and Extreme speed up to enhance card endurance.2 90MB/second (600X) Professional Performance “I use SanDisk cards and readers because I never have to worry about them,” explains professional Motorsport photographer Mark Wernham. “They always deliver.” But Mark stresses speed is equally key: “In this game, there’s no time for thought and you never, ever get a second chance. Extreme endurance All the time, you’re operating at the Extreme durability speed of instinct.”3 1 Source: Message Map for SanDisk Extreme® CompactFlash® Card and Message Map for SanDisk Extreme® PRO CompactFlash® Card, June 2009. 2Source: Message Map for SanDisk Extreme® CompactFlash® Card and Message Map for SanDisk Extreme® PRO CompactFlash® Card, June 2009. 3Source: ‘In pursuit of perfection’, June 2009. 4Source: Message Map for SanDisk Extreme® CompactFlash® Card and Message Map for SanDisk Extreme® PRO CompactFlash® Card, June 2009. 5 Source: http://www.sandisk.com/Corporate/PressRoom/PressReleases/PressRelease.aspx?ID=4550. 6Source: Message Map for SanDisk Extreme® CompactFlash® Card and Message Map for SanDisk Extreme® PRO CompactFlash® Card, June 2009. 7Source: http://www.sandisk.com/Products/ProductDetails.aspx?CatId=1186. *Based on SanDisk internal testing: performance may be lower depending upon host device. 1 megabyte (MB) = 1 million bytes. X = 150 KB/sec. **1 gigabyte (GB) = 1 billion bytes. † 30 year warranty in Germany and regions not recognizing Limited Lifetime warranty. *** Based on 10MB file size, 32GB capacity. Approximations: results will vary based on file size, resolution, compression, bit rate, content, host device, pre-loaded files and other factors. See www.sandisk.com Supports FAT 32 DSLRs only. 05 Channel Flash
  7. 7. It’s All About Extreme... Technology, team work and photography Behind Every Great The secret of its success comes from Meanwhile next generation Error SanDisk Card Comes blistering performance that is capable of writing data at a Correction Code allows the card to maintain data-integrity on the fly Groundbreaking remarkable speed up to 90MB/s*. without impacting performance.3 Technology This is speed that enables fast RAW + JPEG shooting, extended burst “Action photography is the culmination What makes the SanDisk Extreme® Pro™ photography and full control of High of creative thought and decisive CompactFlash® Card so impressive? Definition video recording.1 action,” states Jon Monsoon from content specialist Plus 1 Media With the SanDisk Extreme Pro How does SanDisk achieve this? At the Production. “In this fast moving world, CompactFlash card SanDisk has heart of every SanDisk Extreme Pro a beautiful image happens in a split created a product designed to serve CompactFlash card is a SanDisk fraction of a second. Blink and it’s the needs of the most demanding engineered Power Core™ Controller gone; the moment is over.”4 professionals. Whether it be that split and dual-lane architecture that second smile at the moment of victory, effectively increases the amount of With the SanDisk Extreme Pro the single shot that tells the story of a traffic that a controller can handle. CompactFlash card the moment may race or a highly trained lens on the grid It enables multiple images to be be over, but it is never lost. of MotorSport’s elite, this card will be processed at the same time and data is at the frontline of some of the most intelligently directed into different exciting events in the world. memory lanes, helping it find the quickest route to storage. 2 1 . Source: Message Map for SanDisk Extreme® CompactFlash® Card and Message Map for SanDisk Extreme® PRO CompactFlash® Card, June 2009. 2. Source: Get the shot, Go to the extreme, August 2009. 3. Source: SanDisk Extreme Pro Technology Backgrounder, March 2009. 4. Source: Get the shot, Go to the extreme, August 2009. * Up to 90MB/sec write speed; read speed lower. Based on SanDisk internal testing; performance may be lower depending upon host device. 1 megabyte (MB) = 1 million bytes. X = 150 KB/sec. ** 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage.*** 30 years warranty in Germany and regions not recognizing Limited Lifetime warranty. © 2009 SanDisk Corporation. All rights reserved. 06 Channel Flash
