Exercise as Medicine Dr John Searle
a new landscape <ul><li>PCTs will disappear & GPs will benefit from ‘devolution’  </li></ul><ul><li>Public Health White Pa...
engagement strategy to date <ul><li>Industry   profile has never been higher in the healthcare sector </li></ul><ul><li>ad...
our three tier offering <ul><li>Prevention </li></ul><ul><li>-  Reduce the risk of lifestyle diseases  </li></ul><ul><li>‘...
a  prevention  strategy <ul><li>Develop a more profound strategic relationship with GPs and healthcare professionals </li>...
...... an ambitious target <ul><li>Every GP surgery should have  </li></ul><ul><li>a dedicated fitness specialists  </li><...
a  curative  strategy <ul><li>‘ Exercise Referral’ </li></ul><ul><li>The facts: </li></ul><ul><ul><li>1m people visit a GP...
a  curative  strategy <ul><li>‘ Exercise Referral ’ </li></ul><ul><li>The facts: </li></ul><ul><ul><li>1m people visit a G...
a  rehab  strategy <ul><li>Exploit our assets </li></ul><ul><ul><li>6K facilities  </li></ul></ul><ul><ul><li>30K trained ...
a  rehab  strategy <ul><li>Exploit our assets </li></ul><ul><ul><li>6K facilities  </li></ul></ul><ul><ul><li>30K trained ...
conclusion <ul><li>The opportunity is great  </li></ul><ul><li>The impact we could have is huge </li></ul><ul><li>But our ...
Exercise as Medicine Dr John Searle
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4 Conclusion of Industry Consultation - Exercise as Medicine

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4 Conclusion of Industry Consultation - Exercise as Medicine

  1. 1. Exercise as Medicine Dr John Searle
  2. 2. a new landscape <ul><li>PCTs will disappear & GPs will benefit from ‘devolution’ </li></ul><ul><li>Public Health White Paper due in December 2010 </li></ul><ul><li>Change4Life ’s new marketing focus has profound implications for us </li></ul>
  3. 3. engagement strategy to date <ul><li>Industry profile has never been higher in the healthcare sector </li></ul><ul><li>addressing three major hurdles: </li></ul><ul><ul><li>Awareness of what we can do </li></ul></ul><ul><ul><li>Build confidence in what we do </li></ul></ul><ul><ul><li>Develop skills & protocols to help deliver what they want us to do </li></ul></ul><ul><li>How </li></ul><ul><ul><li>Joint Consultative Forum </li></ul></ul><ul><ul><li>Local implementation </li></ul></ul>
  4. 4. our three tier offering <ul><li>Prevention </li></ul><ul><li>- Reduce the risk of lifestyle diseases </li></ul><ul><li>‘ prevention ’ </li></ul><ul><li>Exercise referral </li></ul><ul><li>- Be part of the remedial process </li></ul><ul><li>‘ curative’ </li></ul><ul><li>Disease recovery </li></ul><ul><li>- Help patients recover from illness </li></ul><ul><li>‘ rehab’ </li></ul>
  5. 5. a prevention strategy <ul><li>Develop a more profound strategic relationship with GPs and healthcare professionals </li></ul><ul><li>Accelerate DH thinking re Public Health campaigns which are activity led </li></ul><ul><ul><li>Work more closely with Health NGOs </li></ul></ul><ul><li>Review & enhance our ‘skills’ (Level 3 & 4) capability </li></ul><ul><li>Increase the number of ‘Delivery Agents’ ...... </li></ul>
  6. 6. ...... an ambitious target <ul><li>Every GP surgery should have </li></ul><ul><li>a dedicated fitness specialists </li></ul><ul><li>10K GP Surgeries .... 20K fitness specialists </li></ul>
  7. 7. a curative strategy <ul><li>‘ Exercise Referral’ </li></ul><ul><li>The facts: </li></ul><ul><ul><li>1m people visit a GP every day </li></ul></ul><ul><ul><li>0.0008m Exercise Referral Programmes (ERP) in the UK </li></ul></ul><ul><ul><li>The opportunity ..... </li></ul></ul>
  8. 8. a curative strategy <ul><li>‘ Exercise Referral ’ </li></ul><ul><li>The facts: </li></ul><ul><ul><li>1m people visit a GP every day </li></ul></ul><ul><ul><li>0.0008m Exercise Referral Programmes (ERP) in the UK </li></ul></ul><ul><ul><li>The opportunity ..... </li></ul></ul><ul><li>The Strategic Imperatives </li></ul><ul><ul><li>Improve ‘partnership’ with healthcare sector </li></ul></ul><ul><ul><li>Increase our ability to deliver ERPs ..... 20K dedicated fitness specialists with the right skills </li></ul></ul><ul><ul><li>Increase demand for ERPs </li></ul></ul><ul><ul><li>Improve our ‘evidence protocols’ ... what we measure & how we feedback </li></ul></ul>
  9. 9. a rehab strategy <ul><li>Exploit our assets </li></ul><ul><ul><li>6K facilities </li></ul></ul><ul><ul><li>30K trained exercise professionals </li></ul></ul><ul><ul><li>90% of the population are within 2 miles of a facility </li></ul></ul><ul><ul><li>Evidence exists that ‘supervised’ exercise: </li></ul></ul><ul><ul><ul><li>Accelerates recovery </li></ul></ul></ul><ul><ul><ul><li>Enhances the recovery process </li></ul></ul></ul><ul><ul><ul><li>Underpins psychological aspects of recovery </li></ul></ul></ul>
  10. 10. a rehab strategy <ul><li>Exploit our assets </li></ul><ul><ul><li>6K facilities </li></ul></ul><ul><ul><li>30K trained exercise professionals </li></ul></ul><ul><ul><li>90% of the population are within 2 miles of a facility </li></ul></ul><ul><ul><li>Evidence exists that ‘supervised’ exercise: </li></ul></ul><ul><ul><ul><li>Accelerates recovery </li></ul></ul></ul><ul><ul><ul><li>Enhance s the recovery process </li></ul></ul></ul><ul><ul><ul><li>Underpins psychological aspects of recovery </li></ul></ul></ul><ul><li>The Strategic Imperatives </li></ul><ul><ul><li>Increase our delivery capability </li></ul></ul><ul><ul><ul><li>350K patients served by 20K dedicated fitness specialists </li></ul></ul></ul><ul><ul><li>Improve our ‘ evidence protocols’ </li></ul></ul><ul><ul><ul><li>What we measure & how we feedback </li></ul></ul></ul><ul><ul><li>Enhance our ‘service’ </li></ul></ul><ul><ul><ul><li>Knowledge & expertise + ‘soft skills’: language & empathy </li></ul></ul></ul>
  11. 11. conclusion <ul><li>The opportunity is great </li></ul><ul><li>The impact we could have is huge </li></ul><ul><li>But our challenge is to build: </li></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Capability: skills & technology </li></ul></ul><ul><ul><li>Confidence in who we are & what we do </li></ul></ul>
  12. 12. Exercise as Medicine Dr John Searle
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