Flarepath corporate profile
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Flarepath corporate profile

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We have succeeded at not being just a social media company, not even just a digital marketing company, but a full-fledged, whole-n-soul, the whole-9-yards, 360-degree, two-point-oh, ...

We have succeeded at not being just a social media company, not even just a digital marketing company, but a full-fledged, whole-n-soul, the whole-9-yards, 360-degree, two-point-oh, we-like-numbers-marketing-4S-company.
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Flarepath corporate profile Flarepath corporate profile Presentation Transcript

  • DIGITAL & SOCIAL MEDIA MARKETING
  • In This Presentation • Flarepath Overview: End-to-end Digital • Value Proposition: Customized Digital Solutions to engage with customers and prospects • Service Offering • Notable Portfolio: List of Clients and Partners • Sample Success Stories • Creative Showcase • Management Team • Contact Information2 Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.
  • Flarepath Overview • Flarepath is a Digital and Social Media solutions company • Official Facebook Media Partner • 4 offices across Mumbai, Bangalore and Cupertino • We work with Global brands, directly and thru their agencies as partners • We share strategic relationship with a premier Marketing Knowledge provider in the US • Part of Nexsales Solutions, a Sales & Marketing 2.0 firm focused on a B2B practice with Fortune 1000 clients3 Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.
  • End-to-end Digital Solutions • Social media content & marketing solutions (Web, Blogs, LinkedIn, Twitter, Facebook, Google+) • Premium & marketplace Facebook Media • Digital Media planning and buying • Mobile and web applications • Web design & development4 Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.
  • Diverse And Global Experience • Senior management team with: – 100+ man-years of experience Media, Marketing, Advertising & Consulting – Strategic brand building and management – Branded content strategy and production – B2B sales and marketing – Financial services including insurance and mortgages – Lifestyle and entertainment – Premium and super-premium brands5 Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.
  • FLAREPATH VALUE PROPOSITION 6
  • Customized Digital And Social Media Solutions We identify your target audience, track their online presence and connect with them to build a long-term relationship that translates to measurable results. DISCOVERY CONVERSATION NURTURINGneed engage qualify convert • Web Development • Social media platforms • Social media platforms • Search Engine Optimization • Blogs • Podcasts, screencasts • Search Engine Marketing • Forums & Communities • White papers & ‘expert’ • Advocacy content You Competitors Prospects7 Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.
  • The Flarepath Advantage • All our clients deeply benefit from: – Strategic and creative marketing solutions that impact their business – Content-driven solutions to engage prospects and customers – Technology-led solutions to leverage the most out of the digital platforms – Access to a young and dynamic team of digital natives who understand new and relevant social media platforms – Analytics and technology that helps measure campaign success8 Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.
  • FLAREPATH SERVICE OFFERING 9
  • Skill Internal External Social MediaSocial Media StrategyReputation Management & TrackingCommunity ManagementInfluencer AdvocacyLiveblogging/TweetingSocial Media Profile Management Media & OptimizationFacebook AdvertisingMedia PlanningMedia BuyingContent SeedingSEO We are an Official Facebook Media Partner Complete Partial
  • Skill Internal External DevelopmentSocial ApplicationsMobile ApplicationsWebsite ApplicationsWebsite Development ContentVideo Content CreationMulti-Lingual Content CreationContent Curation/ScrapingBlog Management
  • A Satisfied Customer BaseSMM CLIENTSMEDIA CLIENTS TAIWAN INDIA TRADE ASSOCIATIONPARTNERS
  • QUANTITATIVE RESULTS 13
  • Community Building through Facebook Media Ads Community Growth Client Campaign Duration (No. of Facebook Fans) Smirnoff 250,000 3 Month Movies Now 500,000 5 Month Zee Trendz 40,000 15 Days Zee Khana Khazana 40,000 15 Days Channel [V] 500,000 Views (Website) 1 Month Star Plus (Masterchef) 100,000 5 Days IDBI 1,50,000 1 Month Airtel 50,000 2 Days Sony Music 75,000 20 Days Captain Morgan 50,000 2 Month Lifecell 50,000 1 Month ET Now 100,000 1 Month Johnnie Walker 100,000 2 Month14 Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.
