1. www.fitnessprofessionalonline.com
Avoid
Being
Everything
To
Everyone
By Rhonda Catt

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1.Big box gyms are
everywhere. They made
their mark in the fitness
industry and paved the
way for many successful
business model practices.

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Membership freezes
Why is this an
acceptable practice in
fitness services? Car
loans, mortgage
payments, satellite and
phone services are not
frozen during a month
you feel you won’t use
them. Why is the fitness
industry any different?

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Big box gym Orientations
Big box membership
fees
Cheaper doesn’t mean better! What
cheaper means is no service!

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Listen to your members
We make changes all the time,
but based on member input and
demand. This has been one of
the biggest reasons our
members love us, because we
LISTEN!

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Why: Am I doing this
– Do you know why you’re in
this industry? And please don’t
say the money! Although I do
know people that say this or my
other favorite “because I like to
workout”.

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Signup Fees
It comes down to nothing but an
income stream for the business.
What does it show a potential
member? That they need to fork out
a signup fee that gets them nothing.
Use the signup fee FOR something
that can benefit the member if you
feel the need to use them.

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Money back guarantee
This is a NO BRAINER! Offer all
new members a 30 day month
back guarantee that will expire
after the first 30 days. This is
another way to allow the buyer to
feel comfortable with the sale.
They know they won’t be at a loss
of money if they decide they don’t
like it. Remember, fitness is a
hard sell for many people! We
need to make it as easy and
stress free as possible!

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KNOWLEDGE with world.
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