  8. 8. It’s All About Extreme... Introducing the The team compromises Matt May and “It’s imperative not to forget that it’s Extreme Team Suzanne Ricca, the highly praised wedding photography duo behind really your ideas and your vision that make the big difference in getting the SanDisk helps users take their Matthew May Photography which images that sell,” explains Claudia. photography to the next level specialises in international destination “I always use at least an 8GB flash weddings. Robert Knight, BBC Wildlife memory card or larger to avoid having The step up to prosumers or professional Photographer of the year 2007, Claudia to stop the flow of shooting because I photography can be a daunting one. Goetzelmann, a respected high end run out of card space.” The choice of hardware is often fashion photographer and Jeff Lewis, bewildering and selecting the right a leading sports photographer for the “SanDisk Extreme cards are tried and shots or even the right events to attend Associated Press, NFL Network and true and they’ve always held up well requires a great deal of experience. Los Angeles Sentinel complete the all despite unusual climates,” adds Robert. This can be enough to deter many a star line-up. “After planning my expeditions for budding amateur which is why SanDisk months, and spending weeks travelling is stepping in to help. This formidable group will hold training to and through these faraway sessions, be involved in promotions destinations, it’s important for me to Let us introduce you to the Extreme and attend SanDisk events. know that these irreplaceable images Team, a elite group of successful, The Extreme team is officially endorsing are safely stored on the cards.” professional photographers carefully SanDisk products and will act as SanDisk assembled by SanDisk to help users ambassadors exclusively using SanDisk “I usually know when I’ve got the better understand the requirements of Extreme® & SanDisk Extreme® Pro™ perfect shot as soon as I push the professional photography. CompactFlash® cards. shutter button,” says Jeff. That moment comes using SanDisk memory cards. Claudia Goetzelmann Jeff Lewis ay Matt M ht Rob ert Knig Capturing the Best showcases the very best action and Photofiles, an online image library for With the Best adventure sports images taken each year and honours the photographers editorial use featuring some of the world’s best extreme sports SanDisk reinforces its commitment to behind them.1 Finalists’ images are photographers. All these photographers the world’s best photography exhibited at some of the best venues will use SanDisk Extreme memory cards around the world.2 to capture their breathtaking shots.3 SanDisk is the new primary sponsor of the Red Bull illume Image Quest 2010, The SanDisk, Red Bull relationship will the world’s largest extreme sports be strengthened further with SanDisk photo competition. Red Bull illume also becoming a sponsor of Red Bull 1 . Source: http://www.redbullillume.com. 2. Source: Get the shot, Go to the extreme, August 2009. 3. Source: Get the shot, Go to the extreme, August 2009 07 Channel Flash
  9. 9. Cards & Accessories SanDisk provides memory cards in all formats, capacities and read/write speeds to meet your needs. You can be sure that our cards will enable you to capture the information you require whenever and wherever you wish. From beginner to advanced user we have the right cards for you... HOW MUCH CAN YOU STORE? PHOTOS1 VIDEO2 4GB 150 20 min 8GB 300 40 min Capacity Card 16GB 620 1 hr 20 min 32GB 1230 2 hr 40 min 64GB 2460 5 hr 20 min Note: 1 megabyte (MB) = 1 million bytes. 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage. 1Photo: approximation based on24MB RAW file size, actual number may vary based on device, resolution and compression. 2Approximation for video recording speed at 24Mbps/ MPEG-4 AVCHD/H.264, 1920 (1440) x 1080, actual time may vary based on resolution and compression. For photographers using DSLR cameras - where performance and reliability really count. Developed with added protection, rigorous stress-testing and our limited lifetime warranty†. Extreme speed. Extreme durability. Extreme confidence. Extreme reliability. NEW SanDisk® Extreme Developed using SanDisk proprietary • Extreme speed -60MB/s* (400X), CompactFlash® controller technology, to distribute ideal for continuous burst shooting 8GB, 16GB, 32GB data more rapidly and efficiently, plus and high definition video (SDCFX) advanced wear-levelling • Extreme durability - sealed with water-resistant RTV silicone for added protection • Extreme confidence - backed by limited lifetime warranty † and RescuePRO ® Data recovery software • Extreme reliability - tested to perform from -25°C to 85°C NEW SanDisk® Extreme Developed using SanDisk proprietary • Extreme speed - 30MB/s* (200X), SD™ & SDHC™ controller technology, to distribute ideal for continuous burst shooting 4GB, 8GB, 16GB, 32GB data more rapidly and efficiently, plus and high definition video (SDSDX3) advanced wear-levelling • Extreme durability - sealed with water-resistant RTV silicone for added protection • Extreme confidence - backed by limited lifetime warranty † and RescuePRO ® Data recovery software • Extreme reliability - tested to perform from -25°C to 85°C 08 Channel Flash
