Making An
Exhibition Of
 Yourselves

Fergus Bisset



                1
who am I?




            2
who am I?
- a design researcher




                        3
who am I?
- a design researcher
designing an exhibition
at the design museum
       realworlddesign
       how ergonomics ...
who am I?                 Scientist


- a design researcher
                        (Ergonomist)




in public engagement
...
whoBrunel is:I?
Made in am

- Creative Director of
Made in international reputation:
                Brunel last year
A br...
why am I here?




                 7
why am I here?
- to explain why public engagement is
important




                                        8
why am I here?
- to explain why public engagement is
important
- to give you an insight into successful
public engagement
...
why am I here?
- to explain why public engagement is
important
- to give you an insight into successful
public engagement
...
what is public engagement?




                             11
what is public engagement?
- relating to members of the public




                                      12
what is public engagement?
- relating to members of the public
- communicating your work to other
people




             ...
what is public engagement?
- relating to members of the public
- communicating your work to other
people
- your current as...
what are you required to
do?




                           15
what are you required to
do?
- work in a team




                           16
what are you required to
do?
- work in a team
- develop an engagement /
communication strategy




                       ...
what are you required to
do?
- work in a team
- develop an engagement or
communication strategy
- design and present ‘an e...
your engagement strategy:




                            19
your engagement strategy:
- what is your subject matter?




                                 20
your engagement strategy:
- what is your subject matter?
- who is your audience?




                                 21
your engagement strategy:
- what is your subject matter?
- who is your audience?
- what is the message you want them to
ta...
realworlddesign
       how ergonomics makes things better


engagement strategy:
- what is your subject matter?

 ergonomi...
realworlddesign
       how ergonomics makes things better


engagement strategy:
- who are your audience?

 visitors to th...
25
engagement strategy:
- what can you find out about your
  audience?

 interviews, market research




                    ...
engagement strategy:
- what do your audience already know
about your chosen subject?




                                 ...
engagement strategy:
- what do your audience already know
about your chosen subject?

- what more do they want to know?


...
29
development of personas:
- create characters or personas of your
audience / visitors so that all the team
know who you are...
realworlddesign
on Hierarchy
   Definition           how ergonomics makes things better




                  EC
  ic Conte...
- know the theme of your exhibition.




                                       32
- know the theme of your exhibition.
- know who your target audience are.




                                       33
- know the theme of your exhibition.
- know who your target audience are.
- know what experience your audience
already has...
- know the theme of your exhibition.
- know who your target audience are.
- know what experience your audience
already has...
What your audience wants to know then
becomes your OUTCOME GOAL.




                                        36
What your audience wants to know then
becomes your OUTCOME GOAL.

Everything about your exhibition has to help
achieve thi...
realworlddesign
Made in Brunel is:
       how ergonomics makes things better


“To demonstrate how ergonomics is making
th...
Now that you know your OUTCOME GOAL
you can begin to think about how you are
going to brand and design your exhibition.


...
- Brainstorm visual ideas and gather
inspiration for how to represent your
chosen theme.




                             ...
- Brainstorm visual ideas and gather
inspiration for how to represent your
chosen theme.
- Develop brand / design guidelin...
At this stage in the project:
- Everyone in the team needs to agree on
the OUTCOME GOAL of the exhibition.




           ...
At this stage in the project:
- Everyone in the team needs to agree on
the OUTCOME GOAL of the exhibition.
- Who the inten...
At this stage in the project:
- Everyone in the team needs to agree on
the OUTCOME GOAL of the exhibition.
- Who the inten...
The final stage then is to actually start
designing the exhibition!




                                            45
The final stage then is to actually start
designing the exhibition!

This involves breaking the whole exhibition
down into...
realworlddesign
                          how ergonomics makes things better




Chairs                 Electronics       ...
- This can involve another brainstorm
session with the whole team.
- Or more interviews or research with the
intended visi...
Show how ergonomics
       AIM:    makes things better

   BRAND /
                  realworlddesign
    DESIGN
GUIDELINES...
You might assign each team member with
responsibility for one EXHIBIT each, or
you could work in smaller groups on each
TH...
It is worth bearing in mind at this point
that visitors have different preferences.

Your exhibition should attempt to use...
It is important as a team to write down all
the TASKS in a simple list or in a GANTT
Chart, indicating how long it is goin...
Task Name                                                  Duration         Start           Finish                        ...
In conclusion then:




                      54
In conclusion then:
- Agree who the intended visitors are.




                                         55
In conclusion then:
- Agree who the intended visitors are.
- Define the OUTCOME of the exhibition.




                   ...
In conclusion then:
- Agree who the intended visitors are.
- Define the OUTCOME of the exhibition.
- Agree the brand / des...
In conclusion then:
- Agree who the intended visitors are.
- Define the OUTCOME of the exhibition.
- Agree the brand / des...
In conclusion then:
- Agree who the intended visitors are.
- Define the OUTCOME of the exhibition.
- Agree the brand / des...
Thank you!

