Medical Fitness Facility Certification
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Medical Fitness Facility Certification

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Cary Wing, EdD and Fitmarc's Director of Business Development for Medical Fitness, examines the opportunities relative to Medical Fitness Facility Certification.

Cary Wing, EdD and Fitmarc's Director of Business Development for Medical Fitness, examines the opportunities relative to Medical Fitness Facility Certification.

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    Medical Fitness Facility Certification Medical Fitness Facility Certification Presentation Transcript

    • Medical Fitness Facility CertificationIndustry Standards and Guidelines Assist a Facility inAchieving the Highest Level of Recognition in the CommunityOverview: Since 2008 there has been a mechanism How can facility owners and managers achievein place for fitness facilities to benchmark programs certification success and market the programand services against standards and guidelines successfully to the community? In this overview, wedeveloped specifically for medically integrated will examine the opportunities relative to facilityfacilities. The Medical Fitness Association‟s (MFA) certification, the development challenges, importantMedical Fitness Facility Certification defines tips for success, and expectations to grow revenuestandards of quality and safety. One of the primary as a result of meeting medical fitness industrygoals of the certification is to elicit trust and standards.confidence within the healthcare system, and thecommunity, for the fitness industry. Cary Wing, EdD – cary@fitmarc.com March 2011 Medical Fitness Consultant and Expert for Fitmarc 1
    • The OpportunityMedical Fitness Facility Certification Can Attract MoreMembers Generating Revenue and Program GrowthOpportunity: Achieving facility certification demonstrates According to MFA, “If you‟re up against facilitiesa fitness facility‟s commitment to ongoing review and that say they do the same things you do, MFAimprovement of the facility‟s services and programs, and certification can make a difference. It demonstratesto developing a continuum of care within the community. that your facility meets the highest standards in theThe Worldwide Survey of Fitness Trends for 2011 industry. It‟s also the „stamp of approval‟ that tellsidentified clinical integration/medical fitness as 18th on people they can have confidence in your facility.”the Top 20 list.Integrating the medical fitness model in a fitness facilitymay be just the catalyst needed to improve businessresults and build team support for the organization. Cary Wing, EdD – cary@fitmarc.com March 2011 Medical Fitness Consultant and Expert for Fitmarc 2
    • The ChallengesThe Path to Successful Certification Requires Completion of aComprehensive Checklist and Onsite ReviewThe Challenges: There are more than 24 standards Does the facility have regularly scheduled staffoutlined in the MFA certification manual, with meetings? Does the facility provide programs andapplicable guidelines to achieve each standard. services that address the needs and interests of itsSeveral standards are required: users? Does the facility comply with all buildingA facility must provide easily accessible automatic codes and ADA and OSHA laws? Engaging outsideexternal defibrillators (AEDs) resources to review a facility‟s strengths andA facility must have medical oversight weaknesses can reduce the time required toA facility must have a written emergency response complete a successful application.planHopefully, a facility already has these standards inplace, but, if not, they must be implemented inconjunction with other guidelines. Cary Wing, EdD – cary@fitmarc.com March 2011 Medical Fitness Consultant and Expert for Fitmarc 3
    • Important TipsEngaging the Entire Staff in the Facility Certification ProcessProvides Educational and Team Building OpportunitiesTips: All aspects of medical fitness facility certification Enlisting the aid of a company experienced in teaminvolve the entire staff. Engaging everyone in the building, review and training of instructors, andapplication process and checklist review will ensure development of onsite technology to enhance servicessuccess in achieving certification, and at the same can save valuable time preparing for certification. Atime will build team loyalty and trust. company that understands the marketplace, and the resource tools that are available, can provide onlineThe entire team working together can review safety management support, marketing materials, consultingpolicies and procedures; design disease management services, and solutions for success.and prevention programs; and determine the mostefficient process to measure outcomes. Cary Wing, EdD – cary@fitmarc.com March 2011 Medical Fitness Consultant and Expert for Fitmarc 4
    • ConclusionsA Facility Can Provide a Level of Service That Attracts NewMembers and Engages the Healthcare CommunityRecap: When adhering to a set of standards and Become a certified facility and expand yourguidelines developed specifically for the fitness marketing potential. Position your facility to play anindustry, a fitness facility can instill confidence in the integral role in improving the health of yourcommunity, broadening the membership base. community. It‟s good for business.Mangers, directors, and staff can measureperformance and achieve standards of excellence.Explore the opportunities and options of medicalfitness facility certification. Make a commitment toprovide safe, effective, and relevant programs thatare recognized throughout the fitness industry. Cary Wing, EdD – cary@fitmarc.com March 2011 Medical Fitness Consultant and Expert for Fitmarc 5
    • About UsLooking to improve operating results at your fitness facility?We can help.About Us: Fitmarc serves hundred of fitness I am here to be your resource and help youfacilities and thousands of fitness professionals achieve greater success. As the Director ofthrough the delivery of Business Development for Medical Fitness forprograms, solutions, consulting and education. Our Fitmarc, I have years of experience working in theteam of experts can deliver real world answers to medical fitness industry, developing the medicalyour facility‟s biggest challenges. fitness model, and uniting fitness and healthcare. Let‟s connect so that I can be a resource andTo Learn More: partner for you and your organization.Visit our website at www.fitmarc.comFollow Fitmarc on TwitterLike Fitmarc on FacebookCall Fitmarc at 800-814-1207 Cary Wing, EdD – cary@fitmarc.com March 2011 Medical Fitness Consultant and Expert for Fitmarc 6