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Six reasons to work with Fjord
1 Fjord has long experience in cross-platform design
Founded in 2001 in London by three digital pioneers: Mike Beeston, Mark Curtis
and Olof Schybergson.
2 Fjord has key skills in User Experience
With our 75 full time employees we cover technical architecture, product
management, interaction design, graphic design, motion design, service
design, user insight research, and advanced digital marketing.
3 Fjord has leading design talent
Fjord work has won 8 industry awards during 2008 and 2009, including 3
Global Mobile Awards in Barcelona 2009.
4 Fjord clients come back for more
Fjord has worked with Nokia and Orange since 2002, and the BBC since 2004.
5 Fjord management is globally recognized
Christian Lindholm, former head of User Experience for Nokia and VP of
mobile products for Yahoo; Chris Liu, former head of UE for Sony Europe, and
many more leading talents.
6 Fjord is a global player
We have customers across the globe, from Korea to California. Our office
footprint is international: London, Berlin, Helsinki and New York.
Yahoo! Go for Mobile versions 2, 3, and 4
Since 2005 Fjord has collaborated Fjord was driving the early UI concept
closely with Yahoo to innovate, design, and design of Yahoo Go 2.0, from early
and bring to market Yahoo’s mobile 2007, and has helped Yahoo design
products. teams with later versions.
The challenge has been to offer a Fjord has been involved in the end-to-
consistent way for end users to end final implementation by working
interact with Yahoo’s diverse services, closely together with client, both in
across all key mobile platforms. Europe and in the US.
Yahoo Go 2.0, launched in early
2007, has been widely recognized as
an industry benchmark for excellent
mobile user experiences, and won a
Global Mobile Award in 2008 for Best
Mobile Infotainment Portal.
The application integrated a wide
range of Yahoo services in one easy-to-
use experience – from Flickr and Mail
to Yahoo Local and News.
Yahoo Go 3.0 launched in early 2008,
and the most recent Yahoo application
offering was launched at the Mobile
World Congress in February 2009.
These releases have further improved
the mobile offering from Yahoo.
BBC iPlayer Mobile
In 2005 Fjord won the pitch to create successfully extended the iPlayer
the first tangible manifestation of brand to the mobile device.
the BBC iPlayer. The initial target While the mobile iPlayer experience
platforms were computers and the is rich and visual and offers access to
TV. Fjord helped BBC with visual and thousands of programmes, it is also an
interaction design, and with strategic experience that is elegant and easy to
advice. use. Feedback from user testing has
been excellent, with one memorable
In 2008 our challenge was to comment being ‘Even an idiot could
transfer this hugely successful and use this service.’
revolutionary online TV and radio
catch up service to the mobile phone, The BBC iPlayer for mobile won a
Global Mobile Award at MWC in
and we also helped extend the
offering to live programming. Barcelona in February 2009, for ‘Best
Mobile Music or Video Service’. The
The iPlayer is known as an innovative judge’s comment was: “This is a
proposition, so Fjord identified the very appealing application that has
capabilities of the targeted devices taken the online world by storm.
and decided to try to push the Other broadcasters - both public
devices as far as possible. After some and commercial - should be trying to
technical experimentation we created achieve similar levels of engagement
a design that is both natively mobile with the audience on all devices.”
and recognisably a website.
Working in quick iterations with
well-defined features, we were able
to scale the service smoothly to
increasing complexity, and we
Flirtomatic is a light-hearted digital interfaces. The service started
flirting service with serious business as a Fjord concept without a ‘client’,
intentions. The service concept for and Fjord took a lead role in securing
Flirtomatic was invented at Fjord, and funding for build and launch, and has
the offering was subsequently spun been closely involved in setting up
out from Fjord, and is now operating Flirtomatic as an independently run
as an independent service business. operation. As the original conceiver
and champion of the Flirtomatic
The original brief at Fjord was to service, Fjord’s approach has been
create and implement an interesting focused on service and business
service concept that uses cutting edge innovation.
mobile technology; to design the look
& feel, user experience and overall Flirtomatic launched as a consumer
brand identity; to assist in creation proposition in 2005, and has become
of business case and go-to-market a benchmark for cross-platform
strategy and all other aspects of excellence, with high usage on both
service launch. Then to solve interface web and mobile. Flirtomatic has won
multiple awards, including Mobile
challenges cross-platform: on the
Entertainment Best Community
web, the mobile, and the iPhone/iPod
2008, MEFFY Best Community
2008. Flirtomatic has over 1 million
Fjord created and championed the registered users in the UK alone, and
service theme (flirting), invented has recently launched in Germany.
the service name, invented the The service generates over 1000 page
key features of the service (from views per user per month.
Flirtograms to Supersnogs), and was
instrumental in the design of all
NewBay LifeCache won the Global
Fjord worked with NewBay to bring
Mobile Award for ‘Best Service
social networking services to a
Delivery Platform’ at MWC in
mobile audience. NewBay’s LifeCache
service is one of the key solutions Barcelona in February 2009.
that NewBay offers its operator
clients. The service allows users to
create, store, view and share user-
generated content. Fjord was asked
to conceive and design a generic
application on top of existing NewBay
server architectures, resulting in an
experience that is strong enough to be
white labeled by carriers, but flexible
enough to customise.
Intensive workshops with the NewBay
team helped to probe the opportunity
and resources. Fjord then presented a
service concept and worked in quick,
agile iterations to refine it in lockstep
with NewBay’s existing software
The outcome of Fjord’s design work
consisted of a refined service concept,
and detailed visual and interaction
Get in touch!
Fjord Berlin Fjord Group
Oliver Keizers Christian Lindholm
Sales Director Managing Partner
M +49 (172) 349 11 00 M +44 798 513 58 40
Fjord Helsinki www.fjordnet.com
M +358 40 771 3080
Business Development Director
M +44 777 193 57 74
Fjord New York
M +1 617 848 44 15