How is this relevant to me? A Human Centred Approach to Public Engagement

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A presentation given as part of the Human-Centred Design Institute (HCDI) Seminar series. This is an outline sketch of some of the theoretical work behind a public engagement project I'm working on and the part time Masters in Design Research that I'm also pursuing.

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How is this relevant to me? A Human Centred Approach to Public Engagement

  1. 1. HCDI SEMINAR - 28TH APRIL 2009 Hello and welcome! How is this relevant to me? Developing a human centred approach to public engagement. Fergus Bisset design Human Centred realworlddesign Design Institute research makes things better how ergonomics www.hcdi.org.uk
  2. 2. HCDI SEMINAR - 28TH APRIL 2009 Background to Public Engagement In the literature there are examples of the terms: “Engagement and motivation...[being]...used interchangeably” (Kay and Knaack, 2008) design Human Centred realworlddesign Design Institute research makes things better how ergonomics www.hcdi.org.uk
  3. 3. HCDI SEMINAR - 28TH APRIL 2009 Background to Public Engagement Public engagement with science is defined as: “Encouraging reflection upon the social and ethical consequences of one’s work.” (EPSRC, 2007). design Human Centred realworlddesign Design Institute research makes things better how ergonomics www.hcdi.org.uk
  4. 4. HCDI SEMINAR - 28TH APRIL 2009 Background to Public Engagement “A consistent theme [of Public Engagement is]... understanding [your] audience...their knowledge, interests and needs...and how you might address them.” (EPSRC, 2003) design Human Centred realworlddesign Design Institute research makes things better how ergonomics www.hcdi.org.uk
  5. 5. HCDI SEMINAR - 28TH APRIL 2009 Background to Public Engagement However, “...good science only comes when we make abstract machine like pictures that do not let our feelings or judgements...get in the way.” (Alexander, 2003) design Human Centred realworlddesign Design Institute research makes things better how ergonomics www.hcdi.org.uk
  6. 6. HCDI SEMINAR - 28TH APRIL 2009 How is this relevant to me? Currently a research assistant to Mark Young working on a public engagement project realworlddesignhow ergonomics makes things better engaging the public with Ergonomics at The Design Museum. http://www.realworlddesign.org how is this relevant to me? developing a human centred approach to public engagement.
  7. 7. HCDI SEMINAR - 28TH APRIL 2009 How is this relevant to me? Conducting a part time MPhil supervised by Mark Young and Hua Dong titled - Intrinsically Motivating Design. how is this relevant to me? developing a human centred approach to public engagement.
  8. 8. HCDI SEMINAR - 28TH APRIL 2009 How is this relevant to me? I graduated last year with BA in Industrial Design and Technology from right here in Brunel. In my final year I was Creative Director of Made in Brunel, which is in itself a public engagement project. Made in Brunel is: A brand with an international reputation: how is this relevant to me? developing a human centred approach to public engagement.
  9. 9. HCDI SEMINAR - 28TH APRIL 2009 How is this relevant to me? I was also a ski racer.
  10. 10. HCDI SEMINAR - 28TH APRIL 2009 How is this relevant to me? And professional ski instructor. how is this relevant to me? developing a human centred approach to public engagement.
  11. 11. HCDI SEMINAR - 28TH APRIL 2009 The Slide Heading The Slide Content how is this relevant to me? developing a human centred approach to public engagement.
  12. 12. HCDI SEMINAR - 28TH APRIL 2009 The Slide Heading The Slide Content how is this relevant to me? developing a human centred approach to public engagement.
  13. 13. HCDI SEMINAR - 28TH APRIL 2009 The Slide Heading The Slide Content how is this relevant to me? developing a human centred approach to public engagement.
  14. 14. HCDI SEMINAR - 28TH APRIL 2009 How is this relevant to me? I have thus been inspired by the challenge of bridging the ‘knowledge gap’ between elite and novice athletes - Engaging the public with cross-country skiing. - Motivating participation with cross-country skiing. how is this relevant to me? developing a human centred approach to public engagement.
