Fjord 2009 Introduction
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Fjord 2009 Introduction Document Transcript

  • 1. Six reasons to work with Fjord 1 Fjord has long experience in cross-platform design Founded in 2001 in London by three digital pioneers: Mike Beeston, Mark Curtis and Olof Schybergson. 2 Fjord has key skills in User Experience With our 75 full time employees we cover technical architecture, product management, interaction design, graphic design, motion design, service design, user insight research, and advanced digital marketing. 3 Fjord has leading design talent Fjord work has won 8 industry awards during 2008 and 2009, including 3 Global Mobile Awards in Barcelona 2009. 4 Fjord clients come back for more Fjord has worked with Nokia and Orange since 2002, and the BBC since 2004. 5 Fjord management is globally recognized Christian Lindholm, former head of User Experience for Nokia and VP of mobile products for Yahoo; Chris Liu, former head of UE for Sony Europe, and many more leading talents. 6 Fjord is a global player We have customers across the globe, from Korea to California. Our office footprint is international: London, Berlin, Helsinki and New York.
  • 2. Yahoo! Go for Mobile versions 2, 3, and 4 Since 2005 Fjord has collaborated Fjord was driving the early UI concept closely with Yahoo to innovate, design, and design of Yahoo Go 2.0, from early and bring to market Yahoo’s mobile 2007, and has helped Yahoo design products. teams with later versions. The challenge has been to offer a Fjord has been involved in the end-to- consistent way for end users to end final implementation by working interact with Yahoo’s diverse services, closely together with client, both in across all key mobile platforms. Europe and in the US. Yahoo Go 2.0, launched in early 2007, has been widely recognized as an industry benchmark for excellent mobile user experiences, and won a Global Mobile Award in 2008 for Best Mobile Infotainment Portal. The application integrated a wide range of Yahoo services in one easy-to- use experience – from Flickr and Mail to Yahoo Local and News. Yahoo Go 3.0 launched in early 2008, and the most recent Yahoo application offering was launched at the Mobile World Congress in February 2009. These releases have further improved the mobile offering from Yahoo.
  • 3. BBC iPlayer Mobile In 2005 Fjord won the pitch to create successfully extended the iPlayer the first tangible manifestation of brand to the mobile device. the BBC iPlayer. The initial target While the mobile iPlayer experience platforms were computers and the is rich and visual and offers access to TV. Fjord helped BBC with visual and thousands of programmes, it is also an interaction design, and with strategic experience that is elegant and easy to advice. use. Feedback from user testing has been excellent, with one memorable In 2008 our challenge was to comment being ‘Even an idiot could transfer this hugely successful and use this service.’ revolutionary online TV and radio catch up service to the mobile phone, The BBC iPlayer for mobile won a Global Mobile Award at MWC in and we also helped extend the offering to live programming. Barcelona in February 2009, for ‘Best Mobile Music or Video Service’. The The iPlayer is known as an innovative judge’s comment was: “This is a proposition, so Fjord identified the very appealing application that has capabilities of the targeted devices taken the online world by storm. and decided to try to push the Other broadcasters - both public devices as far as possible. After some and commercial - should be trying to technical experimentation we created achieve similar levels of engagement a design that is both natively mobile with the audience on all devices.” and recognisably a website. Working in quick iterations with well-defined features, we were able to scale the service smoothly to increasing complexity, and we
  • 4. Flirtomatic Flirtomatic is a light-hearted digital interfaces. The service started flirting service with serious business as a Fjord concept without a ‘client’, intentions. The service concept for and Fjord took a lead role in securing Flirtomatic was invented at Fjord, and funding for build and launch, and has the offering was subsequently spun been closely involved in setting up out from Fjord, and is now operating Flirtomatic as an independently run as an independent service business. operation. As the original conceiver and champion of the Flirtomatic The original brief at Fjord was to service, Fjord’s approach has been create and implement an interesting focused on service and business service concept that uses cutting edge innovation. mobile technology; to design the look & feel, user experience and overall Flirtomatic launched as a consumer brand identity; to assist in creation proposition in 2005, and has become of business case and go-to-market a benchmark for cross-platform strategy and all other aspects of excellence, with high usage on both service launch. Then to solve interface web and mobile. Flirtomatic has won multiple awards, including Mobile challenges cross-platform: on the Entertainment Best Community web, the mobile, and the iPhone/iPod 2008, MEFFY Best Community Touch. 2008. Flirtomatic has over 1 million Fjord created and championed the registered users in the UK alone, and service theme (flirting), invented has recently launched in Germany. the service name, invented the The service generates over 1000 page key features of the service (from views per user per month. Flirtograms to Supersnogs), and was instrumental in the design of all
  • 5. NewBay LifeCache NewBay LifeCache won the Global Fjord worked with NewBay to bring Mobile Award for ‘Best Service social networking services to a Delivery Platform’ at MWC in mobile audience. NewBay’s LifeCache service is one of the key solutions Barcelona in February 2009. that NewBay offers its operator clients. The service allows users to create, store, view and share user- generated content. Fjord was asked to conceive and design a generic application on top of existing NewBay server architectures, resulting in an experience that is strong enough to be white labeled by carriers, but flexible enough to customise. Intensive workshops with the NewBay team helped to probe the opportunity and resources. Fjord then presented a service concept and worked in quick, agile iterations to refine it in lockstep with NewBay’s existing software engineering process. The outcome of Fjord’s design work consisted of a refined service concept, and detailed visual and interaction design solutions.
  • 6. Get in touch! Fjord Berlin Fjord Group Oliver Keizers Christian Lindholm Sales Director Managing Partner M +49 (172) 349 11 00 M +44 798 513 58 40 Fjord Helsinki Jan Luukkonen Sales Director M +358 40 771 3080 Fjord London Joachim Hoffmann Business Development Director M +44 777 193 57 74 Fjord New York Prashant Agarwal Managing Director M +1 617 848 44 15