Making Creativity Happen

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CARLO VUIJLSTEKE – EICI WORKSHOP – NOVEMBER 18, 2011, GENK …

CARLO VUIJLSTEKE – EICI WORKSHOP – NOVEMBER 18, 2011, GENK

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  • 1. Making Creativity Happen Flanders District of Creativity CARLO VUIJLSTEKE – EICI WORKSHOP – NOVEMBER 18, 2011, GENK
  • 2. Challenges ahead…
  • 3. Wanted: a new economic model Finland?Prosperity per capita Flanders Innovation driven economy China & India Productivity driven economy Factor driven Strength= Strength= Strength= economy Low cost Efficiency Creativity
  • 4. A Market Space
  • 5. Too many choices…
  • 6. 3 Crucial questions•  “Can a computer do it faster?”•  “Can someone overseas do it cheaper?”•  “Is what I’m offering in demand in an age of abundance?” - Daniel Pink, A Whole New Mind
  • 7. “Human creativity is the ultimate economic resource” - Richard Florida, Rise of the Creative Class
  • 8. One way of innovation…Science/Technology New product
  • 9. More ways of innovation… Science Technology •  New product •  New service •  New processCreativity •  New business model Creative Society •  New answersIndustries Market •  …
  • 10. Our mission Make Make creative entrepreneurial Flanders more Flanders more entrepreneurial creative
  • 11. Target groups CREATIVE REGION Policy Set the framework Organisation Allow & support creativity Individual Think creative
  • 12. Activities Research Inspire Activate
  • 13. Build knowledge Scientific research on entrepreneurial creativity
  • 14. Inspire Inspiring Events & Talks
  • 15. Activate Generate creative ideas Create awareness
  • 16. Activate Coworking space Coworking network
  • 17. Activate Creative Tools
  • 18. INTERNATIONAL PROJECTS
  • 19. Districts of Creativity Network
  • 20. Reverse mission
  • 21. CREATIVE TOOLSLast November the Creative Tools projectwas launched by Flanders DC togetherwith CIDA, Chamber of Commerce ofTerrassa and Creative Tampere.This Leonardo da Vinci transfer ofinnovation project wants to address twosubjects: How can you make theentrepreneurial class more creative? Howcan you make the creative class moreentrepreneurial?
  • 22. EXPERIENCE BASEDthe toolboxGoodies forBUSINESS DEVELOPMENTProvide local and regional public sectorbusiness consultants with knowledge ofand insight into creative businessapproaches and the dynamics ofexperience-based business developmentEnable business consultants to supportand inspire local companies to bringingcreative approaches into the company,its marketing and product developmentprocesses.
  • 23. Creative Industries?
  • 24. Creative Minds
  • 25. Definition?
  • 26. Music Visual Arts Fashion Architec- Design ture CreativePrintedMedia Industries Audiovisual Arts in Flanders Communi- Performing cation & Arts Advertising Gaming New Media Cultural Heritage
  • 27. 25 organisations12 creative sectors
  • 28. Impact?
  • 29. >120.000 € 7 billionPeople work in the Added value of thecreative industries Creative IndustriesEconomic Impact
  • 30. A Common Strategy
  • 31. Position Paper 6 priority themes More than 50 policy and sector recommendations
  • 32. Improveentrepreneurial skills
  • 33. Enhance Crossovers
  • 34. Thank you! Carlo Vuijlsteke Project Manager – Creative Industries Carlo.vuijlsteke@flandersdc.be Twitter: @cvuijlst