  15. 15. HCDI SEMINAR - 28TH APRIL 2009 Motivating Public Engagement How many cross-country skiers do we have in the room? how is this relevant to me? developing a human centred approach to public engagement.
  16. 16. HCDI SEMINAR - 28TH APRIL 2009 Motivating Public Engagement Awareness - Attracting people’s attention! how is this relevant to me? developing a human centred approach to public engagement.
  17. 17. HCDI SEMINAR - 28TH APRIL 2009 The Slide Heading The Slide Content how is this relevant to me? developing a human centred approach to public engagement.
  18. 18. HCDI SEMINAR - 28TH APRIL 2009 The Slide Heading how is this relevant to me? developing a human centred approach to public engagement.
  19. 19. HCDI SEMINAR - 28TH APRIL 2009 Motivating Public Engagement Relevance - How something is meaningful to people and how it connects with them. how is this relevant to me? developing a human centred approach to public engagement.
  20. 20. HCDI SEMINAR - 28TH APRIL 2009 The Slide Heading Fitness The Slide Content how is this relevant to me? developing a human centred approach to public engagement.
  21. 21. HCDI SEMINAR - 28TH APRIL 2009 The Slide Heading Fun The Slide Content how is this relevant to me? developing a human centred approach to public engagement.
  22. 22. HCDI SEMINAR - 28TH APRIL 2009 The Slide Heading Fresh Air The Slide Content how is this relevant to me? developing a human centred approach to public engagement.
  23. 23. HCDI SEMINAR - 28TH APRIL 2009 Motivating Public Engagement Confidence - How well you connect with people and make your subject matter relevant to them will affect how confident they feel about engaging with you. how is this relevant to me? developing a human centred approach to public engagement.
  24. 24. HCDI SEMINAR - 28TH APRIL 2009 Motivating Public Engagement Satisfaction - How successful people are in engaging with your subject will affect their satisfaction and the likelihood of their continued engagement. how is this relevant to me? developing a human centred approach to public engagement.
  25. 25. HCDI SEMINAR - 28TH APRIL 2009 Relationship of Self Confidence to Public Engagement Every time a learner succeeds or fails it results in a causal inference....the more a learner believes that the cause is something they can control or change, the more motivated they will be to engage with the task. Attribution Theory (Weiner, 1992) design research
  26. 26. HCDI SEMINAR - 28TH APRIL 2009 ARCS Model of Motivational Design (Keller, 1983) Awareness Awareness Relevance Satisfaction Relevance Confidence Satisfaction Con dence design research
  27. 27. HCDI SEMINAR - 28TH APRIL 2009 ARCS Model of Motivational Design (Keller, 1983) Awareness Awareness Relevance Satisfaction Relevance Confidence Satisfaction Con dence design research
  28. 28. HCDI SEMINAR - 28TH APRIL 2009 Public Engagement with Ergonomics How is Ergonomics relevant to all of us? realworlddesign how is this relevant to me? developing a human centred approach to public engagement. how ergonomics makes things better
  29. 29. HCDI SEMINAR - 28TH APRIL 2009 Public Engagement with Ergonomics We asked Ergonomists. realworlddesign how is this relevant to me? developing a human centred approach to public engagement. how ergonomics makes things better
  30. 30. HCDI SEMINAR - 28TH APRIL 2009 Public Engagement with Ergonomics We asked Ergonomists. SAFETY PERFORMANCE ENJOYMENT realworlddesign how is this relevant to me? developing a human centred approach to public engagement. how ergonomics makes things better
  31. 31. HCDI SEMINAR - 28TH APRIL 2009 Public Engagement with Ergonomics We asked visitors to The Design Museum. realworlddesign how is this relevant to me? developing a human centred approach to public engagement. how ergonomics makes things better
  32. 32. HCDI SEMINAR - 28TH APRIL 2009 Public Engagement with Ergonomics We asked visitors to The Design Museum. CHAIRS? realworlddesign how is this relevant to me? developing a human centred approach to public engagement. how ergonomics makes things better
  33. 33. A Day In The Life Theme HCDI SEMINAR - 28TH APRIL 2009 Public Engagement withEngagement Model of Ergonomics Public Perceptions Ergonomics of Chairs “Its the design of chairs...isn’t it...?” “I think the things we use on a daily basis. Ergonomics in the Home Something practical [are where Ergonomics is most important]” “I get the same phone each time, I just the Ergonomics of Electronic Devices upgraded model. So I know how it works and I know what it does. It’s easy.” “I work at a firm where we moved to brand Ergonomics of Workplaces new offices. It had a huge impact on morale...the new offices were beautifully designed.” “The Tube. The overcrowding. The Ergonomics of Public Transport temperature. The lack of trains. The whole environment really [requires more Ergonomic consideration]” realworlddesign how is this relevant to me? Visitors developing a human centred approach to public engagement. how ergonomics makes things better
  34. 34. HCDI SEMINAR - 28TH APRIL 2009 Public Engagement with Ergonomics In summary, The ergonomists wanted to tell visitors about things that they wouldn’t already know about. Whereas a Motivational Design approach would imply that making it relevant to people was more important. how is this relevant to me? developing a human centred approach to public engagement.