  10. 10. Cards & Accessories For professional photographers using DSLR cameras - where performance, capacity and lightning fast speed really count. Developed with added protection, rigorous stress-testing and our limited lifetime warranty†. Extreme professional speed. Extreme capacities. Extreme endurance. NEW SanDisk Extreme® Developed using SanDisk’s proprietary • Extreme professional speed - 90MB Pro™ CompactFlash® controller, which distributes data across second (600X, UDMA-enabled)* for 64GB the card more rapidly and efficiently, for shorter wait times, faster continuous (SDCFXP) serious performance gains burst shooting, rapid transfers and high-definition video files • Extreme endurance - advanced wear-levelling system and industry- leading error correction code to SanDisk Extreme® prolong the life of the card Pro™ CompactFlash® • Extreme durability - shock 32GB protection and RTV silicone coating (SDCFXP) inside for added protection • Extreme confidence - backed by our limited lifetime warranty † • Extreme reliability - tested to perform from -25°C to 85°C SanDisk Extreme® Pro™ CompactFlash® 16GB (SDCFXP) Card Readers Now, transferring photos, music, video and data between your digital devices and your PC is fast and easy. With a USB 2.0 port that’s backwards compatible with all existing USB ports, it makes it easy for you to read and write directly to your flash memory card without the need to connect your digital device to your PC. ImageMate® The most advanced USB readers in • All-in-One: Up to 34 MB/sec* for All-in-One Reader the market; the high-end solution CompactFlash cards (SDDR-189) for users who value performance, • Multi-Card: Up to 30 MB/sec* for reliability, style and ease of use SDHC cards • Unique slim vertical tripod design • Advanced but simple to use software features to quickly and easily access files ImageMate Multi-Card USB 2.0 Reader (SDDR-199) *Based on SanDisk internal testing with Testmetrix: performance may be lower depending upon host device. 1 megabyte (MB) = 1 million bytes. X = 150 KB/sec. † 30 years warranty in Germany and regions not recognizing Limited Lifetime warranty. Supports FAT 32 DSLRs only 09 Channel Flash
  11. 11. Cards & Accessories HOW MUCH CAN YOU STORE? CARD CAPACITY PHOTOS VIDEO 4GB 220 PLUS 50 min 8GB 440 PLUS 1.4 hrs 16GB 600 PLUS 2.8 hrs 32GB 1200 PLUS 5.6 hrs Compressed (JPEG 100% quality) images per card. Note: the following assumptions were made to calculate the number of images per card: 1MP = 1,000,000 pixels, 1MB = 1,000,000 bytes, 1GB = 1,000MB. JPEG 100% quality = visually lossless jpeg compression with 1:10 ratio of RAW image. Some of the listed capacity is used for formatting and other functions. Approximation: actual number of images may vary based on camera, resolution and compression. Ultra II Cards For photography enthusiasts – improved read/write speeds to capture that once-in-a-lifetime shot. SanDisk Ultra® II High storage capacity, optimal speed • Min 15MB/sec* sequential read/write SD™ & SDHC™ and performance for SDHC speeds for fast image viewing, 2GB, 4GB, 8GB, compatible devices capture and data transfer 16GB, 32GB (SDSDH) SanDisk Ultra II Works great with CompactFlash • Min 15MB/sec* sequential read/write CompactFlash® compatible digital SLR’s & other speeds for fast image viewing, 2GB, 4GB, 8GB, 16GB feature rich compact cameras capture and data transfer (SDCFH) • Low power consumption for longer battery life SanDisk Ultra II Compatible with all products that use • Min 15MB/sec* sequential read/write Memory Stick the Memory Stick PRO Duo (MSPD) speeds for fast image viewing, PRO Duo™ format capture and data transfer 2GB, 4GB, 8GB, 16GB • MSPD format jointly developed by (SDMSPDH) SanDisk & Sony, ensuring highest compatibility & quality 10 Channel Flash
  12. 12. Cards & Accessories Video Cards High performance memory cards for video. SanDisk Video HD™ Optimized for fast transfer to the PC, • Recording quality can be set to SDHC and recording HD videos up to multiple levels up to and including HD 4GB (60 min) 1080 setting • Ideal for flash-based camcorders 8GB (120 min) • Optimal speed and performance for 16GB (4 hrs) SDHC compatible devices** (SDSDHV) • Solid reliability backed by a limited lifetime warranty† Netbook Cards High performance memory cards for Netbooks. NEW Netbook SDHC™ Insert this specialized card and you’ll • Acts as a backup if your Netbook’s Memory Card expand your Netbook’s storage for hard disk drive ever gets damaged 8GB, 16GB videos, movies, music, large files, • Install and running programs (SDSDNT) and more directly from this card • Backed by a 5 year warranty * Based on SanDisk internal testing.** 8GB/120 min cards are compatible with 2007 model or thereafter camcorders. † 30 years warranty in Germany and regions not recognizing Limited Lifetime warranty. 11 Channel Flash
