Making Creativity Happen: Towards a Creative Economy

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Presentation by Carlo Vuijlsteke of Flanders DC for the 7th ERRIN workshop in the European PLACES-project (http://www.openplaces.eu) in Ljubljana (Oct. 26, 2011)

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Making Creativity Happen: Towards a Creative Economy

  1. 1. Making Creativity Happen Flanders District of Creativity CARLO VUIJLSTEKE – ERRIN PLACES WORKSHOP - OCTOBER 26, LJUBLJANA
  2. 2. Challenges ahead…
  3. 3. Population in Europe is aging… 1960> 14 year 65 < year … 2060> 14 year 65 < year
  4. 4. Environmental changes…
  5. 5. Cultural changes…
  6. 6. Wanted: a new economic model Finland?Prosperity per capita Flanders Innovation driven economy China & India Productivity driven economy Factor driven Strength= Strength= Strength= economy Low cost Efficiency Creativity
  7. 7. Out of the 6.9 billion people on earth… 36% live in China and India
  8. 8. By 2020… < 10% > 59%will live in Europe will live in Asia
  9. 9. More than the factory ofthe world…
  10. 10. From a market place to a market space 2.8 millionEmails sent every second 140 million Tweets per day
  11. 11. Too many choices…
  12. 12. 3 Crucial questions•  “Can a computer do it faster?”•  “Can someone overseas do it cheaper?”•  “Is what I’m offering in demand in an age of abundance?” - Daniel Pink, A Whole New Mind
  13. 13. “Human creativity is the ultimate economic resource” - Richard Florida, Rise of the Creative Class
  14. 14. One way of innovation…Science/Technology New product
  15. 15. More ways of innovation… Science Technology •  New product •  New service •  New processCreativity •  New business model Culture Society •  New answers Arts Market •  …
  16. 16. Creative people cluster
  17. 17. The role of cities and regions
  18. 18. WHAT DO WE DO?
  19. 19. Our mission Make Make creative entrepreneurial Flanders more Flanders more entrepreneurial creative
  20. 20. Target groups CREATIVE REGION Policy Set the framework Organisation Allow & support creativity Individual Think creative
  21. 21. Activities Research Inspire Activate
  22. 22. Build knowledge Scientific research on entrepreneurial creativity
  23. 23. Inspire Inspiring Events & Talks
  24. 24. Activate Generate creative ideas Create awareness
  25. 25. Activate Coworking space Coworking network
  26. 26. Activate Creative Tools
  27. 27. Creative Industries One strategy I-POD Stimulate entrepreneurship I-CREATIV E Enhance Crossovers
  28. 28. INTERNATIONAL PROJECTS
  29. 29. Districts of Creativity Network
  30. 30. Reverse mission
  31. 31. CREATIVE TOOLSLast November the Creative Tools projectwas launched by Flanders DC togetherwith CIDA, Chamber of Commerce ofTerrassa and Creative Tampere.This Leonardo da Vinci transfer ofinnovation project wants to address twosubjects: How can you make theentrepreneurial class more creative? Howcan you make the creative class moreentrepreneurial?
  32. 32. EXPERIENCE BASEDthe toolboxGoodies forBUSINESS DEVELOPMENTProvide local and regional public sectorbusiness consultants with knowledge ofand insight into creative businessapproaches and the dynamics ofexperience-based business developmentEnable business consultants to supportand inspire local companies to bringingcreative approaches into the company,its marketing and product developmentprocesses.
  33. 33. Thank you! Carlo Vuijlsteke Project Manager – Creative Industries Carlo.vuijlsteke@flandersdc.be Twitter: @cvuijlst

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