Case Study - Fibbar & Molly MaGee's
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Case Study - Fibbar & Molly MaGee's

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Case Study - Fibbar & Molly MaGee's Case Study - Fibbar & Molly MaGee's Document Transcript

  • CASE STUDY | PUB Fibbar & Molly MaGee’s 2 locations in the Bay Area, CA • Member Since Aug 2011 Fibbars was created to be a pub you can call home—with comfortable seating, regulars to talk to, and a pint of Guinness. During the day, they’re open as a bar and restaurant, then at night, turn into a crowded bar. They needed a loyalty program to appeal to both the casual happy hour customer and the late night partygoer.GOALS• To have an easy to use program to reward their best customers• To have a better way to reach their customers than an email newsletter• To have a customizable program that lets their customers choose what rewards they want to redeem• To increase their word-of-mouth referrals by getting more customers to check-in on FacebookREWARD STRUCTURE5 points 3,000 321 635 $97KFree cover members VIP members referrals tracked spend (15+ visits)10 pointsFree appetizer platter*1 point = $10 spent 14% 476RESULTS increase in visits additional visits per month to-dateBoth Fibbar & Molly MaGee’s sawimmediate success after launchingtheir loyalty program. The lure of Before FiveStarsearning a free cover admission had a 1.9 visits per monthviral effect with their patrons becauseof its uniqueness and general appeal. After FiveStarsThis great reward, coupled with 2.3 visits per monthFiveStars social media integration, hasalso increased their word-of-mouthreferrals. Friends of customers onFacebook have responded very well toseeing their friends earn free cover toa bar. I love being able to use the texting tool to reach customers through FiveStars. We’re able to send quick specials right to their phones at an extremely low cost, and we’re confident our messages are reaching them. —Lara, Assistant Manager at Fibbar Magee’s