www.flancointeractiv.ro is the most daring electroIT content platform in Romania.

1. Powered by Flanco

2. www.flancointeractiv.ro is the most daring electroIT content
platform in Romania.

3. WHY the
need for this
platform?

4. To support the Flanco commitment of “Mereu peste
asteptari”
To project in the virtual space the message “At Flanco we
are selling more than just items, we are making your life
more enjoyable”
To offer support to those whom are planning to buy new
electroIT goods, as well as those who already bought them
but need advice on how to use them or any extra
information about them
*GfK Romania Presentation prepared for Magazinul Progresiv - March 21st 2013

5. Because the benefits of
electroIT products with
premium technical
specifications need to be
explained to the average
consumer in an easy to
understand, friendly
editorial language;

6. FlancoInteractiv = Opinion leader in the electroIT
segment, offering quality consulting services for offline as
well as online shoppers.
21% of the romanian shoppers are
Extreme Shoppers*;
The purchase process takes 30 to 90
days. During this time, the online
information influencez the purchase
decision *;
*GfK Romania Presentation prepared for Magazinul Progresiv - March 21st 2013

7.
HOW?

8. - to contribute at integrating technology in
everyday life, through the most dynamic online
communication platform;
- to increase the retention rate of consumers
through interactive and coherent editorial
content, tutorials and pertinent reviews;
- to introduce and present the latest products,
technologies and their benefits through a
friendly and accessible language, written by a
team with a vast editorial experience.
Flanco
aims

9. Review
Video tutorials
www.flancointeractiv.ro/tutoriale
Types of content

10. Text tutorials
Articles by category
ex: Pentru Acasa
http://www.flancointeractiv.ro/viata-cu-flanco/acasa

11.
Launch
and
Media
coverage

12. The platform was launched
on the 11th
of April 2013 and
was backed up by an online
advertising campaign and
intense media presence

13.
Wall-street.ro
Forbes
Media Coverage

14.
Gadge(T)rends Magazine
Business Magazin

15.
Ele.ro
Kudika.ro