  13. 13. Cards & Accessories HOW MUCH CAN YOU STORE? CARD CAPACITY PHOTOS VIDEO 4GB 220 PLUS 50 min 8GB 440 PLUS 1.4 hr 16GB 600 PLUS 2.8 hr 32GB 1200 PLUS 5.6 hr Compressed (JPEG 100% quality) images per card. Note: the following assumptions were made to calculate the number of images per card: 1MP = 1,000,000 pixels, 1MB = 1,000,000 bytes, 1GB = 1,000MB. JPEG 100% quality = visually lossless jpeg compression with 1:10 ratio of RAW image. Some of the listed capacity is used for formatting and other functions. Approximation: actual number of images may vary based on camera, resolution and compression. Multi-Use Cards When you need a card you can trust everyday, store your world of photos, videos, music and data, with SanDisk multi-use memory cards. SD™ & SDHC™ Card High storage capacity for storing • Optimal speed and performance 2GB, 4GB, 8GB, essential digital content such as high for SDHC compatible devices 16GB, 32GB quality photos, videos, music and more • High quality SDHC card backed by (SDSDB) 5 year limited warranty • Shock-tested microSD™ & SDHC™ The microSD/SDHC card provides • Include a full-size SD adapter 2GB, 4GB, 8GB, 16GB high-performance and ample storage • compatible with all microSD and (SDSDQB) for use of media rich files such as microSDHC supported devices music, videos, and photographs • Optimal performance for your digital device • High quality and reliability backed by a 5 year limited warranty Memory Stick Used in a variety of consumer • MSPD format jointly developed by PRO Duo™ electronics devices including digital SanDisk & Sony, ensuring highest 2GB, 4GB, 8GB, 16GB cameras/camcorders, handheld compatibility & quality (SDMSPD) gaming and mobile devices to record • Realtime streaming video = 5MB/sec* and play back DVD-quality video, • Write performance: 3MB/sec* capture and store high resolution Read performance: 10MB/sec* digital images, listen to CD-quality music and manage PDA content 12 Channel Flash
  14. 14. Cards & Accessories xD-Picture Card™ High capacity and high speed • Compatible with all Olympus and 2GB transfer rate Fuji xD-compatible digital cameras (SDXDM) • Rapid data transfer speeds • Ultra compact for the most portable devices Gaming Cards Get the most out of your games console, with a SanDisk Gaming memory card. Save your game levels, listen to digital music, play your favourite videos plus download and store games. All on one little card! NEW Nintendo DSi™ SDHC™ When there’s a need for more music and • Give the Nintendo DSi up to 15 or 30 Memory Card pictures a Nintendo DSi SDHC Memory times more space, with a 4GB or 4GB, 8GB Card made by SanDisk is the answer 8GB card (SDSDG) • Official Nintendo Seal of Approval - compatibility and quality trusted from SanDisk made for the Nintendo DSi SD Gaming Card - Download and store your Virtual • SD gaming card for Nintendo® Wii™ and for Wii Console games ther SD compatible gaming devices 2GB (SDSDG) SanDisk Gaming Download and store your games, • Works with Sony® PSP®go, Sony Memory Stick Micro™ pictures, videos and music Ericsson M2™ compatible mobile (M2™) phones and any Memory Stick PRO 2GB, 4GB, 8GB, 16GB Duo™ compatible devices (SDMSM2G) SanDisk Gaming MLC memory and controller technology • Save your game levels, play music, Memory Stick developed at SanDisk, meets all watch video, view pictures and PRO Duo Memory Stick ™ specifications, and is transfer between devices 2GB, 4GB, 8GB guaranteed compatible (SDMSG) *Based on SanDisk internal testing. 13 Channel Flash
  15. 15. Much More than Storage S a n D is k U lt ra® B acku p an d SanDisk Ex trem e® Contour™ ta ke US B f la s h d rives to th e n ext level In recent years the USB flash drive has become a commodity item produced by countless manufacturers offering little more value than an enlarged floppy disk. With SanDisk’s latest offerings it shows how to put value and differentiation back into this crowded market. 14 Channel Flash
  16. 16. USB Taking the Pain out there is a SanDisk Ultra Backup USB of Back-ups flash drive to suit your needs. Capacities start from 8GB* and range all Like eating well, going to the gym, the way up to 64GB, enough space to calling relatives or increasing your store 19 200 photos**, or 16 000 songs** savings every month the idea of or 128 hours of video**.2 Peace of backing up your computer data is mind is also crucial so password something that makes intrinsic sense. protection and AES hardware It is also something more than 50 encryption is provided to per cent of us never do.1 The reason protect all data and users can for this is simple: there has not buy with confidence thanks to been a defining product released a generous five year limited to capture the imagination. That warranty***. changes with the SanDisk Ultra Backup USB flash drive. The Complete The USB flash drive format is an USB instantly reassuring format that is familiar to millions. It is more portable flash drive than a traditional hard drive based For those seeking solution, comes in larger capacities a modern and secure USB than CDs or DVDs and carries no flash drive look