     Any questions?

fergus.bisset@brunel.ac.uk




                             60
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Public Engagement and Exhibition Design

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A lecture I gave to Level 2 Design students at Brunel University on some of my recent work and experiences in adopting a human centred approach to public engagement, with guidance on how to structure their own virtual world exhibition projects

Transcript of "Public Engagement and Exhibition Design"

  1. 1. Making An Exhibition Of Yourselves Fergus Bisset 1
  2. 2. who am I? 2
  3. 3. who am I? - a design researcher 3
  4. 4. who am I? - a design researcher designing an exhibition at the design museum realworlddesign how ergonomics makes things better 4
  5. 5. who am I? Scientist - a design researcher (Ergonomist) in public engagement Designer User 5
  6. 6. whoBrunel is:I? Made in am - Creative Director of Made in international reputation: Brunel last year A brand with an 09 6
  7. 7. why am I here? 7
  8. 8. why am I here? - to explain why public engagement is important 8
  9. 9. why am I here? - to explain why public engagement is important - to give you an insight into successful public engagement 9
  10. 10. why am I here? - to explain why public engagement is important - to give you an insight into successful public engagement - to give you the chance to ask questions 10
  11. 11. what is public engagement? 11
  12. 12. what is public engagement? - relating to members of the public 12
  13. 13. what is public engagement? - relating to members of the public - communicating your work to other people 13
  14. 14. what is public engagement? - relating to members of the public - communicating your work to other people - your current assignment... 14
  15. 15. what are you required to do? 15
  16. 16. what are you required to do? - work in a team 16
  17. 17. what are you required to do? - work in a team - develop an engagement / communication strategy 17
  18. 18. what are you required to do? - work in a team - develop an engagement or communication strategy - design and present ‘an exhibition’ 18
  19. 19. your engagement strategy: 19
  20. 20. your engagement strategy: - what is your subject matter? 20
  21. 21. your engagement strategy: - what is your subject matter? - who is your audience? 21
  22. 22. your engagement strategy: - what is your subject matter? - who is your audience? - what is the message you want them to take away with them when they leave? 22
  23. 23. realworlddesign how ergonomics makes things better engagement strategy: - what is your subject matter? ergonomics 23
  24. 24. realworlddesign how ergonomics makes things better engagement strategy: - who are your audience? visitors to the design museum 24
  25. 25. 25
  26. 26. engagement strategy: - what can you find out about your audience? interviews, market research 26
  27. 27. engagement strategy: - what do your audience already know about your chosen subject? 27
  28. 28. engagement strategy: - what do your audience already know about your chosen subject? - what more do they want to know? 28
  29. 29. 29
  30. 30. development of personas: - create characters or personas of your audience / visitors so that all the team know who you are communicating to. 30
  31. 31. realworlddesign on Hierarchy Definition how ergonomics makes things better EC ic Context Ergonomics Professional / Student mic method in this exhibit ign Context DC Creative Professional / implemented Student metholology tal Context AC Member of the Public ology and its duct better? Affordances) PF Interactive and Evaluative or evaluative of the exhibit Aspects of the Exhibit 31 Affordances)
  32. 32. - know the theme of your exhibition. 32
  33. 33. - know the theme of your exhibition. - know who your target audience are. 33
  34. 34. - know the theme of your exhibition. - know who your target audience are. - know what experience your audience already has of your theme. 34
  35. 35. - know the theme of your exhibition. - know who your target audience are. - know what experience your audience already has of your theme. - know what more they want to find out. 35
  36. 36. What your audience wants to know then becomes your OUTCOME GOAL. 36
  37. 37. What your audience wants to know then becomes your OUTCOME GOAL. Everything about your exhibition has to help achieve this OUTCOME GOAL. 37
  38. 38. realworlddesign Made in Brunel is: how ergonomics makes things better “To demonstrate how ergonomics is making things better all around us.” A brand with an international reputation: “To demonstrate the quality of graduates from the School of Engineering and Design.” 09 38
  39. 39. Now that you know your OUTCOME GOAL you can begin to think about how you are going to brand and design your exhibition. 39
  40. 40. - Brainstorm visual ideas and gather inspiration for how to represent your chosen theme. 40
