Transcript of "FiveStars Loyalty Automation Overview"
FiveStars LoyaltyAutomation Platform 1
What FiveStars can do for you !• Get your customers to come back more frequently (average is 20% increase)• Encourage customers to spend more per visit• Turn your customers into social media advocates• Provide powerful automated tools for ongoing customer engagement after the sale• Use simple technology that every customer understands 2
Why does loyalty matter? ! We all know that loyalty is critical Customer loyalty is the single most important driver of growth and proﬁtability. HARVARD BUSINESS REVIEW Retailers with loyalty programs, on average, are 88% more proﬁtable than competitors who do not. DELOITTE RESEARCH SURVEYWith the rise of mobile andsocial, loyalty drives ampliﬁedword-of-mouth and naturalcustomer acquisition. 3
But developing an effective program is challenging Fortune 500s spend millions per year because they know a well-executed program is extremely proﬁtable ! Paper punch cards are messy, prone to fraud, and offer no tracking Smart phone apps are not yet worth the time—10% usage at best—and make many of your customers feel alienated Store-branded cards from POS vendors are 5 the worst of all worlds antiquated, disconnected from email and social media, and are completely overpriced 4
Loyalty has multiple dimensions In-Store Experience Attractive Rewards Ongoing Engagement• Great products and staff • Multiple reward options • Segment customers• Personalized service • Perceived value • Multi-channel delivery• Customer appreciation • Spend-based points • Automated notiﬁcations• Fast lines • Bonus opportunities • Social media integration 5
We are pioneering loyalty automation FIVESTARS LOYALTY AUTOMATION PLATFORM We take care of everything Point-of-Sale Merchant FiveStars Relationship Toolkit Card Manager• Customer information • Simple technology • Simple customer right on the POS everyone can use segmentation• Never slow down your • Impossible to lose • Text message & email line campaigns• Built in fraud control • Hundreds of thousands • Social media integration of card members 6
Improve your in-store customer experience INSTANTLY KNOW YOUR CUSTOMERS INFORMATION.NAME & HOW CLOSE THEY WHEN IT S ANY OTHER INFO ABOUT YOURPHONE NUMBER ARE TO A REWARD THEIR BIRTHDAY CUSTOMERS OF CHOICE 7
Engage your customers after the sale Engage customers after the sale Talk to your customers when they want, how they want, about what they want. 8
We customize programs for every business 10 Points = Free Coffee Buy 10 subs, 20 Points = Free Sandwich get one free! Spend $100 on 50% off every stationary, get 5th visit $5 off! $20 MINIMUM 9
We stand out from the competition &Who can Smartphone users that EVERYONEparticipate? download the appIntegration YES None – separate device (Phone or iPad)with POS?Customer YOUR EMPLOYEE iPadInteracts with...Avg 500+ 50-150Users/store VISITSData TRANSACTION VALUE Visits SKU DATA 10
We are co-founded by loyalty experts Victor Ho Matt Doka CEO, Co-founder CPO, Co-founder Advised industry-leading Fortune 500 brands on customer engagement and loyalty Clients include the largest department store chain in the US and a $25 billion CPG conglomerate Awarded rating of Distinctive at McKinsey (top 5 of 100 in nation) Rated #1 in group at Fixed Income Analyst Goldman Sachs (FIG at AVM (Global Macro Investment Banking) Hedge Fund) 3 degrees in 4 years at UPenn M&T program UC Berkeley. CFA as Magna Cum Laude 12
We have an all-star teamKilian Koepsell Chris Luo Patrick Eastburn Jingsong Wang Melissa HajjSoftware Marketing Sales Web DesignLead Scientist at Cal Global Head of SMB Built AT&Ti to 600 CTO and Co-founder Led design for iBooks(led project mapping Marketing at Facebook reps and $144M in at InciteBot (YC 08) and Compressor atthe human brain!) revenue over 5 years Apple Head of Acquisition Technical lead atPostgrad Mathematics Marketing, APAC at Experience running LOOKBOOK.nu (grew 14 years of experienceLecturer (King s College Google outside sales, call to 4.5M uniques/mo., designing mediaLondon) centers, and sales $1M+ annual revenue) editing apps, training electronic medicalNeural Computation CS + Econ double at records, corporateLecturer (Cal) Cal identities, and printPh.D., NeurosciencePh.D., Theoretical PhysicsM.A., Mathematics 13
We’re backed by leading Silicon Valley investors Chamath Palihapitiya - SVP of Growth and Mobile Facebook Vince Monical - Emerging Platforms Google, Benchmark EIRTechnology Jason Whitt - SVP of Corporate Development Reach Local Eric Stein - Local Markets Google, EVP of Digital Strategy Epsilon Local Jake Winebaum - CEO Business.com,!Founder eCompanies Peter Nieh - Lightspeed Venture Partners David Chao + Jason Krikorian - Doll Capital Management Raj Kapoor - Mayﬁeld FundInstitutional Start Fund - SV Angel & Yuri Milner 14
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