  • We Are An Official Facebook Ads Partner Demographics On Page Conversion Interests Application / Game InstallsTarget MeasureBehavioral Off-site Clicks Cost per Acquisition 25MM ACTIVE USERS IN INDIA Sponsored Stories Optimize Conversions Advertise Premium Ads Clicks Marketplace Ads
  • Community Building Through Social Media Marketing Community Growth Client (No. of Facebook Fans) Diesel 300,000 Timberland 20,000 Tron Legacy (Movie) - Walt Disney 13,964 Zee Cafe 112,056 Zee Studio 100,000 Movies Now 500,019 NH7 81,604 Force (Movie) - Fox Star 84,471 Don 2 (Movie) 294,81916 Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.
  • SUCCESS STORIES 17
  • India’s biggest music festival leverages digital solutions and innovative campaigns to generate buzz and sell tickets CASE STUDY: BACARDI NH7 WEEKENDER PROBLEM SOLUTION RESULTS Solutions Offered: Second year for the property, Social Media, Content & Sold out event, the only very small base to start Innovation, Social form of media used for sales with Commerce was SMM Niche TG for the brand, Engaged influencers and Interactive Twitter hash-tags required conversion to consumers on Facebook trended nationally and broader TG and Twitter via innovative world wide campaigns and conversations Two of the main campaigns Generating buzz and went viral i.e. Gone In interaction to sell tickets Influencer outreach to November (Profile picture digitally than regular on- amplify presence and buzz in change) and Letter of leave ground distribution the online space (Corporate interaction activity) Drove leads to their website to buy tickets for the festival18
  • India’s biggest music festival leverages digital solutions andinnovative campaigns to generate buzz and sell tickets Gone In November Campaign On Facebook Trending Topics on Twitter
  • Leading global lifestyle brand leverages digital solutions to launch and generate buzz CASE STUDY: DIESEL PROBLEM SOLUTION RESULTS Solutions Offered: The brand’s target audiences Social Media, Content & Fastest growing & most are a fragmented group Innovation engaged country on the global Facebook page Brand DNA was unknown Engaged consumers on and undiscovered by the Application developed for Facebook and Twitter via campaign accessed by over consumers applications, contests and 500K fans globally content Not enough noise and buzz Drove over 800 footfalls to around the brand now being Influencer outreach to the store via an online available in India amplify presence and buzz in integrated campaign in 9 the online space hours of sale period spanning over 3 days Drove footfalls to store via online tactics during sale National trending topic event thrice on Twitter20
  • Leading global lifestyle brand leverages digital solutions tolaunch and generate buzz DIESEL India fanpage on Facebook User interaction and engagement through Facebook app/game Diesel India on Twitter Engagement and community build on Twitter
  • Hollywood blockbuster leverages social media to build a strong community of fans CASE STUDY: TRON LEGACY PROBLEM SOLUTION RESULTS Solutions Offered: Hollywood blockbuster, well Social Media Better performance than ALL known to audiences in the other benchmarked US, releases with a low international TRON FB awareness of prequel and Focused high-quality pages; over 12000 fans storyline relevance conversations attracted the added highest quality of fans of the franchise, which formed the Limited marketing time core community Tron Preview Night was the between start of campaign most spoken topic (was and release of movie Influencer outreach to Trending) in Mumbai on amplify presence and buzz in Twitter the online space Finding the evangelists of the movie or similar movies The Youtube channel Ran viral contests on Facebook to generate buzz: breaking into the top 70 approx 800K eyeballs at no most-viewed channels in extra cost India22
  • Hollywood blockbuster leverages social media to build a strongcommunity of fans Tron trending in locally on two different occasions Tron India Ticket Together Tab
  • New York’s high fashion footwear brand creates Influencers at itsIndia debut CASE STUDY: STEVE MADDEN PROBLEM SOLUTION RESULTS Solutions Offered: High fashion American Social Media, On ground Partygoers saw pictures of shoe brand with a very themselves displayed on a American philosophy looking screen at the party creating for a connect in a Latched on to the existent instant conversation competitive shoe market Big Headed girl campaign by going onground shooting Influencers live tweeted the party pics and uploading party creating buzz on Twitter Draw attention at the launch them at the venue by doing something different enlarging a person’s head. Further uploading and tagging led to many celebrity Influencer outreach to invite shares and interaction on to party Facebook Live posting of created Influencers used these images on Facebook page images as their profile with Steve Madden branding pictures and tagging party-goers
