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Building And Managing A Good Reputation
Building And Managing A Good Reputation
Building And Managing A Good Reputation
Building And Managing A Good Reputation
Building And Managing A Good Reputation
Building And Managing A Good Reputation
Building And Managing A Good Reputation
Building And Managing A Good Reputation
Building And Managing A Good Reputation
Building And Managing A Good Reputation
Building And Managing A Good Reputation
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Building And Managing A Good Reputation

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A quick guide to reputation management

A quick guide to reputation management

Published in: Business, Economy & Finance
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    • 1. Building and Managing Your Reputation Patrick Gibbons
    • 2. Reputation: What Is It?
      • Merriam Webster
        • Overall quality or character as seen or judged by people in general
        • Recognition by others of some characteristic or ability <a reputation of being clever>
        • A place in public esteem or regard: good name <trying to protect his reputation>
      • Wikipedia
        • The opinion (a social evaluation) of the public toward a person, a group, or an organization
    • 3. About Reputations
      • They are individual and collective
      • They are based on fact, perception, associations and key relationships
      • They determine your marketplace value
      • It takes a lifetime to build and maintain a good one, but only a moment to lose it
      • We all have them, whether we know it or not
    • 4. Personal Reputation
      • “ I always knew I wanted to be somebody, but now realize I should have been more specific.”
      • Lily Tomlin
    • 5. What’s in a Personal Reputation?
      • Goals, values and achievements
      • Daily behaviors, relations with others
      • Group memberships, friends, associates
      • Personal qualities
        • Appearance
        • Social skill, communication style
        • Competence, reliability and trustworthiness
        • Social responsibility
        • Reaction to stress or adversity
      • Online persona
        • Email address, ISP choices
        • Group membership
        • Online activity, comments
    • 6. What’s in an Organization’s Reputation?
      • Mission and values
      • Quality of products and services
      • Leadership and management
      • Social responsibility
      • Customer/client relationships
      • Financial strength
      • Workplace culture/environment
      • Media coverage
      • Response to emergencies
      “ A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos, Amazon founder
    • 7. What About Brand and Branding?
      • Merriam Webster on “brand”
        • A mark that designates ownership
        • A class of goods identified by name as the product of a single firm or manufacturer
      • Gibbons
        • The symbols and messages people most closely identify with your reputation and values
        • Creating and sustaining the desired reputation is key to brand equity
      Similar colors but worlds apart
    • 8. Developing-Managing a Good Reputation
      • Assess current reputation, all facets
        • Develop goals and plan for improvement
      • Map the process, develop your plan
        • What are the contributing factors?
        • What adjustments are needed?
        • What investments are required?
        • What is the sequence and timing?
      • Implement, monitor and adjust your plan – it is a marathon, not a sprint
      • You must be prepared to defend your hard-earned reputation 24/7 to a worldwide (online) audience
    • 9. What is a Good Reputation Worth?
      • Earns you trust and support in good and bad times – makes you a good investment
      • Gives people “permission” to associate with you, or buy your goods or services
      • Helps you recover more quickly from missteps or accidents
      • For all these reasons, your reputation determines your value in the marketplace
    • 10. Getting Started
      • “ You can’t build a reputation on what you plan to do.”
      • Henry Ford
    • 11. More information or questions : Patrick Gibbons gibbonscp @ nc . rr .com

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