no further than the monthly subscription. Just plug in the SanDisk Extreme Contour. SanDisk Ultra Backup USB flash drive The ultimate high end storage solution It is easy to make this smart drive a and you are ready to go. Holiday and for the demanding customer and an central part of your daily life so SanDisk family memories will never be at ideal gift for the holidays, the SanDisk understands the need to keep your risk again. Extreme Contour USB flash drive data safe. Password protection and features a sleek, stylish and hardwearing AES hardware encryption are provided The real beauty of the SanDisk Ultra design. A perfect example of this is the as standard and a lifetime warranty†† Backup USB flash drive is it works at sliding USB connector which retracts demonstrates the commitment to the touch of a button. Users simply into the body eliminating the need for making the SanDisk Extreme Contour follow the onscreen instructions caps and providing protection. one of the very best USB flash drive which offer basic or advanced options you can own. and once satisfied touch the clearly Performance is guaranteed with labelled Backup flash drive button extreme high speed up to 25MB† per USB flash drives are not all the same. to begin. With the ability to monitor second write and up to 18MB† per For smart, durable and secure solutions incremental changes to data on the second read speeds that transfer data to all your storage needs choose PC, and by pre-setting the USB flash in a snap making it ideal for sharing SanDisk. drive device’s back up feature, future High Definition video. Windows® backups are fast and automatic every ReadyBoost™ compatibility also means time the SanDisk Ultra Backup USB the SanDisk Extreme Contour USB flash drive is connected to a PC, and flash drive can be used to speed up any user touches the Backup button on Windows® Vista™ PC.3 Furthermore, with the USB flash drive. 4GB, 8GB, 16GB and 32GB* capacity options you’ll be able to find the perfect Large jobs or small, as a business storage size for your needs.4 drive or present for friends and family, Source: Amassing Digital Fortunes: A Digital Storage Study, March 2008. 2Source: Fact Sheet: SanDisk Ultra Backup USB Flash Drive, July 2009. 3Source: http://www. 1 microsoft.com/windows/windows-vista/features/readyboost.aspx. 4Source:http://www.sandisk.com/Products/Item%282573%29-SDCZ8-016G-A75-Extreme_Cruzer_ Contour16GB_USB_Flash_Drive.aspx. *1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage. ** Approximations based on: Photos with 10MP camera; Songs at 3.5 min MP3; and H.264 Video @ 768 kbps. Approximations: results will vary based on file size, resolution, compression, bit rate, content, host device, pre-loaded files and other factors. See www.sandisk.com *** Five-year warranty in regions not recognising ‘limited’. †Based on SanDisk internal testing; performance may vary depending upon host device. 1 megabyte (MB) = 1 million bytes. ††30 years in Germany and regions not recognizing “lifetime limited”. © 2009 SanDisk Corporation 15 Channel Flash
  17. 17. USB Flash Drives Just plug the drive into your USB port to transfer, store and share your world of pictures, videos, movies, music and data, in no time at all. HOW MUCH CAN YOU STORE? CAPACITY MUSIC1 PHOTOS2 FILES3 VIDEO4 2GB 950 PLUS 1425 PLUS 1800 PLUS 4.5 hr 4GB 1900 PLUS 2850 PLUS 3600 PLUS 9 hr 8GB 3800 PLUS 5700 PLUS 7200 PLUS 18 hr 16GB 7600 PLUS 11400 PLUS 14500 PLUS 36 hr 32GB 15300 PLUS 22900 PLUS 29000 PLUS 72 hr Note: 1 megabyte (MB) = 1 million bytes. 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage. 1Songs: approximation based on 4-minute MP3 songs at 128Kbps. 2Photo: approximation based on 5MP camera, actual number may vary based on device, resolution and compression. 3Office files: estimation based on a combined average of a 50Kb Word document, 27Kb Excel spreadsheet and 2.7MB PowerPoint presentation. 4Approximation for video playback at 768Kbps/MPEG4. Actual time may vary based on resolution and compression. SanDisk Ultra® Backup Back up at the touch of a button – no • Password protection and AES 8GB, 16GB, 32GB, 64GB cables or software installation needed hardware encryption (CZ40) • 5 year limited warranty** SanDisk Extreme® Stylish black glossy finish with an • Extremely fast performance: Contour™ innovative sliding USB connector 25MB/sec and 18MB/sec read and 4GB, 8GB, 16GB, 32GB that retracts into the body write speed* (CZ8) • Hardware AES encryption – keep your data secured • Lifetime limited warranty † • Sliding USB connector 16 Channel Flash