  • New York’s high fashion footwear brand creates Influencers at itsIndia debut Steve Madden Launch Party Activity
  • National News wants to create brand affinity and engagement withyouth demographic CASE STUDY: TIMES NOW YOUTH DEBATES PROBLEM SOLUTION RESULTS Solutions Offered: Times Now wanted to reach Content, Social Media Received an overwhelming out to the youth demographic response. where they were traditionally 12000 fans in 4 weeks. week Facebook page is the Collected 300 videos in 5 backbone of the campaign days at 15 colleges making with additional support from They created an on-air 2400 connections Twitter property called Youth Debates Obtained 8000 comments, We go on ground to colleges averaging 8000 impressions and their hangouts, shoot per post with a feedback The objective was to create one-minute videos of rate of 1.4% with over half- Awareness online about the students giving their opinions a-million view show, and then get a deeper on current topics such as involvement with the show in terrorism, reservations, keeping with its spirit corruption etc Upload the videos on the Facebook page and encourage discussion
  • National News wants to create brand affinity and engagement with youth demographic High Interaction on the posts800 User Generated Videos wereuploaded and discussed upon
  • National chapter of a global technology/design conference drives registration and generates awareness CASE STUDY: TEDxGateway PROBLEM SOLUTION RESULTS Solutions Offered: The conference organizers Content, Social Media The event was oversold wished to reach out to key within the first week of ticket influencers and decision sales makers from various Leveraged various social industries media platforms like Twitter and LinkedIn to profile, Recruited 2 key speakers for indentify and connect with the event Their audiences were influencers fragmented, so reaching them was a challenge Leveraged social platforms Event was most talked to build high levels of about (Trending) topic on Recruiting speakers and engagement with potential Twitter for over 2 hours gathering recommendations customers via high quality during the event via social media was a key content objective28
  • CREATIVE SHOWCASE 29
  • Facebook Game: No Ordinary Family (TV Show) A 4-in-1 game that showcases key superpowers of each of the characters of ‘No Ordinary Family’ , a show on Zee Café. Seen here (left) is a puzzle game and (right) is a shooting game. Over 120K game plays in 4 weeks of activity.
  • Facebook Game: Diesel Sneakers Campaign(Not made for running, made for kicking ass) As part of their sneaker campaign, we developed a Facebook game that let users choose a friend and kick their ass. The game was time at 47 seconds and leader board decided winners. Over 800K asses were kicked in less than a month. After its success in India, the game was migrated to Diesel international Facebook page.
  • Facebook Application: Green Turn for Zee Café A Facebook Application that allows users to grow a virtual plant with the help of their friends, which in turn, causes a real actionable result – Zee Café sows a plant for them. Over 3000 unique users participated in less than 3 weeks. A total exposure of over 120K Facebook users.
  • MANAGEMENT TEAM 33
  • Management team with an extensive global experience in sales, marketing & consulting • Milap Shah, Founder & CEO – 12 years of global management consulting and outsourcing experience – Former Asia head – Global eProcure, founded operations and grew revenues 7X – Consulting at Accenture: Deutsche Bank, Shell, BASF; built delivery center network • Saurabh Kanwar, President Flarepath – 14 years of brand development, communication, content and media experience across MTV, Walt Disney, JWT, Star – Channel [v] – Part of teams that produced MTV Roadies, [v] Launch Pad, [v] Dare to Date, [v] Get Gorgeous • Vicky Ganji, Head – Online Media Planning and Buying – Team of 2 media planners/buyers – Advertising media planning and buyers, digital behavioral architects & number crunchers34 Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.
  • Let us help you reach and engage with your customers online Mumbai Kiran Makhija Manager – Business Development +91 97690 00294 kiran.makhija@flarepath.in Bangalore Ashwin Dravid Team Lead +91 96194 08108 ashwin.dravid@flarepath.in35