  41. 41. - Brainstorm visual ideas and gather inspiration for how to represent your chosen theme. - Develop brand / design guidelines to ensure that the work of everyone in the team is consistent. 41
  42. 42. At this stage in the project: - Everyone in the team needs to agree on the OUTCOME GOAL of the exhibition. 42
  43. 43. At this stage in the project: - Everyone in the team needs to agree on the OUTCOME GOAL of the exhibition. - Who the intended visitors are. 43
  44. 44. At this stage in the project: - Everyone in the team needs to agree on the OUTCOME GOAL of the exhibition. - Who the intended visitors are. - What the brand / design guidelines for the exhibition will be. 44
  45. 45. The final stage then is to actually start designing the exhibition! 45
  46. 46. The final stage then is to actually start designing the exhibition! This involves breaking the whole exhibition down into individual THEMES and EXHIBITS. 46
  47. 47. realworlddesign how ergonomics makes things better Chairs Electronics Workplaces In The Home Transport The Museum 47
  48. 48. - This can involve another brainstorm session with the whole team. - Or more interviews or research with the intended visitors to the exhibition. - Or visiting existing exhibitions for inspiration. 48
  49. 49. Show how ergonomics AIM: makes things better BRAND / realworlddesign DESIGN GUIDELINES: THEMES: EXHIBITS: 49
  50. 50. You might assign each team member with responsibility for one EXHIBIT each, or you could work in smaller groups on each THEME 50
  51. 51. It is worth bearing in mind at this point that visitors have different preferences. Your exhibition should attempt to use: - VISUAL - AUDITORY - INTERACTIVE / 3D COMPONENTS 51
  52. 52. It is important as a team to write down all the TASKS in a simple list or in a GANTT Chart, indicating how long it is going to take to complete each TASK or EXHIBIT and who is responsible for each task. 52
  53. 53. Task Name Duration Start Finish 2009 2010 A S O N D J F M A M J J A S O N D J F Making Things Better project 392 days Mon 01/09/08 Mon 01/03/10 Phase 1: Pre-design 112 days Mon 01/09/08 Tue 03/02/09 Exhibition storyboard development 3 mons Mon 01/09/08 Mon 01/12/08 Title and imagery 4 mons Mon 01/09/08 Wed 31/12/08 Appoint graphic designers 1 day Mon 05/01/09 Mon 05/01/09 Exhibit concept development 2 mons Wed 03/12/08 Mon 02/02/09 Appoint exhibition designers 1 day Tue 03/02/09 Tue 03/02/09 Design brief sign-off 1 day Tue 03/02/09 Tue 03/02/09 03/02 Website development 4 mons Mon 01/09/08 Wed 31/12/08 Website launch 1 day Tue 04/11/08 Tue 04/11/08 04/11 Phase 2: Design development 69 days Wed 04/02/09 Mon 11/05/09 Exhibit prototype development 3 mons Wed 04/02/09 Wed 06/05/09 Research & agree loan items 3 mons Wed 04/02/09 Wed 06/05/09 Final exhibit list 1 day Thu 07/05/09 Thu 07/05/09 Exhibition design sign-off 1 day Fri 08/05/09 Fri 08/05/09 08/05 Construction contract appointed 1 day Mon 11/05/09 Mon 11/05/09 Exhibition texts / guide development 3 mons Wed 04/02/09 Wed 06/05/09 Phase 3: Production 72 days Tue 12/05/09 Wed 19/08/09 Final artwork 3 mons Tue 12/05/09 Tue 11/08/09 Construction of exhibition 3 mons Tue 12/05/09 Tue 11/08/09 Transportation & insurance 1 wk Wed 12/08/09 Tue 18/08/09 Risk assessment 1 wk Wed 12/08/09 Tue 18/08/09 Installation schedule produced 1 day Wed 19/08/09 Wed 19/08/09 19/08 Phase 4: Installation 53 days Thu 20/08/09 Mon 02/11/09 Exhibit transport & condition reports 1 wk Thu 20/08/09 Wed 26/08/09 On-site set construction 2 wks Thu 27/08/09 Wed 09/09/09 Object installation 1 mon Thu 10/09/09 Fri 09/10/09 Graphics installation 1 mon Thu 10/09/09 Fri 09/10/09 Lighting installation 1 mon Thu 10/09/09 Fri 09/10/09 Risk asessment actions 2 wks Mon 19/10/09 Fri 30/10/09 Cleaning, maintenance and invigilator briefing 1 day Mon 02/11/09 Mon 02/11/09 Event preparation 2 mons Thu 20/08/09 Tue 20/10/09 Phase 5: Launch 85 days Tue 03/11/09 Sun 28/02/10 Media / private receptions 1 day Tue 03/11/09 Tue 03/11/09 Task Milestone External Tasks t: Making Things Better 53 Fri 05/12/08 Progress Summary
  54. 54. In conclusion then: 54
  55. 55. In conclusion then: - Agree who the intended visitors are. 55
  56. 56. In conclusion then: - Agree who the intended visitors are. - Define the OUTCOME of the exhibition. 56
  57. 57. In conclusion then: - Agree who the intended visitors are. - Define the OUTCOME of the exhibition. - Agree the brand / design guidelines. 57
  58. 58. In conclusion then: - Agree who the intended visitors are. - Define the OUTCOME of the exhibition. - Agree the brand / design guidelines. - Plan and allocate individual responsibilities. 58
  59. 59. In conclusion then: - Agree who the intended visitors are. - Define the OUTCOME of the exhibition. - Agree the brand / design guidelines. - Plan and allocate individual responsibilities. - Accommodate as wide a range of users as possible. 59
  60. 60. Thank you! Any questions? fergus.bisset@brunel.ac.uk 60

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