  18. 18. USB Flash Drives SanDisk Cruzer Micro Retractable USB connector – • Secure – one click password 2GB no lost caps protected access control (CZ6) • 2 year warranty NEW SanDisk Cruzer Take it all with you-on this reliable • Transfer with confidence-when 4GB, 8GB, 16GB, 32GB USB flash drive moving images and other files from (CZ36) PC to PC • Ideal for video-the easy way to store, share and play your favourite video files • Backed by a 2 year limited warranty*** SanDisk Cruzer Extremely small stylish, clear casing • Hi-speed USB 2.0 certified Micro Skin • 2 year warranty 2GB, 4GB, 8GB (SDCZ4) * Based on internal testing **5 year warranty in regions not recognizing “limited” ***2 year warranty in regions not recognising ‘limited’. † 30 years warranty in Germany and regions not recognizing lifetime limited warranty. © 2009 SanDisk Corporation. All rights reserved. 17 Channel Flash
  19. 19. The Mobile Phone Video Revolution How the demand for high quality video on the move is driving opportunities There is a new type of computer in town it’s called the mobile phone. Following a crash course in technological evolution the sector has seen handsets quickly evolve with greater performance, increased functionality and - vitally - much larger screens 18 Channel Flash
  20. 20. Mobile The Evolution software and games but the longer term aim is to provide direct access towards Video to download television shows and What we demand from our mobile movies onto phones. This will be phones has changed radically over aided by Long Term Evolution (LTE), recent years. In the past basics such the much faster successor to 3G, as calls and text messaging were all which begins deployment across that seemed necessary. Next was Europe next year.7 the email revolution led by business focused handsets like the BlackBerry®, designed to enhance our work lives High Definition supplies them both. Each is available and better our productivity. But work Video Recording in capacities that range up to 16GB*, was just one side of the coin because With mobile phones as diverse and enough for up to 32 hours of video10. the latest trend is entertainment. powerful as they are today however To ensure customer satisfaction it is important to stress that the testing has been conducted under Audio was introduced first followed consumption of video content won’t extreme conditions11 and five year by increasingly sophisticated Internet be purely one way. When users aren’t warranties come with both memory surfing and now the latest step in watching video they will be creating card types.12 mobile phone evolution is revealed: it. This is because modern handsets high quality video. This step is have become powerful video Manufacturers are driving mobile illustrated by two clear developments. recorders in their own right. phones towards a video centric future. Firstly a major jump in screen sizes The handsets, content, services and for hero products from the major The Nokia® N97, N86, Sony Ericsson software is available now. So are the mobile phone manufacturers. Satio and HTC Touch HD™ handsets SanDisk® memory cards to ensure The Nokia® N97 and Sony Ericsson can all shoot VGA (640 x 480 pixels) your customers make the most of it. Satio1 have 3.5in screens2, the Samsung® video at 30 frames per second to i8910 has a 3.7in screen3 and the HTC create fluid, high quality captures. Touch HD™4 screen measures a huge Then there is the Samsung® i8910 3.8 inches. Even business focused which takes video recording to the smartphones such as the HTC Touch next level. The Samsung i8910 is the Diamond2™ and BlackBerry® Storm™ world’s first 720p High Definition video have viewing friendly 3.2in and 3.25in recording and decoding mobile phone8. screens respectively.5 Furthermore, it features DLNA technology which allows it to be Plentiful Content connected to a High Definition television to output these recordings. The second key driver is content. Services such as iTunes®, BBC iPlayer, 4 on Demand and Sky Player now Providing for the provide mainstream users with easy access to the latest movies and Video Generation What does this relentless pursuit television shows. In the past getting of video drive? Storage. Where this from a PC to a handset would photos and music once ushered prove a challenge but that is no in a need for expandable longer the case. Video format support storage the passion for video on mobile phones is expanding accelerates the need for more rapidly so many models natively play capacious memory cards by back the most common file types. an order of magnitude. When this fails even then users have straightforward solutions. The major As a global leader in flash home video card makers, ATI and memory cards SanDisk is nVidia, both offer simple video ideally positioned to help conversion tools6 which will perform you take advantage of the task in just a few clicks and third these market forces. The party alternatives are plentiful. mobile phone mentioned supports either In future this step may be skipped microSD™/microSDHC™ altogether. Mobile application stores or Memory Stick Micro™ from many handset makers are still (M2™)9 and SanDisk in their infancy and largely focus on 1 Source: http://www.sonyericsson.com/cws/corporate/products/phoneportfolio/specification/satio. 