  35. 35. HCDI SEMINAR - 28TH APRIL 2009 The future of relevance How is this relevant to you? how is this relevant to me? developing a human centred approach to public engagement.
  36. 36. HCDI SEMINAR - 28TH APRIL 2009 A successful example of relevance how is this relevant to me? developing a human centred approach to public engagement.
  37. 37. HCDI SEMINAR - 28TH APRIL 2009 Is this a sucessful example of relevance? how is this relevant to me? developing a human centred approach to public engagement.
  38. 38. HCDI SEMINAR - 28TH APRIL 2009 Is this a sucessful example of relevance? how is this relevant to me? developing a human centred approach to public engagement.
  39. 39. HCDI SEMINAR - 28TH APRIL 2009 Is the future of relevance social? how is this relevant to me? developing a human centred approach to public engagement.
  40. 40. HCDI SEMINAR - 28TH APRIL 2009 The future of relevance? Social Media? how is this relevant to me? developing a human centred approach to public engagement.
  41. 41. HCDI SEMINAR - 28TH APRIL 2009 The future of relevance? Social Media Awareness? how is this relevant to me? developing a human centred approach to public engagement.
  42. 42. HCDI SEMINAR - 28TH APRIL 2009 The future of relevance? Social Media Awareness Relevance? how is this relevant to me? developing a human centred approach to public engagement.
  43. 43. HCDI SEMINAR - 28TH APRIL 2009 The future of relevance? Social Media Awareness Relevance? how is this relevant to me? developing a human centred approach to public engagement.
  44. 44. HCDI SEMINAR - 28TH APRIL 2009 The future of relevance? Social Media Awareness Relevance? how is this relevant to me? developing a human centred approach to public engagement.
  45. 45. HCDI SEMINAR - 28TH APRIL 2009 The future of relevance? Social Media Awareness Relevance Confidence? Satisfaction? how is this relevant to me? developing a human centred approach to public engagement.
  46. 46. HCDI SEMINAR - 28TH APRIL 2009 ‘Designing in’ Motivation Relevance is of immense potential to designers - particularly in the age of ‘context sensitive’ devices: - Heart Rate (physiologically relevant to the user) - GPS (physically relevant to the user) - Social Networking (socially relevant to the user) design research
  47. 47. HCDI SEMINAR - 28TH APRIL 2009 We have our networks: Made in Brunel is: A brand with an international reputation: Inclusive Design Research 09 how is this relevant to me? developing a human centred approach to public engagement.
  48. 48. HCDI SEMINAR - 28TH APRIL 2009 What can we do to increase our relevance? In the age of: how is this relevant to me? developing a human centred approach to public engagement.
  49. 49. HCDI SEMINAR - 28TH APRIL 2009 To start the discussion... How relevant was this presentation to you? design research
  50. 50. HCDI SEMINAR - 28TH APRIL 2009 Thank you very much! http://www.realworlddesign.org Email: fergus.bisset@brunel.ac.uk Blog: http://www.fergusbisset.com/blog Twitter: http://twitter.com/fergusbisset FriendFeed: http://friendfeed.com/ferg design research

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