2Source: http://www.gsmarena.com/nokia_n97-2615.php and http://www.gsmarena.com/sony_ericsson_idou-2683.php. 3Source:http://www.gsmarena.com/samsung_i8910_omnia_hd-2691.php. 4Source:http://www.gsmarena. com/htc_touch_hd-2525.php. 5Source:http://www.gsmarena.com/htc_touch_diamond2-2689.php and http://www.gsmarena.com/blackberry_storm_9500-2534.php. 6 Source:http://store.nvidia.com/store/nvidia/en_US/pd/productID.107685300 and http://ati.amd.com/technology/Avivo/technology.html. 7Source:http://www.ericsson. com/ericsson/press/releases/20090525-1317187.shtml. 8Source:http://press.samsungmobile.com/press.view.do?boardName=press&messageId=648. 9Source: They are the only mobile phone memory formats used today. 10Source:http://www.sandisk.com/Products/Item%282723%29-SDCZ40-064G-A11-SanDisk_Ultra_Backup_64GB_ USB_Flash_Drive.aspx (figure taken for Backup USB Flash Drive capacity guide for 16GB edition, located under ‘Additional Info tab). 11Source: http://www.sandisk.com/ Products/Item%282702%29-SDSDQ-016G-A11M-SanDisk_microSDHC_16GB_Card.aspx. 12Source: http://www.sandisk.com/Products/Item%282702%29-SDSDQ-016G- A11M-SanDisk_microSDHC_16GB_Card.aspx and 10 years for M2 http://www.sandisk.com/Products/Item%282705%29-SDMSM2-016G-A11M-Memory_Stick_Micro_ M2__16GB.aspx. *1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage. © 2009 SanDisk Corporation 19 Channel Flash
  21. 21. Wake Up Your Phone TM The latest mobile phones can do more than ever but most come with only minimal memory included in the box. SanDisk mobile memory cards vastly enhance your mobile phone, opening up a world of possibilities! SanDisk offers a card to fit virtually every mobile phone allowing you to store more music, more photos, more videos and more games. HOW MUCH CAN YOU STORE? CARD CAPACITY MUSIC1 PHOTOS2 VIDEO3 MAPS4 2GB 250 PLUS 150 PLUS 1.2 hr PLUS - 4GB 500 PLUS 300 PLUS 2.5 hr PLUS - 8GB 1000 PLUS 600 PLUS 3.6 hr PLUS 1GB 16GB 2000 PLUS 1200 PLUS 7.4 hr PLUS 2GB Note: 1 megabyte (MB) = 1 million bytes. 1 gigabyte (GB) = 1 billion bytes. Some of the listed capacity is used for formatting and other functions, and thus is not available for data storage. 1 Number of MP3s. Approximation based on 4-minute MP3 songs at 128Kbps. 2JPEG images. Approximation based on 5MP camera. Actual number of photos may vary based on phone model, resolution and compression. 3Length in hours. Approximation for MPEG-4 video at 1.5Mbps. Actual time may vary based on resolution and compression. 4Memory space. Actual map data size varies by the country and region. Check with GPS Navigation map data provider for actual memory space required. Mobile Memory Cards Put SanDisk in your slot and get more out of your mobile: More music. More photos. More video. More games. microSD™ & The smallest memory card in the • Compatible with most Nokia, LG, microSDHC™ world and the newest standard SD™ Motorola, Blackberry, HTC & 2GB, 4GB, 8GB, 16GB flash memory format specifically Samsung slotted phones (SDSDQ) designed for ultra-small mobile phones • Sold as card only or full-size SD adapter included Memory Stick Cards for Sony Ericsson slotted • SanDisk Memory Stick Micro™ or “M2” Micro™ (M2™) phones is the ideal memory card solution for 2GB, 4GB, 8GB, 16GB Sony Ericsson’s new generation of (SDMSM2) slimline, multimedia mobile phones • Sold as card only or Memory Stick PRO Duo™ adapter included SanDisk Mobile Ultra The fastest way to transfer music, • Higher transfer speed microSD & microSDHC photos and videos between your mobile • MobileMate™ Micro Reader included 4GB, 8GB, 16GB and computer! • High-capacity options for storing (SDSDQY) music, videos, photos, games, and even GPS map files • High-quality memory card, backed by 10 year warranty 20 Channel Flash
  22. 22. Mobile Memory Cards MobileMate Sharing music, video, photos and personal data between your phone and your PC is faster and more convenient with SanDisk’s compact MobileMate Reader. NEW MobileMate™ Duo Designed to complement memory- • Reads microSD, microSDHC, (SDDRK) enabled mobile phone users. Memory Stick Micro (M2) cards Plug your memory cards directly into • Hi-speed USB 2.0 compatible the reader or adapter for fast file transfer rates movement between your phone and • Easy to install and use your PC MobileMate One of the smallest mobile memory • Moving music, video, photos and Micro Reader card readers in the world personal data between your (SDDR-121) mobile phone and your PC is fast and convenient with SanDisk’s compact MobileMate Micro Memory Card Reader 21 Channel Flash
  23. 23. Evolution and Revolution SanDisk improves its most portable MP3 player by adding to it, not taking away There has long been a trend in technology of making everything smaller, cutting back on size, weight and constantly refining design. There comes a time however when it becomes impractical to shrink something any more, a point where it is important not to become obsessed with style over substance. Instead there comes a responsibility to create the perfect combination of portability, practicality and functionality. 22 Channel Flash
  24. 24. Music & Video Striking the It is a market that is responding as well. Perfect Balance The current Sansa® Clip MP3 player is the second largest With the new Sansa® Clip+ MP3 player MP3 seller in the US behind SanDisk has achieved this challenging Apple® iPod shuffle® player, and target. It has managed to upgrade the holds the number one slot in much loved Sansa® Clip MP3 player by Germany. It has also been voted adding new levels of convenience and by UK consumers as a better flexibility but also retaining the core value proposition than other features that made the original player leading MP3 players with owners such a hit. describing it as “marvellous”.1 Just wait until they see the new Sansa What the Sansa Clip+ MP3 player Clip+ MP3 player. delivers is more to enjoy. A massive 8GB* of memory will store up The key message is the Sansa to 2,000 songs**, an FM tuner Clip+ MP3 player enhances provides unrestricted access to an already much loved and highly broadcast radio and now the There are major consequences to this successful MP3 player. When it addition of a microSD™ (microSDHC™ decision because it means no standard launches it will bring the choice with compatible) memory card slot means pair of earphones or headphones can 2GB, 4GB and 8GB to suit all needs and limitless expansion possibilities. control the player. If the earphones budgets. It will also offer users some This opens up the exciting world of become damaged or lost one would individuality with blue and burgundy SanDisk® slotMusic™ and slotRadio™ need to buy specific Apple earphones finishes for the 4GB edition while the entertainment where owners can add with a remote. For an MP3 player full range is available in black. the latest albums and breaking hits into designed to be affordable this brings So upgrade to the Sansa Clip+ MP3 their Sansa Clip+ MP3 player. additional and potentially substantial player with confidence, upgrade No downloading, no PC. Just plug in, extra cost. without compromise.2 clip on and go. Where Apple has left the iPod shuffle The benefits do not stop there. Style over Substance unchanged from its predecessor is the Standard microSD and microSDHC The upgrade path taken by Apple is continued omission of a screen which memory cards can be used to quickly radically different. Battery life of the leaves owners unable to select specific expand music, podcasts and audiobooks. Apple iPod shuffle drops down to just 10 tracks or albums. There is also no FM Similarly, plug the Sansa Clip+ MP3 hours from 12 hours on a single charge. tuner or voice recorder while maximum player into a computer and simple drag A radical design change cuts the storage remains at 4GB with no form of and drop functionality requires no player to just 10.7 grams. In terms of expandable memory.3 additional software. Your audio, your way. practicality the player’s controls have been removed altogether and placed Two upgrades, two fundamentally Equally vital is the SanDisk® Sansa directly onto the earphones. different approaches. The choice is yours. Clip+ MP3 player forgets none of the lessons which make the Sansa Clip such an impressive MP3 player. The design is a subtle update that marries durable controls with a bright four line OLED display and intuitive user interface that shows you exactly what you’re listening to. The popular voice recorder remains as does the wide support of different audio codecs including MP3, WMA, secure WMA, Audible, Ogg Vorbis and FLAC. Perhaps most impressively the Sansa Clip+ MP3 player not only retains the portability of its predecessor but is actually slimmer and lighter with no cost to battery life. That’s means up to 15 full hours*** on a single charge, one of the most competitive performances for an MP3 player of its size on the market today. 1 Source: http://www.reevoo.com/reviews/mpn/sandisk/sdmx11r_008gk_e46. 2Source: Sansa Clip+ MP3 Player EMEA, July 2009. 3Source: http://www.apple.com/uk/ ipodshuffle/specs.html. *1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage. ** Based on 3.5 min songs at 128 kbps. Approximations: results will vary based on file size, resolution, compression, bit rate, content, host device, pre-loaded files and other factors. See www.sandisk.com *** Approximation based on continuous playback at 128 kbps MP3; actual life and performance may vary depending upon usage and settings; battery not replaceable. © 2009 SanDisk Corporation 23 Channel Flash

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